The Digital Practitioner: provide value
    • Showing posts with label provide value. Show all posts
    Showing posts with label provide value. Show all posts

    Monday, 26 February 2018

    Easiest way to Make a Podcast/Radio Station - How to use Anchor!

    February 26, 2018 0
    Easiest way to Make a Podcast/Radio Station - How to use Anchor!
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    Friday, 15 December 2017

    Affiliate Links And How To Protect Them From The Commission Thieves

    December 15, 2017 0
    Affiliate Links And How To Protect Them From The Commission Thieves

    Number One Affiliate Advertising Danger
    It isn't what you think it is. The number one danger to your affiliate commission is not the boogie man. It's not the competitor. No... it's the one that you have spent so much time trying to reach. The person you have been marketing to. They are the number one danger. Affiliate links matter to online marketers.
    You may be saying, "How is this so?" Well, let me explain. You see the internet is this wonderful reservoir of information. This is good for so many reasons. It allows you to reach people like you have never reached them before. Also, information is easy to access. And this is where it gets tricky.

    Introduction To Information Overload
    You see the same people you are marketing to... well everyone else is also. In this pool of information you will find that the consumer has access to not only your information, but also the competitors.
    What this means is that after they've read your article, there may be a good chance for them to read your competitions. This means that they may click their affiliate link, or even go directly to the website destroying your chance of getting your hard earned commission.
    Almost Seems Unfair Doesn't It?
    All that work for no return. That is the name of the game. Everyday hundreds of thousands of dollars worth of commissions are lost to this travesty. However, don't despair. There are some things you can do to ensure your commissions are not lost.
    Here are some power tips that can help to ensure that you do not share the same fate as so many unfortunate internet marketers.
    Protect Your Affiliate Links
    This may sound like basics, but trust me in the long run its the best advice I can give. You can cloak your link with many different tools out there on the market. One of my favorites is to setup a custom URL to the offer allowing me to brand while directing traffic to the offer.
    Promote Yourself First (Not Your Affiliate Links)
    This is another simple method that seems simple at first but many don't follow this rule. You should build your list first. This allows you to capture a consumer's information, and repeatedly market to a warm lead.
    You are building a relationship with this lead which builds trust. With trust comes commissions as they will follow your link to your offers.
    In Conclusion
    The two above methods are just a couple of ways you can protect your links and get you commissions. The lifeblood of an affiliate marketer is reciprocity. If they are not clicking on your links and purchasing you are not making money.
    For the best way to protect your affiliate link from the commission thieves click here now, and begin protecting your profits.
    Quit allowing others to steal your commissions. Dominion Makers has now released a new WP plugin that allows you to protect your commissions for good. There are only 350 total units of this item being sold, so time is limited. To gain instant access, click here now!

    by:      Eugene Barber 
    Article Source: http://EzineArticles.com/9829569
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    Wednesday, 1 November 2017

    Storytelling - How Important Is It To Your Brand?

    November 01, 2017 0
    Storytelling - How Important Is It To Your Brand?

    In this 21st Century there are stories everywhere, moreso than before. On television. In newspapers and magazines. Online. Offline. Everywhere we look and see, there is a story. Enhanced by various tools of technological; stories, whether true or 'fake' news, now move more rapidly. Traversing communities and countries within seconds. 
    Within this quickly changing information environment, for businesses, companies or corporations need to find a way which enables them and their products to stand-out amidst the noise. Therefore, having the "right" story to promote their brand, helps. 

    As an ancient art form, storytelling narrates traditional, cultural and social norms providing communities and countries to express through various mediums. Using the vital elements of plot, characterisation and narrative point of view storytelling is used in many ways, as demonstrated through various genres: whether written, theatre, film or video, poetry or music, magazine or newspaper. 
    Compelling, emotional, motivational, inspiring, negative or positive, a story has the ability to move the reader or watcher from and through various psychological states.
    As storytelling is not new and in business moreso and in today's business environment some organisations are mastering the ability to tell tales on digital platforms, resulting in positive outcomes on their bottom-line. Creating a connection with businesses and customers, regardless of demographics, the love of a story enables people to make a connection with the narrative.

    Therefore, with this connection or 'brand storytelling' will help to transform any content marketing strategy, enabling the content's power to easily engage their audience. It is advisable to invest in telling story and according to Monte Lutz of Edelman Digital, "as companies begin to adjust to the real-time nature of content marketing, it's easy to lose track of your core brand narrative."
    Social media has pushed content to being more authentic and transparent and personal and storytelling is a part of this swing since at a stories core is a great story that engages the business client or customer's emotions recreating an experience for the audience.


    There are many corporate storytelling examples which prove how storytelling can be powerful when done good and well. Emotions sell. Oz Content states: Studies show positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments based on attributes. Advertising research reveals emotional responses to an ad have far greater influence on decisions than the ad's content - by a factor of 3-to-1 for television and 2-to-1 for print ads. According to Oz, there are eleven great and powerful storytelling examples: Weight Watchers, Guinness, Apple, Google, John Deere, Nike, Lego, Airbnb, Harry's, Warby Parker and Dove.
    So how does one create the best brand ever?
    - Create the right story by ensuring there is value in the 'human element' content
    - Making stories sincere and real;
    - The importance of having a Point of View (POV) from the target groups perspective;
    - Have an awareness of what connects with potential and present customers
    - Defining and identifying positive protagonists, victors and heroes within the storytelling;
    - Keep the storytelling simple, by being able to tell a story in one line.
    Finding the human element in a story helps to connect customers to a brand, company or product, so creating a story around that shows how their lives can be better, connecting them at an emotional level.
    In today's world, emotional-connecting storytelling content is king resulting in brand awareness and enabling an enhanced bottom-line.
    Kwame MA McPherson is an award winning author and content organiser. He is offering a FREE consultation on storytelling and brand building. http://www.kwamemcpherson.com.


    by:     Kwame MA McPherson 
    Article Source: http://EzineArticles.com/9798585
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    Thursday, 12 October 2017

    Viral Marketing

    October 12, 2017 0
    Viral Marketing


    Aiming to go Viral?

    This could be the trigger that rockets your online business success!

    How and What is Viral?

    This video give a great insight into the meaning and possibilities of Going Viral.




    Focus on Audience Psychology, and plan to launch your viral video masterpiece. 

    Does your audience have a trigger??
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    Why Is Video Marketing So Big? The Ugly Truth

    October 12, 2017 0
    Why Is Video Marketing So Big? The Ugly Truth

    Whether you currently possess or plan to start, a business online or off, it would be wise to incorporate marketing video into your marketing plan. Video marketing is taking the business world by storm and is only poised to grow.
    Why Is Video Marketing So Big?
    Let's explore that.


    Whatever solution you give, whichever products you sell, you simply should go where the clients are, and they are on the internet in astounding numbers. The internet has grown exponentially since it became a staple in homes in the 1990s. It has become an important, ever-expanding market, giving brick-and-mortar stores a run for their money, if not putting them out of business, sometimes.
    Think about video rental stores (Blockbusters for example), along with book stores as well as music shops which have actually all decreased in physical numbers in the face of online competitors. Also, whether your business is housed online or off, chances are good that you have a website. Why does that matter? Websites need traffic, period.
    It has been forecast that by the end of this year, three-quarters of all internet traffic will come from consumers watching a video.
    Do I have your attention now? Video Boosts Conversions and Sales
    In this technologically driven day and age, many consumers who use to read the local newspaper ads for product and price feedback, now look to the internet for pre-purchase information. Research suggests that at least 40% of all consumers will browse the world-wide web before making any financial decision to purchase an item either from online or from a store in your local high street or shopping mall etc.
    A video is that influential.



    Video marketing is so effective that it is surpassing other more traditional promotional approaches in generating both leads and sales.
    Studies and research have found that video surpasses print media and direct marketing as sales tools. Video landing pages boast higher conversion rates in online advertising than traditional text only presentations such as long-form sales letters.
    A clue to how effective video is in influencing potential customers is in its widespread use. It is being utilized by everyone from Forbes 500 firms to local business, from politicians to the person next door. Video can, in turn, educate, inform, encourage reflection, resonate emotionally and even pitch, while also entertaining.


    They grab and hold attention, convey a message in a short amount of time from anywhere there is an internet signal, as well as have the potential to reach across all economic, ethnic, and geographic divides. Video brings a company, person or product into homes and awareness and increases recognition. It can be done cheaply, or even for free while offering a platform that comes closest to rivaling the exposure offered by television, which is financially inaccessible to most.
    Adding much of the fuel to the growing fire that is video marketing is social media. No discussion of video marketing would be complete without mentioning it. Platforms like Facebook, Twitter, Instagram, and Snapchat, to name just a few, make it easy to share video content easily, quickly and potentially, virally, all while fostering brand loyalty and building relationships.
    This can translate to many dollars in profit to a company over a customer's lifetime.
    Videos get shared more times than text and links combined on these platforms.
    Video marketing is a powerful sales engine today, and a growing wave of the future, enabling a level of reach that is capable of adding many customers and dollars into your company's coffers. If you have a business or are contemplating starting one, a video should be an essential element of your business marketing plan.
    REVTA Real Estate Virtual Tours Australia is all about providing affordable Real Estate video marketing solutions that help you to skyrocket your conversions via personalized videos.
    Complete video marketing services tailor-made for the Real Estate business - including video creation, social media integration and custom ad campaigns.

    by:     Stuart Bazga
    Article Source: http://EzineArticles.com/9781110
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    Thursday, 5 October 2017

    5 Internet Marketing Tactics Used By The Big Boys

    October 05, 2017 0
    5 Internet Marketing Tactics Used By The Big Boys

    Internet marketing is the process of generating income via the internet. 
    If you have a small online business you may think that the internet marketing world is dominated by the 'big boy' businesses who spend hundreds and thousands on marketing.
    How can you compete with that? Well, in monetary terms you probably can't. 
    But the you can use the same internet marketing tactics that they use which actually cost no money at all.
    1. Keep To One Brand
    Don't attempt to be somebody different online than you are offline. Don't recreate your brand on your website and for every social media site. 

    Keep the same brand image and only modify it for each platform features. 
    Maintain the same colours, values, and ideals across all your communication options. 
    Your customers need to know who you are, regardless of where or how they connect with you.

    2. Check Out Your Competitors
    Do you think that big businesses don't take any notice of their competitors? 
    You don't want to copy your competitors, but keeping an eye on them will help you stay one step ahead. 
    Take note of what type of products and services your competition offers and be prepared to do them one better.

    3. Have A Goal
    Each time a big business starts a new campaign online, they will have a clear objective. What are the goals for your internet marketing plans? 
    Do you want to improve sales conversion rates, get extra traffic, enhance your reputation, develop your brand etc? 


    Think of your goals being SMART. That means they are specific, measurable, attainable, realistic, and time specific.

    4. Concentrate On Benefits More Than Features
    It's easier to talk about all the features of your product or service rather than the benefits. 
    Think about what your product or service actually does for your customer. 
    All your internet marketing messages, even on your "about us" page, need to be focused on your customer and how your products or services benefit them.

    5. Provide Value
    No matter what the size of your business, if you don't provide value you won't have any customers. 
    You can't chuck anything onto your website, social media websites, email communications, etc and expect it to achieve your objectives. 

    The more value that you deliver to your target audience, the more that they will come to know, like and trust you. 
    They will then be more willing to buy from you.
    Traffic is the lifeblood of an online business. If you don't have any visitors coming to your website, you'll have no prospective customers, no online presence and no sales. 
    You can pay for traffic or you can get free. If you want more free traffic download my free checklist, The Free Website Traffic Guide at https://jonallo.com/freetrafficchecklist




    by: Jon Allo
    Article Source: http://EzineArticles.com/9799575
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    Tuesday, 3 October 2017

    How To Create An Online Business That Makes Money 24/7

    October 03, 2017 0
    How To Create An Online Business That Makes Money 24/7


    With the correct online business structure in place and always working towards your primary vision will put you in the best possible position for success.

    You have to put the work in at the beginning as with any process.

    Utilise your strengths and build your attractive character to form strong relationships with your community / followers.










    Build TRUST and SUCCESS will follow!


     Are you regularly checking in on your process and has success ever come easy?

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