The Digital Practitioner: Expert
    • Showing posts with label Expert. Show all posts
    Showing posts with label Expert. Show all posts

    Wednesday, 7 March 2018

    How to Become a Social Media Influencer | Make Money Online and Become I...

    March 07, 2018 0
    How to Become a Social Media Influencer | Make Money Online and Become I...
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    Wednesday, 28 February 2018

    Time To Make A Blogging Difference To Your Business

    February 28, 2018 0
    Time To Make A Blogging Difference To Your Business

    Do blogs really matter? A website will market your products and services 24 hours a day, 7 days a week, 365 days a year. But people do business with people they know, like and trust. Blogs are usually less formal in tone than the text on business websites, giving business owners a chance to really connect with their audience.

    Blogging is a relationship-building tool. A blog, either on its own or as part of your website, can illustrate that you are a specialist in your niche who really knows what you are speaking about. It can also show that you have the skills and experience to create quality products.
    Content Is King
    Content is the main driver of effective marketing these days. And a blog provides content and helps your target audience find you. And that means content in all forms. This includes your videos, reports, eBook, infographics, image names, and more.
    Free Traffic
    In terms of getting a continuous flow of traffic, the more posts to have, the better. As soon as you have published one, you can share links to it on social media and via email. Provided that the quality of the content is good and relevant to your target audience, you should have no trouble driving traffic to your blog.

    Your Blog Posts Are Free Samples
    If you sell any types of information products, your blog posts will give a clear idea of the quality your customers can expect. Information products include items like eBooks, reports, videos, audio files etc. Your blog reader will see the quality of what you provide for free and will directly relate that with the quality of your paid products.
    Your Recognition 
    Innovative and well-researched blog posts let readers know that you're serious about your business and know what you're doing. This confidence in you will not only make your audience more likely to buy from you, it will also give them a reason to spread the word about your blog and your business.

    Search Engine Optimization (SEO)
    Due to their ease of navigation and frequency of updates, the search engines and will crawl your blog often, sending new traffic your way. In many instances, these will be people you haven't connected with yet. Studies have shown that shorter posts might rank in the top 20, but longer posts that are considered highly relevant will usually get into the top three slots.
    Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blog



    by: Jon Allo 
    Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948
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    Saturday, 17 February 2018

    Can Anyone Become a Subject Matter Expert?

    February 17, 2018 0
    Can Anyone Become a Subject Matter Expert?

    There is an interesting trend occurring, one which is becoming prominent because of career-related websites such as LinkedIn, and it is the increase in the number of individuals who are an expert in a particular subject, career field, or career specialty. 


    I've noticed an increase in the number of experts, especially after the recession, and it has been a way for individuals to distinguish themselves in a competitive job market. As I review professional profiles and resumes from the perspective of a career coach and resume writer, the challenge I find for many is this: while it may be easy to state you are an expert in some particular subject or field, what can you do to support it?
    This is not to state that there is not a need for experts or that it is not a helpful method of creating distinction for a person's career. It really comes down to what a person can support and what the targeted audience will accept. Perhaps this is one of the reasons why automated application forms are used now, in place of direct recruiting, to force job applicants to state what can be proven rather than what they would like to market. What I would like to share are strategies for becoming a subject matter expert and doing so in a manner that is credible and adds value to your career, which will help you focus on plans for ongoing professional development as well.
    Subject Matter Expert Types
    There are generally four types of experts you can find when searching professional profiles. If you are an expert or subject matter expert now, perhaps you will identify with one of these types:
    Type #1: A Subject Matter Expert (SME) who holds company knowledge and a related title. They may or may not hold a background in the subject matter or have advanced education in this field; however, they are charged with disseminating information when needed. I have worked in the field of organizational development for many year, in the role of a contract instructional designer and curriculum developer, and I have interacted with many subject matter experts who were organizational employees. Many of the SMEs I have worked with were either knowledge holders or front-line workers.


    Type #2: A self-proclaimed expert who establishes a presence on social media. I have seen many individuals decide they are going to specialize in a particular field and in doing so, proclaim their expertise once they are established. There may be a website established, resources available for purchase, and interactivity on social media websites such as LinkedIn, Facebook, and Twitter. These experts have the greatest challenge as they are creating their own brand and need to convince the public of their expertise. They also have to prove they are an expert and the evidence to support their expertise may be a result of experience and/or education, or simply an innovative new idea.
    Type #3: A highly publicized expert who is likely featured on prominent websites and marketed as someone who is an influencer or key person of influence. These experts have the greatest visible success and are often sports figures, television personalities, public speakers, motivational or inspirational speakers, or work in other high-profile careers. When someone works in such a visible career, and they decide to start publishing article and books to share their expertise, their expertise is rarely called into question. It does not matter if someone else writes their articles or their articles and online posts are not always substantive, especially for those who are deemed to be expert leaders, they have reached a career plateau few will attain.
    Type #3: A person who holds expertise and naturally acquires the role of subject matter expert. I believe this is where my career has evolved and when you view my professional profile you will see the word expertise appear as it is backed by advanced education and extensive experience. My subject matter expertise was carefully planned and I continue to cultivate it through ongoing professional development, research, writing, and career choices. This is a route many who work in the field of higher education have also followed. They have a particular subject of interest they continue to research and write about, and contribute their ideas to that field. To me, a person who has expertise as a result of their career and education has the most value to be leveraged by a potential employer.


    Becoming a Subject Matter Expert
    If you are reading this and want to define a particular aspect of your career for the purpose of establishing expertise, you will find it is helpful as it can focus your plans for ongoing professional development. If you are going to leverage your expertise in the job market you will need to convince others that your claim is valid. Below are some strategies you can use to become a SME in a manner that will gain the credibility you need for your career.
    Conduct Career Analysis: It is very likely you have several areas of expertise, some you may have not yet identified and that is why a career analysis can be very useful. Take some time and reflect back on your career, specifically what you have accomplished within your jobs, your achievements, knowledge gained, and continuing education completed. This will help you to identify patterns, trends, and more importantly, specific areas where you have gained specialized knowledge and expertise. You can then decide to focus on specific aspects to develop your expertise.
    Establish a Career Purpose: If you want to become an expert, you should decide why this is important to your career and establish a specific purpose. This is especially important if the jobs you have held do not provide obvious support for the expert status you would like to claim, and/or you do not hold the education or credentials to validate the expertise. There are no rules concerning how a person can label their career. However, if you are going to promote yourself as an expert, you want to have it backed with a purpose so that you are working toward developing the necessary support to establish credibility within this particular field.
    Develop Support for Your Expertise: The need for support can come about when you are applying for a job or even when you are promoting yourself to the general public. If you want to sell a book or other resources, potential buyers are going to want to know about your background and whether or not you have something of value to sell. When you are applying for a job, expertise will help but only to a certain extent. With the increased use of automated online application forms, employers are looking more often at the employment background and education credentials than statements of expertise.


    I have found that my expertise statements are helpful when writing a cover letter, and I make certain I can support it through my experience, education, and ongoing work in the field. The best advice I offer to my clients as a career coach and educator is to develop a portfolio of work as support, and this may include actual documents or links to projects completed, to help substantiate expertise. If you have analyzed your career background and determine you need to develop a particular area further, so you can state you are an expert in this field, you can look for courses, webinars, and other professional development activities to begin to develop your expertise.
    This all relates to establishing a purpose and why you want to become a subject matter expert. I find that being a SME in the fields of adult education, higher education, and distance education has helped me find projects and positions to leverage my background. I also enjoy conducting research and writing about these subjects, and interacting with other professionals. I do not hold a SME title, rather the expertise held is a culmination of all of my career and academic choices. Yes, anyone can become a subject matter expert and declare they are an expert in any given field. The real test, and the real value for anyone claiming expertise in a particular subject or career field, is not their title or their self-promotion; it is the value the person adds to the field through their ongoing work and contributions made about their area of subject matter expertise.
    Dr. J has been working in the field of higher education and distance learning since 2005, with roles that have included Chief Academic Officer, online instructor, college instructor, and online faculty development specialist. Dr. J has also acquired significant experience with instructional design and curriculum development, having developed hundreds of online courses for bachelors, masters, and doctorate programs.
    Dr. Bruce A. Johnson is a professional writer, resume writer, learning and development consultant, social media strategist, and career coach. Dr. J founded Afforded Quality Writing in 2003 and has written hundreds of resumes every year in most industries, utilizing a skill set based approach to highlight the best of each person's career.
    Dr. J writes blog posts and articles to help inform, inspire, and empower readers. To learn more about the resources that are available for career and professional development from Dr. J please visit: http://www.drbruceajohnson.com/



    by: Dr. Bruce A. Johnson 
    Article Source: https://EzineArticles.com/expert/Dr._Bruce_A._Johnson/834483
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    Friday, 16 February 2018

    How to Become an Expert

    February 16, 2018 0
    How to Become an Expert
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    Tuesday, 3 October 2017

    How To Create An Online Business That Makes Money 24/7

    October 03, 2017 0
    How To Create An Online Business That Makes Money 24/7


    With the correct online business structure in place and always working towards your primary vision will put you in the best possible position for success.

    You have to put the work in at the beginning as with any process.

    Utilise your strengths and build your attractive character to form strong relationships with your community / followers.










    Build TRUST and SUCCESS will follow!


     Are you regularly checking in on your process and has success ever come easy?

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    Saturday, 30 September 2017

    Is Your Funnel Earning Automatically?

    September 30, 2017 0
    Is Your Funnel Earning Automatically?

    If not, then read on...
    And by the way, this is an advanced variation of the Skype slots technique taught in this month's newsletter. You might start with that one, and then graduate to this one when you're ready 
    If you think about what's living in the ocean, you'll realize there's everything from so-small-you-can't-see-it plankton, to whales the size of apartment buildings.


    The same holds true for people on your lists and in your funnels.
    There's the freebie seekers and tire kickers who will never become customers. Yes, I suppose you could say they're the plankton. And they get directly or indirectly eaten by most everything else in the sea.
    Working your way up, you've got tiny fish, bigger fish, crazy big fish, dolphins, small whales and HUGE whales.
    Which is to say, you've got buyers who will buy the $7 eBook, ones who purchase the $47 product, some who buy the $297 course, and even a few who will spend thousands of dollars if you let them.


    But if you're not providing these big spenders with the opportunity to spend big money, then YOU are missing out. Big time.
    So let's talk about trust. Someone joins your list and doesn't know you from the hairball your cat threw up last week.
    But they read your stuff, like it, and buy that $7 eBook.
    Wow, they're impressed and they want more. They purchase that $47 product of yours, devour it, and want more.
    So they buy the $297 product and they're still happy. In their minds and hearts, you have progressed all the way from stranger-danger to THE ALL-KNOWING EXPERT, and they are looking to you for the answers.
    So what do they want? Depends on your niche, of course, but let's say it's online marketing and they want to build a five figure a month funnel.
    Think about that - five figures a MONTH. Very doable, but they need help.
    They've purchased your comprehensive, A-Z course that tells them exactly what to do every step of the way. For this privilege, they've paid $297, or $497, or whatever you charge for your very best course - the one that is worth FAR MORE than what you charge.
    Now then, you have identified them as being either a very big fish, or perhaps a whale. So what do you do?
    99 out of 100 marketers at this point will try to sell them an affiliate product. Bad mistake.
    Remember, in their eyes YOU are the expert. So why are you trying to sell them somebody else's course? It doesn't make a whole lot of sense to them at this point. Maybe in a couple of months if they haven't purchased anything else, THEN you sell them on someone else's product. But right now YOU are what they want.


    So here's what you do - immediately after the sale of your big course, you offer them your personal one-on-one help in building their 5 figure a month sales funnel.
    Once a week they can jump on Skype with you for an hour and ask you ANYTHING. You will hold their hand, keep them accountable and help them to build that funnel FAST.
    And for this one-on-one help, you will charge $2,000 a month. Or more or less, depending on how comfortable you are. I know major marketers who charge $3,000 to $5,000 for this exact type of coaching.
    Of course, this is only going to appeal to people who are truly serious and also have the money to invest in their future. These are the same folks who can afford to outsource most everything on their funnel, as well as pay for advertising to immediately begin making real money.
    If they don't take your offer right away, you make the offer again in a day, and again and again over the next couple of weeks.
    But you only take 10 or so clients at one time, because hey, you are investing your time into this and you only have so much time in your day.
    Things to know:
    This is an offer you make in-house only. No big launches, no affiliates. It's only for the big whales on your list who know you, trust you, and are serious about getting real results fast.
    Yes, $2,000 or more sounds like a lot. But for the right kind of client, it's an outstanding investment. For example, $2,000 a month to build a five figure a month income? It's a no-brainer if they have the money.
    Clients who take your offer will naturally get better results and FASTER results because of your coaching, compared with those who go at their own pace with your course.
    You are keeping them on track, keeping them accountable, and helping them overcome any obstacles they might face. Plus when people invest that kind of money, they get serious about what they're doing.
    Because you already have a step-by-step course, everything is already laid out for them. Thus you won't have to worry about teaching a lot of detail on the calls. Instead, you're focused on helping them make serious progress fast.
    If you're not comfortable starting at $2,000, then pick your own number. Get testimonials from your clients, and increase your fees accordingly.
    If you took a poll of online marketers who make more than $100,000 per year, I bet you'd find that at least 4 out of 5 paid for 4-figure a month coaching when they were learning. That's why they make six figures now.
    One last thing: If you have 10 clients each month paying you $2,000 a month, that means you are starting each month with $24,000 of income. And that's in addition to the rest of your marketing efforts.
    Nice!
    Discover how to engage and excite new customers into taking action and spending money with you by using these simple free marketing tips from Nick James, The Internet Business Coach http://www.Nick-James.co



    by: Nick James

    Article Source: http://EzineArticles.com/9791577
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