The Digital Practitioner: Blog
    • Showing posts with label Blog. Show all posts
    Showing posts with label Blog. Show all posts

    Tuesday, 6 March 2018

    Content Creation Tip: 5 Smart Ways to Format Your Blog Post (So It Gets Read)

    March 06, 2018 0
    Content Creation Tip: 5 Smart Ways to Format Your Blog Post (So It Gets Read)

    Your battle with content creation is never-ending. You just spent the last week polishing up a stellar blog post. You want it to go viral but how?
    If you want to get noticed, find your purpose.


    Is it to gain more Facebook fans? Grow your email list? Get media attention? or Is it simply to stroke your ego?
    Once you know the purpose of your content, find your signature style. It's what will capture your audience's attention. Start with these easy to carry out formatting tips.
    1. Use A Captivating Image
    Use a large, clean, high quality, eye-catching image to draw on the emotions of your readers.
    Example:
    If the title of your blog post is "How to End Toddler Tantrums Without Going Crazy", use an image of a toddler screaming or of a frustrated Mom looking down at her toddler on the floor.
    This invokes empathy and draws the reader in.
    2. Add Lots Of White Space
    Have you ever read a blog post formatted like a book or an essay? Frustrating.
    Reading online and on mobile devices is tiring on the eyes. Adding plenty of hard returns to your content makes it easier to read.
    Don't worry about following your English teacher's rules about paragraphs. Online writing is very different from writing for school or business.
    3. Make Your Heading Clear 
    When brainstorming the heading answer the question "Why should I read this?" from your readers' point of view. Does it clearly state the benefit received by clicking through?
    Examples:
    • Here's Why You Shouldn't Believe What He Says About Your Butt
    • 7 Tips to Help You Labor Like a Princess
    • 17 Shortcuts to Internet Marketing Success 
    Each headline is crystal clear about what you'll get when you click through.


    4. Make Consistent Subheadings
    Subheadings are mini-headings. These help explain your main topic better. Use consistent styling all throughout your blog post.
    Example:
    • Use bullets or numbers not both 
    • Use the same capitalization (if you capitalize the first letter in each word do so for every subheading)
    • Use the same font
    • Consistently use bold or italics 
    5. Make Your Content Share-able
    Resize and edit photos for social media. Add text to explain the benefit of clicking through.
    A quote, quick action step, or take away helps encourage a quick tweet on Twitter.
    As you can see, formatting easy to read blog content is simple. Start with an emotionally appealing image, plenty of white space, a clear heading, consistent subheading styles, and top if off with a few quotes.
    And now, I'd like to invite you to join Content for Bloggers, a community of business owners, coaches, and bloggers creating content from the heart without sacrificing sanity. We talk content creation, curation, writing, private label rights, outsourcing, and collaboration. https://saraduggan.me/content-bloggers-community/

    by: Sara Duggan 
    Article Source: https://EzineArticles.com/expert/Sara_Duggan/2202
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    Monday, 18 September 2017

    A Dead Simple Way To Rank #1 In Google

    September 18, 2017 0
    A Dead Simple Way To Rank #1 In Google


    Tips to reach the Holy Grail for your website!

    It is a 'Gold Bong' highlighting the strategy in this video, but hey, it's the the principal of the thing!







    Get smart on the actions to implement into your online strategy to maximise results, online presence and ultimately more money in your bank account!

     Top Tip: Check out Ahrefs.com to monitor your competitors and for some excellent analysis on Backlink Research for your Niche.

    How's your site ranking on google?
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    Friday, 18 August 2017

    How To Start A Podcast For Free: Complete Guide

    August 18, 2017 0
    How To Start A Podcast For Free: Complete Guide




    This Video does exactly what it says on the Title! 

    Great content if you are just starting out or thinking about Podcasting for your Brand or your Business.


    Along with Video - Audio is massively important in getting your brands message across and developing a loyal following.


    Do you Podcast for your business or are you just at the point of considering it as an option?
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    Monday, 7 August 2017

    Marketing is All About the Story

    August 07, 2017 0
    Marketing is All About the Story
    In order to have a client base you have to sell the customer on the product and no matter how much time and money you put into getting your product out there, it all comes back to the story. Educating your customer is what compels them to make the purchase. So, how do we do that?
    We create a Marketing Kit, a collection of information that allows you to tell your story to the customer. A marketing kit contains inserts that can be personalized and changed when needed to reach many different customers. 

     The marketing kit needs to include a case statement page or the reason why the customer would want to give you money for your product, hence the story. A case statement will need to include answers to frustrations that your target market has experienced a vivid image of what life will be like for them when the problem is solved, and a directed call to action. 


    Your kit needs to also include your ideal customer because customers deal more effectively with companies that portray a unique concern for their well being and understanding of why the customer has chosen your company. Your "story" needs to be as open and honest as possible and note that customers love to feel connected to you not just your product, so give them something that will not just touch their hearts but make then think and ask questions. Because once you have them asking questions, you have already sold them on the product and they just do not know it yet.
    Stories can take the complicated issues and turn them into a more simple understanding and customers do not like feeling dumb about an issue or product. Stories also can create emotion and customers will impulse buy solely on their emotions but stories also build trust and stories can be based on the customer by demonstrating to the reader how a past customer perceives and uses your product. 

     You can simply give the story of Who, What, and Where by allowing the reader (future customer) to connect with the company in who the company is, what the company does and where the company is headed. These can be essential in selling a customer by again simply making them feel connected to the company and the product.

    There should also be included, a product page in the media kit that outlines all the products you have available and the benefits of using the product which can then lead into the case studies page allowing the customer a glimpse into a problem, a solution and a result that the product has addressed. This can be and usually is a past customer. 

     You should always include in the media kit a FAQ page or frequently asked questions using some of the basic questions that are asked about the product and then try to include questions that you would want the client to ask and go ahead and answer them, this covering all basis. Don't forget a client list page as it is essential to your media kit, you always want to show and be very proud of your client base as some names may be influential to the reader and can sway purchases by name alone.
    You can include an article page but I am not a great fan of this concept as it almost feels like, "here look at me and look at what I can write about" as opposed to maybe having a links page or page site referral. Now everyone will not always read the media kit through and through but that one customer or potential customer that does is going to walk away with a vast knowledge of your product and a story they will not soon forget.

    By:     Rena Harp 
    Article Source: http://EzineArticles.com/4480022
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    Sunday, 30 July 2017

    Getting Started With Online Marketing

    July 30, 2017 0
    Getting Started With Online Marketing
    If you're looking to get your first online marketing efforts going, there is no time like the present to get started. With so much business generating from online and mobile searches, if you don't have an online marketing strategy in place, you're already behind the curve. Fortunately for you, we have the six essential online marketing steps that you need to take in order to get your campaign and efforts up and running in no time.

     Six Vital Online Marketing Steps for Internet Marketing Success

     Regardless of your product, service or overall intended outcome, these six steps to online marketing success will help you bring your goals to fruition, from inception to the market, helping you increase your bottom line by bolstering your online sales.

     1. Defining a Keyword Strategy. 


    In the most simple explanation of how online marketing works, people use keywords to find your site which increases your sales. Of course, it's much more complicated than that, but that does give you a sense of just how important your keyword strategy is. Keywords are the words that people type into search engines to find what they are looking for. If you're a dog grooming company in Boise, some of your keywords will be "Boise" and "dog grooming". But because you're probably not the only groomer in Boise, you're going to have competition out there for those keywords. That's where your keyword strategy comes into play. The goal here is to find keywords that have a high search volume but low competition. This means that people are searching for these keywords, but your competition hasn't optimized their sites for those words. By using keyword tools such as Google Keyword Planner from AdWords or Wordstream's keyword tool (both free), you can research and plan your keyword strategy effectively.

     2. Optimizing your Website to Increase your Online Presence. 

     Once you have your keywords, it's time to use them in order to optimize your website. Optimizing simply means creating a website that is more easily found by search engines. To do this, you'll need to sprinkle your keywords throughout the content on your page, including video titles, tag lines, your URL, alternative text, in your subtitles, etc. Basically, you want the keywords to show up so that when a query is entered, when a search engine crawls your site and indexes your pages, it will understand that your site is relevant to those keywords, and in turn, your potential customers. The search engine will then direct traffic to your site, thus increasing the chances that you make a sale, which is the goal of online marketing.

     3. Creating a Blog and Content Marketing. 




     Part of the content on your site that can be keyword optimized will be your blogs. Blogs are a form of content marketing, or content that has the specific goal of driving sales. In fact, all content on your site should be driving sales as per online marketing 101, but it should also present some value to your viewers. This will keep them interested as well as attach value to your product, service or good. Plus, blogs have a few additional benefits such as creating fresh content (which helps you rank higher and stay relevant in the eyes of search engines and customers) and having the ability to go viral. An item that goes viral (most likely through social media, but sometimes email and other mediums), will increase the reach of your brand and message.

    4. Promoting your Content through Social Media. 




    Social media is a huge and free online marketing platform that is a must-have for anybody looking to increase their online sales. If you aren't on social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest already, you need to be by the end of the day. Social media allows you to connect and interact with fans and clients, tailoring and delivering your branded message for free while creating more in-roads to your website and keeping you fresh in the minds of your customers-and that's just the tip of the iceberg. The bottom line is that social media is the most popular online marketing tool nowadays.

    5. Turning Leads into Conversions. 

     Once you have leads coming into your site, you want to have a sales funnel structure that constantly pulls customers further towards making a purchase/signing up/downloading/etc. This is vital to the success of your online marketing efforts. To do this, your website should provide an easy-to-use customer experience that doesn't distract them from the final goal (the conversion). The customer should receive increasing value at each step of the way, further pulling them into the sales funnel. The site should also make it clear what the customer should do through the use of clear and concise calls to action.

    6. Analyzing and Refining Your Strategies. 

     Finally, you need to constantly monitor, analyze and refine your online marketing strategies. You can do this through a number of free sites such as Google Analytics and Google Webmaster. Monitoring how successful your site is by analyzing your keyword strategy's effectiveness and metrics such as your bounce rate will allow you to change and refine your online marketing strategies as you go, with the ultimate goal of optimizing your traffic and conversions in mind. You want your message to get more and more targeted to reach the exact customer base that you need to in order to maximize sales, the overall goal of all online marketing.
    Furthering your Online Marketing Efforts for More Success


    After you've implemented these six online marketing steps, most of your groundwork for online marketing success will be laid. Of course, it's important that you understand online marketing is an ongoing effort-there is no passive action that can lead to true internet marketing success. You have to constantly analyze and refine your marketing campaign strategies, as well as provide fresh content if you want to stay relevant in your niche.
    And while there are both simple and complicated ways to do these things, the bottom line is that they need to get done. Which path you take depends on your online marketing goals and the time and energy you wish to spend. Of course, you can always outsource these jobs, but regardless of whether you want others to do them for you or you want to handle everything yourself to cut down on expenses, there are some key points for moving forward with your online marketing efforts that you need to understand.


    Author: April Ray
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