The Digital Practitioner: digital strategy
Showing posts with label digital strategy. Show all posts
Showing posts with label digital strategy. Show all posts

Sunday, 15 July 2018

Think Like A Marketer Not A Clinician:

July 15, 2018 0
Think Like A Marketer Not A Clinician:

If you want to really grow your business and continually attract your Ideal clients that will return year after year then you really need to think like a marketer and not like a clinician.



Now for me in the first 5 years of running my optical practice, I was very dismissive of ‘marketing’ and every time a rep from the local newspaper or magazine called to offer ad space in their recent publication I used to get irritated, firstly by their salesy pitch and secondly by the flipping price!

Being naive and in the first few years I almost felt guilted into running the occasional ad and reluctantly paying a stupid amount with no real evidence of return on investment. 

Knowing what I know now, I can honestly say I may have well taken a match and sent the money on fire. In fact, that would have been more useful as at least it would have produced a tangible energy exchange and generated some light and heat!

My lack of acceptance and value on marketing my business was predicated on my experience with the traditional marketing system. 

In addition, I was basing the overall success of my business on the fact that 
1.    I was a qualified optometrist, 
2.    I’ve set up shop, therefore patients will attend.
3.   I’ll be sending out recalls, therefore I will get repeat business.

That’s fine, if you are the only optometrist in your county, or state and may have worked in 1985, but this is now 2018 and I’m not sure if you’ve noticed but the biggest technological advance in the history of the world has just occurred over the last decade. 




But, here’s the thing, the world has moved on, technology has advanced, but it amazes me that so many healthcare practices are still marketing their business like it’s 2007!

In order to get up to speed and ahead of your competition you simply must be aware of the most effective marketing methods for your practice today. 

In effect you need to know how social media and digital strategy can revolutionise your practice in how your customer perceives and associates themselves with your practice and how you can use this to acquire loyal and raving clients who will be with you for the long term. 



First things first: 

Adjust your perception of what marketing really is in 2018.

“Marketing Is Caring!” – Marketing is providing the consumer an insight into what you, your brand or business has to offer and positing yourself with integrity in such a way that they will find it difficult to overlook your business or brand because what you offer ultimately will provide the most relevant positive impact on their lives in solving a problem or enhancing their lifestyle. You are giving the customer what they want!





Apply this thinking to your products and services and then reverse engineer how you would present and position your marketing in front of your Ideal Clients. 

Focus on them, get creative and put your content out there in a consistent manner. 

by: Alan Bryden

Sunday, 29 April 2018

Mistakes That Can Be Prevented When Choosing a Dentist

April 29, 2018 0
Mistakes That Can Be Prevented When Choosing a Dentist

Deciding on a Dentist Because of Price, Availability or Location
When looking for a dentist, people should not give primary importance to the low price being offered, location that is near their home/work, or immediate availability. 

The first step to consider is the training undergone by the dentist and staff, plus the ability to provide high quality preventative dental care, and to treat diseases/decay in the advanced state.
Some of the important qualities to consider are:
Dentist Training
Patients should ask about a dentist's experience and training in terms of the procedures desired or needed.
Comfort
They should inquire about the amenities, and know whether they can make treatment more comfortable - for example with nitrous oxide or similar advanced technology.
Fees and Payment Options
They should find out if dental insurance is accepted, and how much should be paid out of their pocket.
Recommendations
Patients should check out dental office reviews. They could request for a list of dentists within their vicinity, who are members of ADA, other professional associations or a local dental society. They could also read online reviews of other patients.
Consultation
Once patients have a list of potential dentists, they could contact or visit their office prior to making an appointment. They could ask if the dentist is a member of a renowned association like ADA, and find out which of the dental procedures are performed in-office or out. They should know how early they need to schedule checkups and cleanings.
On their first visit, they can inspect the office and see if it is clean, tidy and orderly. Are the staff members friendly? Do they carefully keep a patient's dental and medical history? Is the office child friendly? Does the front desk receptionist attend to patients immediately? Is he/she respectful?
Other Things to Keep in Mind:

Does the dentist and staff have good communication skills?
Do patients feel at ease when asking the dentist questions?
Can the recommendations/referrals of the dentist be trusted?
Is there a Digital radiography that lessens unnecessary radiation exposure in the office?
Does the office have advanced technologies, like a laser, to find cavities, digital radiography and/or intraoral cameras to detect existing problems in the mouth?
Does the office guarantee its services, as well as promote optimum dental health, and not treat patients like customers that come and go?
Selecting a Dentist Because of the Very Low Advertised Price
No one would jump out of an airplane using a cheap parachute. When patients like to maintain their teeth, they should not entrust their health to dentists who have nothing special to offer but discounted services.
3 Reasons why this can backfire:
It is like walking into a trap and being scammed when the dentist offers a very low price without revealing the hidden costs until the patient sits in the dental chair.
Usually, low price means minimal care that can make a patient more prone to decay and disease.
More often than not, patients get poor care from a dentist who lacks experience and training.
Why trust a cheap advertisement that will let patients spend more than usual for services desired or needed, when they can go for trained and experienced dentists who think about what is best for their patients.
Not satisfied with your downtown Cleveland dentist and looking for a new one? Or perhaps you are moving and searching for an Avon dentist? Either way, come and visit our website - we can help!


by: Karina Popa
Article Source: https://EzineArticles.com/expert/Karina_Popa/1432444


Monday, 9 April 2018

Social Media Is Changing - Facebook's Update and Its Impact on Brands, Businesses and Media

April 09, 2018 0
Social Media Is Changing - Facebook's Update and Its Impact on Brands, Businesses and Media

In the last few years, Facebook became the main social media platform in the world and we became completely dependent on it. 

From information that affects our buying habits, through links to news and events in the country and beyond, to debates about political and social issues - everything can be found in one place and people became digitally lazy.
Mark Zuckerberg - Facebook's CEO announced major changes to the Facebook's News Feed a month ago. He said that its 2 billion users will see less public content from brands, businesses and media. The goal is to bring people together through meaningful posts from friends and family. This is a second major update that Facebook is making since last year when they have been working on reducing the fake news and clickbait.
In 2018, Facebook will prioritize three features:
• News that community rates as trustworthy
• News that people find informative
• Local news that are relevant to where people live.
However, what does this mean for brand and businesses and what are the impacts?
With these updates, brand and businesses will notice that the reach, video watch time and referral traffic on their pages will decrease. The impact will vary from page to page, depending on the type of content they produce and how people will interact with it. Pages with the biggest decrease will be those who publish posts on which people don't react to or comment on.

Businesses are no longer considering the "organic reach" because fewer people are seeing their content. They have already sponsored their posts for bigger visibility and reach. The advertising will become more expensive despite the fact that an ad algorithm will remain the same. You will have to focus more on quality vs quantity of the posts, on campaigns instead of daily communication and on paid rather than organic reach. Now is the time to focus on Google and your website, as well to activate other channels of communication. We especially emphasize Instagram as social media platform that is constantly growing and behaving as Facebook behaved in the golden age. Let's not forget that Instagram is owned by Facebook and it's not known how it will take place in the future.
According to Facebook, the groups will have bigger role due to the possibility of encouraging debates and discussions. But through groups you will not be able to generate visits to your website. It still needs to be seen how things will take place in these regards.
Our opinion is that brands and businesses will adapt this update very quickly, while the media will go through a process of turbulence because they are much more dependent on Facebook. It is easier for brands because they can develop a strategy that will include other channels of communication, despite Facebook. The situation is different with media. Facebook published new filtering systems where users will determine which media is relevant.
Conclusion is that Facebook, as a social media platform will require quality content rather that inflated designs aimed to generate sales. Even we, as an individual users need to get a better Facebook in terms to spend more quality time there.

BY: Maria Williams 


Tuesday, 20 March 2018

Healthcare Marketing Using Social Media?

March 20, 2018 0
Healthcare Marketing Using Social Media?


Advice from one of the leading Digital Experts directed at Healthcare Professionals.


There is so much opportunity in both creating awareness of your business or practice but also to serve your clients at the highest possible levels by implementing an effective digital strategy. 




Are you documenting your journey?

Thursday, 15 March 2018

Tips to Effective Marketing Online to Achieve Success

March 15, 2018 0
Tips to Effective Marketing Online to Achieve Success

When it comes to your online marketing, you can carry out the work yourself or you can hire affordable search engine optimization service providers to assist you, bearing in mind that this type of marketing requires ongoing work and maintainer, which is very time consuming. There are certain things you can do when it comes to marketing online to achieve success.

The first tip to ensure the effective marketing of your business online and to ensure ongoing success will require that you start a blog. A blog should be informative and provide clients with value. Every blog should be updated on a regular basis, at least once a week, ensuring that there is always something new for readers to read, you don't want them to forget about you, but rather to be reminded of your business throughout the month so that you are the first name on their lips when needing a product or service that you supply.
The second thing you must do is create social media accounts, such as Facebook Twitter and LinkedIn. Each of these social media accounts will provide you with access to new customers and a much wider audience. 

Facebook should be updated a minimum of once a day, while Twitter should be updated numerous times throughout the day to ensure that when potential clients go onto their social media account, they see your name. LinkedIn is a fantastic networking tool and is used extensively for recruitment as well and is definitely worthwhile having to reach a more corporate audience.
You should consider opening a YouTube account. Vlogs (video blogs) are a wonderful way to connect to a different audience with many clients wanting to see the product for themselves and through an informative video blog, they can find out everything that they need to know, helping them make an informed decision. Of course for you, it helps to see you as an authoritative figure in your industry, which can help you push your way forward in search results, helping you achieve the online success that you are looking to achieve.

In addition to this, make the most of email marketing. When you get new clients, collect their email addresses or give them the opportunity to sign up for an email newsletter, which you can send out weekly or monthly. You can use the newsletter to provide some interesting information on your industry and provide clients with information on new products you have introduced or sales and promotion you have coming up, all with the sole focus of driving more clients to your website on a daily basis.
Join as many online directories as you can. Local SEO has become essential to companies online success and you want to ensure that every director the search engines crawl will have your company details for them to note. This is a tiresome process, so finding a reputable company that can provide you with affordable search engine optimization services is the best way to manage your SEO campaign while ensuring you don't waste your valuable resources.
The final thing that every affordable search engine optimization service provider will tell you that looking ahead you want to focus on your mobile marketing. Google introduced their algorithm which penalises companies that haven't embraced the mobile market. Think about it, more and more people are using their smart phones and tablets to search online, but a regular website is difficult to move around on a small screen. Companies who have developed mobile websites are those that are pushing their way to the forefront of their industries online right now.
Cartoozo is a multiple award-winning internet marketing agency with over ten years' experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps their customers achieve online success with a host of packages designed to meet their customers' needs and budgets. Cartoozo offer a host of expert services ranging from web design to search engine optimization and copy writing to pay per click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focus on customer satisfaction at all times. To find out more, visit http://www.cartoozo.com


by: Michael Dawson
Article Source: https://EzineArticles.com/expert/Michael_Dawson/2461428


Friday, 9 March 2018

Becoming an Influencer in Your Industry

March 09, 2018 0
Becoming an Influencer in Your Industry

You undoubtedly hear the term, "influencer" from different people in business. You have probably surmised that not only are influencers important for your business but you might have also concluded that being an influencer yourself is something that will help you to bring your business to the next level.

Why influencers are so critical to your business
Well, the truth is that there are many different reasons why influencers are important for you professionally. Influencers bring credibility (beyond the credibility that you have established yourself for your business) that only they can bring. With credibility comes trust and a position at the top of the food chain as subject matter expert. Okay, you are probably convinced that influencers are important for your business. However, now it is time for you to understand why you should also become an influencer and how you go about making that happen.
At this point, you are probably wondering exactly you go about becoming an influencer. Well, there are some definitive steps that you can follow to get there. However, it is important for you to realize at this juncture that it will not happen overnight. It will take some time and effort for you to become the influencer that you want to be.
  • Embrace the concept of influencer: An influencer is a person who carries a great deal of credibility with him or her. That person has a very positive impact on the niche and, subsequently, your brand. Influencers also come with followers (an entourage, of sorts). Followers can come in various forms, such as people who consistently read blogs that the influencer has shared or people who interact regularly with that influencer. At the same time, influencers can come in various shapes and sizes. The one thing that all influencers have in common is that they all have the ability to influence other people. In other words, they are very powerful people and they should not be dismissed as anything short of that. Influencers have presence and their word carries weight. You can consider them authority figures. They are the gold standard on which you should base your business approach. The truth is that you are not the only person who recognizes the value of influencers. Other people understand and embrace their value as well. 


  • Concentrate on your niche: As you start to take steps to become an influencer, the first thing that you need to do is to determine exactly where you want your influence to live. That decision will be based on exactly where your passions lie. If you choose to be an influencer in an area that doesn't really touch you deeply, you will not be able to pull it off. If you haven't been able to convince yourself of your commitment and passion, exactly how do you expect other people to be convinced of your commitment and passion. It is really that simple. However, it is really important that you are closely associated with your niche so that other people can associate you with that niche as well. In fact, that is an important part of your branding. You want to steer clear of speaking about other things. You want to be associated with your niche only. Otherwise, your influencer status will be diluted and you will not be perceived an expert of anything.

  • Give other people the benefit of your knowledge: The truth is that it is one thing to be knowledgeable (even to go so far as to be an expert in your niche) but it is another thing entirely (and much more of a gift) to be able to teach someone else what you know so that the other person can grow professionally because of it. Whether or not you can achieve that is a true test of your influencer status. In this context (with all of the online interactions that you have for your business), the best (and probably the only) way to do that is by sharing content (in whichever form(s) you choose to share. A good way to accomplish that is by posting blogs, videos, newsletters, etc.Another great way to share your knowledge is through online discussions that are relevant and compelling to other people. Remember to pay close attention to your social media profiles at all time. You don't want them to be static. You want to update your status on the various social media profiles and keep people in your social circles close to you so that you can grow your relationships with them.

  • Offer your opinion to other people: Everyone loves to know that their opinions and their feelings matter. As an infuencer, that is even more important for you and for your business. There is no such thing as a silent influencer. It is a contradiction in terms. The more you engage people, the more they will get to know who you are and what you know. Both of those are essential to your continued success. It is not as though you are going to be twisting anyone's arm when it comes to getting them to engage with you. They will be willing participants, as long as the interactions interest them. You just have to make sure that it is always the case. As an influencer, you will be able to achieve that easily. Even if you are not an influencer yet but are on your way to becoming one, that approach will serve you well.


  • Network until you drop: Networking has always been and will always be an important part of the business process. The two possible ways that you can network are in person and online. Of course, it doesn't have to be one or the other. You can also network in both ways. Only you can determine which approach works best for your particular business. At the heart of networking success are the relationships themselves. The truth is that not everyone can (or will) take the time to attend networking events so you need to be flexible enough to make it work with the other person. If you network consistently with people, they will get to know you and the will start to trust you, find you credible, and you will be top of mind whenever they need what you happen to be offering.

  • Recognize the importance of engagement: Engaging your target audience is so important for you. Without engagement, you will be stopped in your tracks. However, you have the power to prevent that from happening. With everything that you have to offer, whether you are an influencer already or you are on your way to becoming an influencer, other people will want to be around you and to bask in the glory of all that you have to offer.
Conclusion
Influencers are extremely important in the professional world and it will be well worth the time and effort that you have to put into it to become an influencer yourself. People will respect what you have to say and they will turn to you for the answers that they don't feel they are qualified to come up with themselves. Make sure that you make your influencer interactions an integral part of your social media marketing strategy. It should be one of the building blocks of your business' foundation. You will hold a position of esteem in your social communities and your business will benefit from all of your hard work. In a world where it is more challenging than ever to grab other people's attention, your influencer status will attract those people and keep them with you.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).



by: Michael Cohn
Article Source: https://EzineArticles.com/expert/Michael_Cohn/404898