The Digital Practitioner: Start your Business
Showing posts with label Start your Business. Show all posts
Showing posts with label Start your Business. Show all posts

Friday, 5 January 2018

Friday, 17 November 2017

How to Start an Email List - Tutorial Video #1

November 17, 2017 0
How to Start an Email List - Tutorial Video #1

Tuesday, 7 November 2017

Building An Online Business, Where Do You Start?

November 07, 2017 0
Building An Online Business, Where Do You Start?

So you have decided you want your own online business. You want the freedom to work from home (or wherever you feel) and you want to be your own boss.
Great!
But what next?
What kind of online business do you want to run?
Where do you start?
What service can you offer?
What can you sell?
Let me start by pointing out a very important fact. Just like making money in the physical world, there are an almost infinite amount of ways to make money online.
You could do anything from filling in online surveys, buying products at auction and selling them on eBay, being an affiliate and selling products for a cut of the profits or developing your own information products and selling them through your website.


The choices available to you can be very overwhelming at times and because of this a lot of people never get past this point.
Having said that unless you take action and act on your dreams you will never earn a penny.
Deciding on what kind of online business you want to run, what kind of products you wish to sell or what kind of service you will offer is something you should settle on before you take any further action.
If you don't mind building your online business over the long term, then you should be able to get results with very little startup capital.
The advantage of building slowly is if you decide that the road you chose to go down is either not very profitable or simply doesn't work at all then changing direction won't represent too much of a financial loss.
Having said that, the purpose of this article is to point out some of the possible pros and cons of each route as a result minimise any risk you take when you make your initial decision.
Probably one of the quickest ways to start an internet business is by selling information products. Information products can be anything that provides your potential customer with detailed and helpful information on any one particular subject.


Millions of people are searching the internet everyday to find more detailed information on subjects they have an interest in. Providing this information to them packaged in a detailed and easy to understand product can be a great way to make a substantial amount of money.
But, I don't have a product...
Where will I find a product to sell? I here you cry!
Don't panic, I'm going to give you a couple of ideas...
Affiliate products
Selling a ready made product that someone else has already taken the time to create can be a very easy and incredibly profitable way to make money.
This is called being an affiliate.
You are simply acting as a salesperson for the product creator. You do this by using your own website and sales material to put the product in front of a targeted list of customers.
The creator of the product then pays you a percentage of the products selling price for each sale you make. The advantage of selling this way is that
You have a quality ready made product to sell from the start.
You have not got the hassle of product creation, overheads or delivery of the product.
All your efforts can be focused on marketing and selling the product you have to offer.
Once you make the sales you just sit back and watch the cash flow.
How Do I Find Affiliate Products For My Online Business?
Probably the easiest and most well known place on the internet to find all of the affiliate products you could ever need is ClickBank.com.
Click bank gives you the facility to sign up for a free account and become an affiliate. There are literally thousands of different products in every niche you could possibly think of. You just simply choose one of these products. You then use your website and start marketing the product to a targeted audience.
Click bank is a great place for the beginner to start. It offers great tutorials on how to get started as well as a fairly in depth 'knowledge base' that covers most of the problems you may need help with. The creators of the product are often on hand to offer help too.
If you don't find the answers you need there you can always head over to the warrior forum. This is a great resource for anyone starting out. The forum is full of hundreds of experienced people willing to pass on their wealth of knowledge.
Once you become an affiliate for your chosen product you then have access to a multitude of graphics and advertising materials to help you with your product marketing.
Crowd Fire is not the only place to look either. Another site worth a look is JVZoo this is also a great place to find affiliate products. When you start to search you will find countless marketers and creators of information products crying out for affiliates to market their products for them.
Information products are incredibly popular on the Internet. As a result of this the potential profits that you can generate are huge. And if you start small, select quality products and choose your niche wisely your customer list will soon grow.
Its not just individuals that do affiliate programs either.
Many of the large, well known companies have affiliate programs you can sign up to. Companies such as eBay, HostGator, Getresponse and Amazon to name but a few.
Although you may not get as higher commission rates they will still pay you a percentage of the sales made from the visitors you send to their site.
Becoming an affiliate and making money without your own product is a great way to get your online business started. Especially when you take into account how quickly you can be up and running. Also with some product developers offering 80% or more commission on each sale it can be a very attractive proposition.


However wouldn't earning 100% of every sale be even more attractive.
Yes, of course it would!
If you seriously want your own online business, you need to consider creating your own product...
Creating your own product
Now at first the prospect of this may scare the living daylights out of you, I know it did me...
After all, What did I know about product creation?
Even if I did know, Who would want to buy a product I'd developed?
What knowledge do I have that people would want to purchase?
But when I actually stopped to think about it for a while, I realised, I had been giving information away free for years.
I was a photographer who was also into health and fitness. Friends and family would often pick my brains on both subjects. They would ask for help and advice and of course I passed on my knowledge freely.
I bet if you stop and think you will also realise that you have a wealth of knowledge inside your head on one subject or another just waiting to be turned into a saleable product.
Maybe it's a hobby that you pursue or a certain subject that you know a lot about. Maybe you do a job where you could pass on your knowledge, tricks of the trade or inside information etc.
The fact is, everything you do, all of your hobbies, your experiences, your job, talents and skills are all potential material for developing your own products.
If you get what you know down in the proper format, this alone could very well be marketed as a useful information product to someone who doesn't have your knowledge or know how.
You start by making a list of your hobbies, your talents, your job or subjects you know a lot about.


Next get on the internet, use Google AdWords or some other keyword tool to see how many people are doing searchers for what you know.
If there is a big enough interest in your particular niche then start to consider creating a product to market to your target audience.
Don't talk yourself out of it by thinking you are not an expert, or that there are far more knowledgeable people on the subject than you.
If you can provide specific information to help someone solve a problem or improve in a particular area then you are in a great position to pass on what you know and help people. In the process they will quite happily pay you for your help and advice
But, how do you create a product?
Don't panic because creating your own products can be as simple as getting your knowledge down on paper and writing your own eBook. If you don't fancy writing then maybe consider recording what you know in audio format. You can even consider breaking it down into short more manageable lessons.
If you are feeling really adventurous then how about creating a series of video lessons. This can be particularly good if your subject matter lends itself to a more visual format such as how to complete a video game etc.
Maybe even consider a combination of all three.
If you don't fancy doing all the work yourself or you would like something a little more professional looking then there are many places online you can use to outsource the work.
My first stop is always fiverr, here you will find thousands of people from all around the world offering all kinds of services for as little as $5.
All you need to do is type out what you need or record your audio. You can then pay someone to transcribe the material. You can even find people who will do the whole thing for you and turn your rough copy into a professional looking eBook, audio lessons or a video.
The point is if you have the knowledge to pass on, even if you don't have the skills to develop a product, you can always outsource that job to someone who does.
All you have to do then is use your online business to target your audience, sell your product and keep 100% of the profits for yourself.
I'm a full time internet marketer and product developer with a passion for helping newcomers succeed in what can be a very confusing business. If you would like more free advice, tips, help and information on running a home based business feel free to drop me a line. Just visit my website at: http://darrenjrussell.com


by: 
Darren Russell 
Article Source: http://EzineArticles.com/9813453

Wednesday, 1 November 2017

Storytelling - How Important Is It To Your Brand?

November 01, 2017 0
Storytelling - How Important Is It To Your Brand?

In this 21st Century there are stories everywhere, moreso than before. On television. In newspapers and magazines. Online. Offline. Everywhere we look and see, there is a story. Enhanced by various tools of technological; stories, whether true or 'fake' news, now move more rapidly. Traversing communities and countries within seconds. 
Within this quickly changing information environment, for businesses, companies or corporations need to find a way which enables them and their products to stand-out amidst the noise. Therefore, having the "right" story to promote their brand, helps. 

As an ancient art form, storytelling narrates traditional, cultural and social norms providing communities and countries to express through various mediums. Using the vital elements of plot, characterisation and narrative point of view storytelling is used in many ways, as demonstrated through various genres: whether written, theatre, film or video, poetry or music, magazine or newspaper. 
Compelling, emotional, motivational, inspiring, negative or positive, a story has the ability to move the reader or watcher from and through various psychological states.
As storytelling is not new and in business moreso and in today's business environment some organisations are mastering the ability to tell tales on digital platforms, resulting in positive outcomes on their bottom-line. Creating a connection with businesses and customers, regardless of demographics, the love of a story enables people to make a connection with the narrative.

Therefore, with this connection or 'brand storytelling' will help to transform any content marketing strategy, enabling the content's power to easily engage their audience. It is advisable to invest in telling story and according to Monte Lutz of Edelman Digital, "as companies begin to adjust to the real-time nature of content marketing, it's easy to lose track of your core brand narrative."
Social media has pushed content to being more authentic and transparent and personal and storytelling is a part of this swing since at a stories core is a great story that engages the business client or customer's emotions recreating an experience for the audience.


There are many corporate storytelling examples which prove how storytelling can be powerful when done good and well. Emotions sell. Oz Content states: Studies show positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments based on attributes. Advertising research reveals emotional responses to an ad have far greater influence on decisions than the ad's content - by a factor of 3-to-1 for television and 2-to-1 for print ads. According to Oz, there are eleven great and powerful storytelling examples: Weight Watchers, Guinness, Apple, Google, John Deere, Nike, Lego, Airbnb, Harry's, Warby Parker and Dove.
So how does one create the best brand ever?
- Create the right story by ensuring there is value in the 'human element' content
- Making stories sincere and real;
- The importance of having a Point of View (POV) from the target groups perspective;
- Have an awareness of what connects with potential and present customers
- Defining and identifying positive protagonists, victors and heroes within the storytelling;
- Keep the storytelling simple, by being able to tell a story in one line.
Finding the human element in a story helps to connect customers to a brand, company or product, so creating a story around that shows how their lives can be better, connecting them at an emotional level.
In today's world, emotional-connecting storytelling content is king resulting in brand awareness and enabling an enhanced bottom-line.
Kwame MA McPherson is an award winning author and content organiser. He is offering a FREE consultation on storytelling and brand building. http://www.kwamemcpherson.com.


by: 
Kwame MA McPherson 
Article Source: http://EzineArticles.com/9798585

Friday, 20 October 2017

October 20, 2017 0

Too often people see the internet as some type of magical, mysterious genie that will give them all the money they need with no work. True, there are many online strategies to make money while you sleep, but the same laws that apply to the rest of the business world apply here, too. 


To illustrate this, we are going to compare the website we are creating with a McDonald's franchise...
Real World Economics
It may seem that the internet lives in it's own bubble. That the money, products, resources, advertisements, etc. are all just "digital" but it is crucial that you understand that the internet is backed by real world products and services preformed by real people. (And when you see the real checks in your mailbox, this will become even more apparent!)

For example, you have a website and Amazon advertises on it. Someone visits your site, clicks on the ad to Amazon and purchases an iPod. The customer receives a real-life iPod, Amazon receives profit from the sale, and you receive a commission from Amazon. Win-Win-Win. 
This entire system was created because a real person bought a real music player. Since you are just getting a commission for showing the ad, it is easy to overlook this process and think that Amazon just paid you for the digital ad space on your site, seemingly for "nothing". In reality, Amazon paid you because you sold an iPod to a real person. The distinction seems minor, but always keep that in mind.
Always remember that you are selling metaphorical hamburgers and french fries to real people in your "McDonald's" on the web. There is no difference.
Supply and Demand
You may be familiar with the idea of supply and demand, and how this affects prices. If your McDonald's restaurant had 100 hamburgers in stock and there was 1,000 people in line, you could charge insane prices. But if you needed to get rid of 1,000 hamburgers and only had 10 customers, you would be practically giving them away.
When supply > demand prices will be low. When demand > supply, you can raise prices higher.


How does this apply to our simple website? The prices your site will earn for each sale or each click will be directly related to supply and demand. Using our last example, when consumers are willing to buy a bunch of iPods, Amazon can afford to pay you much more than when iPods just aren't selling as well.
In a larger sense, there isn't too much you can do about this, but you can position yourself to protect against lower demand. The best way to do this is to ensure that you have multiple streams of revenue (which we will be getting to in the next lessons).
Leverage
Leverage means that you can do a lot with a little. Leverage is the concept that makes the internet an exciting place to make money. Leverage is the reason that I can offer you strategies to make money while you sleep. Let's look at how internet business offers us leverage:
Time leverage is perhaps the biggest advantage. Let me explain how business works online. Because your website is up 24/7, even while you are sleeping, you can profit from it no matter what you are doing with your time. Once your site is up (and you spend minimal time maintaining it), you are free to do whatever you want and your site will continue to profit. If you are ambitious, you can spend your time creating another site, and another, while all of them are making money all the time. See how you can leverage your time? If this was the McDonald's, you would be working 12 hours a day to keep your restaurant in order and when you went home at night, the restaurant would be shut down, unable to make you any money.


A second area of leverage is resources. The system that I am teaching you takes minimal money and minimal skills to create. It is a system that, with a little effort, you can create for under $20 and profit $200 per week or more. Try getting that kind of return with a McDonald's franchise.
The final area of leverage is geography. With our restaurant, we can only serve local customers. With the internet, we can reach billions of internet users world wide. This leverage stuff is powerful and it is the single factor that makes the internet fundamentally different (and in my opinion, better) than the McDonald's franchise.
Visit the Business Blog [http://www.businessgears.com] that gives you instant business headlines.






by: 
Andrew Olson 
Article Source: http://EzineArticles.com/4257449

Thursday, 12 October 2017

Why Is Video Marketing So Big? The Ugly Truth

October 12, 2017 0
Why Is Video Marketing So Big? The Ugly Truth

Whether you currently possess or plan to start, a business online or off, it would be wise to incorporate marketing video into your marketing plan. Video marketing is taking the business world by storm and is only poised to grow.
Why Is Video Marketing So Big?
Let's explore that.


Whatever solution you give, whichever products you sell, you simply should go where the clients are, and they are on the internet in astounding numbers. The internet has grown exponentially since it became a staple in homes in the 1990s. It has become an important, ever-expanding market, giving brick-and-mortar stores a run for their money, if not putting them out of business, sometimes.
Think about video rental stores (Blockbusters for example), along with book stores as well as music shops which have actually all decreased in physical numbers in the face of online competitors. Also, whether your business is housed online or off, chances are good that you have a website. Why does that matter? Websites need traffic, period.
It has been forecast that by the end of this year, three-quarters of all internet traffic will come from consumers watching a video.
Do I have your attention now? Video Boosts Conversions and Sales
In this technologically driven day and age, many consumers who use to read the local newspaper ads for product and price feedback, now look to the internet for pre-purchase information. Research suggests that at least 40% of all consumers will browse the world-wide web before making any financial decision to purchase an item either from online or from a store in your local high street or shopping mall etc.
A video is that influential.



Video marketing is so effective that it is surpassing other more traditional promotional approaches in generating both leads and sales.
Studies and research have found that video surpasses print media and direct marketing as sales tools. Video landing pages boast higher conversion rates in online advertising than traditional text only presentations such as long-form sales letters.
A clue to how effective video is in influencing potential customers is in its widespread use. It is being utilized by everyone from Forbes 500 firms to local business, from politicians to the person next door. Video can, in turn, educate, inform, encourage reflection, resonate emotionally and even pitch, while also entertaining.


They grab and hold attention, convey a message in a short amount of time from anywhere there is an internet signal, as well as have the potential to reach across all economic, ethnic, and geographic divides. Video brings a company, person or product into homes and awareness and increases recognition. It can be done cheaply, or even for free while offering a platform that comes closest to rivaling the exposure offered by television, which is financially inaccessible to most.
Adding much of the fuel to the growing fire that is video marketing is social media. No discussion of video marketing would be complete without mentioning it. Platforms like Facebook, Twitter, Instagram, and Snapchat, to name just a few, make it easy to share video content easily, quickly and potentially, virally, all while fostering brand loyalty and building relationships.
This can translate to many dollars in profit to a company over a customer's lifetime.
Videos get shared more times than text and links combined on these platforms.
Video marketing is a powerful sales engine today, and a growing wave of the future, enabling a level of reach that is capable of adding many customers and dollars into your company's coffers. If you have a business or are contemplating starting one, a video should be an essential element of your business marketing plan.
REVTA Real Estate Virtual Tours Australia is all about providing affordable Real Estate video marketing solutions that help you to skyrocket your conversions via personalized videos.
Complete video marketing services tailor-made for the Real Estate business - including video creation, social media integration and custom ad campaigns.




by: 
Stuart Bazga
Article Source: http://EzineArticles.com/9781110

Wednesday, 4 October 2017

How Video Matters to Your B2B Customers

October 04, 2017 0
How Video Matters to Your B2B Customers

Have you ever wondered how video production companies can fit into your B2B marketing strategy? Well, if you are in a busy city, you must be feeling the pressure as more brands enter the B2B fray. 
It seems like everyone wants a pie of this fast growing segment as an investment destination, it goes without saying that you need to up your game to remain competitive in your niche. 
One of the most effective ways of doing this is by partnering with one of the top video production company.



Value of Video Marketing in B2B
Video marketing is one of the fastest growing forms of online content and in fact, a recent Forbes study projected that it is going to form 81% of all web traffic by end of 2019. Its popularity in B2B marketing is only catching up, but the impact is phenomenal.
This might not have been the first technique of choice a few years back, but today you have to include it in your marketing strategy. 
It is a powerful tool in pitching to potential buyers. The visual effect and the interactive story visual content are crucial in capturing and retaining attention. 
Like with most new technologies, many executives were not initially taken in by these productions.
However, a recent survey showed that 54% of senior executives share work-related productions with co-workers every week. 
This is proof enough that at last this communication tool is gaining acceptance in the industry. If you are still not leveraging this type of content in your marketing campaigns, it is time to join the movement.


More Reasons to Partner with a Video Production Company
If you are still not taken in by the power of visual content in your B2B marketing strategy, consider the following:
  1. Better ranking: Google is always on top of things and when the popularity of video became obvious, it made it one of its relevance metrics. If you have a high quality video production on your website or other platforms such as YouTube, you will receive a boost in search engine result pages (SERPs) ranking for your target keyword.
  2. Growing your reach: A large percentage of online users share whatever they watch and this in turn grows your brand. Many obscure businesses have become overnight successes through fresh and creative ads. Your target B2B customers are now to be found on social media and other online platforms and it will be easier to convert.
  3. More brand awareness: Truth be told, penetrating into any industry is tough and you need to use innovative strategies that will help make your target audience know about you. Visual content is popular and within no time, you will have brand mentions on multiple platforms. This matters to your customers because they like working with brands that are more visible.
  4. Creating an impact at the zero moment: The purchase journey process in any industry is very important. Most customers like engaging with companies they first find out about and if your business is among these, it is easier to convert.




Go ahead and use an experienced video production company to leverage these benefits.

To leverage the benefits of video and to attract your potential B2B customers, contact VCM Interactive for all your video production requirements in Toronto.




by: 
Paul Nandrajog 
Article Source: http://EzineArticles.com/9789204

Wednesday, 20 September 2017

How I Make $20,000 A Day With Facebook Ads (High End Facebook/Youtube Ad...

September 20, 2017 0
How I Make $20,000 A Day With Facebook Ads (High End Facebook/Youtube Ad...



What can be achieved using the power of Facebook.

Focus on the details and apply the system to the largest social network platform we will probably ever see.






Have you had much success with FB ads?

Thursday, 14 September 2017

Techniques of Building Your Online Presence

September 14, 2017 0
Techniques of Building Your Online Presence


Does your online company matter and by how much? 
In the world that has many low-cost online businesses, you need to invest well in it so that you can have an edge in the market.
If your business is small, there are chances that you understand the reputation concept in a familiar way. 
Most remarkably, those individuals that run brick-and-motor businesses know how much customer's opinions affect the business.


In general, reputation is a positive thing to have and acquiring online reputation has the chance of either making or breaking your business.
The question you should be asking yourself is, how would you develop an online reputation in the era of digital marketing? 
There are three major building blocks for coming up with a favorable online reputation and learning the techniques your business can put in place to become authoritative in the online space. 
The major building blocks are;

Public perception and reviews

Public opinion and reviews are the most complex and abstract when managing an online reputation for your business. Without saying much, public opinion is a very crucial aspect of the firm. In the event you do not have familiarity in the digital marketing world, there exists a chance that you do not think online reviews matter to you.
Since Google made a decision that online reviews matter, they play a significant role in determining the business's online reputation.


Word of mouth in the digital world is a persuasive marketing technique to the modest consumer, plus it inclines to be among massive aspects in the process of decision making for an average individual. 
Even though you are an affordable vendor, getting several negative reviews will pose frightening effect to your business. Why? 
Only because people trust others, and in the event, another person tell people that your company is not trustworthy, then you have to be sure customers will have a reservation when it comes to buying.
How will you ensure that people spread positive information regarding your business? 
First of all, you need to have right product or service that the market wants. In the event all negative reviews mention a particular aspect of the business, it will be the right time for doing the bit of self-audit.
Beyond that, you need to be proactive enough to pursue all reviews relating to your business. In most cases, you will get reviews coming from people who have negative sentiments about your business. 
However, if you have the ability to convince about ten people that have had a satisfactory experience with your products will help in growing your overall reputation on the internet which will overshadow the negative reviews.
When speaking of negative comments and reviews, whatever business that you do, do not ignore them. 
Even though some customers might be talking from unintelligible anger, which usually happens on many occasions, you will realize that majority of such information emanates from miscommunication. 


You will have to address the concerns and attempt to remedy this situation as it will mean bridging the difference between losing or gaining a customer forever.
If the world of digital marketing and managing your online reputation is new to you and seems intimidating, then it is high time you realize that you are not alone and it is just a matter of time, and you will be over it. 
Plenty owners of small businesses owners like reading such articles while trying to think around the subject and wondering over the type of techniques to put in place for developing a strategy for digital media marketing.
The crucial aspect of putting in mind is that the methods for implementing the strategy might be different, but the ideology remains similar. 
You need to take the right care of your reputation by emphasizing on the provision of quality customer service experience. Once you get this aspect well, all that you will now need is to use the right tactics and tools.

Social Media
Social media marketing requires you to put several factors into consideration. 
First of all, your reputation will lie on the activity of any social media platform that you are using. 
Your audience will not care about the social media accounts that you do not use.



However, this is the beginning if you would like to give your online authority a competitive edge. You need to be ahead of your competition in the realm of social media. 
Commanding the social media requires you to develop a consistent online posting schedule, by use of unique social platforms, and keeping a constant engagement with your audience.
Engagement is the biggest hurdle every small business owner has to learn when approaching social media marketing from a corporate perspective. 
Although the overarching ideology should be professional, do not be afraid to inject humanity in your social accounts. 
Truly, social accounts like Twitter, Facebook, and Snapchat require you to take your tie off and chat with people.


Social media concept works well when two people are conversing. You need to remain human and professional

Content Creation
Indeed, not all content is created equally, and if you want to have some authority in the online space, you need great content to give you a boost. 
Nowadays, customers expect great content before they buy from your site. 
You will have to understand that high content relates directly to digital marketing as it helps in converting customers into sales.
Many small companies create their content via blogs. Owning a blog is a stylish option, and many brands in the landscape of digital marketing will publish their content on their blogs. 
What differentiates a blog? 
For starters, search engines love blogs. Plus, blogs provide you with a hub from where your customers can get content at all times.




You need to mind that producing quality blog posts means that you will have the opportunity to hand your audience the right solutions to their problems. 
You need to resist the creation of shallow content which exists to promote your business only. 
Giving your readers actionable and tangible solutions to critical problems will boost your online reputation.


by: Joshua Osore, 
Source: http://EzineArticles.com/expert/Joshua_Osore/2390484