The Digital Practitioner: drive traffic
Showing posts with label drive traffic. Show all posts
Showing posts with label drive traffic. Show all posts

Friday, 23 March 2018

Local Business Marketing Strategies to Dominate Small Businesses in Your Area.

March 23, 2018 0
Local Business Marketing Strategies to Dominate Small Businesses in Your Area.


If your focus is local then have a watch of this video on Local Business Marketing Strategies.

Implementing just a few strategies can greatly influence your visibility and when targeting your ideal clients this can be a game changer for your business.

There is so much opportunity in this area as it is considerably under-utilised by the healthcare sector.



It's simply a matter of starting and testing and within a few days you will know what to continue with, stop or improve for the optimal results you require.

Get to it!


Wednesday, 7 March 2018

Be Adequately Prepared For Affiliate Marketing

March 07, 2018 0
Be Adequately Prepared For Affiliate Marketing

We all have to start at some point in time, and the majority of us starting off all chase that magic button that will turn your PC into an instant ATM. 



I know, I used to be a leading contender and grew quite fond of the idea having a few thousand dollar in the next few days. I live in South Africa and with the exchange rate we're talking a tiny fortune!
Terrible when that reality comes kicking you in the nuts and you realised you've been chasing that damn button for 18 months. Now what's "Instant" about that, nothing because you've been chasing so many promises instead of your dreams. Don't get confused between promises and dreams, it's the mother of all failures on the internet!
However, failure is also disguised as knowledge because you will learn to do something whatever you do online. And somewhere, someone is struggling with something you have already mastered. So, as an Affiliate Marketer the only way that you will stand out from an alarmingly large crowd and gain your audiences' trust, is to be able to engage any questions they may have about the product you are promoting.
This is why most marketers dread the idea of hosting and the research that comes with that!
Which is why your Blog is so important, because that is how you build a "Responsive Email List" with subscribers interested in your content. Your Blog becomes like a Social Signature where you share your knowledge and inspire your audience with useful content and tools. It's not always about the money, which will come when your content qualifies. Simple as that.
But Where Do You Start? 
Glad you asked, and as you well know I love speaking WordPress with a little Google. 


Because that's the right place to start once you have built your product knowledge. Effectively you start by discovering your profitable niche, so you can target the keywords you wish to target in your domain name and site title. This is very important, so hold the horses on the domain and hosting if you have not done proper research. You may very well, quite sadly be wasting money.
I know I did and as a computer and device dinosaur (Back Then), it seemed even more so. It really is all about patience and research.
Take a moment and think about the things you love doing most and make a list because that's how you empower yourself to create unique content (No Where Else Available on the Internet). That's what Unique Content means, and without that you will reach snail speed at best. And that will be your "Profitable Niche", but why?
Because if you absolutely love what you do it will be impossible to give up, when you're truly fascinated by something you'll be unstoppable! Remember that super successful people are just dreamers who refused to give up, and nothing could make them stop. You know the saying "Quitters never win, and winners never quit", it really is how this works.
Once you have your niche, you must find the appropriate product to promote to an interested audience. Yes, this means you will actually have to purchase what you're about to present to your audience and personally test it.
Surprised? You shouldn't be because if you're seriously think you will become a dot com millionaire by not spending a single dime, then you are sadly mistaken. Not only must you be prepared to pay for training, you will also pay for hosting and that's a fact that must not be dismissed.
If an interested buyer asks you a run-down of what they're looking at purchasing, you must be able to respond confidently. People are tired of desperate sales pitches with hardly any info apart from promotional material provided to thousands of affiliates. Duplicate or "Scroll Over" content as I sometimes call it. Duplicated so many times there's not much uniqueness anymore.
Test the product to the extent that you can guide your interested audience even before they purchase. People like to know what they're paying for.
This all comes down to direction and focus, without which you may take a considerably long time to achieve your goals. It's all about tiny objective steps in the right direction, there's no such thing as a giant leap.


Some thoughts on making money in a few hours? 
Now that's not even logical, seriously? If it was so easy to make millions online then economies would collapse... just let that sink in for a while. You must be prepared to face failure more times than you may later recall, and your level of achievement depends on YOU. What you put in, is what you get out.
Making money online as an affiliate marketer start with direction and there is no final destination, where little to no effort will bear the equivalent in fruit.
Yes, you may have seen some marketers sharing fancy screenshots but people are growing weary of these, and with good reason. Unfortunately this marketing tactic had become a little over exposed and borders BS by now, right?
Well yes and no. Because not all of these are bogus, but rather quite sadly misunderstood. The most important to watch out for is a full money back guarantee. In my opinion, someone not willing to offer you your money back may not quite have that kind of confidence in their product and neither should you. But that's just my opinion, don't want to trample any toes here... just a thought.
Now this coin has a flipside because the products you decide to promote should carry the same surety. Professional marketers call this the "Back Door" and it offers security and peace of mind. You will then have to wait the money back guarantee out before your commissions will be released to you. And there goes the idea of making money the next day, even if by some miracle you succeed in generating sales the first week.
The fancy screenshots from the guy willing to offer you your money back is an indication of what is possible with the system or product, not necessarily what is imminent. You may end up doing even better and it's all about focus, paying proper attention without rushing in an attempt to make money faster.
In conclusion. 
You need to discover your profitable niche, target your keywords and find the relevant products to satisfy an identified common need within your niche. You will spend money online, and may even end up losing some money if you want to make serious money in return. You will most definitely not become a dot com millionaire without spending a dime.
Accept that and prepare to learn instead of earn because a willingness to learn is the best mind-set to get you started, and ensure your success.
Now all this may seem a little much, but I hate to be the bearer of bad news and not present you with a tool to use. There is a training program which is is both unique and quite intensive with WordPress Blogging and Google S.E.O.
In fact, it is the best Affiliate marketing and Blogging online training I have ever tested. And yes, I am still a member because George Brown is nothing short of a genius who has worked exceptionally hard to realise his dreams. He is most certainly not going to con you out of your $47 and tarnish his online reputation.
This exact system has over 100, 000 members and generated over $5, 000, 000 in sales which is a clear indication on its own. It takes you from discovering your profitable niche, to keyword and product research on to choosing a domain and launching a professional affiliate marketing blog.
You will love this simplicity and advanced training, and yes you can refund your purchase anytime (Within 60 Days) from your date of purchase.
Please choose your domain wisely and pay attention, it's the backbone of your affiliate online business. You can access this training from the "Start Make Money" Page.
Success Means Going From Failure To Failure Without The Loss Of Enthusiasm - http://easyinternetmoneyandjobs.com

by: Deon Christie 
Article Source: https://EzineArticles.com/expert/Deon_Christie/2244072

Thursday, 1 March 2018

Wednesday, 28 February 2018

Time To Make A Blogging Difference To Your Business

February 28, 2018 0
Time To Make A Blogging Difference To Your Business

Do blogs really matter? A website will market your products and services 24 hours a day, 7 days a week, 365 days a year. But people do business with people they know, like and trust. Blogs are usually less formal in tone than the text on business websites, giving business owners a chance to really connect with their audience.

Blogging is a relationship-building tool. A blog, either on its own or as part of your website, can illustrate that you are a specialist in your niche who really knows what you are speaking about. It can also show that you have the skills and experience to create quality products.
Content Is King
Content is the main driver of effective marketing these days. And a blog provides content and helps your target audience find you. And that means content in all forms. This includes your videos, reports, eBook, infographics, image names, and more.
Free Traffic
In terms of getting a continuous flow of traffic, the more posts to have, the better. As soon as you have published one, you can share links to it on social media and via email. Provided that the quality of the content is good and relevant to your target audience, you should have no trouble driving traffic to your blog.

Your Blog Posts Are Free Samples
If you sell any types of information products, your blog posts will give a clear idea of the quality your customers can expect. Information products include items like eBooks, reports, videos, audio files etc. Your blog reader will see the quality of what you provide for free and will directly relate that with the quality of your paid products.
Your Recognition 
Innovative and well-researched blog posts let readers know that you're serious about your business and know what you're doing. This confidence in you will not only make your audience more likely to buy from you, it will also give them a reason to spread the word about your blog and your business.

Search Engine Optimization (SEO)
Due to their ease of navigation and frequency of updates, the search engines and will crawl your blog often, sending new traffic your way. In many instances, these will be people you haven't connected with yet. Studies have shown that shorter posts might rank in the top 20, but longer posts that are considered highly relevant will usually get into the top three slots.
Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blog



by: Jon Allo 
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948


Thursday, 15 February 2018

4 Useful Benefits of Affiliate Marketing

February 15, 2018 0
4 Useful Benefits of Affiliate Marketing

Many entrepreneurs are looking for different ways to make extra income, especially online. Some start by providing in-demand services or create unique products. But, one of the easier areas to get started is to start promoting products or services of another business. This is referred to as affiliate marketing and a payment is received for every successful sell through your affiliate link. While it isn't different to get started with affiliate marketing, it does require consistent effort, planning and knowledge to achieve success over the long-term and earn a significant income.


Here are a few benefits of affiliate marketing:
It requires no inventory or product development
The process of developing software can be quite cost prohibitive for entrepreneurs just starting out with a self-employed business. Also, buying enough stock to get up and running can carry the risk of losing a lot of money if the chosen products don't sell. Even though there may be the option of returning unsold items to the supplier, this is only likely to happen at a loss. Also, it is quite time and labor intensive to operate an online shop, especially if planning to ship items directly to customers. However, the entrepreneurs that choose to take the affiliate marketing route can eliminate inventory and product development concerns.
Hundreds of products or services to choose from
An affiliate has the option to choose from hundreds of different products or services to promote. This makes it easy to go with the top-selling products or work in a niche that you have a personal interest. Also, the more successful affiliate networks put together a wide range of resources and graphics to make the process of marketing the items much easier.


It is a chance to learn about online marketing
Affiliate marketing removes the need to invest in buying, handling, storing, or shipping items, so more time and money can be invested in driving traffic to a website and converting that traffic into real buyers. There is the option to try several marketing methods, such as email marketing, video product reviews, and experimenting with different landing pages. The fastest way to understand the different methods is by learning by doing, which significantly speeds the ability to see positive results.
No need to deal with actual customers
Customer service is certain to take up a lot of time for the business involved in selling merchandise. But, for those operating solely as an affiliate there is no need to have direct contact with customers and this is left to the actual product owner.
Discover more about the benefits of learning affiliate marketing and online lead generation by visiting https://herdigitaldomain.com/


by:Leo Eigenberg
Article Source: https://EzineArticles.com/expert/Leo_Eigenberg/1776992

Thursday, 1 February 2018

Own Your Own Online Affiliate Marketing Business

February 01, 2018 0
Own Your Own Online Affiliate Marketing Business

To own their own affiliate marketing business is the dream of many people, from all walks of life, both young and old. People who dream about owning their own business, often dream that seductive, wonderful and tantalising dream, the dream of being their own boss: the dream of becoming financially independent is so very real to them. The luxurious dream of not having to live from pay check to pay check, any longer. 


The, almost real, dream of not having to get up each morning, at some unearthly hour: for five or six days every week. Unfortunately, in reality, it will always remain a dream unless people take action.
Many people just dream about not having to go into work and face their boss, whom they just plain don't like: and, their normal routine. Their routine is usually that same old familiar, soul destroying, spirit crushing, routine; which, depending on where in the world you live, is at its worst during the winter months. It's the dreaded routine of having to get up in the morning, while it's still dark: then, when you get home at night again, finding it's still dark again. That's the routine that steadily wears you down; and, slowly but surely, kills people over the years.
Unfortunately for lots of people, who don't have any other options, this is the reality of their everyday working life, and it always will be unless they take action, and change that routine. That spirit draining, life sucking, mind numbing, everyday routine that destroys their happiness; and, sometimes, their very soul. Their routine of waking up, getting out of bed and taking a shower, of eating a hurried breakfast, gulping down a quick cup of coffee; then dashing out, maybe, in the rain or snow, to the dreaded daily commute, of maybe an hour or more in heavy traffic.
Ask yourself if your own routine of arriving at your 'j.o.b'; and, for the next eight hours, being at the beck and call of your boss, is really what you want to settle for? This, for five or six days, each and every week; and for, maybe, the next forty or fifty years: for the rest of your life, until you die? I ask this because there is a much more attractive, and much, much, more lucrative alternative: but, unless you do something about it, and take action, nothing will change!


Given the above harsh truths, it's no wonder that so many peoples' minds yearn for the freedom that owning their own online business can give them. Well, guess what, for those people who don't have a 'slave mentality'; for those who dream of living life on their own terms, and not having to answer to their boss, you can do just that. Because, with the advent of the new online digital economy, freedom is yours for the taking. Freedom now awaits people just like you.
For those who are possessed of an entrepreneurial spirit, and are willing to invest in themselves, and learn, there are now online business opportunities, such as buying and selling: or affiliate marketing, which allows people who fit the above description, to work from the comfort of their own homes. Affiliate marketing can enable you to travel; and, to be able to work from your own kitchen table, or anywhere else in the world. You can even work from the beach if you wish, (and if the weather permits.J)
Yes, there are some people who will hesitate, and start thinking about the responsibilities of owning their own business. About how they would be able to manage to do all of the different jobs that owning their own business will bring with it? I know that scares the living daylights out of a lot of timid people! There are some people who lack the courage, and tend to shy away from, even the very thought of, owning their own businesses: mostly because of all the different skills that are needed!
Those fears are ungrounded, kick them out, they should not be allowed to stop you owning your own business. The chief culprit responsible for those fears is the past mind conditioning that all of us have experienced, for most of our past lives. To give you an example of this, let's say that, if I asked you this question, 'Can you could finish this well known old saying?', "If you want something doing right, 'di dah de dah di dah'." I'll bet that you would very likely be able to give me the correct answer; because, as most of us know, we've been taught that the final words of this sentence are "do it yourself".
This saying was credited to one Charles-Guillaume Etienne, who was a 19th Century French writer. Since then, it's been passed on, over and over again; ad nauseum, by well-meaning parents, coaches, gurus and anyone else in the world who teaches self-reliance. For over two hundred years it has been gobbled up, without a second thought, and passed on by their disciples: also by their children, their followers and their minions. We've all been mind-conditioned into accepting as being the truth, the old saying that, "If you want something doing right you must do it yourself."
At best, this is suspect advice because, when you think about that saying, it's probably one of the worst pieces of advice to ever have become a universal cliché. Not least because, unless you're an absolutely superb expert at that particular, "something", that you need doing, how can you be sure that you are going to have the necessary skills that will enable you to "do it right", when you try to do it yourself?
Most human beings are highly proficient at only a handful of skills. So, for 99.999% of those "somethings", that you want doing right, isn't it better to find someone else to do it for you? Someone who really is highly qualified, and very talented, at whatever it is that you want doing: and, definitely, not to keep on slaving away, trying to doing it yourself.


In the new global digital economy there are people who earn their full time living working online, people whom you can hire to do anything you need doing. For example, let's say that you need someone to write great copy for you; or, to design and build you a highly converting web site and make sure that your site is optimized, so it will rank highly on the search engine results.
There are many hundreds of other 'somethings' that you might need doing; but, on the plus side, there are literally thousands of highly qualified experts online who are competing for our business, and who will do those 'somethings' for us: starting from as little as $5.00. So, when 'hired help' is available very cheaply, it's not very smart to try and do these things yourself. You should stick to doing the things that you really are good at.
There are some really great online, work from home businesses; which, if you are willing to work at, will enable you to make you a very good income and will give you the freedom to live life on your own terms. A life that can bring you very rich financial rewards, and will enable you to have the time to travel the world and meet new people. People who are of the same, entrepreneurial, go-ahead, mind set as you are. You don't have to do everything yourself, in fact it's not very smart to even try.
One of the misconceptions that people have about owning their own business, is that you need to have a huge amount of start-up capital in order to do it: well, a a misconception is exactly what that is, a wrong idea, a misunderstanding. Because you definitely do NOT need a huge pile of cash to get started on the pathway to owning your own business, your freedom giving, liberating and very profitable, own business: in fact, you can get started for less than $50. Nor, do you have to try doing everything yourself; there are very successful people who are willing to mentor you, to train you and, virtually, 'hold your hand, along the road to financial freedom.
It will pay handsome dividends for you to think about all the "somethings", that you may be currently struggling to do by yourself, which you should really be delegating to someone else. Just imagine, if you owned your own online business today, ask yourself, would you follow that dodgy piece of 19th century advice, "If you want something done right, do it yourself?" Just take a look at the list below.
  • Creating products to sell
  • Sourcing products to sell
  • Generating traffic 
  • Converting traffic 
  • Phone sales
  • Customer service
  • Website design
  • Business accounting
  • Tax returns
  • Staff payroll
WOW! I don't know about you, but I get the mental picture of somebody in a circus, rushing to and fro, desperately trying to keep those plates spinning around, on the tops of bamboo canes? How many people would even have the necessary skills, or the time, to efficiently handle all of the ten tasks above: very few I would imagine.
However, you can have someone do all of those things for you; and, that's what you should look for, when you think about owning your online business. That, and for the smallest possible start-up cash outlay and the ability to automate your own business, in order to free up your time, so that you can enjoy the money you're making. That's what you should be looking for, when you begin to think about owning your own online business. You should only try to learn from people who are more successful than you are; and, then you really can actually start living your dream.
Would you like, a 'Done-For-You' sales system WITHOUT ever having to pick up the phone to talk to anyone. Would you like to have personal 1-on-1 coaching with a Top Tier, very experienced, coach; (you'll have the phone number and email address of your coach.) Would you like to have access to the most effective sales funnels and best-selling products in the industry; and, a 'Done For You' fulfilment, payment processing and customer service for all of our products, You will have 'Done For You' phone sales, by a team of expert phone sales rock stars, who'll make and close all sales for you.
Would you like a 'Done For You' marketing system: so that all you have to do is place ads (which we'll give you); and, when this marketing system automatically turns them into buyers, you get paid BIG commissions. It really is that simple, all you have to do is advertise and send us leads; then, when we convert those leads into sales, you get paid!
You're at a fork in the road now; and, if you take the wrong path, on the left, and do nothing; then, tomorrow, you'll be stuck in just the same place where you're now at. You'll be living life by someone else's rules, and making money for someone else, with no hope of ever enjoying financial freedom. Here's the honest truth; you can resent the wealthy or you can join them, but only if you take the right path.
If you have the courage, you CAN take that path on the right. Here it is, below:
• The path to change...
• To a better life...
• A life full of Big Paydays...
• A life with no "money worries."
To Make the right choice. Click here => http://www.OwningYourOnlineBusiness.com






by: 
Ian McKay 
Article Source: http://EzineArticles.com/9842041

Thursday, 25 January 2018

Affiliate Marketing Traffic Generation Strategies

January 25, 2018 0
Affiliate Marketing Traffic Generation Strategies

Most of the times, Internet marketing beginners underestimate the real importance of sending direct and targeted site traffic to their merchant sites. This occurs because all the excitement of beginning a new affiliate marketing business.


Generating targeted traffic is the main job as an affiliate marketer, thus the only way of generating money by that scheme is by doing it on a consistent basis. If you analyze it, the merchant already did what is known as "heavy lifting": create the products, provide marketing support tools and offer attractive commissions. Everything is ready for you, so you're the main start of the movie now, you need to find the audience and convert them into customers.
So, now you are thinking about the steps are for getting that people, necessary to click your own affiliate links. Moreover, you don't know if you're capable of doing it. The good news is that, regardless of the background you have, I'll provide you the successful formula for traffic generation. Here are the steps you need to take:
1) Defining and Researching Your Audience.
Identifying your target audience is crucial, if you don't do this at the beginning, you'll lose time and energy driving the wrong people to the wrong products, thus your affiliate sales numbers will suffer the same way. 


All you need to do is figure out what kind of products will give your audience the best value. This can be achieved by asking yourself the following questions:
a) Who are the best clients?
b) What are their emotional and physical details?
c) What is the "language" they use? Intellectual or casual?
d) What's the topic they enjoy talking about?
e) Who do they admire?
f) Have the brands and personalities a relationship?
By having the best answers of these questions and also knowing who you market is and what they want, you'll have a better chance of matching these people to the products and services you are selling. Most likely, they'll be interested in purchasing them.
2) Giving a main reason to people to visit your sites and pay attention to you.
All niches, even the small ones have competition, thus you need to offer people good reasons to devote some time to what you're offering. Notice that it has to be something that differentiate you from other thousand of affiliates selling the same product. Maybe the style you use may appeal to others. There are affiliates, for example, that build a strong reputation by being empathetic and/or conversational to their audience, in a way it generates trust.
There are other, for example, that show deep knowledge of the niche they are promoting. One excellent way to work this way is by start a blog and provide valuable free content to your listeners.
Another very good strategy is by building your email list. This allows you to follow up with the people who visit your site. You establish a relationship with them. They will know, like, and trust you. Once you have a very good mailing list of interested subscribers, you can promote multiple relevant products, thus increasing your profits per visitor.
3) Delivering excellent content that generates results for your Audience.
It's known that very good content is the foundation of a very successful affiliate marketing businesses, the reason of this is that it really highlights your very own personality and also knowledge of a niche. 


Anyway, in order to have it working, avoid repeating the same things other internet marketers do. The Internet is flooded with this information, thus it's worthless if you repeat it again. Here are some tips that will help you:
a) Be Always honest: having a good reputation is definitely crucial, so that have long termed affiliate success. Make sure you avoid exaggeration. Promote the products that will really help your target audience.
b) Your content needs to add value to your audience, so don't waste their time.
c) Good copy writing is very important, so don't hesitate to explain in detail the features of the products you are promoting.
Affiliate marketing is for sure an excellent way to make money online, but it's not the only way, make sure to research all the range of possibilities, in order to increase your income as a marketer.
Learn Internet Marketing and start making money right now! Take my Free Internet Marketing Email Mini Course. Also make sure you visit my Internet Marketing Blog to read more similar articles of this topic.

by: 
Ramon Tarruella 
Article Source: http://EzineArticles.com/9863944

Tuesday, 9 January 2018

6 Top Tools for Optimizing All Your Sales Funnels

January 09, 2018 0
6 Top Tools for Optimizing All Your Sales Funnels

Ready to start building out your sales funnels? I find that a lot of people are just lost when it comes to building out their funnels. There are a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels:

Lead Pages-when it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you have at your disposal. They've tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your marketing funnel. The reason people like LeadPages is because it has a drag and drop feature that makes building your opt-in pages a breeze. It does come with a fee of $25/month if you pay annually.So before investing, you'll want to be sure you can recoup your investment.
I also recommend OptimizePress which is another landing page builder. With OptimizePress you pay a one time fee of $97 and it is yours for the year. No monthly payments. You do have to renew it annually but the renewal fee is only $34. OptimizePress has opt-in pages, webinar pages, thank you pages and is easy to work with just like Lead Pages. It's a choice that you have to make financially and which one works for you the best.
Instabuilder-similar to LeadPages, but without the monthly investment. Instabuilder is a plugin for WordPress that allows you to create your own funnels. It includes several funnel templates and a drag-and-drop page builder that makes it easy to get just the look you want.


AWeber- When it comes to an email marketing management system, I choose Aweber. It's probably the easiest email manager on the market today, Aweber is the choice for many small business owners, not only because it's simple to use, but because it's also economical. Starting at less than $20 per month for up to 500 subscribers, Aweber offers both autoresponders and broadcast emails, list automation, and segmenting, so you can send emails exactly when-and to whom-you want to add to your sales pipeline.
Click Funnels- With a click of a button you can easily build and create different types of sales funnels, opt-in funnels, webinar funnels, membership sites and so much more. Click funnels integrates with your shopping cart, CRM and Email Autoresponder. Click Funnels has a 14 day free trial and after the trial you pay $97 monthly.
PayPal-Is the simplest of all payment processors, PayPal allows you to take payments online for a very reasonable fee. You can also use it as a simple shopping cart for your website.
Infusionsoft-Probably the top tool for any business model, Infusionsoft is an all-in-one solution for customer management, funnel setup, mailing list, and even membership sites. It's priced at the high end, but if you can (and will) use all its power, then Infusionsoft is well worth the investment. It's a hefty investment though, It's not for someone just starting their business. At $199 a month with a upfront fee of $999 you would use this tool for taking your business to the next level.
You can see that you have a lot of options (and even more that I have not mentioned) when it comes to building out your sales funnels, but what are the must-have items? At the most basic level, you must have:
A way to create web pages. A simple WordPress website will fill this need, with a little bit of work. LeadPages, Optimize Press, and Instabuilder are nice to have, but not essential, especially if you're just getting started.

A way to capture email addresses. Aweber is definitely the top choice here, but others include MailChimp, Constant Contact, and iContact.
Take your time and start out small. Build the sales funnel by using tools that don't cost a fortune. Once you have a few marketing funnels up and running, you will be able to see where they can use improvement, and how the tools available to you can help make your sales funnels convert better and work more efficiently.
Deborah Northcutt is the owner of http://www.FreeYouUpVA.com I help public speakers get more speaking gigs, life and business coaches, and entrepreneurs by giving you more time in the day to increase your network and networth. Follow me on Facebook here. Schedule a FREE 30 minute Discovery call on my calendar here to see how I can help you.




by: 
Deborah Northcutt 
Article Source: http://EzineArticles.com/9731280

Thursday, 28 December 2017

7 Features Every Chatbot for a Human Centric Industry Must Possess

December 28, 2017 0
7 Features Every Chatbot for a Human Centric Industry Must Possess
Customers are like a breakable glass that is deemed to break when not handled with care. There are myriad of product-specific companies and heterogeneous human-centric industries, of which, the roots lie in the customers' behavior, their ideologies for your brand, the reliance factor, and how your brand satiates them through their lens. It's truly paint-by-number approach that works horizontally as well as vertically.

To saturate this highly expectant market when the goal is to provide instant help, accurate suggestions, drive conversions then chatbots supercharged with Artificial Intelligence comes to the rescue.
Let's delve into the most imperative features a chatbot must possess before entering a human-centric industry. Take a sneak peek.
1. Predictive Intelligence
A chatbot should have the ability to observe customer behavior, past conversations, build a profile of customer preferences and based on that it should be able to frame adept and brainy responses and make the business more efficient, smarter and successful.
2. Small Talk Interactions
The Chatbots must possess an aptitude for small talk conversations. It should be able to handle the everyday questions and generate a more realistic human-like response to drive meaningful business results.

3. Advanced Messaging 
Advanced Messaging, when enabled in Chatbot, gives them the knack to send and receive images, documents or links, and files. Boost them with features like clickable buttons, showing users cards and tiles about links, shortcuts, and images.
4. Natural Language Processing and Machine Learning 
This is the core of any modern chatbot. Also known as NLP it employs deep learning to analyze human input and generate a response. It happens when response analysis and generation is learned through the deep learning algorithm.
5. Topics and intra-topic Steps
When in the chat something is discussed over a subject like discussing Beverage selection on a Food Chatbot and then progressing on to the next step like the payment option is defined as smoothly switching from topics to intra-topics. This in-built intelligence should be there in a chatbot.
6. Robust Analytics 
Analytics shows the insights into how your users interact with your bot. Through Analytics, you come to know what your customers' pressing needs are, how many customers have engaged with the bot and so on. 

Analytics is an imperative piece of driving business, when done right it drives higher sales, improves target marketing and optimizes experiences.
7. Extended Support 
Chatbots should be able to supply needful information and positive experience making a pleasant intimacy with customers.
Eventually, chatbot should bring a hybrid experience of all these qualities and incorporate a structured content and images into the conversation, making the experience richer and useful.
This can be effectually achieved by infusing Machine Learning during Chatbot app development in order to gain superior Human-computer Interaction.
Anuradha Badone is a content writer and marketing strategist at Codiant software technologies Pvt ltd. She is interested in writing stuff on leading technology trends and digital marketing.





by: 
Anuradha Badone
Article Source: http://EzineArticles.com/9820230