The Digital Practitioner: competitors
Showing posts with label competitors. Show all posts
Showing posts with label competitors. Show all posts

Sunday, 29 April 2018

Mistakes That Can Be Prevented When Choosing a Dentist

April 29, 2018 0
Mistakes That Can Be Prevented When Choosing a Dentist

Deciding on a Dentist Because of Price, Availability or Location
When looking for a dentist, people should not give primary importance to the low price being offered, location that is near their home/work, or immediate availability. 

The first step to consider is the training undergone by the dentist and staff, plus the ability to provide high quality preventative dental care, and to treat diseases/decay in the advanced state.
Some of the important qualities to consider are:
Dentist Training
Patients should ask about a dentist's experience and training in terms of the procedures desired or needed.
Comfort
They should inquire about the amenities, and know whether they can make treatment more comfortable - for example with nitrous oxide or similar advanced technology.
Fees and Payment Options
They should find out if dental insurance is accepted, and how much should be paid out of their pocket.
Recommendations
Patients should check out dental office reviews. They could request for a list of dentists within their vicinity, who are members of ADA, other professional associations or a local dental society. They could also read online reviews of other patients.
Consultation
Once patients have a list of potential dentists, they could contact or visit their office prior to making an appointment. They could ask if the dentist is a member of a renowned association like ADA, and find out which of the dental procedures are performed in-office or out. They should know how early they need to schedule checkups and cleanings.
On their first visit, they can inspect the office and see if it is clean, tidy and orderly. Are the staff members friendly? Do they carefully keep a patient's dental and medical history? Is the office child friendly? Does the front desk receptionist attend to patients immediately? Is he/she respectful?
Other Things to Keep in Mind:

Does the dentist and staff have good communication skills?
Do patients feel at ease when asking the dentist questions?
Can the recommendations/referrals of the dentist be trusted?
Is there a Digital radiography that lessens unnecessary radiation exposure in the office?
Does the office have advanced technologies, like a laser, to find cavities, digital radiography and/or intraoral cameras to detect existing problems in the mouth?
Does the office guarantee its services, as well as promote optimum dental health, and not treat patients like customers that come and go?
Selecting a Dentist Because of the Very Low Advertised Price
No one would jump out of an airplane using a cheap parachute. When patients like to maintain their teeth, they should not entrust their health to dentists who have nothing special to offer but discounted services.
3 Reasons why this can backfire:
It is like walking into a trap and being scammed when the dentist offers a very low price without revealing the hidden costs until the patient sits in the dental chair.
Usually, low price means minimal care that can make a patient more prone to decay and disease.
More often than not, patients get poor care from a dentist who lacks experience and training.
Why trust a cheap advertisement that will let patients spend more than usual for services desired or needed, when they can go for trained and experienced dentists who think about what is best for their patients.
Not satisfied with your downtown Cleveland dentist and looking for a new one? Or perhaps you are moving and searching for an Avon dentist? Either way, come and visit our website - we can help!


by: Karina Popa
Article Source: https://EzineArticles.com/expert/Karina_Popa/1432444


Thursday, 5 October 2017

5 Internet Marketing Tactics Used By The Big Boys

October 05, 2017 0
5 Internet Marketing Tactics Used By The Big Boys

Internet marketing is the process of generating income via the internet. 
If you have a small online business you may think that the internet marketing world is dominated by the 'big boy' businesses who spend hundreds and thousands on marketing.
How can you compete with that? Well, in monetary terms you probably can't. 
But the you can use the same internet marketing tactics that they use which actually cost no money at all.
1. Keep To One Brand
Don't attempt to be somebody different online than you are offline. Don't recreate your brand on your website and for every social media site. 

Keep the same brand image and only modify it for each platform features. 
Maintain the same colours, values, and ideals across all your communication options. 
Your customers need to know who you are, regardless of where or how they connect with you.

2. Check Out Your Competitors
Do you think that big businesses don't take any notice of their competitors? 
You don't want to copy your competitors, but keeping an eye on them will help you stay one step ahead. 
Take note of what type of products and services your competition offers and be prepared to do them one better.

3. Have A Goal
Each time a big business starts a new campaign online, they will have a clear objective. What are the goals for your internet marketing plans? 
Do you want to improve sales conversion rates, get extra traffic, enhance your reputation, develop your brand etc? 


Think of your goals being SMART. That means they are specific, measurable, attainable, realistic, and time specific.

4. Concentrate On Benefits More Than Features
It's easier to talk about all the features of your product or service rather than the benefits. 
Think about what your product or service actually does for your customer. 
All your internet marketing messages, even on your "about us" page, need to be focused on your customer and how your products or services benefit them.

5. Provide Value
No matter what the size of your business, if you don't provide value you won't have any customers. 
You can't chuck anything onto your website, social media websites, email communications, etc and expect it to achieve your objectives. 

The more value that you deliver to your target audience, the more that they will come to know, like and trust you. 
They will then be more willing to buy from you.
Traffic is the lifeblood of an online business. If you don't have any visitors coming to your website, you'll have no prospective customers, no online presence and no sales. 
You can pay for traffic or you can get free. If you want more free traffic download my free checklist, The Free Website Traffic Guide at https://jonallo.com/freetrafficchecklist




by: Jon Allo
Article Source: http://EzineArticles.com/9799575