The Digital Practitioner: medical practice
    • Showing posts with label medical practice. Show all posts
    Showing posts with label medical practice. Show all posts

    Thursday, 24 May 2018

    Social Media for Doctors

    May 24, 2018 0
    Social Media for Doctors

    Becoming a doctor is a great thing when your passion is to help people by saving their lives. It is evident from the fact that doctors today, using the most advanced and cutting edge technology are able to save many more lives. 

    There are numerous doctors who do not fully understand the concept of social media which can improve the count of patients at their respective clinics. Social media plays a vital role when it comes to marketing your practice and fetching more patients.
    Connecting with your patients outside the hospital or clinic can be an uphill task. A lot more doctors use Facebook, Medical Blogs and even Twitter accounts to contact their patients. This is proving to be beneficial as the doctors are pretty well marketed and they can provide in-depth knowledge of their practice area via these social networking sites. Apart from this, doctors can use various cost-effective methods to stay connected with their current patients.

    Many patients today are social media friendly. They make good use of the internet to find correct information regarding their disease, symptoms, treatment procedure and a relevant doctor. Making full use of the opportunities presented by these social networking sites, doctors should follow their passion of saving people's lives.
    Doctors can succeed in attracting more patients by constantly providing significant information about their practice and regularly updating it. Now the question arises how to update one's data which is already on the website? The answer lies in Search Engine Optimization. Get an SEO done for your website by a reputed company. They will use numerous techniques including exclusive content writing to rate your website sufficiently higher than the others on Google's front page. In layman's language, you'll get a higher PR. Patients searching for your practice area will then contact you and eventually your patient count will rise.
    Online marketing and social media together have made the lives of doctors worldwide a lot more flexible. The operating cost of setting up a hospital, multiple offices, teaching and conferences have drastically come down. All the information a patient seeks is now just a few clicks away. Social media has built such a reputation that it connects patients with relevant doctors after the office hours and on weekends.

    But that's only one side of the coin. There's a flip side to marketing your medical profession using social media. Doctors all over the world must take care of the fact what to be posted on social network and what not to be. Any misleading information can put someone's life in danger. Though, doctors should emphasize on providing top-notch health services and treatment to their patients.
    Want to know how social media can help your practice achieve greater heights. Visit Practice Builders. We have been providing top-notch medical marketing services to physicians across the United States for the past 30 years.

    by: Larry Holman 
    Article Source: https://EzineArticles.com/expert/Larry_Holman/1405450
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    Wednesday, 23 May 2018

    Social Media's Effect on Medical Practices

    May 23, 2018 0
    Social Media's Effect on Medical Practices

    Social media today is the most impactful way to market services and products. Its prowess has fetched a distinct range of customers to many businesses. 

    And the healthcare industry is fast catching up. The inhabitation of medical practices in multiple varsities of social media has sent ripples in the society of its impact. With an exponential rise in the number of "e-patients," the trustworthiness of information shared on these platforms is being constantly questioned. The fact, however remains that role of Facebook and Twitter cannot be undermined.
    Be it communication on online communities, mere information dissipation through platforms like Facebook, Twitter, LinkedIn, MySpace, Yelp, YouTube elucidating medical procedures or patient experiences, the vicinity of social media is completely embedded in medical practices and will continue in the near future.
    THE IMPACT: POSITIVE 
    A recent study showed 1/6th of the internet fraternity chooses internet for health information. This conveys a clear message that e-patients are steadily becoming self-reliant. That is an additional advantage for social media in the healthcare industry.



    • Growth in number of e-patients: Online communities have allowed patients to connect globally and given them an opportunity to share their issues. You may not be the only one in the world to have a particular disease. What these forums and communities are doing is allowing patients to choose the best option when it comes to finding remedies. Furthermore, these communities retain confidentiality of patients.
    • Direct communication: With the advent of social media, communication with the doctors has become a lot easier. Earlier, it used to be much more difficult. Now, patients are able to seek medical advice quicker. Seeing the rising interest of patients, doctors also are starting to provide direct information to them in the form of blog posts, tweets and Facebook updates.
    • Marketing Avenue for pharmacy: Social media is also proving to be a magnificent tool for pharmacy industry to launch products. It has given consumers the power and ability to rate and review products, henceforth providing crucial information to those who would like to purchase these products.
    • Raising awareness: Doctors are frequently using these platforms to inform patients about multiple health issues and health products that may prove beneficial. Websites such as Facebook and Twitter allow patients to get relevant knowledge much faster.
    THE IMPACT: NEGATIVE 
    Every coin has two sides. With every positive side, there comes negative side too and this holds true for social media as well. However, constant engagement of the users may decrease the negative impact.



    • Exploitation of social networking: There have been cases where these platforms are often used to abuse others. In one such incident, a hospital staff abused a man who was beaten up badly. Instead of helping him, the staff clicked pictured of him and posted on Facebook. This not only violates the privacy of the patients, but also shows how social media can affect someone's life.
    • Lack of correct information: No matter how much far social media goes, nothing beats the personal treatment of a doctor. In some cases, one may rely on the information available. However, how much a patient can rely on the information provided by online communities and forums? YouTube videos can be trusted to a certain context. To check the relevance of the information, the e-patient must thoroughly examine the genuineness of the person providing the information.
    • More investment of time: No doubt, social media demands more time from doctors. This facet is often questioned repeatedly. Doctors have to think twice before investing their time because they fear it might eat up their valuable time.
    Overall, it clearly shows that social media cannot replace conventional marketing means. Yes, when it comes to creating and spreading awareness, it is the best bet!
    Practice Builders has been consulting with practitioners for over 30 years, providing proven medical practice marketing success strategies to help achieve your practice goals.

    by: Larry Holman 
    Article Source: https://EzineArticles.com/expert/Larry_Holman/1405450
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