The Digital Practitioner: entrepreneurs
Showing posts with label entrepreneurs. Show all posts
Showing posts with label entrepreneurs. Show all posts

Tuesday, 29 May 2018

7 Vital Ways to Master the Art of Delegating

May 29, 2018 0
7 Vital Ways to Master the Art of Delegating

Somewhere along the way in my career, I picked up a good nugget of advice, and it was to focus as a leader on those tasks which were unique to me and delegate the rest. 

One of the toughest things about being a leader and manager is mastering that ability. It's not easy for a variety of reasons, including the idea that only you can do something better and faster, impatience, or lack of awareness.
Unfortunately, there are many managers out there who have not developed enough to follow the advice of focusing on what is unique to your position. And, if you're an entrepreneur, there's a higher chance that you could be someone who might have a hard time delegating. In start-up situations, many entrepreneurs end up wearing many hats, and it becomes difficult to let go, but it is crucial to the ultimate success of your business.
As your company begins to take off and grow, one of the most important skills you can master is to learn how to delegate.
  1. Think about those responsibilities that are unique to your position.As a leader and manager, one of the first activities you should do is to carefully consider all of the tasks that you do on a given day. Then, ask yourself if you should be the person doing it. When you go through this exercise, it will help you prioritize the issues you should be taking care of and will ultimately have more time to focus on doing.
  2. Consider the dollars and cents.Once you've decided to delegate, you will open up more time that was spent doing the busy work. Like most people, you probably think in terms of dollars and cents or profit margins. Hiring someone, even part-time, that will take over a lot of the process work that you're doing is going to free up your time to dedicate it to the areas that will grow your business.
  3. Don't fall into the micro-management trap. Micro-managers love to say that they are delegating their non-essential responsibilities, only to micro-manage their teams. Proper delegation does not mean that you are absolving yourself of any of the accountability for the work. Delegation just says that you are giving the responsibility to someone else, and you have to give them the opportunity to do the job and rise to the occasion.
  4. Maintain a strong feedback flow with your team. When you've delegated responsibilities to your team members, an essential aspect of proper delegation means keeping an adequate communication channel open for any questions, comments or concerns. Again, it doesn't mean that it's a chance for you to micro-manage a one-way feed system. It's a two-way feedback flow and an easy tactic to ensure it's done correctly is to request regular updates on the work.
  5. Make sure that you provide clear directives or instructions. When you've decided to create a productive delegation system, one of the essential aspects of delegation is to deliver clear instructions or direction from the outset. If you're expecting a certain project to look a certain way, have elements you deem important or are looking for a specific outcome, it's vital that you express those thoughts from the outset.
  6. Remember that your team members are learning how to do something you've delegated, and learning is not a linear process. Be prepared for mistakes or a learning curve. You should also expect to be pleasantly surprised when someone has done something in a way you wouldn't have thought but is still excellent. Learning is not linear, and as a manager, you have to be prepared for some bumps and pleasant surprises on the road.
  7. Let it go.The final aspect of mastering the art of delegation is to stay out of the way and let go. When you've assigned responsibilities and informed your team members what they need to get done, then you have to allow them to do the work. Focus on the duties you should be focusing on as a leader and let your team do what they have to do to meet your goals for success.
Remember that delegation is not something that often comes naturally, especially if you're a business owner and you're looking to get a new company off the ground. 


However, whether you work in an established firm or start-up, understanding how to be a self-aware manager who delegates is going to reap many rewards. It will help empower your team, and it will give you the ability to truly focus and concentrate on the aspects of the job that crucially need your undivided attention.
Author of "Not Your Father's Charity: Grip & Rip Leadership for Social Impact" (Free Digital Download available at http://notyourfatherscharity.com/free-resources/ )
© 2018 Wayne Elsey and Not Your Father's Charity. All Rights Reserved.

by:  Wayne Elsey
Article Source: http://EzineArticles.com/expert/Wayne_Elsey/2016149


Monday, 26 March 2018

7 Tips For an Effective Lead Generation Strategy

March 26, 2018 0
7 Tips For an Effective Lead Generation Strategy

For any marketer, lead generation is the biggest goal. Apart from this, this task requires a good deal of time and effort. You may be surprised to know that only a fraction of marketers say that their campaigns for lead generation are working effectively. If this sounds like you, below are 7 tips that may help you with your lead generation strategy.

1. Use the correct data for best targeting 
If you have the right data, you can target the right audience. In fact, the more you know about your target customers, the better it will be. Apart from this, communicating with your customers in the right tone is also very important if you want them to pay attention to you.
2. Use some tools to track your leads
Make sure you know how to find out your ROI. Besides, you should set aside some money to measure and trace channels to attract your customers whether you are going to use your site, email, direct marketing or social media to attract them.
With Google analytics, for instance, you can identify the pages that are generating a good deal of traffic for you. You can also use other lead generation software as well.
3. Focus on quality 
This is obvious; however, most people just don't give any importance to this factor. Make sure you focus on quality instead of quantity. In other words, your sales force shouldn't spend too much time on people who just won't buy from you no matter what you do. You should only target potential customers or clients.

4. Have a solid grading structure
Your activity should have a solid structure, such as a short-term and a long-term campaign. This will help you concentrate on one type of prospects at a time. Aside from this, you may want to have a criterion to find out who can be your potential clients.
It's also a good idea to nurture your leads. You should also educate your customers using information so they can understand your products better.
5. Research your competition
You need to find out more about a product or service that your competitors have launched recently. You should keep an eye on the activities of your competitors and use the information you collected to run circles around them.
6. Develop relationships 
You should aim high. You may want to create a list of customers that have gone through a chance in circumstances like a merger or a restructure. Apart from this, you should make sure you have a few big organizations that you can work with.

7. Use your site 
You need traffic if you want to generate leads from your own business site. According to experts, you can use a number of techniques in order to make visitors click on your site. Below are two basic techniques that can help a lot.
  • Use forums: you can use forums in order to capture the data of your prospect customers, especially smart forms that can help you develop your database. 
  • Make an effective call-to-action: your CTAs should be effective enough to turn visitors into customers. This is the only way you can make more sales. 
Hopefully, these 7 tips will help you with your lead generation strategy.
Do you want to generate a few sales leads lists? Do you want to collect business contact data? If so, you should check out Sales Ripe.



by: Shalini Madhav 
Article Source: https://EzineArticles.com/expert/Shalini_Madhav/2396631

Tuesday, 6 March 2018

Content Creation Tip: 5 Smart Ways to Format Your Blog Post (So It Gets Read)

March 06, 2018 0
Content Creation Tip: 5 Smart Ways to Format Your Blog Post (So It Gets Read)

Your battle with content creation is never-ending. You just spent the last week polishing up a stellar blog post. You want it to go viral but how?
If you want to get noticed, find your purpose.


Is it to gain more Facebook fans? Grow your email list? Get media attention? or Is it simply to stroke your ego?
Once you know the purpose of your content, find your signature style. It's what will capture your audience's attention. Start with these easy to carry out formatting tips.
1. Use A Captivating Image
Use a large, clean, high quality, eye-catching image to draw on the emotions of your readers.
Example:
If the title of your blog post is "How to End Toddler Tantrums Without Going Crazy", use an image of a toddler screaming or of a frustrated Mom looking down at her toddler on the floor.
This invokes empathy and draws the reader in.
2. Add Lots Of White Space
Have you ever read a blog post formatted like a book or an essay? Frustrating.
Reading online and on mobile devices is tiring on the eyes. Adding plenty of hard returns to your content makes it easier to read.
Don't worry about following your English teacher's rules about paragraphs. Online writing is very different from writing for school or business.
3. Make Your Heading Clear 
When brainstorming the heading answer the question "Why should I read this?" from your readers' point of view. Does it clearly state the benefit received by clicking through?
Examples:
  • Here's Why You Shouldn't Believe What He Says About Your Butt
  • 7 Tips to Help You Labor Like a Princess
  • 17 Shortcuts to Internet Marketing Success 
Each headline is crystal clear about what you'll get when you click through.


4. Make Consistent Subheadings
Subheadings are mini-headings. These help explain your main topic better. Use consistent styling all throughout your blog post.
Example:
  • Use bullets or numbers not both 
  • Use the same capitalization (if you capitalize the first letter in each word do so for every subheading)
  • Use the same font
  • Consistently use bold or italics 
5. Make Your Content Share-able
Resize and edit photos for social media. Add text to explain the benefit of clicking through.
A quote, quick action step, or take away helps encourage a quick tweet on Twitter.
As you can see, formatting easy to read blog content is simple. Start with an emotionally appealing image, plenty of white space, a clear heading, consistent subheading styles, and top if off with a few quotes.
And now, I'd like to invite you to join Content for Bloggers, a community of business owners, coaches, and bloggers creating content from the heart without sacrificing sanity. We talk content creation, curation, writing, private label rights, outsourcing, and collaboration. https://saraduggan.me/content-bloggers-community/

by: Sara Duggan 
Article Source: https://EzineArticles.com/expert/Sara_Duggan/2202

Sunday, 4 March 2018

Facebook Business Page | How to setup Facebook Messenger on Your Faceboo...

March 04, 2018 0
Facebook Business Page | How to setup Facebook Messenger on Your Faceboo...


I recently discovered that a lot of business are not using messenger to let their potential clients contact them. WHAT!!! 

Madness!

Have a look at the video specifically for FB messenger.





What do you think?


Thursday, 1 March 2018