The Digital Practitioner: relationships
    • Showing posts with label relationships. Show all posts
    Showing posts with label relationships. Show all posts

    Thursday, 24 May 2018

    Social Media for Doctors

    May 24, 2018 0
    Social Media for Doctors

    Becoming a doctor is a great thing when your passion is to help people by saving their lives. It is evident from the fact that doctors today, using the most advanced and cutting edge technology are able to save many more lives. 

    There are numerous doctors who do not fully understand the concept of social media which can improve the count of patients at their respective clinics. Social media plays a vital role when it comes to marketing your practice and fetching more patients.
    Connecting with your patients outside the hospital or clinic can be an uphill task. A lot more doctors use Facebook, Medical Blogs and even Twitter accounts to contact their patients. This is proving to be beneficial as the doctors are pretty well marketed and they can provide in-depth knowledge of their practice area via these social networking sites. Apart from this, doctors can use various cost-effective methods to stay connected with their current patients.

    Many patients today are social media friendly. They make good use of the internet to find correct information regarding their disease, symptoms, treatment procedure and a relevant doctor. Making full use of the opportunities presented by these social networking sites, doctors should follow their passion of saving people's lives.
    Doctors can succeed in attracting more patients by constantly providing significant information about their practice and regularly updating it. Now the question arises how to update one's data which is already on the website? The answer lies in Search Engine Optimization. Get an SEO done for your website by a reputed company. They will use numerous techniques including exclusive content writing to rate your website sufficiently higher than the others on Google's front page. In layman's language, you'll get a higher PR. Patients searching for your practice area will then contact you and eventually your patient count will rise.
    Online marketing and social media together have made the lives of doctors worldwide a lot more flexible. The operating cost of setting up a hospital, multiple offices, teaching and conferences have drastically come down. All the information a patient seeks is now just a few clicks away. Social media has built such a reputation that it connects patients with relevant doctors after the office hours and on weekends.

    But that's only one side of the coin. There's a flip side to marketing your medical profession using social media. Doctors all over the world must take care of the fact what to be posted on social network and what not to be. Any misleading information can put someone's life in danger. Though, doctors should emphasize on providing top-notch health services and treatment to their patients.
    Want to know how social media can help your practice achieve greater heights. Visit Practice Builders. We have been providing top-notch medical marketing services to physicians across the United States for the past 30 years.

    by: Larry Holman 
    Article Source: https://EzineArticles.com/expert/Larry_Holman/1405450
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    Saturday, 17 February 2018

    Can Anyone Become a Subject Matter Expert?

    February 17, 2018 0
    Can Anyone Become a Subject Matter Expert?

    There is an interesting trend occurring, one which is becoming prominent because of career-related websites such as LinkedIn, and it is the increase in the number of individuals who are an expert in a particular subject, career field, or career specialty. 


    I've noticed an increase in the number of experts, especially after the recession, and it has been a way for individuals to distinguish themselves in a competitive job market. As I review professional profiles and resumes from the perspective of a career coach and resume writer, the challenge I find for many is this: while it may be easy to state you are an expert in some particular subject or field, what can you do to support it?
    This is not to state that there is not a need for experts or that it is not a helpful method of creating distinction for a person's career. It really comes down to what a person can support and what the targeted audience will accept. Perhaps this is one of the reasons why automated application forms are used now, in place of direct recruiting, to force job applicants to state what can be proven rather than what they would like to market. What I would like to share are strategies for becoming a subject matter expert and doing so in a manner that is credible and adds value to your career, which will help you focus on plans for ongoing professional development as well.
    Subject Matter Expert Types
    There are generally four types of experts you can find when searching professional profiles. If you are an expert or subject matter expert now, perhaps you will identify with one of these types:
    Type #1: A Subject Matter Expert (SME) who holds company knowledge and a related title. They may or may not hold a background in the subject matter or have advanced education in this field; however, they are charged with disseminating information when needed. I have worked in the field of organizational development for many year, in the role of a contract instructional designer and curriculum developer, and I have interacted with many subject matter experts who were organizational employees. Many of the SMEs I have worked with were either knowledge holders or front-line workers.


    Type #2: A self-proclaimed expert who establishes a presence on social media. I have seen many individuals decide they are going to specialize in a particular field and in doing so, proclaim their expertise once they are established. There may be a website established, resources available for purchase, and interactivity on social media websites such as LinkedIn, Facebook, and Twitter. These experts have the greatest challenge as they are creating their own brand and need to convince the public of their expertise. They also have to prove they are an expert and the evidence to support their expertise may be a result of experience and/or education, or simply an innovative new idea.
    Type #3: A highly publicized expert who is likely featured on prominent websites and marketed as someone who is an influencer or key person of influence. These experts have the greatest visible success and are often sports figures, television personalities, public speakers, motivational or inspirational speakers, or work in other high-profile careers. When someone works in such a visible career, and they decide to start publishing article and books to share their expertise, their expertise is rarely called into question. It does not matter if someone else writes their articles or their articles and online posts are not always substantive, especially for those who are deemed to be expert leaders, they have reached a career plateau few will attain.
    Type #3: A person who holds expertise and naturally acquires the role of subject matter expert. I believe this is where my career has evolved and when you view my professional profile you will see the word expertise appear as it is backed by advanced education and extensive experience. My subject matter expertise was carefully planned and I continue to cultivate it through ongoing professional development, research, writing, and career choices. This is a route many who work in the field of higher education have also followed. They have a particular subject of interest they continue to research and write about, and contribute their ideas to that field. To me, a person who has expertise as a result of their career and education has the most value to be leveraged by a potential employer.


    Becoming a Subject Matter Expert
    If you are reading this and want to define a particular aspect of your career for the purpose of establishing expertise, you will find it is helpful as it can focus your plans for ongoing professional development. If you are going to leverage your expertise in the job market you will need to convince others that your claim is valid. Below are some strategies you can use to become a SME in a manner that will gain the credibility you need for your career.
    Conduct Career Analysis: It is very likely you have several areas of expertise, some you may have not yet identified and that is why a career analysis can be very useful. Take some time and reflect back on your career, specifically what you have accomplished within your jobs, your achievements, knowledge gained, and continuing education completed. This will help you to identify patterns, trends, and more importantly, specific areas where you have gained specialized knowledge and expertise. You can then decide to focus on specific aspects to develop your expertise.
    Establish a Career Purpose: If you want to become an expert, you should decide why this is important to your career and establish a specific purpose. This is especially important if the jobs you have held do not provide obvious support for the expert status you would like to claim, and/or you do not hold the education or credentials to validate the expertise. There are no rules concerning how a person can label their career. However, if you are going to promote yourself as an expert, you want to have it backed with a purpose so that you are working toward developing the necessary support to establish credibility within this particular field.
    Develop Support for Your Expertise: The need for support can come about when you are applying for a job or even when you are promoting yourself to the general public. If you want to sell a book or other resources, potential buyers are going to want to know about your background and whether or not you have something of value to sell. When you are applying for a job, expertise will help but only to a certain extent. With the increased use of automated online application forms, employers are looking more often at the employment background and education credentials than statements of expertise.


    I have found that my expertise statements are helpful when writing a cover letter, and I make certain I can support it through my experience, education, and ongoing work in the field. The best advice I offer to my clients as a career coach and educator is to develop a portfolio of work as support, and this may include actual documents or links to projects completed, to help substantiate expertise. If you have analyzed your career background and determine you need to develop a particular area further, so you can state you are an expert in this field, you can look for courses, webinars, and other professional development activities to begin to develop your expertise.
    This all relates to establishing a purpose and why you want to become a subject matter expert. I find that being a SME in the fields of adult education, higher education, and distance education has helped me find projects and positions to leverage my background. I also enjoy conducting research and writing about these subjects, and interacting with other professionals. I do not hold a SME title, rather the expertise held is a culmination of all of my career and academic choices. Yes, anyone can become a subject matter expert and declare they are an expert in any given field. The real test, and the real value for anyone claiming expertise in a particular subject or career field, is not their title or their self-promotion; it is the value the person adds to the field through their ongoing work and contributions made about their area of subject matter expertise.
    Dr. J has been working in the field of higher education and distance learning since 2005, with roles that have included Chief Academic Officer, online instructor, college instructor, and online faculty development specialist. Dr. J has also acquired significant experience with instructional design and curriculum development, having developed hundreds of online courses for bachelors, masters, and doctorate programs.
    Dr. Bruce A. Johnson is a professional writer, resume writer, learning and development consultant, social media strategist, and career coach. Dr. J founded Afforded Quality Writing in 2003 and has written hundreds of resumes every year in most industries, utilizing a skill set based approach to highlight the best of each person's career.
    Dr. J writes blog posts and articles to help inform, inspire, and empower readers. To learn more about the resources that are available for career and professional development from Dr. J please visit: http://www.drbruceajohnson.com/



    by: Dr. Bruce A. Johnson 
    Article Source: https://EzineArticles.com/expert/Dr._Bruce_A._Johnson/834483
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    Wednesday, 29 November 2017

    Email Marketing for Small Businesses: Four Must-Have Tips

    November 29, 2017 0
    Email Marketing for Small Businesses: Four Must-Have Tips

    Direct email marketing is a powerful, cost-effective and simple way to build strong relationships with your customers. It allows you to interact with all your customers at one time and at anytime you decide. Once they get to know and trust you, they will buy your product or service again and again. 

    Developing an effective small business email marketing campaign involves advanced email marketing tools, polished communication skills and many other factors, but the following tips can give you a great start.
    Start with the Basics
    Effective email marketing for small business starts with list management. If you prefer a low-cost option, you can simply use an Excel spreadsheet, but an email database management system such as Aweber is cost-effective and fairly simple, and it even allows you to create and send newsletters. Aweber has many tutorials that make it easier to use and learn. Once you've determined how to create and distribute your material, you can start building your list.
    Don't Wait, Communicate


    One of the worst email marketing mistakes you can make is to not communicate with subscribers right away. Establishing relationships with potential customers as soon as possible suggests professionalism, and your subscribers will be especially impressed if you send them valuable links, information or even media downloads. You can boost your email's visual appeal with a custom-branded template, but plain text can get through most spam filters easily.
    Automation Keeps It Simple
    An autoresponder is a great email marketing solution that enables you to create your messages in advance and send them automatically at a later date. Another great option is that you can send one time broadcast messages to your list sending promotions, upcoming sales, and business updates all on auto pilot. When your list operates on auto pilot, you only have to set your system up once, and you won't need to hire someone to manage subscriptions or schedules. Automation takes most of the work out of email marketing for small business, so you can spend the extra time focusing on other important business matters.
    Strength In Numbers: Partner Up

    Successful email marketing for small business often includes partnerships with companies that sell related products or services. This strategy can produce thousands of new subscribers, and many companies are more than happy to join forces and help others succeed. By including your link in their newsletter, your partners can actually help you market your list.
    Peter A. Santiago is the successful owner of Inbox Engagement [http://www.inboxengagement.com]. He assists others with showing the best ways to convert emails to sales. Peter is the author of Engineering a Profitable Email Marketing Business with Strategies that Work and he is giving this to you for free. Click here to instantly download your Free copy: [http://www.inboxengagement.com]

    by:     Peter A. Santiago 
    Article Source: http://EzineArticles.com/7785962
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    Monday, 23 October 2017

    How I Make $12-$24,000 A Day With Email Marketing (Email Guide PT1)

    October 23, 2017 0
    How I Make $12-$24,000 A Day With Email Marketing (Email Guide PT1)
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    Master List Building: How You Can Create a Bigger Email List Right With Minimum Effort

    October 23, 2017 0
    Master List Building: How You Can Create a Bigger Email List Right With Minimum Effort

    Build a Profitable Email List
    You finally realize that you need a good opt-in list. After reading countless articles and sought expert advice and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.
    In fact, you may be losing money. Maybe you're hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, you're still losing profit. You'll realize that after a few months when you see your statistics and sales figures.


    So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn't mean they are going to buy instantly.
    Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

    1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.


    Join forums from other sites as well. Provide expert advice and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what your business is all about.
    The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don't know you.

    2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.


    While it is true that it is best to sell something that you have an interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also, provide your subscribers with promotional material that they could actually use and spread around.
    3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people who have the experience in this venture and experience is still the best teacher. While there are many articles available for you on the internet to use, there is nothing like getting a firsthand account from someone you trust.

    Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.
    Building a profitable opt-in list don't just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

    Important List Building Techniques
    Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.
    The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your site's subsistence in a more cost freeway. One of these is Opt-in email marketing, also known as permission marketing.


    Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs, and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales.
    To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list. From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list.
    These are the people who have liked what they have seen on your site and have decided they want to see more and maybe even purchase whatever product or service your company and site has to offer.
    Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market.


    There are many sources and articles on the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.
    1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression.
    2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well-written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor's fancy.
    Don't waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.
    3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad.

    4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.
    For a complete and comprehensive overview of master list building, download a free copy of the Master List Building Report. Click here.

    by:     Brett Mallory 
    Article Source: http://EzineArticles.com/9691203
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    Thursday, 12 October 2017

    Viral Marketing

    October 12, 2017 0
    Viral Marketing


    Aiming to go Viral?

    This could be the trigger that rockets your online business success!

    How and What is Viral?

    This video give a great insight into the meaning and possibilities of Going Viral.




    Focus on Audience Psychology, and plan to launch your viral video masterpiece. 

    Does your audience have a trigger??
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    Sunday, 8 October 2017

    Why You Need To Build An Email List NOW

    October 08, 2017 0
    Why You Need To Build An Email List NOW



    Well said! 

    Your list gives you direct communication with your audience. 

    With a healthy and growing email list, you are in control!  You determine when you send your Value and when you send your Promotion emails.

    But be very aware that you must take the time to first form a relationship of Value and Trust before you go trying to sell, sell sell!






    Look at how much value are you providing to your list and then look at your conversion rates.

    How responsive are they?
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    Love Your List & Your List Will Love You

    October 08, 2017 0
    Love Your List & Your List Will Love You

    You may have heard the saying often thrown about in internet Marketing circles: The Money is In the list. I'm not going to argue with this, it is as true today as it has ever been.
    In fact, I would go as far as to say the single most important thing to do for anyone new to the world of internet marketing is to start building an email list as soon as possible.


    Indeed the great majority of any internet marketers time is taken up by growing their list. But unless you spend some time looking after the existing customers in your list then everything you've invested will have been wasted.
    If I could give only one piece of advice to anyone starting out in Internet marketing it would be "Love Your List."
    Unfortunately the majority of people venturing into internet marketing make one major error. They are so focused on squeezing as much profit out of their list as they possibly can that they forget they are dealing with real people.


    This approach may work well in the short term and could even give you a good initial income. However, eventually you will lose the confidence and trust of the people on your list and they will stop responding.
    This way you are going to have to put time and money into replacing the customers you are consistently losing.
    Believe me you will have better things to do with your time than constantly replacing people dropping out of your list due to neglect.

    These are real people!
    You need to understand that behind every email address you collect there is a real person. 
    Someone who has shown an interest in what you have to offer. They have trusted you enough to give you their name and email address. 


    A conscious decision was made to take the time and respond to you. They may even have downloaded one of your products or possibly made a purchase from you.
    So you must remember these are real people with real dreams and real feelings. You will find that if you treat them as such, if you show your human side, you will be in this business for the long term rather than be just a quick flash in the pan.
    When you get a new subscriber don't go all out sell, sell, sell. Because if you are constantly plying people with sales emails, you will lose more people than you retain. If this has been your approach so far you need to stop now. 
    This method has been a tactic of internet marketers for so long, it's just not working anymore. People these days will just not put up with that kind of hard sell.
    Think about the times when you subscribed to someones list. It was probably because they had a free offer that interested you, right? 
    Now when you gave them your email address you knew that would not be the last you heard from them. You know at some point down the line they are going to try and sell you one thing or another.
    If they take the hard-sell approach and keep pestering you with sales emails chances are you will unsubscribe from their list. 
    However if they are sending you useful information. Or they are giving you free training or great advice, you are more inclined to read their sales emails when they inevitably do arrive.

    Remember it cost a lot more time, effort and money to get a new subscriber than it does to keep your existing list happy and interested.
    People will stay on your list if you are giving them great FREE content. The longer they are on your list the more chance you get to build their trust. The more they trust you the more likely they are to become a paying customer. They are more likely to recommend you if they think that what you are providing is useful and worthwhile.



    These people on your list can be your greatest form of promotion...
    You can tell people how great you are. You can tell them what a wonderful product you are selling. They may or may not believe you, they may or may not buy from you. But if someone totally unconnected to you gives you the thumbs up... that is such a powerful thing.

    There is nothing greater for yourself or your brand than the endorsement of one of your customers.
    It is for this reason that I say Love Your List. 
    If you put the time and effort and love into your existing customers then it will pay off in the long term. Not only will you have to spend less time replacing the customers you are losing. You are more likely to have a growing list who are willing to become paying customers.


    When you are starting out, building an email list can seem like the hardest thing in the world. To get complete strangers to trust you enough to join your list can really take a heck of a lot of time and effort. So doesn't it make sense to ensure that all that work you have put in to get your subscribers should not go to waste?

    In Conclusion
    Remember! it is extremely important to keep growing your list, but it is equally important to look after your existing subscribers. After all you don't want the effort you are putting in to growing your list to end up being largely to replace the people you are losing.
    Once you start to build your list, ensure you spend some time connecting with those people. Send them an email AT LEAST once a week. Make them feel wanted, valued and loved. Send them free content, help, advice and tips. Give them free training but ensure it is the full course that delivers on what you promise.
    Don't give away 80% of something and then ask people to pay for the final 20%. This is a sure fire way to get people reaching for the unsubscribe button.
    In short if you love your list, your list will love you.
    I'm a full time internet marketer and product developer with a passion for helping newcomers succeed in what can be a very confusing business. If you would like more free advice, tips, help and information on running a home based business feel free to drop me a line. Just visit my website at: http://darrenjrussell.com





    by:     Darren Russell 
    Article Source: http://EzineArticles.com/9785280
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