The Digital Practitioner: organic growth
    • Showing posts with label organic growth. Show all posts
    Showing posts with label organic growth. Show all posts

    Tuesday, 1 May 2018

    3 Misconceptions About Using Chiropractic Videos on YouTube

    May 01, 2018 0
    3 Misconceptions About Using Chiropractic Videos on YouTube

    There are plenty of chiropractors who have been told that you can build a practice by marketing online. We've even mentioned many times how beneficial marketing online using a chiropractic marketing videos can be. 

    But, you have to remember that posting the video on YouTube is not the end it is actually the beginning. The following are the 3 most common mistakes that chiropractors make after making a video and posting it onto their YouTube channel in the hopes of getting new patients.
    1) Only using YouTube - There are at least 50 other websites that are similar to YouTube. Posting your video on other sites will also help you build "backlinks" to your website, increase the viewer reach and then of course you get more traffic to your website. Using only one video social network is like eating at the same diner every time you go out to lunch. There are so many other options that will benefit your marketing efforts that you should spread the information around.

    The video should also be put on your website directly. Websites with videos are 53% more likely to be on the first page of Google. That alone should be enough motivation.
    2) The video must be viral to be effective - This is not a great strategy because at the end of the day, you will not decide if the video goes viral. Unless you really go out of your way to make the video totally creative and/or extremely funny it will get normal traffic. A completely standard, informational and eye catching video with animation is a sure fire way to get the amount of traffic you need.
    3) Spending tons of money - A video does not have to be a high production situation with expensive equipment and boom microphones in order to be effective. As a matter of fact a video made with a nice quality camera and sufficient lighting is enough to get your point across and keep everything professional. Also make sure that you can be heard clearly when speaking and you will be fine. Have you ever tried to watch a movie where the audio and visual aspects were not in sync. Unless it's kung-fu, this should not be the case. Be mindful of your budget and don't go all out to spend tons of money on your video. It's simply not needed.

    Do you need expert assistance in producing and promoting your animated chiropractic video campaign? Your opportunity is now and handed to you on a silver platter that will get you new patients, make you money and set you apart from the other chiropractors who make videos.
    Dr. Branden Evans is a Marietta chiropractor near Atlanta, GA. He enjoys writing about natural ways to support the body with its effort to manage pain, balance hormones and resolve many other common health complaints. He also encourages other chiropractors to use animated chiropractic video [http://www.chirovid.com] promote their practice.


    by: Dr. Branden Evans 
    Article Source: https://EzineArticles.com/expert/Dr._Branden_Evans/505825
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    Saturday, 21 April 2018

    How To Add Automation To Your Business Processes

    April 21, 2018 0
    How To Add Automation To Your Business Processes

    Automating your business is not just a nice thing to do; these days, it's an absolute must. Why spend unnecessary time handling administrative duties or other repetitive tasks when your time is better spent talking to prospects and clients or just working to grow your business?

    With a plethora of online tools at your disposal, adding automation to your sales, marketing and customer service process can be simple.
    Automate Sales Processes 
    Ideally, the only people your sales team talks to are the people who are already qualified, know exactly what they want, and are ready to sign a contract. In reality? Your sales team all-too-often spends their valuable time talking to prospects who are just kicking the tires, not ready to make a commitment.

    By automating some aspects of your sales process, you can help the team get closer to that ideal. One option is adding a pricing calculator to your site. This lets the prospect pick and choose the level of product or service as well as compare features and benefits. They'll be able to determine if they even have the budget to hire you, which makes the sales call geared towards the benefits of working with you rather than focusing on the cost.
    A great example of a pricing calculator is on HubSpot's revamped site, or in the free 401(k) quote estimator on Summit CPA.

    Automating the sales follow-up process means sales spends more time talking to and closing the leads that are actually interested.
    Another way to free up your sales team is to set up a service to automate meeting scheduling. Your sales team dreads having to go back and forth with their prospects via email, trying to find a time for a meeting.
    Ask your team to set up the blocks of time they have available, integrate with their calendar, and voila- prospects can pick and choose which time works best for them. This makes the process of talking to sales effortless; your prospects (and your team) will appreciate it.
    Finally, automating the follow-up emails for sales means they don't have to spend all day chasing leads, but rather talking and closing the leads that are actually interested. Setting up a tool like HubSpot CRM's Sequences means you can have a phone call, put the lead into a Sequence and let them drive the next steps. You can provide reference material, case studies and other useful info in subsequent emails, and set up another call to close the deal.
    Automate Marketing Processes 
    Marketing is by far the biggest source for time-saving automation ideas. It starts off with automatically segmenting your list in your marketing tool. You can create lists based on contact record information and see your Marketing Qualified Leads, Sales Qualified Leads, and those leads who are in your system but will never buy- all at a glance. You can also see, depending on your forms, what they're interested in, what their biggest need is, and when they're looking to solve their problem.

    Based on those above lists, you can set up Workflows or drip campaigns to email leads over time and point them in the direction of sales. Someone interested in one of your services may not be interested in another service; you want to be able to send them content relevant to their interests instead of mass-emailing them all. You can use Workflows as a way for HR to manage potential new hires, and automatically change contact records based on what they click in an email.
    Finally, a task that most marketers spend too much time on is social media. Simple automation like having new blog posts automatically post to Twitter or Facebook can be easily set up. Tools like Edgar allow you to set up buckets of topics and post information automatically based on a schedule you set up.
    Automate Customer Service 
    Supporting your customers post-sales is the only way you're going to keep them around for the long-haul- and we all know it's better to keep an existing customer than to find a new one. When customers or clients have questions, answering those questions in a timely and thorough manner is paramount.



    You can automate some of this process by using two methods of support: support tickets and knowledge bases. A number of project management tools also have a support ticketing method in place, whether it's just sending a simple email to a Trello board or a full-fledged system like Salesforce or Teamwork Desk. Whatever you use, make it easy for your customers to get their questions in front of you and out of your email inbox.
    Having a knowledge base means common questions that come up all the time can be turned into a valuable resource for new customers. You can transform support tickets into knowledge base items as they come in, building that resource with every support request.
    And finally, creating a feedback loop for client support means getting quantitative and qualitative feedback, instead of relying on gut-feeling. Maybe there's someone on your team who's amazing at retaining customers and you just didn't see it, or maybe someone is dropping the ball and you need to have a chat.
    A great program for setting up a feedback loop that I use for my clients is Customer Thermometer. You can create different 'thermometers' for sales, marketing, support and for one-off times like on-boarding. Pair this with an automated workflow and you'll only need to set it up once.
    What processes do you want help automating? What task do you do all the time that you'd rather not do? Send me an email and let me know.


    by: Ashley Hill 
    Article Source: https://EzineArticles.com/expert/Ashley_Hill/2349382
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    Monday, 9 April 2018

    Social Media Is Changing - Facebook's Update and Its Impact on Brands, Businesses and Media

    April 09, 2018 0
    Social Media Is Changing - Facebook's Update and Its Impact on Brands, Businesses and Media

    In the last few years, Facebook became the main social media platform in the world and we became completely dependent on it. 

    From information that affects our buying habits, through links to news and events in the country and beyond, to debates about political and social issues - everything can be found in one place and people became digitally lazy.
    Mark Zuckerberg - Facebook's CEO announced major changes to the Facebook's News Feed a month ago. He said that its 2 billion users will see less public content from brands, businesses and media. The goal is to bring people together through meaningful posts from friends and family. This is a second major update that Facebook is making since last year when they have been working on reducing the fake news and clickbait.
    In 2018, Facebook will prioritize three features:
    • News that community rates as trustworthy
    • News that people find informative
    • Local news that are relevant to where people live.
    However, what does this mean for brand and businesses and what are the impacts?
    With these updates, brand and businesses will notice that the reach, video watch time and referral traffic on their pages will decrease. The impact will vary from page to page, depending on the type of content they produce and how people will interact with it. Pages with the biggest decrease will be those who publish posts on which people don't react to or comment on.

    Businesses are no longer considering the "organic reach" because fewer people are seeing their content. They have already sponsored their posts for bigger visibility and reach. The advertising will become more expensive despite the fact that an ad algorithm will remain the same. You will have to focus more on quality vs quantity of the posts, on campaigns instead of daily communication and on paid rather than organic reach. Now is the time to focus on Google and your website, as well to activate other channels of communication. We especially emphasize Instagram as social media platform that is constantly growing and behaving as Facebook behaved in the golden age. Let's not forget that Instagram is owned by Facebook and it's not known how it will take place in the future.
    According to Facebook, the groups will have bigger role due to the possibility of encouraging debates and discussions. But through groups you will not be able to generate visits to your website. It still needs to be seen how things will take place in these regards.
    Our opinion is that brands and businesses will adapt this update very quickly, while the media will go through a process of turbulence because they are much more dependent on Facebook. It is easier for brands because they can develop a strategy that will include other channels of communication, despite Facebook. The situation is different with media. Facebook published new filtering systems where users will determine which media is relevant.
    Conclusion is that Facebook, as a social media platform will require quality content rather that inflated designs aimed to generate sales. Even we, as an individual users need to get a better Facebook in terms to spend more quality time there.

    BY: Maria Williams 
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    Wednesday, 1 November 2017

    Storytelling - How Important Is It To Your Brand?

    November 01, 2017 0
    Storytelling - How Important Is It To Your Brand?

    In this 21st Century there are stories everywhere, moreso than before. On television. In newspapers and magazines. Online. Offline. Everywhere we look and see, there is a story. Enhanced by various tools of technological; stories, whether true or 'fake' news, now move more rapidly. Traversing communities and countries within seconds. 
    Within this quickly changing information environment, for businesses, companies or corporations need to find a way which enables them and their products to stand-out amidst the noise. Therefore, having the "right" story to promote their brand, helps. 

    As an ancient art form, storytelling narrates traditional, cultural and social norms providing communities and countries to express through various mediums. Using the vital elements of plot, characterisation and narrative point of view storytelling is used in many ways, as demonstrated through various genres: whether written, theatre, film or video, poetry or music, magazine or newspaper. 
    Compelling, emotional, motivational, inspiring, negative or positive, a story has the ability to move the reader or watcher from and through various psychological states.
    As storytelling is not new and in business moreso and in today's business environment some organisations are mastering the ability to tell tales on digital platforms, resulting in positive outcomes on their bottom-line. Creating a connection with businesses and customers, regardless of demographics, the love of a story enables people to make a connection with the narrative.

    Therefore, with this connection or 'brand storytelling' will help to transform any content marketing strategy, enabling the content's power to easily engage their audience. It is advisable to invest in telling story and according to Monte Lutz of Edelman Digital, "as companies begin to adjust to the real-time nature of content marketing, it's easy to lose track of your core brand narrative."
    Social media has pushed content to being more authentic and transparent and personal and storytelling is a part of this swing since at a stories core is a great story that engages the business client or customer's emotions recreating an experience for the audience.


    There are many corporate storytelling examples which prove how storytelling can be powerful when done good and well. Emotions sell. Oz Content states: Studies show positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments based on attributes. Advertising research reveals emotional responses to an ad have far greater influence on decisions than the ad's content - by a factor of 3-to-1 for television and 2-to-1 for print ads. According to Oz, there are eleven great and powerful storytelling examples: Weight Watchers, Guinness, Apple, Google, John Deere, Nike, Lego, Airbnb, Harry's, Warby Parker and Dove.
    So how does one create the best brand ever?
    - Create the right story by ensuring there is value in the 'human element' content
    - Making stories sincere and real;
    - The importance of having a Point of View (POV) from the target groups perspective;
    - Have an awareness of what connects with potential and present customers
    - Defining and identifying positive protagonists, victors and heroes within the storytelling;
    - Keep the storytelling simple, by being able to tell a story in one line.
    Finding the human element in a story helps to connect customers to a brand, company or product, so creating a story around that shows how their lives can be better, connecting them at an emotional level.
    In today's world, emotional-connecting storytelling content is king resulting in brand awareness and enabling an enhanced bottom-line.
    Kwame MA McPherson is an award winning author and content organiser. He is offering a FREE consultation on storytelling and brand building. http://www.kwamemcpherson.com.


    by:     Kwame MA McPherson 
    Article Source: http://EzineArticles.com/9798585
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    Thursday, 21 September 2017

    How to Choose A Social Media Platform, Plan a Content Schedule to Market Your Business Effectively

    September 21, 2017 0
    How to Choose A Social Media Platform, Plan a Content Schedule to Market Your Business Effectively

    Social media appears at times to be a necessary evil when it concerns business services, specifically if you rely greatly on the Web to create warm leads. 
    Social media websites like Facebook, Twitter, YouTube and Instagram have actually ended up being the popular social networking tools for millions of online marketing hopefuls. 


    The concern is, how can you pick the most effective social media platform for your company?
    Below are some ideas on how to pick the right social network platform for your company, followed by an outline of ways to produce a social media material schedule

    Consider your primary objectives
    Understanding exactly what you want to attain with your social media channel will assist you select the best platform.
    While the supreme objective of every company is to produce profits, various companies have various goals for their social networking strategy.

    Know who your target market is
    Individuals in between the ages of 18-34 hang out on brand-new social websites like Snapchat, while more fully grown individuals can be discovered on websites like Twitter, Facebook and Google+. 


    If you're not sure, look at where your competitors invest their time and where they get the a lot of engagement.

    Discover exactly what your audience desires
    Figure out exactly what get your audience most thrilled on social media. If you are uncertain, see exactly what other comparable organisations are doing and exactly what reaction they get from their audience.

    Identify exactly what you have time for
    If you just have an additional hour every day for social media, keep your reach restricted to one or 2 social networks that will make an effect. If you are brief on time and believe you have to be on several channels, think about outsourcing your social media management.

    Develop a Social Media Content Plan For Your Service
    With all the different social media applications offered, it can be a difficulty to handle them. 
    When, that's where a social network schedule ends up being a convenient tool to prepare exactly what to share.

    Here is a plan to effectively produce a social media material schedule:



    1. Existing social media existence.
    Examine exactly what accounts in social networking websites you currently have and exactly what material they have. Are there any social possessions that turned to be completely ineffective?

    2. Material types
    Comprehending exactly what material you are going to utilize to promote your company is a critical point of scheduling your efforts. 
    Exceptional material ought to be appropriate and engaging to your services and items. Be practical about expenses you can enable content production.

    3. Tracking tools
    Analytics application is a required tool for any social network marketing project, permitting to determine the outcomes of your activity. Spend some time to research study what tracking tools suit your method best. It depends on you what platform you pick, simply bear in mind your organisation requirements.

    4. Concern channels There is no need to accept all existing social networking websites. Evaluate the demographics you wish to reach and content types you can produce; this will assist to pick just a number of platforms for this product of your strategy. Set your sub-goals for each of them, the results you wish to get and metrics you are going to utilize to track results and define success.

    5. Actions
    Specify your future activity for each of the platforms chosen. In addition to publishing your material, social web platforms makes it possible to interact straight with your customers, expert neighborhoods, and innovators of your market. Response concerns, reveal your viewpoint, remark appropriate posts to show your competence and dependability.

    6. Arrange
    Prepare the frequency of your social activity, bearing in mind that a lot of posts often can irritate users. Arranging your actions, aim to keep users notified and not to be too interfering. Key is marketing posts need to alternate with helpful and amusing ones.

    7. Time
    Be reasonable; social marketing is lengthy. Attempting to perform your social website marketing project perfectly, you can discover yourself investing hours on social websites. 
    If you set the number of hours a week for executing this strategy and keep it, you can prevent that. 
    You might wish to consist of some turning points into your schedule. 
    Monitoring your development, you'll have the ability to see what works great and exactly what you ought to enhance to make social media a much better marketing tool for your organisation. 
    There you have it! Our ideas on the best ways to pick the very best social marketing channel for your organisation with a checklist on ways to plan it. 
    Whatever your option, it's a smart idea to pick a platform that will assist you accomplish your company objectives and show your organisation's value.



    by:     Leon Edward 
    Article Source: http://EzineArticles.com/9784578
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    Wednesday, 20 September 2017

    Social Network - Facebook Marketing

    September 20, 2017 0
    Social Network - Facebook Marketing

    It's 2017 and Facebook is still the largest social network on the planet. 
    With over 1.2 billion active users, out of which almost 65% log in daily to this gigantic platform, Facebook was not at all famous back when it launched. 


    A decade ago, there were no more than a few million people using Mark Zuckerberg's experiment of a social network. A decade ago, nobody expected Facebook to be a global success.
    Is something going to stop it from growing at an even faster rate? With the momentum Facebook has been having over the last 5 years, do you think anything will stop it? 
    The shocking answer is "almost definitely no", because Facebook is here to stay. 
    Any social network or online platform with a user base that large will probably never go down, but simply adapt, instead.
    Most digital marketers use Facebook to promote their products to the massive audience, and there's no better place to advertise than Facebook, because everyone's ideal market is using it 24/7. 
    But you may wonder - how can one target Facebook users with marketing?
    One of the best things about Facebook advertising is that their official advertising platform allows you focus on exactly who you are looking for by age, location, gender, interests, and so much more! 


    The basics of Facebook marketing are very simple, and I've been following advice from an expert on Facebook marketing online to bring you the basics of how taking advantage of Facebook.
    With 13 being the minimum age requirement for Facebook, almost all age groups use it. 
    There is no official publicly available data by Facebook about their most active age groups, but dozens of researchers showed that the age group of 18-29 is the group you'll stumble upon the most. 
    Accordingly, people 65 and older barely show interest in using it frequently.

    What are the best forms of advertising?

    * Page-based ads
    Unlike profiles, Facebook pages are your gateway to advertising. They are very similar to profiles, but their purpose is for businesses, organizations, and public figures. Facebook users Like a page, and from that point, they begin following a Page and all its public updates.
    Pages are totally free and very straightforward when it comes to setting them up, but the tricky part is getting a good number of fans. That's where the advertising part steps in.
    With page-based ads, you can create Like campaigns or CTA campaigns that are perfect for showcasing an external website.


    * Groups
    Facebook groups are what forums should have been, and they are similar to Pages, with the addition being that anyone can post updates to a Group. You can create a group that relates to your industry or audience and start from there. Groups are free and without wasting money on ads, you can engage a lot of users in no time.
    * Profile Photo - indirect advertising
    Your profile photo is the placeholder for your logo. It's that simple. When it comes to the Cover Image, it's a different story, because you're the one who has to decide what goes here. Some use imaginary mascots, others showcase discounts or even their own employees. Fancy artwork with a flat design is always a great option, though.
    * The "About" section
    It's a short pitch that can make or break your Facebook marketing campaign. This goes right below your business' logo / profile picture, and this is where you get to tell the wide Facebook community what you're about.
    All you have to do to succeed is to keep it friendly and informal, because nothing beats a casual tone.

    Conclusion
    Facebook is more than just a powerful social network. It's flexible, and no matter what your niche is, you can enjoy enough varieties of marketing options. 
    With them, you can tailor your marketing efforts to fit all your company's needs.
    Of course it takes time to learn all of Facebook's wide features, but believe me, once you get through them all, it will be so worth it! 
    You want to make sure you embrace the constant growth that Facebook is having, and then work on social media marketing.
    Strike while the iron is hot. It's just a matter of time before your competition starts running Facebook ads to promote products and discounts. 
    If is not yet a part of your Facebook marketing campaign, it should definitely be. 
    Do your research, sign up for Sara's Zeqr class, start a few campaigns to see what will happen. Practice makes perfect!



    by:     Estefania Leon 
    Article Source: http://EzineArticles.com/9791673
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    Monday, 11 September 2017

    5 Customer Aspects That eCommerce Retailers Should Never Miss Out On

    September 11, 2017 0
    5 Customer Aspects That eCommerce Retailers Should Never Miss Out On

    Building an eCommerce site isn't that easy, especially when a plethora of similar sites are competing in the market.
    Whether one is starting up a new online store or has an existing store that is not seeing much profits lately, one thing that surely calls for attention is anticipating the customer's behavioural tendencies. 


    There are many emotional triggers behind the behaviour of online buyers that every retailer need to count on and reconcile their websites accordingly to ensure that their visitors stay back. 
    For anyone selling things online, these emotional persuasions play a greater role in getting the potential sales or customers.

    Chic look of the store
    Like the way no customers like walking into a storefront that is smelly, disorganised and unwelcoming, online buyers also turn away from a displeasing site. 


    They hope for an elegant store with a clean, spacious and compassionate atmosphere. 
    Considering that an eCommerce store is just the resemblance of a physical store in the virtual or web world, retailers must pay utmost attention to make store's layout, designing, products presentation, content and other aspects as appealing as possible.

    Story telling
    While every element in an eCommerce store contributes in and out to the unique personality of the brand, the chief idea is to present a cohesive personality which the targeted customers will actually like. 

    It is essential because customers like to feel connected with whatever brand they approach and perhaps this is the only reason why marketers of big brands endorse them by hiring celebrities. 
    Storytelling is the best way otherway round in eCommerce to connect with customers. It can be presented in either way, as the company's story in the About Us section or by summing up a unique product experience in the product page.

    Clear statement for product scarcity
    A popular notion of scarcity is that people get motivated to bargain on something if they find out that it is scanty. 
    The same principle applies to eCommerce, for which it is sensible for the retailers to maintain transparency in displaying the stocks availability for each product. 
    Marketers mostly trigger this concept to tell customers that their popular products or low-priced products might sooner go out of the stock which of course will grab their attention and encourage them to buy.

    Trust emblems to rely on payments
    Improving the store's reliability and trustworthiness is essential as many customers are reluctant when it comes to online payment. 
    Besides giving a professional look to the website, there's should be displaying of security badges, customer testimonials, ratings, customer-services email address or contact numbers on the store which infuse a sense of trust in the buyers. 
    Further, eCommerce sites need to always avoid things that can turn off customers during payments such as popping up of expired SSL certificate messages.

    Social linking
    Social linking in eCommerce sites implies the use of referral links from popular social network sites that a large number of people trust. 

    The linking of every product page with mass platforms like Facebook, Twitter, Pinterest, seems appealing to the customers as they look at it as an opportunity to share their experience or interests of online shopping with their social circles.

    These stand as the most gripping emotional factors of every online buyer that describe well their expectations whenever they visit an eCommerce store. Thus, every retailer is hoped to get along with this thought process of the customers and sprinkle them in and out the stores to witness their sales soar higher.
    by: Rob Stephen 
    Article Source: http://EzineArticles.com/9785451
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    Thursday, 24 August 2017

    ONE LIFE | A Gary Vaynerchuk Motivational Film

    August 24, 2017 0
    ONE LIFE | A Gary Vaynerchuk Motivational Film


    Hey Guys, growing a business can be tough!
    You just got to look at the level of noise out there, across all sectors.
    Getting noticed can be a real challenge and finding a way to gain any sort of traction and flow can be a struggle at times.
    We all hit walls and loose focus.
    In those occasions we could all do with a bit of motivation.
    So watch this video below to give you the kick up the backside you need :) !







    Are you Pumped?
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    Sunday, 6 August 2017

    5 Contemporary Trends to Contemplate for Every eCommerce Business

    August 06, 2017 0
    5 Contemporary Trends to Contemplate for Every eCommerce Business
    With every business realising the worth of digital presence to outperform their competitors, eCommerce sites have come forth as an indispensable part of their marketing strategy. Well embellished online stores are in fact helping businesses to grab more customers than that of their physical storefronts and earn affluently. However, to remain on the top of the search rankings, it is imperative for every online business to keep their shopping sites updated by grasping the latest trends surrounding the eCommerce area. By deploying Magento, one of the most advanced and unrivalled eCart solutions trending now, one can easily embrace the following trends ushering in eCommerce at recent times.

    Mobile responsiveness
    Mobile devices including smartphones and tablets have preoccupied today's generation with advanced elements like location-tracking, bigger screens, enhanced searches, etc. Subsequently, people are seeking options for buying things through their mobile phones with just a tap of their fingers. Thus, realising the dominance of mobile devices in internet browsing over desktops, most eCommerce sites are making mobile responsive websites and apps that are equally functional as their desktop versions.

    Chatbots


    Chatbots, primarily available in social networking platforms like Facebook, WhatsApp, has now become prevalent in eCommerce sites too. It is an automated messenger system facilitating the interaction between the two ends, customers and the brand. With these chatbots, eCommerce companies are instantly helping their visitors or customers in many ways, from booking an order or answering product related queries, to customer support services.

    Digitalisation of payments

    While many new entries of payment gateway services are witnessed in the area of digital payments, swift and cashless mobile payment will be simplifying the shopping experiences further. With merchant services from authorised providers like PayPal, Amazon Pay, Braintree, Authorize.Net, eCommerce retailers are integrating online payments system in their sites and empowering the shoppers to pay and check out in just a minute. Thus, relieving the buyers from the hassles of paying in cash money, digital payments will get a major boost by almost every eCommerce store now.

    Personalisation of shopping experiences


    While mass personalisation was prioritised in eCommerce earlier, now it's the time to offer fully personalised experience to the customers. There's no more hovering over the concept of "one-size-fits-all', but there is need for implementing serious tools for targeting customers individually. 

    Relevant product recommendations based on earlier purchases, offers on carts, exclusive discounts on birthdays, discrete delivery charges based on locations, are some instances of the modern-day approach of personalisation in eCommerce.

    Voice search gaining prominence gradually

    The prime concern behind fostering voice search in eCommerce is eliminating all the confusion from the shoppers' minds and providing them with the easiest way to buy things. While there's a long way to go for the eCommerce sites to integrate voice search feature, but once implemented it will evidently lead to enhanced customer interaction, more traffic and assured conversions.

    Needless to say, online counterparts of the retail businesses are working as great catalysts by spurring up their sales overnight with the targeting of more segments among the audiences. These discussed trends are predominantly shaping up the future of eCommerce which calls for retailers to adopt them in their prevailing business strategies to stay ahead in the race.



    By:     Rob Stephen 
    Article Source: http://EzineArticles.com/9763473
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