The average person doesn't have a website or blog of their own. Their only online activity is checking their email, looking at social media and using Google or some other search engine to search for information. So why is this relevant to you as a small online business owner?
It's relevant because you're perceived as an expert simply by owning a website. So when you host a webinar, you benefit from even a greater perception that you're an expert and a leader in your field.
And when you webinar covers some big problem in the lives of your target audience, those people don't forget who you are.
What Is A Webinar?
The term webinar is a mixture of the words "web" and "seminar". Before the internet, to hear an expert talk about a particular topic, people would have to travel to a particular place. Often these could be long distances away and involve many hours of travel for all involved. But today, with simple webinar technology, business owners large and small can conduct seminars on the internet, spending little to no money, and still reach a large audience with their message.
A Webinar Draws Visitors To Your Website
People who show up at your webinar visit your website over and over. This boosts your website traffic, and because your webinar was focused toward a very distinct issue or question, this is targeted traffic that they will be very interested in buying your products or services.
These website visitors also interact with others with the same problem or question that you sorted out or answered. This word-of-mouth promotion produces more targeted and free website traffic.
Benefits Of Hosting A Webinar
Webinars make it possible for you connect to your audience as a human being. People can see and or hear who you are. You're no longer just another online business owner. Each of the people in your webinar audience, regardless of how few or how many, feel like you're talking to them in a one-on-one conversation.
This improves your significance to these people, and drives a steady stream of website traffic to your website now and in the future.
Webinars And Collaboration
Webinars are an effective website traffic generator that builds your brand and develops your voice of authority. Working together on a webinar with another business owner in your niche or market means you both benefit. When you publicize a forthcoming webinar to your database, your webinar partner has a opportunity to attract new clients, and you do as well.
