The Digital Practitioner: digital assets
    • Showing posts with label digital assets. Show all posts
    Showing posts with label digital assets. Show all posts

    Monday, 21 May 2018

    Seasonal Marketing for Your Private Practice

    May 21, 2018 0
    Seasonal Marketing for Your Private Practice

    Adjusting your marketing based on upcoming seasons and holidays allows you to build a responsive and personal strategy that capitalises on different trends. Campaigns based around calendar events can be an opportunity for you to exercise your creativity and cement your position as a flexible and quick-to-react practice. The following tips should help you to co-ordinate your strategies.

    1. Pick the right Opportunities
    Ensure that any marketing strategy that you adopt is in tune with the time-based interests and needs of your clients. You need to know who your target audience is, but also understand their motivation and purchasing decisions. Don't go overboard with your campaigns, but hone in on opportunities that are relevant to existing and prospective clients, then focus on doing a few things very well. Take some time to understand the psychology behind the festivities, and think how these apply to your business.
    2. Explore Weather-based Strategies
    Different climates represent a host of different healthcare complications and benefits, so identify those which are pertinent to yourself and your practice, and attempt to single some out as areas to focus campaigns around.
    You could consider more generic campaigns that are based around the seasons, breaking these down into Spring, Summer, Autumn and Winter. Summer for example brings with it the promise of better weather, hopefully anyway! This can lead to increased sun exposure, travel and changes in behaviour and dietary habits, so think about what related messages you could communicate to clients. Colder weather can represent a health hazard, especially with icy surfaces and winter sports holidays leading to an increase in falls and exercise-based conditions. You may wish to raise awareness through newsletters or social media messages, and encourage existing and potential clients to contact you with questions and concerns.

    3. Explore Holiday-based Strategies
    Focusing on calendar holidays or events represent a more specific opportunity to market to your clientele, giving you a smaller but more exact window to capitalise on specific days of the year. As a health or wellbeing provider, you could seek to offer gift cards or offers for events such as Valentines day, Father's Day, Mother's Day, or Christmas. Holidays may also see increased availability for appointment booking, so perhaps offer special discounts for those who book on their days off. New Year, for example, is always associated with self-improvement, so you could think how the phrase "New Year, New You" could apply to your practice and your clients
    4. Explore Speciality-based Strategies
    As the majority of healthcare professions have a dedicated day, week or month, you could use this as a vehicle to raise awareness about your services, or any diseases or conditions that could be related.
    5. Get your Timing right
    When planning your strategies, it is essential to strike the balance right between leaving enough time to prepare, but not getting ahead of yourself. Strategies based around the weather could not go to plan, so your "summer sunshine" marketing campaign could be highly ineffective if the weather is a washout (particularly likely in the UK!). Ensure that you have a contingency plan in place, and that your strategies form part of a larger, overall marketing plan for your business.
    6. Include Actions and Deadlines
    Once you have decided on your marketing opportunities, determine exactly what you are going to do and how you are going to achieve this. One of the most successful strategies involves including a call-to-action in your materials, such as encouraging clients to contact you via email, telephone or social media. Due to the temperate nature of your campaign, ensure you adhere to a deadline to encourage people to connect with you in a timely manner. You can always announce that you are extending any offers for additional time if uptake is not as expected.
    7. Use all Available Platforms
    Ensure that your campaign reaches it's widest possible audience by taking advantage of multiple platforms over an extended period of time. If you are offering a discount code or offer, ensure that you communicate this out across social media platforms such as Facebook, Twitter, Google+ and LinkedIn. If you have dedicated website page for the campaign, you could also recycle this into an email newsletter.

    8. Reuse, Recycle
    Often your campaigns can still be relevant for cyclic events, so consider repeating a successful campaign the following year. If your strategy was not successful, attempt to discern why, then make any required changes before launching it again. Ensure that you keep your content "ever-green" and avoid time-specific references so that you can use that content again in a timely manner.
    Article by Natalie Lines
    http://www.writeupp.com


    by: Natalie Lines 
    Article Source: https://EzineArticles.com/expert/Natalie_Lines/946048
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    Thursday, 10 May 2018

    Connecting an Industry: Digital in Healthcare

    May 10, 2018 0
    Connecting an Industry: Digital in Healthcare


    A nice insight into the need for more effective Digital Marketing in the Healthcare Industry.

    A greater focus and attention needs to be given to the use of digital and how to use digital in the most effective way that is specific to your practice.




    Are you using digital and social media effectively in your practice?
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    Monday, 26 March 2018

    7 Tips For an Effective Lead Generation Strategy

    March 26, 2018 0
    7 Tips For an Effective Lead Generation Strategy

    For any marketer, lead generation is the biggest goal. Apart from this, this task requires a good deal of time and effort. You may be surprised to know that only a fraction of marketers say that their campaigns for lead generation are working effectively. If this sounds like you, below are 7 tips that may help you with your lead generation strategy.

    1. Use the correct data for best targeting 
    If you have the right data, you can target the right audience. In fact, the more you know about your target customers, the better it will be. Apart from this, communicating with your customers in the right tone is also very important if you want them to pay attention to you.
    2. Use some tools to track your leads
    Make sure you know how to find out your ROI. Besides, you should set aside some money to measure and trace channels to attract your customers whether you are going to use your site, email, direct marketing or social media to attract them.
    With Google analytics, for instance, you can identify the pages that are generating a good deal of traffic for you. You can also use other lead generation software as well.
    3. Focus on quality 
    This is obvious; however, most people just don't give any importance to this factor. Make sure you focus on quality instead of quantity. In other words, your sales force shouldn't spend too much time on people who just won't buy from you no matter what you do. You should only target potential customers or clients.

    4. Have a solid grading structure
    Your activity should have a solid structure, such as a short-term and a long-term campaign. This will help you concentrate on one type of prospects at a time. Aside from this, you may want to have a criterion to find out who can be your potential clients.
    It's also a good idea to nurture your leads. You should also educate your customers using information so they can understand your products better.
    5. Research your competition
    You need to find out more about a product or service that your competitors have launched recently. You should keep an eye on the activities of your competitors and use the information you collected to run circles around them.
    6. Develop relationships 
    You should aim high. You may want to create a list of customers that have gone through a chance in circumstances like a merger or a restructure. Apart from this, you should make sure you have a few big organizations that you can work with.

    7. Use your site 
    You need traffic if you want to generate leads from your own business site. According to experts, you can use a number of techniques in order to make visitors click on your site. Below are two basic techniques that can help a lot.
    • Use forums: you can use forums in order to capture the data of your prospect customers, especially smart forms that can help you develop your database. 
    • Make an effective call-to-action: your CTAs should be effective enough to turn visitors into customers. This is the only way you can make more sales. 
    Hopefully, these 7 tips will help you with your lead generation strategy.
    Do you want to generate a few sales leads lists? Do you want to collect business contact data? If so, you should check out Sales Ripe.



    by: Shalini Madhav 
    Article Source: https://EzineArticles.com/expert/Shalini_Madhav/2396631
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    Friday, 16 March 2018

    No More Excuses for Small Business Owners for Not Growing Their Businesses

    March 16, 2018 0
    No More Excuses for Small Business Owners for Not Growing Their Businesses

    When talking about business related issues, solutions, and technologies, you will almost always group businesses as small and large. While the separation is there, it won't be wrong to say that in a modern where digital technologies prevail, it should not be a problem for small businesses to compete with large ones. 

    The large corporations have the advantage of having more resources without a doubt. However, there was not a time in the past when growing and expanding was as easy for small businesses as it is today.
    Digital Marketing for Everyone
    Digital marketing starts with a website today. When it comes to website designs, more money does not always mean a better design. If you are working with the right people and are clear about your requirements, your website can be just as impressive as the website of a large business. In fact, internet users today are more in favor of simplistic websites with a focus on the information they are looking for rather than the glitter and sparkle.
    As for social media marketing, there is no difference in the size of the market that small and large businesses have to target. They are both targeting global audiences and how good they are at it is not defined by how much money they put in their marketing efforts. Social media marketing is free marketing, so there is no excuse as to who has more resources.

    And if you believe that the large corporations make it to the top of the search engine results, you always have a better and more effective niche to compete within - local. With local search engine optimization, small businesses can compete with the medium and large businesses head to head. In simple words, regardless of the size of the business, everyone has access to the same market and same people today. What matters is who does it better.
    Digital Solutions Are Available Specifically for Small Businesses
    When it comes to software solutions for businesses, the focus is not on large corporations anymore. Today, all types of software solutions have their versions built specifically for small businesses. These digital solutions allow small businesses to cut down their costs and make use of the same technologies that large companies are using.
    Take the example of CRMs. At one point, there was a notion that customer relationship management software are only for large businesses, but the things have changed quite a bit today. Web-based CRM are a revelation for small businesses. First, these CRMs provide great marketing, database, customer service and sales solutions to the businesses. Second, they are unbelievably affordable. If you own a small business, you don't even have to worry about software integration, hardware compatibility, updates, and upgrades, etc. Keep in mind that with in-house solutions, these are the costs that make it difficult for small businesses to grow financially.
    With web-based solutions designed for small businesses, you can now have access to a world-class CRM at a fractional monthly or yearly cost. Other affordable digital solutions available include invoicing software, bookkeeping software, payroll software, etc.
    Customers Have the Power in Hands
    The Internet has empowered customers like never before. You can't say that just because a business is in multiple countries, it will be impressive enough for people to buy its products. The amazing thing about today's economy is the power that customers have in their hands. 

    Online reviewing websites, YouTube videos, blogs, etc. are among many platforms that allow customers to know more about businesses. In fact, even Google now puts business ratings and customer reviews right within its search results.
    What this means is that when a customer searches for a business today, he/she is already able to see the reputation of the product they are going to buy. Furthermore, negative reviews from customers can greatly affect the sales of business, giving other businesses a chance to make their name.
    Furthermore, it's not just the quality of products that matters today. In the modern world, businesses are competing for better customer experience. If your business can give customers the experience they are looking for, your growth is inevitable despite the small size of your business.
    Funding Is No Issue for Startups
    It is always the starting days that matter the most for business. When you are a startup, you are looking for ways to fund your business so you can materialize your idea and polish your product/service according to the requirements of the customers. Finding a platform where you could connect with investors was a challenge in the past. This is not an issue anymore.

    With like our websites, it is easier than ever for small businesses to get in touch with investors and get the right amount of investment that sets them on the path of growth. These are websites that act as a bridge between investors from all around the world and startups. With traditional banks and lenders, you are only limited to a local audience of investors. When you can't find an investor in your local market, your hopes are almost dead.
    With online funding websites, all you have to do is create a convincing pitch that explains the viability of your startup to the investors and its scope. Your pitch along with all the necessary information that you think investors should see goes on the website where it is visible to hundreds and thousands of investors. If you have done your homework and have a team of right professionals on board, getting the right investment is just a matter of hours or days.
    Final Words
    You can see that a small business can overcome almost all of their challenges much more efficiently today. Starting a business has become so easy that even students can be entrepreneurs today. They can lay the foundation for a business using just their pocket money. From connecting with the right investors to cutting down operational costs, all can be done from the comfort of a person's home. The only thing that makes the difference today is if you are confident enough to take the first step.
    More detailed information and useful advice can be found at http://www.Funded.com



    by: Pierre Jean-Claude 
    Article Source: https://EzineArticles.com/expert/Pierre_Jean-Claude/335283
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    Monday, 12 March 2018

    How to Have a Great Amount of Assets on the Search Engines

    March 12, 2018 0
    How to Have a Great Amount of Assets on the Search Engines

    One of the main focuses of a website should be on getting a lot of assets on the first page of the search engines. This effectively knocks other competitors off the same page. This means that the company has more assets to get more clicks and traffic than the competitors. This all translates into more sales for the company.

    Many people say that micro sites are the best way to do this action. A micro site is a site that is a small version of any other site. They are usually one to three pages big and they do not have much content. These are very popular for smaller internet marketers to use because they can get a lot of these assets up in a short amount of time.
    However, this is not a good thing to do. The recent update to a major search engine has basically crushed this model as an SEO tactic. Many people used to get different domain hosts and use these small micro sites to point to their main website. However, the big search engine figured out this tactic and now penalizes a person for using this tactic.
    It is also very difficult to get a micro site to rank on a search engine because of the lack of content. The new model of the internet is built around content. This means that a site with very little content is already behind the 8 ball when comes to getting ranked on the search engines. The search engines want to see a lot of content before they begin ranking a site. Therefore, a site with one to three pages will usually be nothing but a complete waste of SEO time and money.
    The best thing to do is to develop a multitude of media assets. This includes videos, PDFs, and possibly audios (that can be pushed through pod cast networks). Not only does this increase the amount of engagement that a person can have with a company, it also helps the business compete for SEO slots developed for those media types (which also take up room on the first page when available).

    Different media types give a user a lot of leeway in the way they like to be communicated to on the internet. Even though the internet is very much a text based medium, there are still people who like to watch videos on the internet. There are people who also like audio on the internet (mostly because they like to listen to the internet while they work or do something else).
    In conclusion, a business is better off when they have a lot of assets to take up room on the search engines. These assets should be diversified and not micro sites as micro sites tend to no longer work on the search engines. Therefore, a business that spends their time generating different types of assets are businesses that are able to grab more spots on the search engines than their competitors. This leads to greater sales and more success.
    Scott Buendia is an internet marketing expert who is well known for his SEO, social media, and marketing prowess. Check out his companies website at [http://www.oncomingstormmarketing.com]. You can connect with Oncomingstormmarketing.com here as well, http://www.bizbuilt.com/cards/portlandseo.



    by: S. Buendia  
    Article Source: https://EzineArticles.com/expert/S._Buendia/1373894
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