The Digital Practitioner: social relationships
    • Showing posts with label social relationships. Show all posts
    Showing posts with label social relationships. Show all posts

    Saturday, 16 December 2017

    The Phenomenal Marketing Aspects Of Pinterest

    December 16, 2017 0
    The Phenomenal Marketing Aspects Of Pinterest

    Pinterest is growing at record speed as more individuals and businesses are paying attention to this unique, image-based social networking platform. Long believes that Pinterest, like Facebook, relies on people generating content that interests other users, so once a critical mass of people comment and re-pin, it reinforces others to generate content. The more content is generated, the more it makes sense for users to frequent the site.


    What is Pinterest?
    Pinterest allows users to collect and file images they find on the internet into areas of interest or "boards". Then others can see your boards, and re-pin images, thus starting the viral effect. When you see an image on any website, you simply "pin it" (pinning function automatically becomes available when the user creates an account). Pinterest can be either an extremely good time investment or a very wasteful one, so it's important to know what it can offer your business and what using it well require.
    How to use Pinterest for marketing- 
    Pinterest is a great new visual social platform that is increasingly becoming a powerful source of customers for online store owners. Since it's primarily a visual experience, it's a great place for your product photos to shine.

    • Run Contests-

    You can easily create buzz and engage your customers on Pinterest by having contests. These contests can run the gamut from "Best Board" to who can earn the most "repins". Photo competitions using your product or company logo, the possibilities really are endless, and Pinterest offers a new way for companies to create visually interesting interactions with their customer base.

    • Enhance Your Brand Image-

    Pinterest is not just for businesses selling physical goods to showcase their product photos. In fact, if most of your pins are product shots, you're not taking full advantage of this platform to expand your reach, enhance your brand image and create a culture/conversation around your brand.



    • Pin at the Right Time-

    The best time to pin is when the majority of your followers are active on Pinterest, so they have a better chance of seeing your pins so they will repin.

    • Know your Viewers-

    Know who you are targeting and identify what your target market likes and pin those topics. Once you figure out your target utilize topics to create traffic to your sites. For an effective Pinterest product marketing it is a fantastic idea to figure out the demographics of Pinterest.

    The growing acceptability of Pinterest-
    Comscore, the communications research company, says Pinterest's unique users grew by 85 percent between mid-January and mid-February to 11.5 million users. Pinterest used to be an incredible source for finding new, cool sites that you'd never heard of.
    It is now so strong that the platform is outperforming other social media marketing channels for click-through revenue. The online pinboard has experienced phenomenal growth over the last one year, mostly in the US. It hit the ten million monthly unique visitors faster that any other website.
    Rony Sneijder is an online blogger and love to be active at social networking sites. In this article he likes to share his views on how Pinterest can be used as a good social media marketing platform for product marketing.



    by:     Rony Sneijder 
    Article Source: http://EzineArticles.com/9829059
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    Thursday, 9 November 2017

    Choosing The Most Effective Email Marketing Tool

    November 09, 2017 0
    Choosing The Most Effective Email Marketing Tool

    Email marketing is one of the most cost and time effective ways of introducing your products and services.
    When executed the right way, your email campaign strategies will reap the best results for your online business.
    If you're a new to this method, it pays to have the right tool to get you off to a good start.
    There are many to choose from, but you want an easy and affordable tool that will bring outstanding results. Off the top of my head, I'd say that would be MailChimp.
    Remember I said there are many options out there, but I didn't say they offer a free package; most if not all of them are even very dear.


    Now if you're dipping your toes into email marketing, you will want to start small and at a lower cost, if there is any at all.
    Another thing to consider, apart from the price, is the ease of setting up and integrating your email marketing tool with your eCommerce store.
    Mailchimp comes with a free tier which allows you to have 2,000 email subscribers and send up to 12,000 emails a month. How's that for generosity?
    That's precisely the reason it currently has 15 million users, and one billion emails are sent every day via this platform.
    If you're wondering why this tool is a favourite among email marketers, new and seasoned alike, the answer is simple.
    It is packed with powerful features that makes email marketing easy, inexpensive, and quick route to strong customer relationships.
    Putting it into action
    Your email marketing tool must have the ability to automate emails as this saves you a lot of time and allows you to do things that are worth your time.
    It must also follow up on a customer's order or recommend a new product to them.


    With MailChimp, you can stop wishing and leave it to handle all those mentioned tasks.
    And that's not all, as A/B Testing is another of its built-in features that will help improve the performance of your email campaigns.
    The said feature allows you to send out three variations of the same email to see which one gets a higher open rate and higher engagement rate.
    You can also integrate Google Analytics with Mailchimp to find out which of your email campaign strategies are working and which ones are not.
    Now, if you think that the Chimp is only good with email marketing, wait until you see it drive more sales to your online store.
    Integrating its eCommerce tools with your online store, regardless of the platform that you're using, will increase your sales in no time.


    I am so amazed with this tool that I had to share this course so that you can learn how to set it up and use it in the creation of your first ever campaign.
    However, if you are already doing email marketing and swear by a tool which has never let you down before, then proceed to our main course on email marketing.
    As for the newbies among you, prepare to get 2,000 email subscribers to engage actively with your email campaigns using Mailchimp.
    See you at the lesson.
    Multichannel marketing is the quickest route to reach your customers, so don't be left behind. Find tutorials on Magento, M2E Pro, Magmi and other eCommerce tools that will help you sell and earn more on Amazon, eBay and your own website at UnderstandingE.
    See you there!

    by:     Dave Furness 
    Article Source: http://EzineArticles.com/9812304
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    Saturday, 23 September 2017

    Simple Ways Of Improving Search Engine Rankings To Grow Your Business

    September 23, 2017 0
    Simple Ways Of Improving Search Engine Rankings To Grow Your Business

    A huge number of people across the globe rely on the internet to find services and products they need. It is for this reason that many businesses have gone online. 


    However, with everyone now taking business online, competition has become stiff. You will find plenty of competition online regardless of the type of business you are in. 
    Internet users expect to find what they are looking for on the first few pages of search engine results. This means that if you do not appear on the pages, you chances of being found are slim.

    For your business to remain relevant, you need to come up with a reliable SEO strategy. You must also make a point of tracking your rankings on the search engines and finding ways to improve or maintain good rankings to stay afloat. 
    Fortunately, with the right kind of strategy and dedication, you can achieve high rankings, making your business more visible thus attracting valuable traffic for your business. Below are simple ways of improving rankings on search engines.

    Make content a priority - Content marketing is something you cannot ignore when you are looking to grow as a business. 

    Apart from ensuring that your business website has all relevant content bound to be helpful to your visitors, you can also consider a blog where you can throw in fresh and relevant content for your potential customers.

    Carefully design your website - Apart from choosing the right images, fonts and colors for your website to make it attractive, you should also remember to use metadata to your advantage. 
    Know how to use title metadata, description and keyword metadata to drive traffic to your site. If you are not familiar with such, you could always get a professional web designer to help you out.

    Make use of local listings - They have become very reliable, especially when it comes to exposing you to the local community. 
    Local markets have lots of potential of pushing your business ahead and with the right local listings, you should have an easy time becoming a renowned brand. 
    Find out your options as far as local listings go and get listed in as many as you find valuable for your business.

    Build social relationships - Social media has become a very important platform for businesses to grow. 
    When you interact socially, you will be able to push your brand beyond the boundaries and with the right content you will improve rankings. 
    Choose the right social platforms and strategies on how you will use them for the growth of your business.


    Mobile optimize your website - In the modern world, mobile devices are used to access the internet. 
    You no longer need to sit in front of a desktop computer to do this. For this reason, business should be inclined in making themselves available on mobile devices. 
    Optimize your website such that it can be viewed from a mobile phone or other device without losing integrity. You may need to invest a little in professional services, but in the end it is all worth it.
    SERP rank checker is a great tool to help you establish how you are faring in attracting the right traffic to your website. Use a rank tracker you can fully rely on and one that also helps you keep an eye on local results.



    by:     Shalini Madhav
    Article Source: http://EzineArticles.com/9796329
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