The Digital Practitioner: Online Marketing
Showing posts with label Online Marketing. Show all posts
Showing posts with label Online Marketing. Show all posts

Friday, 21 September 2018

REFOCUS - Identify Your Ideal Customer - Optician & Healthcare Practice Growth Av...

September 21, 2018 0
REFOCUS - Identify Your Ideal Customer - Optician & Healthcare Practice Growth Av...


The foundation to running any marketing campaign for your practice is to get specific and identify the clients or customers you want to serve - your ‘Ideal or Dream Clients’. Your Avatar!








This is often the most difficult concept to grasp and focus on.


It is often brushed over by many businesses, but it really is the key to the whole process and especially in order to ensure success with my system.


Have you identified your Ideal Client?

Wednesday, 4 July 2018

Identify Your Ideal Client - If You Want Your Business To Survive!

July 04, 2018 0
Identify Your Ideal Client - If You Want Your Business To Survive!

In your profession and industry finding the right people and understanding their perspective on the problem you are solving or the solution you are providing is the most important aspect of the whole process. 



It all comes down to understanding your own and other people’s mindsets. 

Your business success will be directly related to the amount and level of value you provide to other people and how that value brings people closer to a buying decision. 

In many healthcare sectors all too often the practice owners are working their butts off trying to accept and please every single client that comes through their doors. These are the business that are just about keeping afloat. 

I was in this situation in my own practice where I was trying to see and please everyone. This often meant working longer hours, increased stress, with often minimal financial return for my effort, not to mention spending less time with my family.



I decided that something had to change so I went through my client base with a fine tooth comb identifying those who attend for the service and acquired the products that I enjoyed and was passionate about offering. It was eye opening to say the lease and it rather accurately corresponded with Pareto’s Principal (20 / 80 principal) in that the classification of my ideal clients worked out at approximately 20% of the overall client base and of this 20 %, approximately 80% of my income was generated! 

This immediately changed my view on my practice and how I approach my work. At the end of the day, your practice is a business. It should be there to serve you, providing you a place to practice your profession, but ultimately to generate an income, ideally creating wealth, so that you can create the lifestyle you desire.


Therefore, in order to have a successful and growing practice, it is essential to focus all of your attention specifically on your ideal clients. Those that you want to serve, who value your product and service, who based on your consistently updated content on social media, are aware of, like, trust and are prepared to part with their hard-eared cash with you.  



I would strongly encourage taking the time to sit down and identify your ideal client, being quite specific in identifying the actual character and traits of the person you ideally want to serve.

I will reveal more detail on this process in a future blog post so stay tuned.  AB

by: Alan Bryden





Sunday, 24 June 2018

How to Build a Personal Brand from Nothing

June 24, 2018 0
How to Build a Personal Brand from Nothing
We are in the age where there is a very real requirement for the 'Peraonal Brand'.

It's provides a stronger connection for the customer with your business and reflects your character.

With so much to gain, why are more of us not focusing our attention to growing our personal brand?








Does your business brand have any of your own personality? 




Tuesday, 29 May 2018

7 Vital Ways to Master the Art of Delegating

May 29, 2018 0
7 Vital Ways to Master the Art of Delegating

Somewhere along the way in my career, I picked up a good nugget of advice, and it was to focus as a leader on those tasks which were unique to me and delegate the rest. 

One of the toughest things about being a leader and manager is mastering that ability. It's not easy for a variety of reasons, including the idea that only you can do something better and faster, impatience, or lack of awareness.
Unfortunately, there are many managers out there who have not developed enough to follow the advice of focusing on what is unique to your position. And, if you're an entrepreneur, there's a higher chance that you could be someone who might have a hard time delegating. In start-up situations, many entrepreneurs end up wearing many hats, and it becomes difficult to let go, but it is crucial to the ultimate success of your business.
As your company begins to take off and grow, one of the most important skills you can master is to learn how to delegate.
  1. Think about those responsibilities that are unique to your position.As a leader and manager, one of the first activities you should do is to carefully consider all of the tasks that you do on a given day. Then, ask yourself if you should be the person doing it. When you go through this exercise, it will help you prioritize the issues you should be taking care of and will ultimately have more time to focus on doing.
  2. Consider the dollars and cents.Once you've decided to delegate, you will open up more time that was spent doing the busy work. Like most people, you probably think in terms of dollars and cents or profit margins. Hiring someone, even part-time, that will take over a lot of the process work that you're doing is going to free up your time to dedicate it to the areas that will grow your business.
  3. Don't fall into the micro-management trap. Micro-managers love to say that they are delegating their non-essential responsibilities, only to micro-manage their teams. Proper delegation does not mean that you are absolving yourself of any of the accountability for the work. Delegation just says that you are giving the responsibility to someone else, and you have to give them the opportunity to do the job and rise to the occasion.
  4. Maintain a strong feedback flow with your team. When you've delegated responsibilities to your team members, an essential aspect of proper delegation means keeping an adequate communication channel open for any questions, comments or concerns. Again, it doesn't mean that it's a chance for you to micro-manage a one-way feed system. It's a two-way feedback flow and an easy tactic to ensure it's done correctly is to request regular updates on the work.
  5. Make sure that you provide clear directives or instructions. When you've decided to create a productive delegation system, one of the essential aspects of delegation is to deliver clear instructions or direction from the outset. If you're expecting a certain project to look a certain way, have elements you deem important or are looking for a specific outcome, it's vital that you express those thoughts from the outset.
  6. Remember that your team members are learning how to do something you've delegated, and learning is not a linear process. Be prepared for mistakes or a learning curve. You should also expect to be pleasantly surprised when someone has done something in a way you wouldn't have thought but is still excellent. Learning is not linear, and as a manager, you have to be prepared for some bumps and pleasant surprises on the road.
  7. Let it go.The final aspect of mastering the art of delegation is to stay out of the way and let go. When you've assigned responsibilities and informed your team members what they need to get done, then you have to allow them to do the work. Focus on the duties you should be focusing on as a leader and let your team do what they have to do to meet your goals for success.
Remember that delegation is not something that often comes naturally, especially if you're a business owner and you're looking to get a new company off the ground. 


However, whether you work in an established firm or start-up, understanding how to be a self-aware manager who delegates is going to reap many rewards. It will help empower your team, and it will give you the ability to truly focus and concentrate on the aspects of the job that crucially need your undivided attention.
Author of "Not Your Father's Charity: Grip & Rip Leadership for Social Impact" (Free Digital Download available at http://notyourfatherscharity.com/free-resources/ )
© 2018 Wayne Elsey and Not Your Father's Charity. All Rights Reserved.

by:  Wayne Elsey
Article Source: http://EzineArticles.com/expert/Wayne_Elsey/2016149


Tuesday, 17 April 2018

Facebook for Business - Let's Start With the Basics

April 17, 2018 0
Facebook for Business - Let's Start With the Basics

It's officially spring, and we talked last month about spring cleaning your business; part of which is freshening up your marketing campaigns. There's no doubt that Facebook continues to dominate digital marketing for both online and brick and mortar companies. But are you using Facebook as strategically as you could?

This month we're going to focus just on Facebook, and to kick it off, let's get an understanding of the platform itself.
First the stats:
  • 5 billion active mobile users
  • 2 billion monthly active Facebook users
  • 4 billion daily active users
  • Link and share buttons are viewed across almost 10 million websites daily
  • Average time spent on Facebook is 20 -30 minutes
I was shocked by the numbers, so checked various sites to verify them, and while different sites quote slightly different statistics, they are very close to each other.
1.4 billion users check Facebook daily
So, let's get started on using Facebook for YOUR business.
Some of this may seem quite elementary, as most businesses have at one time or another created a Facebook page. The question tends to be, how active (or consistent) are you on posting content? If you haven't read our blog on creating a content calendar, or are looking for tips to get started and make this all seem a little less daunting, send us a note, we'll be glad to get you started in the right direct.
What's the difference between your Facebook Profile and your Facebook Page?
Simply, your Profile is you. Pictures of family vacations, inside jokes with high school friends - they all belong on this page. Keep business - business, and personal - personal. You do however need a Facebook Profile to set up a Facebook Page.

Your Facebook Page is a specific web page within Facebook with the goal to create a following and share relevant content for your business. You need a Facebook Page to create Facebook Ads (we're not going to cover Ads today but will circle back to this later in the month).
Business owners can use their Page to connect with followers, share stories, build reputation, reach new customers, get feedback, provide customer service, and give their business a voice. Since you need a page to start using Facebook ads, let's focus on how to create a Facebook page that represents your brand, helps establish your credibility, and gets found on Google.
Some of the same advice we give business owners when they're building their new website also apply to Facebook. Look at the competition, big and small brands, what are they doing well, what could they do better, what elements can you build into your own page. With Facebook, you also want to look at which posts get likes and the engagement level.
When starting your page (or revisiting it and refining it further) keep in mind that complete pages have a better search ranking. You may find that some of the tabs don't apply to you, and those can be removed. You also have the flexibility to rearrange the tabs in a way that makes more sense to your business. Build your page with text, videos, photos, and sharing (or curating) content from others. One handy trick, back date some of your posts so they all don't "appear" all on the same day.

Our last tip for this week (and we'll talk more about this when we start diving deeper into keywords) is maximizing the impact of your Facebook Page short description. The first 156 characters of your short description appears in Google search results as your meta description, this is your opportunity to include 2-3 highly searched keywords (with your domain name). Curious how this looks, try searching one of your competitors to see what they're doing (just add "Facebook" in your search to filter the results).
We have a lot to cover this month, so stay tuned!
We help business owners find more time.
Discover how entrepreneurs just like you have freed themselves from the overwhelm of tech. Download our FREE report at https://pmawebservices.com/

by: Peg Murrah  
Article Source: https://EzineArticles.com/expert/Peg_Murrah/1101384


Saturday, 24 March 2018

Smart Ways to Market a Service Business

March 24, 2018 0
Smart Ways to Market a Service Business

For both product and service based business the principles of marketing stand true - what are your customers pain points and how can you solve it. 



Get your message and expertise out there!

Friday, 2 March 2018

New Instagram Algorithm 2018

March 02, 2018 0
New Instagram Algorithm 2018


Another important update for your Instagram Account!


I know!...you see the word Algorithm and if your like me a part of you switches off. But if you want to make the most out of Instagram and get maximum engagement on your posts and build that huge list of followers you really got to be aware of this stuff!




Have you noticed any reduction in the amount of engagement on your Insta?



Wednesday, 21 February 2018

2018 Digital Marketing Trends For Small Business

February 21, 2018 0
2018 Digital Marketing Trends For Small Business

Monday, 29 January 2018

Digital Marketing Trends in 2018

January 29, 2018 0
Digital Marketing Trends in 2018

Friday, 12 January 2018

Sales Tips for Small Business Owners

January 12, 2018 0
Sales Tips for Small Business Owners

Small businesses are a source of livelihood for many and they contribute to economic growth of every nation. Small business owners range from work at home moms to individuals running small shops and sales is key to the success of these small enterprises.

Typically every small business owner is a sales person and this is because they know their business and products better than anyone else. Here are some sales tips for small business owners.
• Use of social media networks
We live in a digital age and social media networks are the way to go. Social media as a platform has millions of active users across the world at any given time. This makes it the best platform for marketing your business or products. To add to this it is also cheap compared to the contemporary marketing or advertising ways. Social media allows a large number of people to interact with what you are selling and you can create a presence on social media by creating a fan page and posting business related articles that interest your audience.

• Good relations with customers
In every business you will have some top buyers, those who buy your products or services from time to time and you cannot afford to lose such customers. The only way to keep them is by maintain a good customer relationship with them. Maintaining a good relationship with customers is one of the top sales tips used by many small business owners. You can maintain a good relationship with your clients by giving them after sale support. There are many businesses that sell their products and forget about the customers who bought from them. Most of such businesses are never there to listen to complaints from customers. When you give after sales support to your customers, you stand out and increase your chances of making more sales from return customers.

You can also improve customer relations by giving discount coupons. The world economy is not so good and many people are looking for discounts as a way of minimizing their expenditures. Discount coupons attract many customers to buy products or services from your business. You may opt to give discounts to return customers of customers who purchase in bulk.
• Confidence and product knowledge
Clients want to know about your product before they commit to buying it. This means that as a small business owner you need to have good knowledge about your product. You should be able to answer all the questions asked by your customers confidently.
Consistency is very important in sales and with the above tips you are assured of improved sales and growth of your small business.
Marlene is a freelance writer specializing on niche articles, web content and product reviews.


by: 
Marlene Fanny Okumu 
Article Source: http://EzineArticles.com/9205367

Sunday, 17 December 2017

Re-Engage Email Subscribers

December 17, 2017 0
Re-Engage Email Subscribers

The point of an email list is to engage with the people on it, and to build a relationship with each person. Ultimately the point of the relationship is to make sales - either to the person on the list, or through them to people they know.

That said, if a person on your list is not engaging with you by at least opening your emails (hopefully reading the content and clicking on the links) at least some of the time, you're wasting your effort and their time by continuing to email them. You should periodically "wash" your email list by attempting to re-engage with the individuals and, if that doesn't work, removing them from your list. A small, dedicated and engaged audience is better than a larger audience that doesn't give a damn about you.
This describes a re-engagement sequence using MailerLite's Automation tool. I use this sequence for my own lists, as well as the lists of my clients. You can build a similar sequence in every other major Email Service Provider/list management tool.
First, I select people who have not opened an email from the sender within a certain framework. Depending on how often your emails go out, I suggest 24 emails or 6 months. I copy those names to a new list - make the name obvious, like "No Engagement" or "No Opens," something like that. I then send them a 3-email sequence to try to get them to confirm their interest.
I can't give you exact wording. Your list members, and their reason for initially connecting, will be different from mine. However, the "bones" of the email can be the same.
The first email thanks them for joining, but says you've noticed they haven't read any of your recent emails. Acknowledge that interests can change. Tell them that new content is coming, but if they're truly no longer interested, they can click on the "Unsubscribe" link at the bottom of the email. You could also give them a link to click (a page on your website is good) so they can see what's happened lately.

Send this, and add a delay. I use a number of different days of delay, to give a "randomized" effect to my emails, but you can just pick a number of days to wait and always use that number if you like. After email #1, I like to wait 6 days. If they open it, I remove them from the list I created ("No Engagement" or whatever your name is). If they didn't open it, I send email #2.
Email #2 again tells the reader you're cleaning up your list, and asks them to Unsubscribe if they no longer want to hear from you. Then, you attempt to engage again: ask them for their opinion on some topic, or to take a survey or poll on your website. I often ask them to say "Hi" by introducing themselves on a post on the sender's blog.
After waiting (I wait 8 days after the second email), if ML shows they've opened and/or clicked a link, I remove them from the list. If not, they get email #3.
I give #3 the title, "Sad to see you go." This is an obvious tell - if they don't open this one, you're assuming they no longer want to be there. The email says just that. It also asks them to recommend you to friends/relatives who might have an interest in you and your list. Since I'm about to take them off my list, I don't ask them to Unsubscribe. However, it does say that you thank them for their past attention, and will welcome them back if they'd like to re-subscribe in the future. (Yes, you're about to delete them, but now is the time to be extra attentive and polite!)
After a certain number of days (I wait 7 here), if they've opened the email I remove them from this list. If they haven't opened the email, I have ML delete them (Unsubscribe them) from the main list.


While some people argue that emailing people who don't open your messages "doesn't hurt anything," it actually can. The email providers of the people you send msgs to who don't open them may assume you're a spammer, and can block your future emails to all their customers. Some sites can block the IP address you send from, and MailerLite won't be happy about that, let me assure you.
It takes about half an hour to create this sequence the first time. Every six months, you add the latest batch of non-responsives to the list and run it again.
* * * * *
Scott Gardner is the founder of boutique firm Agile' Marketing Services, LLC. They specialize in working with their clients to become Recognized Experts, and using that status to leverage the clients' marketing efforts. For more information, please visit http://www.AgileMarketingServices.com.




by: 
Scott A Gardner 
Article Source: http://EzineArticles.com/9827982

Saturday, 16 December 2017

The Phenomenal Marketing Aspects Of Pinterest

December 16, 2017 0
The Phenomenal Marketing Aspects Of Pinterest

Pinterest is growing at record speed as more individuals and businesses are paying attention to this unique, image-based social networking platform. Long believes that Pinterest, like Facebook, relies on people generating content that interests other users, so once a critical mass of people comment and re-pin, it reinforces others to generate content. The more content is generated, the more it makes sense for users to frequent the site.


What is Pinterest?
Pinterest allows users to collect and file images they find on the internet into areas of interest or "boards". Then others can see your boards, and re-pin images, thus starting the viral effect. When you see an image on any website, you simply "pin it" (pinning function automatically becomes available when the user creates an account). Pinterest can be either an extremely good time investment or a very wasteful one, so it's important to know what it can offer your business and what using it well require.
How to use Pinterest for marketing- 
Pinterest is a great new visual social platform that is increasingly becoming a powerful source of customers for online store owners. Since it's primarily a visual experience, it's a great place for your product photos to shine.

  • Run Contests-

You can easily create buzz and engage your customers on Pinterest by having contests. These contests can run the gamut from "Best Board" to who can earn the most "repins". Photo competitions using your product or company logo, the possibilities really are endless, and Pinterest offers a new way for companies to create visually interesting interactions with their customer base.

  • Enhance Your Brand Image-

Pinterest is not just for businesses selling physical goods to showcase their product photos. In fact, if most of your pins are product shots, you're not taking full advantage of this platform to expand your reach, enhance your brand image and create a culture/conversation around your brand.



  • Pin at the Right Time-

The best time to pin is when the majority of your followers are active on Pinterest, so they have a better chance of seeing your pins so they will repin.

  • Know your Viewers-

Know who you are targeting and identify what your target market likes and pin those topics. Once you figure out your target utilize topics to create traffic to your sites. For an effective Pinterest product marketing it is a fantastic idea to figure out the demographics of Pinterest.

The growing acceptability of Pinterest-
Comscore, the communications research company, says Pinterest's unique users grew by 85 percent between mid-January and mid-February to 11.5 million users. Pinterest used to be an incredible source for finding new, cool sites that you'd never heard of.
It is now so strong that the platform is outperforming other social media marketing channels for click-through revenue. The online pinboard has experienced phenomenal growth over the last one year, mostly in the US. It hit the ten million monthly unique visitors faster that any other website.
Rony Sneijder is an online blogger and love to be active at social networking sites. In this article he likes to share his views on how Pinterest can be used as a good social media marketing platform for product marketing.





by: 
Rony Sneijder 
Article Source: http://EzineArticles.com/9829059

Thursday, 14 December 2017

7 Common And Costly PPC Marketing Mistakes To Avoid

December 14, 2017 0
7 Common And Costly PPC Marketing Mistakes To Avoid

Pay-Per-Click is one of the quickest ways to make money online. It is an efficient, easy and productive way to advertise and market. It is an excellent way to get targeted traffic to your website. Many people think that PPC is an easy task, and they fail to understand that if the strategy for PPC fails they will lose a lot of money. If you do not understand the concept correctly and make mistakes, there will be no use of spending money on marketing.


You will suffer badly, and there will be no place for your website on the internet. Therefore, it is, important to avoid such mistakes. Here, I have listed the top seven mistakes which many marketers make. You can be successful if you avoid these mistakes. You will get massive amounts of targeted traffic to your website once you avoid these mistakes.
PPC Marketing Mistake 1: Wrong Keyword Usage
One of the most vital aspects of online marketing, whether it is SEO or PPC, is "keywords." Many people do not know how to use the proper or related keywords. It is a big mistake to use generic keywords instead of specific keywords for your PPC campaign. These keywords can end up showing ads for the websites which are related to your business but are not your business. You will lose a lot of money that way. Avoid the wrong use of keywords for your campaign if you wish to make money.
PPC Marketing Mistake 2: Targeting Wrong Audience 
The pay per click marketing is an excellent choice because it allows you to place the ads in the most specific areas. It helps you advertise for the right audience. Targeting the wrong audience or the general audience is a big mistake in a PPC campaign.
Mistake 3: Creation Of Irrelevant Ad 
Most of the marketers do not understand the importance of the ad-copy. They create an ad-copy which is not related to their niche or targeted audience. As a result, it attracts unwanted visitors and audience. As a result, you will spend hundreds of dollars to get unwanted visitors on the website. Make sure that you
• Create a good Ad-copy
• An interesting Ad-copy
• A relevant Ad-copy
• An optimized Ad-copy
It will attract only the audience that is interested in your services or products.


Mistake 4: Not Performing Any Test 
Many marketers make a mistake of not checking and tracking their PPC-ad campaign. It is how they lose focus and money both. Make sure that you keep track of the keywords, sales, conversions, etc. You can use Google analytics to perform this task efficiently. Once you keep track of the activities and results of the campaign so far, it will help you control the advertising campaign.
Mistake 5: Not Maintaining A Quality Score 
Once you create an account on Google AdWords for PPC campaign, make sure that you maintain an excellent quality score. A high-quality score improves the performance of the keywords utilized in your PPC campaign. Many people do not care about the quality score of their account; as a result, they lose hundreds of dollars.
Mistake 6: Sending Visitors On The Homepage
You must know that the home page is always generic. You can use it as a landing page but using it as a landing page for the PPC is not okay at all. The homepage is not customized for specific keywords such as the PPC ads. Therefore, it is not a good idea to direct visitors from the PPC ads to the homepage. Instead, send them to a relevant page. This way it will be easy to persuade them for a call to action. It may be a good idea to link the keyword which you use in an article or a blog back to the home page, but never a good idea to link to the home page when you are sending back visitors from ads.

Mistake 7: Not Optimizing The Landing Page 
Optimization is the key to success for any Internet marketing campaign, and it is the heart of the pay per Click campaign. A small change in the landing page can either boost or reduce the sales. One of the most important aspects of a web page for a successful marketing campaign is optimization. If the landing page is not properly optimized, it will not boost sales. Many marketers do not optimize the landing pages for the proper keywords which are a big mistake.
The Pay Per Click campaign is not easy to manage. You need expertise and appropriate knowledge. Without the awareness of the market and the PPC itself, you will never succeed. Make sure that you understand the concept and know which mistakes to avoid. Only then your campaign will be successful. Once you read the mistakes mentioned above, it will be clear that making these mistakes will never give you success.
Intelicle is a well known SEO expert in Nottingham we can help you grow your business online organically and utilise  via any  PPC (pay per click) platform such as Google, Yahoo and Bing. If you want to get the most out of today's online marketing competition just get in touch.




by: 
Anum Sharf
Article Source: http://EzineArticles.com/9841714

Friday, 8 December 2017

How To Create A Squeeze Page That Converts Like Crazy

December 08, 2017 0
How To Create A Squeeze Page That Converts Like Crazy

Last month we covered how to create the perfect lead magnet that expertly targets your ideal audience and makes them want to join your list.
This month we're going to cover how to create the landing page or squeeze page where you send your visitors, so they can sign up and get the lead magnet.
After all, even if you create the hottest, greatest, most magnificent lead magnet ever, it won't mean a thing if your squeeze page scares people away.
Next month we'll cover how to get as much traffic as you want from Facebook.
Because once you have learned all three of these skills, you can literally go into any market and create a list building machine in just days.

Better still, you can take it one step further and build a complete product funnel behind your lead magnet, offering a tripwire (low ticket) offer, followed by your main offer, followed by a big ticket item.
In fact we are going to cover all of that in month 4 of this series.
So let's start at the beginning...
What is a Landing or Squeeze Page?
You know how when you click on a link to get a free book, and you end up on a page that tells you how great the book is, and it gives you a form to enter your email address to get the book?
That's an example of a landing page, and more specifically, a squeeze page. The reason it's called a "squeeze" page is because it "squeezes" the visitor into opting in to your list, since there is no other option on the page.
Sales letters and video sales letters can also be used as landing pages. The visitor clicks a link to check out the product and lands on a sales page.
Today for the purpose of creating a list building machine, we're going to spend our time on making a squeeze page.
And not just any old squeeze page, either, but one that converts like crazy.

Think about this: You build a squeeze page and send 200 visitors to it per day, every day, like clockwork.
Now, you were in a hurry when you built the squeeze page. You cut a couple of corners, didn't spend much time on your copy and basically just threw the thing together.
And it's converting at a respectable 30%. So in the course of 30 days, you get 1800 new subscribers. Not bad!
But what if you'd invested a little more time and effort, and got that conversion rate up to 40%? Now you're getting 2400 new subscribers a month for the exact same effort.
And if you get that page converting at 50%? Now we're talking 3,000 new subscribers per month.
Do you see why it's important to get your squeeze page just right? The more subscribers you get, the more money you can make.
Plus, once you get an offer in place to monetize your list building efforts, you'll be able to make more sales on a squeeze page that converts higher.
This means you can spend more money to get new subscribers, which means you can build your list even FASTER.
I see marketers throw up squeeze pages like there's nothing to it. And they're right, it's easy to put a squeeze page up. But it takes talent, skill and testing to create a squeeze page that converts really well.
One thing - don't get hung up on how well your page 'should' convert. Every niche is different. Every offer is different. There are many variables that affect how well your page converts, not the least of which is quality.
For example, what would you rather have - 10,000 random people on your list? Or 1,000 highly targeted people who want exactly what you offer? You get the idea.
Let's get started on building that squeeze page:
Golden Rule of Squeeze Pages - Don't distract your visitor. Ever. For any reason. If your squeeze page is going to convert, then you've got to make it laser focused on that one single conversion behavior.
One page. One offer. No distractions. No exit links, no sidebars, no headers, no footers...
Your goal is to create a compelling landing page with great copy and an irresistible offer. Appearance is important, but your offer is crucial. It's better to have an ugly page with great copy and a great offer, than a super slick page with lousy copy and a boring offer.


You'll need...
· A Headline - what is it that you're giving away?
· A Sub-headline - what does your lead magnet DO?
· 3-4 bullets - build curiosity
· An Image of the Lead Magnet - make it GOOD
· The "Download Now" button
Want a super-fast shortcut? Use a template in Lead Pages or Optimize Press.
We're not going to get into the mechanics of building the page itself, but rather, we're going to focus on your copy.
If you feel completely overwhelmed by the mechanics of page building, then don't do it. Seriously. Hire someone to put up your page for you. It won't cost much, and you won't have to worry about learning how to do it.
Or if you want to learn, then go to YouTube and search for videos that tell you step by step how to build your squeeze page.
The important things is DO NOT GET HUNG UP ON TECHNICAL STUFF.
Ever. Either learn it or outsource it, but don't let the technical details slow you down or deter you for a second.
Example Squeeze Page Copy
Let's look at example copy from a Digital Marketer Lab squeeze page:
ULTIMATE FACEBOOK AD TEMPLATE LIBRARY

COPY & PASTE THESE 7 PROVEN FACEBOOK AD CAMPAIGNS TO CREATE LOW-COST, HIGH-CONVERTING ADS ON-DEMAND...
The 11 Word Ad That Netted $208,485 in Sales Using One Simple Principle of Buyer Persuasion (This Formula Works In Any Market)
The "You Forgot" Reminder Trick That Brings In Tons Of New Customers and Leads, Even After They've Already Said No to Your Offer (We Use This One Over And Over, and You Should, Too)
The "Use ___?" Question Formula That Drive Down Click Costs and Sharply Increases Conversions. (Just Fill In The Blank And Watch Your Clicks Soar And Costs Plummet)
Plus... We'll Reveal Out Top 3 Facebook Ads That Generated a Combined 110,422 Leads For Just $1.76 A Piece (And How We Made Our Money Back Quickly)
Notice the headline tells you what it is. The sub-headline lets you know what you can do with it. And the bullets add fuel to the fire, building curiosity and desire in the reader.
Squeeze Page Tips and Secrets
Let's cover some techniques that can move your own squeeze page from mediocrity to email lead gathering MACHINE:
Social Proof:For those who need a slightly bigger push to grab your lead magnet, consider adding social proof below the fold. This could be testimonials from readers or customers, or even a quote from a well-known person in your niche that praises your lead magnet.
Frankly, most people will never see the social proof because the headline, sub-headline and bullets will be enough. But for those who need a little added incentive, nothing beats social proof for getting them off the fence and joining your list.
Two Step Opt-in versus One Step: Most squeeze pages use a one-step opt-in, where you see the form right there on the squeeze page.
But testing shows that two-step usually out-performs one-step. A two-step has a button on the squeeze page that says something like, "I want it!" or "Send me the report!" or "Download Now!"
Once the visitor clicks the button, the form appears for them to fill out.Hence the name"two step," since it takes two steps to complete.
In a two-step, at the top of the form you can place a progress bar - one of those half-filled in bars that says you're 50% done. The wording is usually something like, "Yes, I want the [fill in name of lead magnet!]. There is a space for their email address, and a button that says something like, "Get Instant Access."
All of this is remarkably easy to do if you use a system such as Lead Pages or Optimize Press.
So why does a two-step convert better than a one-step?
Because you are initially asking for a smaller commitment, in that you're only asking that they click a button.
But once they click the button, they have made a commitment to get the report, and thus they follow through.
It's weird, I know, but human psychology is often strange and bizarre - hence the need to test things to see what works better.
Cover Images for cheap:If you want to save money when creating the image for your lead magnet, you can either use a program such as Canva, or you can head over to Fiverr and hire someone.

Cover Image just the way you want it: Go to Amazon and peruse the books. These could be books in your niche or any niche, for that matter. You're looking for overall style and concept. When you find 2 or 3 that you like, show them to your graphic artist and explain what you like about them.
On Bullets: Spend time on these because one well-crafted bullet can make the difference between a person joining or not joining your list.
To make great bullets:
Be specific. Don't tell them your lead magnet will make them money. Instead, tell then you're going to show them the exact 12 word ad that netted you $$23,965.
Spark curiosity. You're walking a fine line between being specific and making them curious. For example, The "You forgot" reminder trick that brings in an extra 344 subscribers to my list each week.People want to know what the 'you forgot' trick is.
Convey ease of use, or speed to results. Use your bullets to communicate how easy it will be to do [fill in blank] or how fast it's going to happen once they know how.
Tell Them Why:Have a good reason why you need their email address to send them a report they could easily download without subscribing.
This one is controversial among online marketers. Many will tell you that your lead magnet must be something that can be immediately consumed, and I agree this is a good thing. If your new subscriber does watch your video or read your pdf, they now have a better sense of who you are and why they should continue to read your emails in the future.
However, when you ask for an email address in order to send them a pdf or video link, it becomes quite clear that you are harvesting their email address. After all, you could just as easily provide the download link without asking for their email.
This raises a red flag to many people, and actually makes it harder to convince them to give you their email.
But... if you offer an email course, then of course (no pun intended) you need their email address.
Personally, I like to do both. I like to give them an immediate gift - perhaps telling them my favorite method of getting traffic - while also giving them an email course that they receive once per day for the next week or two.
This way they get an immediate benefit AND you have a very good reason for harvesting their email address.
Plus, people consume information best in small chunks. An email course gives you the perfect reason to appear in their email account each day, and it gets the reader used to opening and reading your emails as well.
In the example above where the immediate benefit was finding out my favorite method of driving traffic, the email course would be step-by-step HOW to implement that method.
See how they naturally tie together? It's the best of both worlds.
Emphasize small investment of time, huge payoff:Your prospect is crazy BUSY. S/he isn't looking for a 200 page pdf or a series of 12 videos. What they would love to have is a 2 page cheat sheet that tells them exactly how to fix the problem that is currently driving them crazy.
Less is more when it comes to lead magnets, and you need to emphasize on your squeeze page just how fast they can consume the info to get the payoff they seek.
Think of it this way - you want to let your prospect know they are getting something they will use, and not something they should use.
Fewer Fields = More Subscribers:Whenever possible, reduce form fields. The fewer fields there are on your form, the more likely people will fill it out.
Don't believe me? Imagine a form that asks you for your first name, last name, phone number, email address and mailing address.
Now imagine a form that asks just for your email address.
Which one are you more likely to fill out?
Use Payoff Button Copy: Have you seen those buttons that say things like, "Sign up," "Subscribe" and "Submit?" Ouch. Who wants to submit? No me and not your prospects, either.
Use your button copy to remind them of what they are getting and not that they have to do something.
Good examples are:
· Send me my course now!
· Send my free tips!
· Get instant access!
· Give me access now!
Test: Don't take my word for anything above. While these are all proven, effective techniques, the fact is that different things can work in different niches. Once you've built your squeeze page, make it your control and test it against other pages.
Try changing the headline - even a small headline tweak can sometimes result in a significant change in conversions.
Test your sub-headlines and bullets.
Test your button copy.
Test two-step versus one-step.
And even test the lead magnet image, too.
One last thing, and I know I've said this before but it bears repeating - do not let the mechanics and technical aspect of setting up a squeeze page deter you for even a second.
You can either learn it, use a program such as Lead Pages, or simply hire someone to handle it for you.
There are multi-million dollar earners in the "how to market online" field who literally couldn't build a squeeze page if they had to.

But that's just it - they don't have to. They hire someone to do it for them, so they can focus on the important aspects of running their business.
Outsourcing and delegating anything that's not in your realm of expertise will do more to accelerate your business growth than almost anything else.
Set a deadline to have your squeeze page in place that's no more than 7 days out. And then just get it done.
Next month we'll cover how to get traffic on demand from Facebook, at which point you'll be able to use the skills you're learning to go into any market and create a list building machine in just days.
Stay tuned!
Discover how to engage and excite new customers into taking action and spending money with you by using these simple free marketing tips from Nick James, The Internet Business Coach http://www.Nick-James.com





by:
Nick James 
Article Source: http://EzineArticles.com/9748611