The Digital Practitioner: business relationships
Showing posts with label business relationships. Show all posts
Showing posts with label business relationships. Show all posts

Tuesday, 20 March 2018

Healthcare Marketing Using Social Media?

March 20, 2018 0
Healthcare Marketing Using Social Media?


Advice from one of the leading Digital Experts directed at Healthcare Professionals.


There is so much opportunity in both creating awareness of your business or practice but also to serve your clients at the highest possible levels by implementing an effective digital strategy. 




Are you documenting your journey?

Monday, 26 February 2018

Easiest way to Make a Podcast/Radio Station - How to use Anchor!

February 26, 2018 0
Easiest way to Make a Podcast/Radio Station - How to use Anchor!

Thursday, 8 February 2018

How To Deal With Too Much Work

February 08, 2018 0
How To Deal With Too Much Work

An online entrepreneur will always be busy but more work doesn't necessarily mean better results.
Sometimes, when trying to do everything yourself, nothing gets done very well. Aside from bad work productivity, the consequences of working too much can lead to anxiety, stress, being alone, and general bad health and fitness.


But your business won't operate by itself and you can't afford to hire somebody full-time. Maybe it's time to outsource some jobs to a virtual assistant.
Can A Virtual Assistant Help You?
A virtual assistant (VA) is similar to a private assistant that you connect with online and outsource work to them to do for you. Some VAs work on their own and some work via various websites as a way to more easily find clients.
They can charge on an hourly basis, by each task, or you can pay a monthly fee for services. Many VAs are happy to work out a fee framework with you that suits you both.
Only Pay For What You Need
You don't need to provide a VA with any resources to complete the tasks you need done. They should have everything that they need.


Using a VA actually can save you money, as well as time. You only pay for and seek the services of people to do work specifically when you need it. This means you can spend more time completing the tasks for your business that actually make money and take on extra work when it becomes available, as your VA can assist with the parts they can do.
How Can They Help You?
A VA can do a wide range tasks to help you in your online business. This includes administrative jobs, creation of content material, website construction and trouble-shooting or even social networking.
Some administrative duties are financial such as book-keeping, managing affiliate payouts, and keeping track of income sources. They can handle inbound and outbound email, sending certain kinds of email to you when your attention is required. They can also plan meetings, online seminars, or phone calls for you or help you plan your work week. This is particularly useful if you have difficulty with time management.
Your Success Is Their Success
Virtual assistants realize how vital it is to provide good work to you due to the fact your success is dependent upon the work they provide. The more successful you become, the more work that you will need them to complete for you.
The teach themselves to do jobs that are in demand. You simply use the skills you need for your projects, whether it's a long-term or on a project by project basis.
If you are spending too much time working, a virtual assistant can save you time and money. They free you up to do the most important tasks for your business. It's how the profitable online businesses generate the wealth and freedom their owners enjoy. To learn where you can find reliable and trusted virtual assistants, download my free checklist, Getting Started With Outsourcing at https://jonallo.com/outsource




by: 
Jon Allo
Article Source: http://EzineArticles.com/9857863

Friday, 5 January 2018

Going Smaller With Lead Generation This 2018?

January 05, 2018 0
Going Smaller With Lead Generation This 2018?

There are only a few days left before 2017 finally comes to a close. You might have noticed that there are a lot of articles-more so than usual anyway--about incoming marketing trends and methods for 2018, some of which may include B2B marketing and lead generation. 

Amongst the sea of predicted oncoming trends, we've found a certain suggestion that is definitely worth noting, and perhaps even applying in your lead gen methods next year:
Going Smaller.
It is well known in the B2B marketing field that events and conventions are gold mines for getting leads.
According to a lead generation research report by marketing blog Chief Marketer,
"... live events tied with SEO as the second most effective channel for producing the highest ROI leads."
Putting this into consideration, one of the site's writers also a marketer, notes that their efforts in local business lead generation were much more effective when they did not join in large events. They actually found that it was more efficient to host small events on their own.
The writer states that:
"Instead of trying to get in front of as many prospects as possible, what if we just got in front of the right prospects, where we controlled the environment without any competitors in the room?"
When you think about it, it does make sense. Having a mindset of "quality over quantity" is important when it comes to B2B marketing. It is not about how many leads you get; it doesn't matter if most of them can't be converted in the end, anyway. What is important is finding the right people.
Imagine this scenario:
You're a marketer for a software development company. You go to a major event and manage to snag a hundred leads. Feels great right? But in the end, after contacting all of them, only ten of the leads decide to avail your services. It seems like you worked so hard for so little, right?

Now picture this next scenario:
What if you organized a small convention for your company? Only fifteen people attend, and it feels like you've failed miserably in advertising. But alas, they all agree to enter into a deal with you. The small number lets you promote your services with a more personal touch, since you have more time to spend with each lead.
In which situation did you gain the most from? Which was the more efficient method for you?
Scaling down your efforts and targeting a smaller but more relevant pool might actually work better for you. After all, you'll be aiming straight for the people that are the most likely to sign a contract with your business. What's important now is that you analyze your data more closely in order to make your lead targeting more precise.
But this philosophy doesn't have to apply only in events where you have to do the promoting in person. You can also do this in, say, social media. Among all the social media channels, LinkedIn by far has the most promise for B2B lead generation. So instead of casting a wide net on different sites like Facebook and Twitter-the latter of which doesn't have a great track record in B2B-why not focus more on LinkedIn?
Going smaller may seem counteractive if you want to get more business, but it's actually the opposite. It makes you less likely to waste time on ineffective leads, and helps you improve your targeting game with local business lead generation.




by: 
Donald Smithon 
Article Source: http://EzineArticles.com/9855331

Friday, 15 December 2017

LinkedIn Marketing - 8 Reasons It’s the #1 Channel for B2B Advertising

December 15, 2017 0
LinkedIn Marketing - 8 Reasons It’s the #1 Channel for B2B Advertising

Wednesday, 22 November 2017

Some Do's and Don'ts of Social Media

November 22, 2017 0
Some Do's and Don'ts of Social Media


Don't be afraid to put content out there!


Relate this to you, your brand and your business, express yourself....BE YOU!











Are you hesitating to put out content due to fear of what others may think?

Tuesday, 10 October 2017

How to Build an Email List Fast and for Free — 5 List Building Tips

October 10, 2017 0
How to Build an Email List Fast and for Free — 5 List Building Tips


The Ultimate Value is in Your List!





If you want to create a profitable online business you got to Grow, Grow, Grow that list.

Again it all comes down to Providing Value, Building Trust & Forming Lasting Relationships. 

Do you agree?





Monday, 9 October 2017

Things to Look for in an AutoResponder

October 09, 2017 0
Things to Look for in an AutoResponder

An AutoResponder can be defined as a program that answers your emails automatically when received. They can be complex or very simple. 
So as to understand what an AutoResponder is, think of emailing system that is set in a way that it can respond automatically using prewritten texts or a system that is able to fill out forms as it searches for any further information on what is on offer.



Success in internet marketing
The very success in internet marketing can be achieved by automating the most repetitive tasks as you can. 
The AutoResponder can be very helpful as they can allow you to be much more effective and they can help you to accomplish so much more within a very little time. 
Time is a very valuable thing. If you are able to use time effectively, then you will be able to increase income in a great way.

What to look for
There are several things that are very essential and should be considered when choosing the best AutoResponder. They include:

Personalization features
Personalization is a great way of addressing all subscribers by their names within your letters. When you do this, your response rate actually increases. More people are likely to open messages and review them when they are made personally. Insisting on AutoResponder personalization will give you great returns.


Ability to broadcast
When you think of special announcements, updates and discount offers that are aimed at an entire list, then the ability to broadcast be a feature that can be really helpful. 
You may get a very quick response after you have sent out the messages. You only need to press the send button and everyone will know what is on offer.

The ability to import
Sometimes you may want to migrate those lists or even purchased lists and if you have the import feature, then this becomes very easy and fast to achieve.

Restrictions on size
As you continue doing your online marketing, then you will end up having very large lists of customers. Your AutoResponder should be in a position to handle these numbers of subscribers without any trouble. Being able to manage the long lists is an added advantage.


The very first of the AutoResponder kind was created by agents within the mail transfer sector and they realized that it wasn't possible to deliver emails to a certain address but rather got the bounce messages. Today, it is a very important thing to ensure that email backscatter isn't created because the auto responses can actually be sent to spam folder of messages.
AutoResponders are important email marketing tools and they give important information to various prospective customers. Fallow ups are also done within time intervals that are preset.
Categories
AutoResponders can be categorized into two. They are the server side that enables different users to install the system on their servers and no technical skills are needed. There are also the outsourced ASP models that can operate in infrastructure of the provider. Configuration can be done through a control panel based on the web.
Click on the Link To get more information about AutoResponder and access the services. Here you can access unlimited AutoResponder services that are without any monthly fees.


by: 
Shalini Madhav 
Article Source: http://EzineArticles.com/9747714

Saturday, 9 September 2017

September 09, 2017 0

One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. 
Many marketers today drop the email marketing scheme to go with social media. Come to think of it, social media look much more sexy than email. 
But, is a social media post really as effective as an email? 
Before we answer that question, lets state a well known fact. 
It is easier to send a friend request on Facebook than to collect an email online. But believe me, email marketing is thrice as worth it as social media marketing. 
So, what is email marketing?


Email marketing is the targeting of customers through emails. Every emails sent to a potential customers can be considered as email marketing. Email marketing involves sending a promotional email or an ad to a subscriber. Via his email address. 
A great deal of organisations today use email marketing. 
Even more bloggers do use email marketing today than ever before. For example, have you ever been browsing on a website, and you see some field where you are asked to submit your name and email to get a free eBook or update? 
That is the front part of email marketing.
Most bloggers use email marketing because it enhances the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. Any given subscriber will be informed better and more easily via email. The email will have a greater visibility than a Facebook post. The Facebook post will be drowned in a stream of content in the minutes following its posting.

Do You Really Need Email Marketing?
If you want to improve your customers' or readers' experience, then you need email marketing. 
Forget about the glamour and the flashy of social media marketing. 
We are talking efficiency here. We are talking greater engagement. Greater reach. Greater click through rate and more. 
As many experienced marketers say, " the money is in the list". 
Some even say "your net worth depends on your network". 
In the following lines, I will explain the advantages of email marketing. In these explanations, I will use statistics. The sites which produced those stats will be mentioned at the end of this article. So, let's get into the advantages of using email marketing.:

Potential Reach:


Did you know that in 2013, there were about 3.2 billion email accounts created in the world? 95% of online consumers use an email address. 
The most interesting fact is; 91% of those consumers check their email accounts at least once a day. Today, we browse more with our phones than our computers. As a result, we are more easily notified when we receive emails. 
Our phones place the notifications right in front of our eyes.
Today, it is easier to check to an email than a Facebook or Twitter post. 
This is because when we post content, so does a million other people. 
As a result, finding one particular post you liked 3 weeks ago can be the most daunting task.

Actual Reach:
Before I explain this part in more detail, let's get some interesting numbers. In the first half of 2013, a research conducted using emails as a marketing channel revealed some staggering facts. The one that stands out the most is this; 18% of the emails sent during a campaign never reach their destinations. 4% of the sent emails are sent into the spam folder. That makes 22% of the sent emails that do not actually reach the intended receiver.
On the other hand, 78% of the emails sent during an email campaign actually reach their destination. Think of it this way, If you send 1000 emails, 780 emails will reach their destination. In addition to that, 91% of the receivers check their emails daily. This means, about 709 receivers will actually see your email. This is great efficiency, as less than 30% of the emails sent are lost.
Now, let's compare these numbers with those of a Facebook campaign carried out in the same way. This revealed that 74% of the Facebook posts are actually lost within the big stream of content. That is a problem. That means, per thousand Facebook posts, 740 are lost in the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your content will not actually click through. Less than half will actually do. That leaves us with less than 130 people who are actually interested in our offers.

Click Through Rates:
In the previous point, we talked about what percentage of people who see and may like your posts and mails. Now let's talk about people who actually complete the actions and do what you want them to do. Let's say clicking on a link. This link may take them to a landing page or a website.

Click through rate is the percentage of people that receive your message and actually click on it. 
The click through rate of a tweet is 0.5 percent as opposed to 3% for an email. 
These numbers look small at first. 
But, this means that people click 6 times more on an email link than on a tweeted link.
Let's keep on using our example of 1000 emails and 1000 social media posts. 
A 0.5% click through rate means per thousand, 5 people will actually click on your link. This is for social media. 
Sometimes the click through rates are higher, but those are particular cases. The numbers we use here are average ones.
A 3% click through rate with emails means 30 clicks per thousand. That is the best click through rate you will obtain on average. 
The numbers are not astounding, but efficient numbers are not always astounding. 
The difference is such because, when people give you their email addresses they actually want to hear more form you.

Your Readers Want It This Way:
Most people use social media to communicate with friends first. 
Seldom are they used to receive business news and reviews. 
There are specialized websites for that. 77% of the users during a survey online said they prefer to receive promotional messages in their emails. 
4% said they prefer these messages on social media. 
This speaks to the fact that by submitting an email, people are literally giving you a business meeting location.


Emails Are Private:
It is easier for a reader to express his problems in private than in the open. 
Everybody is not comfortable when it comes to expressing their shortcomings in the open. When a user wishes to express his struggles and he can't meet with you, what does he do? He writes you an email. This way, he can tell you everything. You can answer specifically to him.
I will soon create a page where I post user requested content. Every weekend.
Email Marketing and newsletters
Conclusion:
You want to use emails if you want to boast your online presence. Also, this is for you if you want to enhance reader experience. 
Setting up an email marketing campaign is not really expensive. 
We are talking about 6$ to 20$. Per month. Some services like MailChimp even offer free services for your first 2000 subscribers.
Email marketing is not dead. If anything, it kills that silence between your subscribers and you. In an upcoming post, I will talk about building an email list. Thanks for reading. Talk to you guys soon.



by: 
Darren Olivier 
Article Source: http://EzineArticles.com/9648102

Networking Basics: 8 Tips to Networking Without Being Fake

September 09, 2017 0
Networking Basics: 8 Tips to Networking Without Being Fake


Building relationships with both your customers and other businesses, inside and outside your industry, is essential to position you and your business as an expert.

The same applies to in-person and digital networking.

For me this is the only way to sustain business success and integrity. 










Provide Value for Your Network In Order To Increase Your Net Worth!

Networking is key!


Do You Agree?

Thursday, 7 September 2017

How Can Small Businesses/Websites Compete with Big Players in SEO? - Whi...

September 07, 2017 0
How Can Small Businesses/Websites Compete with Big Players in SEO? - Whi...


Use your small business positioning to your advantage:


Watch and Learn!








High quality and essential content to position you and your small business as an authority in your Niche and compete with the big guys!

Building Relationships and Trust in your Brand is key!

Do You Agree?

Wednesday, 9 August 2017

3 Ways To Sell To Older Consumers

August 09, 2017 0
3 Ways To Sell To Older Consumers

Could your marketing tactics be turning away an older yet lucrative market?
We're talking about your grandparents if you're a millennial or your parents if you're a Gen X'r, who have retired from the workforce and are looking at rewarding themselves with the best things life has to offer.
With more disposable income, no financial obligations to their family and more spending power, baby boomers are so important to every business as they account for 50% of all consumer spending.
Based on the new population figures which Age UK published earlier this month, UK has more than 23.6 million people aged 50 years and over who make up a third of the total population in the country.
Tapping into this vast market isn't as challenging as you think as Boomers are anything but tech dinosaurs; they browse the Internet, make purchases and even play games on their smartphones.
However, young online shoppers have certain practices which their older counterparts don't do, hence the reason you need to tweak your marketing strategy.
Use Faceboook as a bridge 

More than 80% of people over 50 years old use Facebook to stay informed, but they really couldn't care less about other people's opinions.
Reviews from customers, no matter how well written they are, won't persuade them to buy a product.
They are, after all, the 60s hippies who went against the social norms to discover the intricacies of life.
A baby boomer will go directly to your website, read the description of an item which they are interested in, and then contact you to find out more about it.
Interact with them 


Did you know that a lot of baby boomers worked in the advertising, marketing and banking sectors before they hung up their boots?
They communicated with their clients by phone or in person to discuss a project in hand, as email wasn't invented yet.
That explains why they prefer to talk directly to salespeople than rely on what others have to say about a product.
Your spiel won't go to waste as baby boomers have a longer attention span than your younger audience.
Appeal to their needs 
Because they're confident spenders, baby boomers won't have second thoughts about purchasing the brand which they trust regardless of price.
They will gladly spend on expensive smart home devices that will make managing their everyday basic tasks easier, especially later on in life when they start experiencing the deterioration of aging.
Now just because what you're selling isn't intended for them, say skateboards or scooters, doesn't mean they won't buy it.
A 65-year-old woman who sees a scooter website, for example, will check out its products in hopes of finding something her grandson or granddaughter will like.
Selfless and generous are two noticeable traits of older folks, which stem from their desire to make the people who matter to them happy and part of their leisure experiences.
Knowing that will enable you to create a marketing campaign which appreciates a baby boomer's zest for life and, ultimately, begin lifelong relationships with them.
How do you engage consumers who are beyond 50 years old?
Multichannel marketing is the quickest route to reach your customers, so don't be left behind. Find tutorials on Magento, M2E Pro, Magmi and other eCommerce tools that will help you sell and earn more on Amazon, eBay and your own website at UnderstandingE.
See you there!




by: Dave Furness 
Article Source: http://EzineArticles.com/9759099

Monday, 7 August 2017

Marketing is All About the Story

August 07, 2017 0
Marketing is All About the Story
In order to have a client base you have to sell the customer on the product and no matter how much time and money you put into getting your product out there, it all comes back to the story. Educating your customer is what compels them to make the purchase. So, how do we do that?
We create a Marketing Kit, a collection of information that allows you to tell your story to the customer. A marketing kit contains inserts that can be personalized and changed when needed to reach many different customers. 

The marketing kit needs to include a case statement page or the reason why the customer would want to give you money for your product, hence the story. A case statement will need to include answers to frustrations that your target market has experienced a vivid image of what life will be like for them when the problem is solved, and a directed call to action. 




Your kit needs to also include your ideal customer because customers deal more effectively with companies that portray a unique concern for their well being and understanding of why the customer has chosen your company. Your "story" needs to be as open and honest as possible and note that customers love to feel connected to you not just your product, so give them something that will not just touch their hearts but make then think and ask questions. Because once you have them asking questions, you have already sold them on the product and they just do not know it yet.
Stories can take the complicated issues and turn them into a more simple understanding and customers do not like feeling dumb about an issue or product. Stories also can create emotion and customers will impulse buy solely on their emotions but stories also build trust and stories can be based on the customer by demonstrating to the reader how a past customer perceives and uses your product. 

You can simply give the story of Who, What, and Where by allowing the reader (future customer) to connect with the company in who the company is, what the company does and where the company is headed. These can be essential in selling a customer by again simply making them feel connected to the company and the product.



There should also be included, a product page in the media kit that outlines all the products you have available and the benefits of using the product which can then lead into the case studies page allowing the customer a glimpse into a problem, a solution and a result that the product has addressed. This can be and usually is a past customer. 

You should always include in the media kit a FAQ page or frequently asked questions using some of the basic questions that are asked about the product and then try to include questions that you would want the client to ask and go ahead and answer them, this covering all basis. Don't forget a client list page as it is essential to your media kit, you always want to show and be very proud of your client base as some names may be influential to the reader and can sway purchases by name alone.
You can include an article page but I am not a great fan of this concept as it almost feels like, "here look at me and look at what I can write about" as opposed to maybe having a links page or page site referral. Now everyone will not always read the media kit through and through but that one customer or potential customer that does is going to walk away with a vast knowledge of your product and a story they will not soon forget.

By: 
Rena Harp 
Article Source: http://EzineArticles.com/4480022

Thursday, 3 August 2017

Content Curation - 9 Top Tools To Boost Your Online Influence, Authority And Visibility

August 03, 2017 0
Content Curation - 9 Top Tools To Boost Your Online Influence, Authority And Visibility
The easiest way to create content? Curate it. And in the process, build your online influence, authority, and visibility.
Content curation is becoming an increasingly essential component of effective content marketing. The truth is, it's nigh on impossible to create all the content yourself that you need in order to sustain and build your online visibility. Curating content offers a useful, and actually highly beneficial, alternative.
With increasing amounts of content available, people need a trusted resource who's willing to cut through the noise and clutter, and gather the most important pieces of information in one place.
By performing that role within your niche, you attract increasing numbers of followers, and enjoy increased influence, authority and visibility as a result.
So What Is 'Content Curation'?


In brief, content curation involves sourcing quality content from around the web, and then sharing the results through your own channels, such as social media and your own website.
In fact, most success stories on social media involve a component of curated content. Those who insist on trying to use social media as a direct selling platform (rather than an influence-building platform), and only share their own content rarely make much headway.
The benefits come from 'giving' as much value as possible to those on the social media platforms, rather than the 'grabbing' mentality of trying to make a quick buck.
The profits come from the influence you build, and is far more powerful long-term.
So How Can You Get Started Curating Content?
It's actually easier than you think. Here's a list of nine of the top resources and tools you can use to get started with content curation quickly - and most are completely free.

It's actually easier than you think. Here's a list of nine of the top resources and tools you can use to get started with content curation quickly - and most are completely free.

1. HASO (Help a Socialist Out) [search for 'HASO guy kawasaki]
From Guy Kawasaki, once you subscribe you receive a daily email with potential content you can pick from and share.
Each email is based on their own content curation activities, and they actually use the stories they find in their own social media activities.
You should find at least one or two content items a day in the list they provide that you'll then be able to share.
2. ContentGems.com
ContentGems has over 200,000 sources such as blogs, news sources, and social media accounts.
By entering your own interests - or what you want to find content about, using keywords - you'll get numerous recently-published content items in the results that you'll be able to sift through and use. They also show you the number of times a particular piece of content has been tweeted, so you get a feel for its popularity level, and how well it might resonate with your own audience.
3. Scoop.it
Similar to ContentGems.com, you enter keywords relating to your niche and can then see the latest content on your topic.
You can also use the platform to share the content you find directly to Facebook, Twitter and LinkedIn (additional channels are available for paid accounts).
4. TrendSpottr
TrendSpottr puts you 'ahead of the trend', enabling you to see content that has reached a certain level of sharing frequency but not yet achieved a general level of awareness.
One advantage is that you'll be able to share content that your followers have not yet come across from another source. And when they do, they'll credit you with telling them first, immediately boosting their sense of your authority on the topic.
Secondly, you'll be sharing content that you know is highly sharable. That means when your followers share it with their own followers, you'll gain increased visibility as a result.
5. Google+ Explore
You can find posts related to your niche by searching based on hashtags. You can see which of them appear to be resonating more than others (you can see which have had the most +1's and shares) then find the most appealing posts to share with your own social channels.
6. Evernote
Evernote software is effectively a digital notebook that takes advantage of all the internet has to offer. It means you can save all sorts of information, and access it through your computer, smartphone or tablet.
In terms of content curation, if you're browsing something on your smartphone that would be suitable to share at some later point, you can save it to a suitable folder in Evernote, and then access it when you are ready.
It's also useful of course for making notes when ideas and inspiration strikes you for creating your own content.
7. Feedly
Feedly.com is an aggregator service that takes advantage of RSS feeds to compile content from sources you enter.
It comes in very useful for example when you have a number of blogs you want to keep up with regularly. You add all the blogs in, and can then see all the content in one place without needing to visit each one or remember where they are.
When you're looking for new content to share, you can pick out the latest blog post that your followers will appreciate hearing about, and share it accordingly.
8. Google Alerts
By creating Google Alerts based on kekwyords relating to your niche, you can immediately find out what's new and share accordingly with your niche. You can get alerts by email, or create an RSS feed based on your alert that you can then consult when you are ready (for example, plug into Feedly above).
9. Hootsuite
In curating content, you need an easy way to disseminate the content to the social networks you're involved with. That's where Hootsuite comes in. You can view your social media activity all in one place, as well as schedule posts and tweets in advance.
Conclusion
With content curation an increasingly essential component of content marketing, it's important to use the right content curation tools to make that job as easy as possible as well as assist you in finding the most authoritative sources of content to share. By curating content on a regular basis, you'll enjoy your own online influence, authority and visibility increasing as a result.



Author: 
Steve Shaw 
Article Source: http://EzineArticles.com/8311434