The Digital Practitioner: brand success
    • Showing posts with label brand success. Show all posts
    Showing posts with label brand success. Show all posts

    Friday, 25 May 2018

    Attract More Patients With Social Media

    May 25, 2018 0
    Attract More Patients With Social Media

    When it comes to connecting with patients, internet plays a significant role. Many people commence their search for a new product or service online. You may be under the impression that word of mouth is the best way to promote your practice. That may be true to some extent, but nowadays, doctor-patient interactions are happening over the internet.

    It is important for doctors to realize the importance of using social media platforms. Social networking sites like Facebook, Twitter, LinkedIn, MySpace, etc are goldmine for physicians and lot better than word of mouth referrals. In fact, many patients are already using these mediums to discover healthcare information, including referrals, references and local providers that fulfill their visit's purpose to your practice.
    If you want to be counted as one of the successful medical practices, you need to be available online at all times. Follow these tips to cement a place in the healthcare industry and amplify your exposure on the web:
    1. Plan Well 

    Expanding potential patient base on social media platforms requires sophisticated planning. Creating a strategy enables you to reach patients more successfully. Facebook, the most happening social networking avenues of all, allows you to create professional profiles with an option for patients to "Like" and recommend your practice.

    2. Build Relationships 

    Social media can help you develop trustworthiness and loyalty with your current and prospective patients. Colonize YouTube with videos pertaining to patient testimonials and interviews with practice staff. For betterment of your practice, create a professional network on LinkedIn.


    3. Deliver Exceptional Content 

    A lot depends on how you present your social networking profile. In terms of content, out of the blue thinking is what propels a good presentation. While surfing the internet, you might have noticed that content rules when it comes to social media. Convey medical educational tips and information about your practice to your followers via multiple social media platforms.

    4. Consistency Is The Key 

    Arguably, the most important attribute of social media is investment of time. You have to think about what you want to include and be consistent with that like posting images, informative tips, critical facts, etc. Your social media efforts will show positive results only when professional profiles are well-maintained. Fortify your credibility by asking for feedback from satisfied patients.

    5. Pay Heed To What's Happening Behind The Scenes 

    Monitoring your social media efforts is equally important as tips mentioned above. By digging deep into the metrics, you will get an insight on what type of posts, tweets or videos are generating the most interest for your practice.
    Using social media can help you a great deal in obtaining new patients. Practice Builders, a leading medical marketing agency in U.S. provides online medical marketing solutions to doctors and physicians. For more information, visit http://www.practicebuilders.com/.

    by: Larry Holman 
    Article Source: https://EzineArticles.com/expert/Larry_Holman/1405450
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    Sunday, 15 April 2018

    What Are You Creating Next To Grow Your Business?

    April 15, 2018 0
    What Are You Creating Next To Grow Your Business?

    Creating new things leads to growth.
    Whenever I talk to business owners who want to grow their business, my question is "What are you creating to make that happen?"

    Many times, they don't have an answer. Instead, they are just trying to do more of the same things. More meetings, more conversations, more sales, more customers. And if things are working well, then by all means keep doing them.
    But in order to improve things in a bigger way, we have to innovate. And innovation means creating and trying new things.
    Create New Things To Sell
    Creating something new could mean a new product, or program, or package. Having something new to sell can open you up to customers who weren't buying your previous offer, but might be interested in something a little different.
    This often happens with my clients who build online courses and training programs. They are able to sell the program to people who hadn't signed up for one-on-one services. It's a different approach, a different price point, and a different opportunity.
    Having a new offer opens up conversations with people that had previously been at a dead end. It can create momentum in your business, and lead to growth in areas that didn't exist before!
    Create Things To Reach More People
    The best way to reach more people is to create things to help you get in front of them. This is where content comes in!

    What can you create to provide value and give to people? Can you send them a blog article? Offer them a free PDF download? Invite them to an event? Engage with them through a video or audio series?
    Content is a hot-button word in marketing these days because it works!
    It's the best way to find and reach the people who are interested in what you do. With my clients, I recommend creating 1-4 Nurturing Content pieces each month, and one Catalyst Content piece every 12-18 weeks.
    Creating content is what allows you to get in front of people on a regular basis in a positive way, rather than with the same annoying sales pitch.
    Creating Systems
    Another thing you can create to grow your business are systems and processes. What is your process for following up with people? What is the sequence of communications? What do you provide to build a relationship and earn their trust?
    Maybe you need to create a leveraged program, sales process, or customer service system. What are the pieces of the system? Once you create it, you can use it over and over again.
    So it comes down to this...
    If you want to be growing, then you also have to be creating. The fastest growing businesses and individuals have time built in to create things in these categories for their business.
    How about you? What are you creating next to grow your business?

    by: Sarah Schwab 
    Article Source: https://EzineArticles.com/expert/Sarah_Schwab/1693125
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    Tuesday, 6 March 2018

    Content Creation Tip: 5 Smart Ways to Format Your Blog Post (So It Gets Read)

    March 06, 2018 0
    Content Creation Tip: 5 Smart Ways to Format Your Blog Post (So It Gets Read)

    Your battle with content creation is never-ending. You just spent the last week polishing up a stellar blog post. You want it to go viral but how?
    If you want to get noticed, find your purpose.


    Is it to gain more Facebook fans? Grow your email list? Get media attention? or Is it simply to stroke your ego?
    Once you know the purpose of your content, find your signature style. It's what will capture your audience's attention. Start with these easy to carry out formatting tips.
    1. Use A Captivating Image
    Use a large, clean, high quality, eye-catching image to draw on the emotions of your readers.
    Example:
    If the title of your blog post is "How to End Toddler Tantrums Without Going Crazy", use an image of a toddler screaming or of a frustrated Mom looking down at her toddler on the floor.
    This invokes empathy and draws the reader in.
    2. Add Lots Of White Space
    Have you ever read a blog post formatted like a book or an essay? Frustrating.
    Reading online and on mobile devices is tiring on the eyes. Adding plenty of hard returns to your content makes it easier to read.
    Don't worry about following your English teacher's rules about paragraphs. Online writing is very different from writing for school or business.
    3. Make Your Heading Clear 
    When brainstorming the heading answer the question "Why should I read this?" from your readers' point of view. Does it clearly state the benefit received by clicking through?
    Examples:
    • Here's Why You Shouldn't Believe What He Says About Your Butt
    • 7 Tips to Help You Labor Like a Princess
    • 17 Shortcuts to Internet Marketing Success 
    Each headline is crystal clear about what you'll get when you click through.


    4. Make Consistent Subheadings
    Subheadings are mini-headings. These help explain your main topic better. Use consistent styling all throughout your blog post.
    Example:
    • Use bullets or numbers not both 
    • Use the same capitalization (if you capitalize the first letter in each word do so for every subheading)
    • Use the same font
    • Consistently use bold or italics 
    5. Make Your Content Share-able
    Resize and edit photos for social media. Add text to explain the benefit of clicking through.
    A quote, quick action step, or take away helps encourage a quick tweet on Twitter.
    As you can see, formatting easy to read blog content is simple. Start with an emotionally appealing image, plenty of white space, a clear heading, consistent subheading styles, and top if off with a few quotes.
    And now, I'd like to invite you to join Content for Bloggers, a community of business owners, coaches, and bloggers creating content from the heart without sacrificing sanity. We talk content creation, curation, writing, private label rights, outsourcing, and collaboration. https://saraduggan.me/content-bloggers-community/

    by: Sara Duggan 
    Article Source: https://EzineArticles.com/expert/Sara_Duggan/2202
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    Monday, 5 March 2018

    Taking Advantage Of Gen Z's Insatiable Hunger For Online Content

    March 05, 2018 0
    Taking Advantage Of Gen Z's Insatiable Hunger For Online Content

    How often do you update your social media pages and publish new website content that is useful to your followers?
    If you wait to get in the mood before working on them, you could be missing out on the opportunity to increase engagement and conversion.


    A new study that was conducted by software company Adobe revealed that online consumers are drawn to brands that create authentic and relevant content. This is especially true for Generation Z who spend nearly half of their waking hours online.
    The company surveyed 1,000 consumers to study their content consumption habits and found that Gen Z read, watch and share content online for 10.6 hours, while their millennial counterparts spend 8.5 hours doing practically the same thing.
    Moreover, mobile turned out to be their favourite tool for consuming information online, spending an average of 5.9 hours every day.
    But because of the proliferation of fake news, only a small percentage of young people share content. 58% of the respondents say they would share something posted by a family member or friend, 29% would share content from a YouTube star, and 19% say they would if information comes from a publishing source.
    Potential gains from satisfying Gen Z's appetite


    Who doesn't appreciate a piece of well-written content or an absorbing subject matter on a YouTube video?
    Online content is basically the digital equivalent of sales associates in bricks-and-mortar shops. eCommerce businesses should carefully craft what they roll out on their website and social media pages, making sure that it gives potential customers a wonderful experience.
    Such material prompts online consumers to take a positive action; 46% of UK consumers say it would trigger them to make a purchase, 24% say they would share it, while 21% say they would subscribe to the email list of the brand behind it.
    However, if there is good content there is also a crappy one that bears the following qualities which, for many customers, are big turn-offs:
    • Content that is badly written (49%)
    • Irrelevant (44%)
    • Poorly designed (35%)
    Paying attention to the devices people use in consuming content is just as important as the information and the manner in which it is presented on the Web.


    79% of Adobe's respondents say they would like to use a home entertainment streaming device to consume online content, 63% of them prefer a voice assistant, while 51% aspire for connected home devices.
    Technology is really advancing at the speed of light, and hence online businesses have no choice but to keep up. However, don't lose sight of the fact that it's pointless to be available on the latest device if your content is immaterial.
    John Watton, senior marketing director at Adobe EMEA, explains it better below:
    "Whether it's across social, online, blogs, or email communications, branded content has to be well-designed, optimised for the device, and offer a genuine experience that goes beyond selling products. Brands that succeed will drive customer acquisition and loyalty; those that don't will see customers swipe their screen in search for content that offers them a better experience."
    So how are you satisfying the insatiable appetite of Gen Z?
    Multichannel marketing is the quickest route to reach your customers, so don't be left behind. Find tutorials on Magento, M2E Pro, Magmi and other eCommerce tools that will help you sell and earn more on Amazon, eBay and your own website at UnderstandingE.
    See you there!

    by: Dave Furness
    Article Source: https://EzineArticles.com/expert/Dave_Furness/2441523
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    Monday, 15 January 2018

    When You Should Change Your Digital Marketing Strategy

    January 15, 2018 0
    When You Should Change Your Digital Marketing Strategy

    Digital Marketing is continually evolving and this may seem unsettling at times. Strategies that were working in past, might not be effective in the present. Do you know why many businesses fail to get ahead of their competitors? It's simply because they are not willing to adapt to the ever-changing world of digital media. 

    But, the great thing about a digital marketing strategy is that you can change them on the fly in response to real-time results and analytics data. While this may seem tricky as if you change things too quickly, you may not be able to find if your strategy worked for long-term. But if you wait for a long time, you are likely to waste your two valuable resources: time and money.
    With that said, how do you know when its the right time to change your Digital Marketing strategy? To help you keep up with the fast-paced industry, I've created this post to help you know when to change your digital marketing strategy.
    Below are the 5 signs to help you decide when to quit your existing strategy.
    1. Focusing on low-value metrics
    If you're concentrating on low-value metrics like impressions and clicks, you may be missing out because impressions and clicks only let you know about your marketing visibility. And not the real accuracy of your strategies.
    2. Only focusing on your brand not on audience needs 
    Every marketer wants to spread their brand name but you should not overdo by pasting your brand name all over everything. In fact, make your content educational that focus on your audience problems and needs. 

    This would really help you in targeting buyers in initial stages of the buyer's journey.
    3. Over usage of keywords 
    Although, it's required to place keywords in your content, Google's priority always lies in providing reach user experience and relevancy of content. Google has nothing to do with how many times your site shows the keyword like "Digital Marketing Strategy."
    4. Don't rely on your instinct 
    Your prior experience is certainly precious. But your decision-making process should not be only based on what worked in the past. It's a really bad idea as what worked tomorrow may be completely irrelevant today. Therefore guiding your marketing strategy through objective data will only get you better results.
    5. Not integrated 
    Whether it's about veteran digital marketer, sitting in IT or a start-up company, it's too common for digital marketing strategies to be finished in silos. It is an easier way but of course, it's not effective. It's true that digital approach works best when it's integrated with traditional channels.
    Now you know that if you need to change your digital marketing strategy or not, here is a complete guide to help you build a new, powerful marketing strategy to achieve your online goals.
    What are the essential steps for creating an effective digital marketing strategy? 
    When creating a marketing strategy for your business, always keep your audience first. Set goals, plan your strategy, implement it, and finally measure your success.
    • Research on your target market and competitors
    • Know your audience because if you don't them, how can you help them
    • Integrate different marketing strategies and use only the correct tools
    • If you don't have the required skills set, don't hesitate to purchase special services
    • Identify your online value proposition and apply it across all digital marketing channels
    • Last but definitely not the least, prepare yourself
    But before you do something ask yourself few questions. 



    Asking yourself right questions and having their answers in place will certainly help you make the right decisions. I've given some Q's & A's below to help you out.
    Which digital channels are most effective for you and why? 
    With so many digital channels around, it gets difficult to choose the best one. So you can identify it with these simple basics:
    • Identify the channel where most of your potential customers like to hang out
    • Analyze your target audience behavior
    • Build awareness with Twitter
    • Attend industry events and conferences
    • Social media and newsletters to reach out to your potential customers
    • SEO or combination of SEO and PPC to help you attract more visitors
    How to evaluate your digital marketing activities? 
    Unfortunately, some companies don't know how to answer this question correctly. If you're also one of them, don't feel embarrassed! Just hop on and find out how can you determine the right metrics and evaluate your current digital marketing activities.
    • Identify your target KPI (Key Performance Indicator) to help you understand what's working
    • Monitor your website traffic and sales to know the necessary statistics about your customers
    • Track and measure your metrics through Google Analytics
    • Survey your site visitors to find if they're satisfied with your solutions
    • Track ROI, conversions, market share, and sales
    How to make your business stand out from the crowd? 
    In today's competitive digital market it's really difficult to make your business stand out from your competitors. 

    But an effective strategy can help you stay ahead of them. Let's see how.
    • Effectively communicate and educate your customers
    • Stay honest and transparent to build customer's loyalty
    • Talk less, listen more
    • Be authoritative and helpful in what you do
    • Know your competitors and learn from them
    • Be creative, open-minded, and try new technologies
    • Speak in your audience language
    • Use proof points and testimonials to show you're the best
    Final Thoughts 
    As the world of online landscape changes, so should your digital marketing strategy. So it's essential to stay aware of the changing market and the new advancements in technology to help you grow furthermore.
    I am Ajay Arora, I am a renown Digital Marketing Expert in Chandigarh India. I write custom Digital Marketing strategy for different businesses to boost their brand penetration resulting in more sales. If you want to boost your sales or want to build your brand through digital marketing then consult me!


    by:     Ajay Arora 
    Article Source: http://EzineArticles.com/9799791
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    Saturday, 6 January 2018

    Boosting Your Audience Engagement to the Max

    January 06, 2018 0
    Boosting Your Audience Engagement to the Max

    You probably think and read a lot about engaging your target audience members. The idea that you need to do it is an absolute. However, exactly how you accomplish that may be easier said than done sometimes. The fact is that the more you engage your target audience, the more likely they will be to buy what you are selling at some point in the (hopefully near) future.
    Engagement is essential to your brand's success
    You may have the most amazing offerings and your content marketing materials may be top-notch when it comes to the quality of the writing. However, if you aren't able to engage your target audience members so that you can really get them acquainted with what you are offering, you won't have a prayer at selling anything to anyone.

    You may or may not be familiar with exactly what is involved in engagement (or you may have no clue about what it involves). Well, engagement means a lot of things. When it comes to audience engagement, you are going to be examining bounce rates, how many people have visited your particular pages, how many people have clicked on your particular social media channels, how many people have shared your content, and how many people are reaching out and interacting with you. Whether you think about it or not, the reality is that engagement equals return on investment (ROI).
    You are building loyalty
    If you are able to achieve loyalty from the other person as a result of your continued interactions, that person will not only engage with you but he or she will also probably be happy to tell other people about your brand and what you can do for them as well.
    One thing that you need to understand is that engagement doesn't usually happen overnight. It takes a lot of time, effort, and careful nurturing. Once you have reached a certain level of engagement, there are some other extremely important aspects to the relationship that go along with it: trust, a consideration from the other person that you are the best choice to solve his or her problem because you are the most knowledgeable about that particular issue (in other words, you are positioned as the subject matter expert), and a relationship that will stand the test of time.
    However, the reason that it is not so easy to get your target audience members to engage with you is that there are so many people who are competing for a piece of the pie and each one of them is claiming to be the best at what they do, which is exactly what you do as well.
    It is important to remember at this point that the relationship that you are building with the other person is mutually beneficial. It is not just that you are getting something out of it. The other person is going to get a great deal out of it because you are going to give a lot to that person. Through your content, you will be sharing all sorts of exciting ideas about all sorts of things that will benefit the other person and his or her business.

    In order to really engage effectively, you need to wade through all of the noise and all of the volume that is a regular part of the Internet. It is really fierce. Even though you have obstacles in the way of your being able to engage with your target audience members easily, it is still far from impossible to accomplish what you set out to do. You just need to approach it in a sensible way. If you follow the following principles, you will make a lot of progress.
    • Make sure that your content is truly scanable: When the other person comes upon your content, you need to make sure that it looks a certain way, a way that is conducive to the other person having the ability to get a lot out of it in a very short amount of time. It is that scanability that will drive them to want to read more and to engage with you. The way that you will accomplish that is by using a font that is not too small and by using a font that is easy to read at a glance. The truth is that very few people nowadays will be interested in reading long, small font size content. They probably neither have the time nor the inclination to do that. People are very busy and they don't have the patience to stick with any content for too long, especially when they first start reading (before they even get a good idea of what the content is all about). In fact, you have exactly three seconds to get them to read on. If you can't capture their attention in three seconds, they will move on to someone else's content and it will be over for you. You understand that three seconds is not a long time. The other person will be able to tell in those three seconds if they want to continue. If the physical aspects of your content catch their eye in the right way, they will continue. One thing that is very important here is that you make sure that your content looks the same every time. That doesn't mean that you are writing about the same thing every time. In fact, you should never write exactly the same content twice. It is just that the first glance should have the same feel to it each time. Another important aspect of what makes content scanable is the graphic element. Graphics are so important when it comes to attracting your target audience members. It is the first step on the way to solid engagement.
    • Make sure that people can start to interact through your content: If you share interactive content, the other person will feel as though he or she is a part of what you are offering. It gives them a sense of control and power (in a strange way). It also gives them a desire to connect with you. The more you connect with the other person, the better and stronger your engagement with that person will be and that engagement will hopefully last for a very long time. The interactivity is essential and it is important for you to remember that as you are writing the content that you intend to share online. If you are not the person who actually writes the content, it is important for you to let the writer know how important that interactive element is to incorporate into the content. It is actually a simple concept but it is one that will bring you very far. Some of the ways that you may be able to achieve the interactivity piece of it is by using contents (with prizes), surveys/polls, quizzes, etc. Those are all effective interactivity tools, if used appropriately.

      •
    • Make sure that your content loads easily and quickly: There is almost nothing more annoying than trying to download or upload content only for nothing to happen. Your content must be uploaded or downloaded easily and quickly. Otherwise, you will surely lose the attention of the other person and your relationship and engagement will be over before it has had an opportunity to begin. You can do certain things to avoid that situation, such as minimizing the size of your graphic images. Of course, you will want to make sure that your content delivery system is up to par and up to speed.

      •
    • Make sure that your content can be shared easily: Having other people share your content is the ultimate prize for your brand and for your business. You want to make it as easy as possible on the other person to do just that. Make sure that the other person can share your content with one click. Most people will be more than willing to do that if it is that easy. However, the more important statement that the other person's willingness to share your content is that they value what you are saying and they value what you represent. You will get a great deal of mileage out of that.

      •
    • Make sure that engagement is seamless: Your engagement with other people should flow easily and if you plan a strategy, that roadmap will help you to achieve your goals. Easy is the essential concept that you need to keep with you. If your engagement is easy and it accomplishes a great deal, the other person will be right there with you. It is that simple.


    Conclusion
    Engagement is critical for your business. However, remember that the engagement doesn't have to be painful or draining. If you remember to make it scanable, interactive, easily loaded, and easily shared, you will successfully engage and your brand will be a booming success. The more you engage, the better you will become at it and the more successful your results will be. As a part of engaging your target audience, it is very important to listen to what the other person is saying, thinking, and feeling. The more you involve the other person, the more valuable that person will feel. That is a sure way to keep him or her engaged.
    Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
    His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
    Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
    Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

    by: Michael Cohn 
    Article Source: http://EzineArticles.com/9853222
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