There are plenty of chiropractors who have been told that you can build a practice by marketing online. We've even mentioned many times how beneficial marketing online using a chiropractic marketing videos can be.
But, you have to remember that posting the video on YouTube is not the end it is actually the beginning. The following are the 3 most common mistakes that chiropractors make after making a video and posting it onto their YouTube channel in the hopes of getting new patients.
1) Only using YouTube - There are at least 50 other websites that are similar to YouTube. Posting your video on other sites will also help you build "backlinks" to your website, increase the viewer reach and then of course you get more traffic to your website. Using only one video social network is like eating at the same diner every time you go out to lunch. There are so many other options that will benefit your marketing efforts that you should spread the information around.
The video should also be put on your website directly. Websites with videos are 53% more likely to be on the first page of Google. That alone should be enough motivation.
2) The video must be viral to be effective - This is not a great strategy because at the end of the day, you will not decide if the video goes viral. Unless you really go out of your way to make the video totally creative and/or extremely funny it will get normal traffic. A completely standard, informational and eye catching video with animation is a sure fire way to get the amount of traffic you need.
3) Spending tons of money - A video does not have to be a high production situation with expensive equipment and boom microphones in order to be effective. As a matter of fact a video made with a nice quality camera and sufficient lighting is enough to get your point across and keep everything professional. Also make sure that you can be heard clearly when speaking and you will be fine. Have you ever tried to watch a movie where the audio and visual aspects were not in sync. Unless it's kung-fu, this should not be the case. Be mindful of your budget and don't go all out to spend tons of money on your video. It's simply not needed.
Do you need expert assistance in producing and promoting your animated chiropractic video campaign? Your opportunity is now and handed to you on a silver platter that will get you new patients, make you money and set you apart from the other chiropractors who make videos.
