The Digital Practitioner: drive sales
Showing posts with label drive sales. Show all posts
Showing posts with label drive sales. Show all posts

Tuesday, 29 May 2018

7 Vital Ways to Master the Art of Delegating

May 29, 2018 0
7 Vital Ways to Master the Art of Delegating

Somewhere along the way in my career, I picked up a good nugget of advice, and it was to focus as a leader on those tasks which were unique to me and delegate the rest. 

One of the toughest things about being a leader and manager is mastering that ability. It's not easy for a variety of reasons, including the idea that only you can do something better and faster, impatience, or lack of awareness.
Unfortunately, there are many managers out there who have not developed enough to follow the advice of focusing on what is unique to your position. And, if you're an entrepreneur, there's a higher chance that you could be someone who might have a hard time delegating. In start-up situations, many entrepreneurs end up wearing many hats, and it becomes difficult to let go, but it is crucial to the ultimate success of your business.
As your company begins to take off and grow, one of the most important skills you can master is to learn how to delegate.
  1. Think about those responsibilities that are unique to your position.As a leader and manager, one of the first activities you should do is to carefully consider all of the tasks that you do on a given day. Then, ask yourself if you should be the person doing it. When you go through this exercise, it will help you prioritize the issues you should be taking care of and will ultimately have more time to focus on doing.
  2. Consider the dollars and cents.Once you've decided to delegate, you will open up more time that was spent doing the busy work. Like most people, you probably think in terms of dollars and cents or profit margins. Hiring someone, even part-time, that will take over a lot of the process work that you're doing is going to free up your time to dedicate it to the areas that will grow your business.
  3. Don't fall into the micro-management trap. Micro-managers love to say that they are delegating their non-essential responsibilities, only to micro-manage their teams. Proper delegation does not mean that you are absolving yourself of any of the accountability for the work. Delegation just says that you are giving the responsibility to someone else, and you have to give them the opportunity to do the job and rise to the occasion.
  4. Maintain a strong feedback flow with your team. When you've delegated responsibilities to your team members, an essential aspect of proper delegation means keeping an adequate communication channel open for any questions, comments or concerns. Again, it doesn't mean that it's a chance for you to micro-manage a one-way feed system. It's a two-way feedback flow and an easy tactic to ensure it's done correctly is to request regular updates on the work.
  5. Make sure that you provide clear directives or instructions. When you've decided to create a productive delegation system, one of the essential aspects of delegation is to deliver clear instructions or direction from the outset. If you're expecting a certain project to look a certain way, have elements you deem important or are looking for a specific outcome, it's vital that you express those thoughts from the outset.
  6. Remember that your team members are learning how to do something you've delegated, and learning is not a linear process. Be prepared for mistakes or a learning curve. You should also expect to be pleasantly surprised when someone has done something in a way you wouldn't have thought but is still excellent. Learning is not linear, and as a manager, you have to be prepared for some bumps and pleasant surprises on the road.
  7. Let it go.The final aspect of mastering the art of delegation is to stay out of the way and let go. When you've assigned responsibilities and informed your team members what they need to get done, then you have to allow them to do the work. Focus on the duties you should be focusing on as a leader and let your team do what they have to do to meet your goals for success.
Remember that delegation is not something that often comes naturally, especially if you're a business owner and you're looking to get a new company off the ground. 


However, whether you work in an established firm or start-up, understanding how to be a self-aware manager who delegates is going to reap many rewards. It will help empower your team, and it will give you the ability to truly focus and concentrate on the aspects of the job that crucially need your undivided attention.
Author of "Not Your Father's Charity: Grip & Rip Leadership for Social Impact" (Free Digital Download available at http://notyourfatherscharity.com/free-resources/ )
© 2018 Wayne Elsey and Not Your Father's Charity. All Rights Reserved.

by:  Wayne Elsey
Article Source: http://EzineArticles.com/expert/Wayne_Elsey/2016149


Friday, 23 March 2018

Local Business Marketing Strategies to Dominate Small Businesses in Your Area.

March 23, 2018 0
Local Business Marketing Strategies to Dominate Small Businesses in Your Area.


If your focus is local then have a watch of this video on Local Business Marketing Strategies.

Implementing just a few strategies can greatly influence your visibility and when targeting your ideal clients this can be a game changer for your business.

There is so much opportunity in this area as it is considerably under-utilised by the healthcare sector.



It's simply a matter of starting and testing and within a few days you will know what to continue with, stop or improve for the optimal results you require.

Get to it!


Wednesday, 7 March 2018

Be Adequately Prepared For Affiliate Marketing

March 07, 2018 0
Be Adequately Prepared For Affiliate Marketing

We all have to start at some point in time, and the majority of us starting off all chase that magic button that will turn your PC into an instant ATM. 



I know, I used to be a leading contender and grew quite fond of the idea having a few thousand dollar in the next few days. I live in South Africa and with the exchange rate we're talking a tiny fortune!
Terrible when that reality comes kicking you in the nuts and you realised you've been chasing that damn button for 18 months. Now what's "Instant" about that, nothing because you've been chasing so many promises instead of your dreams. Don't get confused between promises and dreams, it's the mother of all failures on the internet!
However, failure is also disguised as knowledge because you will learn to do something whatever you do online. And somewhere, someone is struggling with something you have already mastered. So, as an Affiliate Marketer the only way that you will stand out from an alarmingly large crowd and gain your audiences' trust, is to be able to engage any questions they may have about the product you are promoting.
This is why most marketers dread the idea of hosting and the research that comes with that!
Which is why your Blog is so important, because that is how you build a "Responsive Email List" with subscribers interested in your content. Your Blog becomes like a Social Signature where you share your knowledge and inspire your audience with useful content and tools. It's not always about the money, which will come when your content qualifies. Simple as that.
But Where Do You Start? 
Glad you asked, and as you well know I love speaking WordPress with a little Google. 


Because that's the right place to start once you have built your product knowledge. Effectively you start by discovering your profitable niche, so you can target the keywords you wish to target in your domain name and site title. This is very important, so hold the horses on the domain and hosting if you have not done proper research. You may very well, quite sadly be wasting money.
I know I did and as a computer and device dinosaur (Back Then), it seemed even more so. It really is all about patience and research.
Take a moment and think about the things you love doing most and make a list because that's how you empower yourself to create unique content (No Where Else Available on the Internet). That's what Unique Content means, and without that you will reach snail speed at best. And that will be your "Profitable Niche", but why?
Because if you absolutely love what you do it will be impossible to give up, when you're truly fascinated by something you'll be unstoppable! Remember that super successful people are just dreamers who refused to give up, and nothing could make them stop. You know the saying "Quitters never win, and winners never quit", it really is how this works.
Once you have your niche, you must find the appropriate product to promote to an interested audience. Yes, this means you will actually have to purchase what you're about to present to your audience and personally test it.
Surprised? You shouldn't be because if you're seriously think you will become a dot com millionaire by not spending a single dime, then you are sadly mistaken. Not only must you be prepared to pay for training, you will also pay for hosting and that's a fact that must not be dismissed.
If an interested buyer asks you a run-down of what they're looking at purchasing, you must be able to respond confidently. People are tired of desperate sales pitches with hardly any info apart from promotional material provided to thousands of affiliates. Duplicate or "Scroll Over" content as I sometimes call it. Duplicated so many times there's not much uniqueness anymore.
Test the product to the extent that you can guide your interested audience even before they purchase. People like to know what they're paying for.
This all comes down to direction and focus, without which you may take a considerably long time to achieve your goals. It's all about tiny objective steps in the right direction, there's no such thing as a giant leap.


Some thoughts on making money in a few hours? 
Now that's not even logical, seriously? If it was so easy to make millions online then economies would collapse... just let that sink in for a while. You must be prepared to face failure more times than you may later recall, and your level of achievement depends on YOU. What you put in, is what you get out.
Making money online as an affiliate marketer start with direction and there is no final destination, where little to no effort will bear the equivalent in fruit.
Yes, you may have seen some marketers sharing fancy screenshots but people are growing weary of these, and with good reason. Unfortunately this marketing tactic had become a little over exposed and borders BS by now, right?
Well yes and no. Because not all of these are bogus, but rather quite sadly misunderstood. The most important to watch out for is a full money back guarantee. In my opinion, someone not willing to offer you your money back may not quite have that kind of confidence in their product and neither should you. But that's just my opinion, don't want to trample any toes here... just a thought.
Now this coin has a flipside because the products you decide to promote should carry the same surety. Professional marketers call this the "Back Door" and it offers security and peace of mind. You will then have to wait the money back guarantee out before your commissions will be released to you. And there goes the idea of making money the next day, even if by some miracle you succeed in generating sales the first week.
The fancy screenshots from the guy willing to offer you your money back is an indication of what is possible with the system or product, not necessarily what is imminent. You may end up doing even better and it's all about focus, paying proper attention without rushing in an attempt to make money faster.
In conclusion. 
You need to discover your profitable niche, target your keywords and find the relevant products to satisfy an identified common need within your niche. You will spend money online, and may even end up losing some money if you want to make serious money in return. You will most definitely not become a dot com millionaire without spending a dime.
Accept that and prepare to learn instead of earn because a willingness to learn is the best mind-set to get you started, and ensure your success.
Now all this may seem a little much, but I hate to be the bearer of bad news and not present you with a tool to use. There is a training program which is is both unique and quite intensive with WordPress Blogging and Google S.E.O.
In fact, it is the best Affiliate marketing and Blogging online training I have ever tested. And yes, I am still a member because George Brown is nothing short of a genius who has worked exceptionally hard to realise his dreams. He is most certainly not going to con you out of your $47 and tarnish his online reputation.
This exact system has over 100, 000 members and generated over $5, 000, 000 in sales which is a clear indication on its own. It takes you from discovering your profitable niche, to keyword and product research on to choosing a domain and launching a professional affiliate marketing blog.
You will love this simplicity and advanced training, and yes you can refund your purchase anytime (Within 60 Days) from your date of purchase.
Please choose your domain wisely and pay attention, it's the backbone of your affiliate online business. You can access this training from the "Start Make Money" Page.
Success Means Going From Failure To Failure Without The Loss Of Enthusiasm - http://easyinternetmoneyandjobs.com

by: Deon Christie 
Article Source: https://EzineArticles.com/expert/Deon_Christie/2244072

Wednesday, 28 February 2018

Time To Make A Blogging Difference To Your Business

February 28, 2018 0
Time To Make A Blogging Difference To Your Business

Do blogs really matter? A website will market your products and services 24 hours a day, 7 days a week, 365 days a year. But people do business with people they know, like and trust. Blogs are usually less formal in tone than the text on business websites, giving business owners a chance to really connect with their audience.

Blogging is a relationship-building tool. A blog, either on its own or as part of your website, can illustrate that you are a specialist in your niche who really knows what you are speaking about. It can also show that you have the skills and experience to create quality products.
Content Is King
Content is the main driver of effective marketing these days. And a blog provides content and helps your target audience find you. And that means content in all forms. This includes your videos, reports, eBook, infographics, image names, and more.
Free Traffic
In terms of getting a continuous flow of traffic, the more posts to have, the better. As soon as you have published one, you can share links to it on social media and via email. Provided that the quality of the content is good and relevant to your target audience, you should have no trouble driving traffic to your blog.

Your Blog Posts Are Free Samples
If you sell any types of information products, your blog posts will give a clear idea of the quality your customers can expect. Information products include items like eBooks, reports, videos, audio files etc. Your blog reader will see the quality of what you provide for free and will directly relate that with the quality of your paid products.
Your Recognition 
Innovative and well-researched blog posts let readers know that you're serious about your business and know what you're doing. This confidence in you will not only make your audience more likely to buy from you, it will also give them a reason to spread the word about your blog and your business.

Search Engine Optimization (SEO)
Due to their ease of navigation and frequency of updates, the search engines and will crawl your blog often, sending new traffic your way. In many instances, these will be people you haven't connected with yet. Studies have shown that shorter posts might rank in the top 20, but longer posts that are considered highly relevant will usually get into the top three slots.
Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blog



by: Jon Allo 
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948


Friday, 15 December 2017

How to Use Social Media to Promote Your Business and Drive Traffic to Yo...

December 15, 2017 0
How to Use Social Media to Promote Your Business and Drive Traffic to Yo...

Wednesday, 13 December 2017

How to Make Your Website More Click-Worthy

December 13, 2017 0
How to Make Your Website More Click-Worthy

If you have a great content on your website but visitors find it difficult to find them, it is a complete waste of your time, effort, resources, and that of your visitors too. In addition to helping your visitors find important information, your website should also have such an impact on them that they will be prompted to make a move as expected.
In this article, I will give you some useful tips that will increase your website's appeal and make it click-worthy.


Before I proceed with the tips, what does it mean when a website is said to be click-worthy? In addition to the general belief that the website should be worthy of being clicked and viewed or read, the idea is that users should find it convenient to find any important information they need and be motivated to take action. It is important to be aware of this definition because viewing your website is of little importance if your visitors are not moved to take action. Whatever action they take benefits you more than simply visiting your site for fun.
Having said that, here are some tips to increase the click-worthiness of your site:
1. Have some goals: This is the first thing you need to do before embarking on the design of your website. Having definite goal will increase the relevance of the website to some people. This, in turn, will lead to more appreciation as the intended audience have their needs met.

To set goals for your website, you need to ask yourself some questions such as:
  • What is the objective of this website?
  • Do you want to use it to sell a product or a service?
Without setting some goals for your website, you will find it difficult to align your content to meet some specific needs. As such, there won't be any target audience and that will impact negatively on the click-worthiness of the website.
2. Use lots of verbs: When writing the content of your website, cultivate the habit of using verbs to spur your readers to action. This should start with your heading. You should increase its attractiveness by using verbs to call your readers to action. Some typical examples of such headlines are:
  • Discover how to fortify your website security.
  • Build your business website with easy.
  • Find practical ways to increase your website conversion.
In each of the examples above, a verb is used to draw the attention of the readers to your content via your headline. I know you can come up with some headlines that are better than this. Please, do.
3. Take full advantage of layout conventions: When designing your website, take advantage of the existing layout conventions to make your website click-worthy. You already know where your navigation bars are. Your website logo also has a specific location on your website. These are the conventions that everybody knows. Your readers will find it odd if you place your navigation menu somewhere at the bottom of your page. Such practice may be considered by your visitors as unprofessional. That will affect the confidence in your products and services negatively. Without the desire to stand out unnecessary, use the common layout that everybody is conversant with. You have no need to change them because they have proved efficient for years.
Conclusion
Your website is your business corporate office. Its success depends on how click-worthy it is. Your responsibility is to make it as click-worthy as you can so that your visitors can find value in it. That will improve its conversion and the success of your business.



by: 
Derar Barqawi 
Article Source: http://EzineArticles.com/9717189

Sunday, 10 December 2017

10 Things You Didn't Know About Affiliate Marketing

December 10, 2017 0
10 Things You Didn't Know About Affiliate Marketing

Most people have heard of affiliate marketing, even if they haven't actually started doing it. Affiliate marketing is basically referring people to various products and services around the internet. For each sale you generate through your affiliate link, you earn a commission. The size of the commission depends on the products themselves, who is selling them and the percentage offered by the seller to the affiliate.
But what is actually involved in affiliate marketing? What do affiliates do on a daily basis? How do they earn money and how do they learn what to do?


1 An Example Of A Successful Website
There's several ways of marketing products and services online. Many affiliates create a blog first and sell products and services through their blog. Martin Lewis has a very successful website called moneysavingexpert.com. This is also an affiliate website. By creating content and helping people decide which service to use: which credit card offers to choose, the best interest rate etc. moneysavingexpert.com makes money by sending website visitors to various offers. If a sale is made through this website, the link this credited to it and a commission is made. By creating content, offering value and helping people make sensible choices, the website has built a reputation and become more prevalent over time. Google ranks the site highly in the search engines and thousands of people use it to make purchasing decisions every day.
2 How Can I Get Started As An Affiliate?
Affiliate marketing is huge. There are thousands of people already making their main source of income from the internet. To get started as an affiliate you need to learn some basic strategies and build various methods of generating traffic from the internet to those offers. A lot of affiliates start with a simple blog. Many travelers 'blog' about their travels. If you don't have a passion or interest to blog about, you can start by following an online course which will help. See my bio for more info on this.
3 How Long Does It Take To Make A Living?
Some people go into affiliate marketing with the intention of creating a second income. Some people want to make big money. Depending on how much time you can dedicate to your affiliate business, and how dedicated you are to it, is a big factor in determining your results. Results vary from person to person. With a large advertising budget and the right business model, some affiliates have replaced their living in 6-12 months. For others it can take years before it replaces their existing income. Depending on your approach, advertising budget, and business model, it can take between 3 months and several years to build it to a point where it can replace an existing income.


4 Can Anyone Do It?
One of the great things about affiliate marketing is that the technology is now available to allow anyone to build their own online business. As long as you are prepared to learn and implement that knowledge, anyone who can operate an email, can use online platforms and tools to build their own online business. The main thing you need is the desire to learn. Affiliate marketing isn't for everyone though. It does take a lot of hard work and it can take years before you are rewarded financially.
5 What Are The Pitfalls Of An Affiliate Business?
You need to dedicate some time to your affiliate business for it to work for the long term. Some people go into affiliate marketing thinking it is some magic pill which will pay them instantly in cash. Much like a job you can't expect to get out more than you put in. Affiliate marketing is performance related. This means you don't get paid unless you can successfully sell products and services online. If you don't know what you are doing it can take years to do this. You can't be a dabbler and expect to earn the big money. The big earnings are created over years of hard work. Don't expect to achieve this with only a small amount of input.
6 What Are The Best Things About Affiliate Marketing?
Affiliate marketing offers an incredible amount of flexibility and freedom. You can work an affiliate business from anywhere in the world providing you have a laptop and an internet connection. You can choose your own hours and build it up around existing work. Many people come into affiliate marketing because it offers this kind of flexibility. They can choose their priorities in life: spend more time with family, choose your working hours, travel and work abroad. No more commuting to work or working long hours for a boss you don't like.


Affiliate marketing also offers incredible scalability. A business which is local is always limited to the people who can travel to that business. An online business can be global. Using digital products in conjunction with a global reach, you can scale using tools and software to reach thousands of people through digital technology. By using automation much of the work involved with an online business can be pre-built. By building automation into the business model, you can focus your activities on reaching a larger audience through content creation and paid advertising.
7 Why Am I Struggling With My Affiliate Business?
A lot of people struggle with their affiliate businesses.This can be for a number of reasons. Firstly building up an affiliate business takes time. You need to dedicate a lot of time to an affiliate business in the first place. Only when you reach a 'tipping point' do you really start to see your progress. Many affiliates simply don't realise how much work is involved. They underestimate how much time they need to dedicate to their online business to make it work. 
Paid advertising can allow you to grow your affiliate business quickly. But it costs money and you need the right products too. You can't advertise small value items with paid advertising. You won't generate enough profit to cover your advertising costs. You need a range of products and an email list to advertise through. 
Content marketing takes much longer to work, depending on your chosen area of business. If you find an untapped niche to market your blog in, you can make some fast progress. However, with a competitive niche you will struggle to get noticed above all the other content which you will have to compete with. There's several reasons why you might struggle. The main one is lack of knowledge. Get the right education first and your affiliate business will move much faster.

8 What's The Best Affiliate Model To Use? 
There are many different affiliate models, all offering something different to suit the individual. Some affiliates target search traffic and aim to get their content found on Google. Some create their own products and sell them directly to customers. However, having a range of products which you can sell over and over to existing customers is a great model for long term success. Selling a single item online is limited. It means you can only make one commission from each sale. By choosing membership products to promote which also offer back end sales and a built in sales team, you can benefit from monthly commissions and up-sell commissions for the lifetime of any given customer. Selling membership products is definitely a game changer when it come to affiliate marketing because you make an income from each customer, rather than a single commission. But a good model to choose is one in which you have a passion for and can keep doing for the long term. Choosing products which you have no interest in is a short sighted plan. Think about what you would like to do online to generate an income. If you choose to go with your passion, your business will last much longer, and be more successful.
9 Can I Just Sell My Own Products?
Many affiliates create their own products to sell online. However, when you are starting out it is a good idea to learn the basics of marketing first. That way you can start earning more quickly from your affiliate business. I spent a long time creating my own products when I first discovered affiliate marketing. But I didn't sell anything because of a couple of reasons. Firstly I didn't research whether my products would have a big enough demand. Secondly I didn't know how to market them. By joining a program which teaches you how to market products first, you can start making money more quickly. Don't waste time creating products if you don't know how to sell them. Marketing is a much more important skill for making money online. Once you know this skill, you can then apply it later when marketing your own products and services. Also your own products will be limited in range. By using an existing product range, you can benefit from products which are already selling. You can choose a program which offers high ticket commission, monthly memberships, back end sales and a built in sales team. Building your own products which offers all of these things not a possibility for most people when starting out.
10 What's The Point Of Affiliate Marketing?
Some people struggle with the concept of affiliate marketing.They think it sounds too 'salesy'. When I understood affiliate marketing I immediately found it appealing simply because I needed a flexible way to work around my contract work. I had to drop what I was doing at a moments notice if the phone went. This meant other jobs were awkward to juggle around. No-one wants to employ a 'flaky' employee. I wanted to work from my laptop and affiliate marketing gave me that opportunity. For many people this is the reason why they choose affiliate marketing. They can earn an income from their laptop, choose their working hours and not have a boss or place of employment. You don't have to sell directly to anyone or even talk to a customer. There is no stock to hold. Added to this, the scalability of affiliate marketing which lets you scale up to a global audience and deliver products on autopilot, makes it the best flexible business of the future.
Grab my eBooks "Niche Blogging For Profit" and "The Ultimate Guide To Online Marketing" plus learn how to build your own online business. Access a free video series: http://tim-halloran.com




by: 
Tim Halloran
Article Source: http://EzineArticles.com/9671646

Friday, 8 December 2017

How To Create A Squeeze Page That Converts Like Crazy

December 08, 2017 0
How To Create A Squeeze Page That Converts Like Crazy

Last month we covered how to create the perfect lead magnet that expertly targets your ideal audience and makes them want to join your list.
This month we're going to cover how to create the landing page or squeeze page where you send your visitors, so they can sign up and get the lead magnet.
After all, even if you create the hottest, greatest, most magnificent lead magnet ever, it won't mean a thing if your squeeze page scares people away.
Next month we'll cover how to get as much traffic as you want from Facebook.
Because once you have learned all three of these skills, you can literally go into any market and create a list building machine in just days.

Better still, you can take it one step further and build a complete product funnel behind your lead magnet, offering a tripwire (low ticket) offer, followed by your main offer, followed by a big ticket item.
In fact we are going to cover all of that in month 4 of this series.
So let's start at the beginning...
What is a Landing or Squeeze Page?
You know how when you click on a link to get a free book, and you end up on a page that tells you how great the book is, and it gives you a form to enter your email address to get the book?
That's an example of a landing page, and more specifically, a squeeze page. The reason it's called a "squeeze" page is because it "squeezes" the visitor into opting in to your list, since there is no other option on the page.
Sales letters and video sales letters can also be used as landing pages. The visitor clicks a link to check out the product and lands on a sales page.
Today for the purpose of creating a list building machine, we're going to spend our time on making a squeeze page.
And not just any old squeeze page, either, but one that converts like crazy.

Think about this: You build a squeeze page and send 200 visitors to it per day, every day, like clockwork.
Now, you were in a hurry when you built the squeeze page. You cut a couple of corners, didn't spend much time on your copy and basically just threw the thing together.
And it's converting at a respectable 30%. So in the course of 30 days, you get 1800 new subscribers. Not bad!
But what if you'd invested a little more time and effort, and got that conversion rate up to 40%? Now you're getting 2400 new subscribers a month for the exact same effort.
And if you get that page converting at 50%? Now we're talking 3,000 new subscribers per month.
Do you see why it's important to get your squeeze page just right? The more subscribers you get, the more money you can make.
Plus, once you get an offer in place to monetize your list building efforts, you'll be able to make more sales on a squeeze page that converts higher.
This means you can spend more money to get new subscribers, which means you can build your list even FASTER.
I see marketers throw up squeeze pages like there's nothing to it. And they're right, it's easy to put a squeeze page up. But it takes talent, skill and testing to create a squeeze page that converts really well.
One thing - don't get hung up on how well your page 'should' convert. Every niche is different. Every offer is different. There are many variables that affect how well your page converts, not the least of which is quality.
For example, what would you rather have - 10,000 random people on your list? Or 1,000 highly targeted people who want exactly what you offer? You get the idea.
Let's get started on building that squeeze page:
Golden Rule of Squeeze Pages - Don't distract your visitor. Ever. For any reason. If your squeeze page is going to convert, then you've got to make it laser focused on that one single conversion behavior.
One page. One offer. No distractions. No exit links, no sidebars, no headers, no footers...
Your goal is to create a compelling landing page with great copy and an irresistible offer. Appearance is important, but your offer is crucial. It's better to have an ugly page with great copy and a great offer, than a super slick page with lousy copy and a boring offer.


You'll need...
· A Headline - what is it that you're giving away?
· A Sub-headline - what does your lead magnet DO?
· 3-4 bullets - build curiosity
· An Image of the Lead Magnet - make it GOOD
· The "Download Now" button
Want a super-fast shortcut? Use a template in Lead Pages or Optimize Press.
We're not going to get into the mechanics of building the page itself, but rather, we're going to focus on your copy.
If you feel completely overwhelmed by the mechanics of page building, then don't do it. Seriously. Hire someone to put up your page for you. It won't cost much, and you won't have to worry about learning how to do it.
Or if you want to learn, then go to YouTube and search for videos that tell you step by step how to build your squeeze page.
The important things is DO NOT GET HUNG UP ON TECHNICAL STUFF.
Ever. Either learn it or outsource it, but don't let the technical details slow you down or deter you for a second.
Example Squeeze Page Copy
Let's look at example copy from a Digital Marketer Lab squeeze page:
ULTIMATE FACEBOOK AD TEMPLATE LIBRARY

COPY & PASTE THESE 7 PROVEN FACEBOOK AD CAMPAIGNS TO CREATE LOW-COST, HIGH-CONVERTING ADS ON-DEMAND...
The 11 Word Ad That Netted $208,485 in Sales Using One Simple Principle of Buyer Persuasion (This Formula Works In Any Market)
The "You Forgot" Reminder Trick That Brings In Tons Of New Customers and Leads, Even After They've Already Said No to Your Offer (We Use This One Over And Over, and You Should, Too)
The "Use ___?" Question Formula That Drive Down Click Costs and Sharply Increases Conversions. (Just Fill In The Blank And Watch Your Clicks Soar And Costs Plummet)
Plus... We'll Reveal Out Top 3 Facebook Ads That Generated a Combined 110,422 Leads For Just $1.76 A Piece (And How We Made Our Money Back Quickly)
Notice the headline tells you what it is. The sub-headline lets you know what you can do with it. And the bullets add fuel to the fire, building curiosity and desire in the reader.
Squeeze Page Tips and Secrets
Let's cover some techniques that can move your own squeeze page from mediocrity to email lead gathering MACHINE:
Social Proof:For those who need a slightly bigger push to grab your lead magnet, consider adding social proof below the fold. This could be testimonials from readers or customers, or even a quote from a well-known person in your niche that praises your lead magnet.
Frankly, most people will never see the social proof because the headline, sub-headline and bullets will be enough. But for those who need a little added incentive, nothing beats social proof for getting them off the fence and joining your list.
Two Step Opt-in versus One Step: Most squeeze pages use a one-step opt-in, where you see the form right there on the squeeze page.
But testing shows that two-step usually out-performs one-step. A two-step has a button on the squeeze page that says something like, "I want it!" or "Send me the report!" or "Download Now!"
Once the visitor clicks the button, the form appears for them to fill out.Hence the name"two step," since it takes two steps to complete.
In a two-step, at the top of the form you can place a progress bar - one of those half-filled in bars that says you're 50% done. The wording is usually something like, "Yes, I want the [fill in name of lead magnet!]. There is a space for their email address, and a button that says something like, "Get Instant Access."
All of this is remarkably easy to do if you use a system such as Lead Pages or Optimize Press.
So why does a two-step convert better than a one-step?
Because you are initially asking for a smaller commitment, in that you're only asking that they click a button.
But once they click the button, they have made a commitment to get the report, and thus they follow through.
It's weird, I know, but human psychology is often strange and bizarre - hence the need to test things to see what works better.
Cover Images for cheap:If you want to save money when creating the image for your lead magnet, you can either use a program such as Canva, or you can head over to Fiverr and hire someone.

Cover Image just the way you want it: Go to Amazon and peruse the books. These could be books in your niche or any niche, for that matter. You're looking for overall style and concept. When you find 2 or 3 that you like, show them to your graphic artist and explain what you like about them.
On Bullets: Spend time on these because one well-crafted bullet can make the difference between a person joining or not joining your list.
To make great bullets:
Be specific. Don't tell them your lead magnet will make them money. Instead, tell then you're going to show them the exact 12 word ad that netted you $$23,965.
Spark curiosity. You're walking a fine line between being specific and making them curious. For example, The "You forgot" reminder trick that brings in an extra 344 subscribers to my list each week.People want to know what the 'you forgot' trick is.
Convey ease of use, or speed to results. Use your bullets to communicate how easy it will be to do [fill in blank] or how fast it's going to happen once they know how.
Tell Them Why:Have a good reason why you need their email address to send them a report they could easily download without subscribing.
This one is controversial among online marketers. Many will tell you that your lead magnet must be something that can be immediately consumed, and I agree this is a good thing. If your new subscriber does watch your video or read your pdf, they now have a better sense of who you are and why they should continue to read your emails in the future.
However, when you ask for an email address in order to send them a pdf or video link, it becomes quite clear that you are harvesting their email address. After all, you could just as easily provide the download link without asking for their email.
This raises a red flag to many people, and actually makes it harder to convince them to give you their email.
But... if you offer an email course, then of course (no pun intended) you need their email address.
Personally, I like to do both. I like to give them an immediate gift - perhaps telling them my favorite method of getting traffic - while also giving them an email course that they receive once per day for the next week or two.
This way they get an immediate benefit AND you have a very good reason for harvesting their email address.
Plus, people consume information best in small chunks. An email course gives you the perfect reason to appear in their email account each day, and it gets the reader used to opening and reading your emails as well.
In the example above where the immediate benefit was finding out my favorite method of driving traffic, the email course would be step-by-step HOW to implement that method.
See how they naturally tie together? It's the best of both worlds.
Emphasize small investment of time, huge payoff:Your prospect is crazy BUSY. S/he isn't looking for a 200 page pdf or a series of 12 videos. What they would love to have is a 2 page cheat sheet that tells them exactly how to fix the problem that is currently driving them crazy.
Less is more when it comes to lead magnets, and you need to emphasize on your squeeze page just how fast they can consume the info to get the payoff they seek.
Think of it this way - you want to let your prospect know they are getting something they will use, and not something they should use.
Fewer Fields = More Subscribers:Whenever possible, reduce form fields. The fewer fields there are on your form, the more likely people will fill it out.
Don't believe me? Imagine a form that asks you for your first name, last name, phone number, email address and mailing address.
Now imagine a form that asks just for your email address.
Which one are you more likely to fill out?
Use Payoff Button Copy: Have you seen those buttons that say things like, "Sign up," "Subscribe" and "Submit?" Ouch. Who wants to submit? No me and not your prospects, either.
Use your button copy to remind them of what they are getting and not that they have to do something.
Good examples are:
· Send me my course now!
· Send my free tips!
· Get instant access!
· Give me access now!
Test: Don't take my word for anything above. While these are all proven, effective techniques, the fact is that different things can work in different niches. Once you've built your squeeze page, make it your control and test it against other pages.
Try changing the headline - even a small headline tweak can sometimes result in a significant change in conversions.
Test your sub-headlines and bullets.
Test your button copy.
Test two-step versus one-step.
And even test the lead magnet image, too.
One last thing, and I know I've said this before but it bears repeating - do not let the mechanics and technical aspect of setting up a squeeze page deter you for even a second.
You can either learn it, use a program such as Lead Pages, or simply hire someone to handle it for you.
There are multi-million dollar earners in the "how to market online" field who literally couldn't build a squeeze page if they had to.

But that's just it - they don't have to. They hire someone to do it for them, so they can focus on the important aspects of running their business.
Outsourcing and delegating anything that's not in your realm of expertise will do more to accelerate your business growth than almost anything else.
Set a deadline to have your squeeze page in place that's no more than 7 days out. And then just get it done.
Next month we'll cover how to get traffic on demand from Facebook, at which point you'll be able to use the skills you're learning to go into any market and create a list building machine in just days.
Stay tuned!
Discover how to engage and excite new customers into taking action and spending money with you by using these simple free marketing tips from Nick James, The Internet Business Coach http://www.Nick-James.com





by:
Nick James 
Article Source: http://EzineArticles.com/9748611