The Digital Practitioner: Funnels
    • Showing posts with label Funnels. Show all posts
    Showing posts with label Funnels. Show all posts

    Friday, 20 April 2018

    5 Tools to Help Boost Your Small Business Sales

    April 20, 2018 0
    5 Tools to Help Boost Your Small Business Sales

    In order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available.

    One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging your small business, so you can make more sales.
    The best tools are designed to bring in more customers and assist in boosting your profits.
    Here are five must-have tools that all small business owners should use.
    1. SumoMe
    SumoMe is a suite of free tools that can be used to grow your website's conversion rates. This tool will help you with optimizing your content sharing and email subscribing.
    Start optimizing your email list building with Welcome Mat, Scroll Box and Smart Bar. Boost your share volume with Image Sharer, Highlighter and other awesome sharing buttons.
    SumoMe has 12+ free tools to improve your website's conversion rate.
    2. CrazyEgg
    It's nice to see what your customers are doing on your website, but what is making them leave?
    CrazyEgg is an inexpensive, easy-to-install tool that shows you where visitors click, how far down the page they scroll, and much more. It also shows you a heatmap for each page you want to track.
    You study those heatmaps to make decisions as to how to improve your site - how to make it better at giving visitors what they're looking for. It is an essential tool for understanding the behavior of all your potential customers.
    3. Canva
    If graphic design is not your expertise, this photo-editing site is a great go-to resource for basic design needs. Creating digital assets like social media graphics and more is easy to do with this tool.
    Canva's user-friendly interface allows small business owners to choose from a myriad of ready-to-use templates. The best part is that you can create it all for free in Canva!
    4. Mailchimp, Constant Contact or aWeber
    Having a web-based email marketing service provider helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results.
    This kind of service is used for creating and sending professional email newsletters or advertisements to your list of subscribers. Opt in forms on your website will feed into these lists so you can continue to build the know, like and trust factor with them.
    Email marketing is one of the best ways to boost your user engagement and profits. Mailchimp, Constant Contact and aWeber are just a few options to consider when signing up for this service.
    5. Buffer or Hootsuite
    With so many tools and platforms to utilize for your social media marketing, it can become overwhelming when trying to decide which one is best for your small business.
    Buffer, Hootsuite and other similar online social media management tools allow you to manage all of your accounts from one dashboard, which saves you both time and frustration.

    These tools share your content at the best possible times throughout the day, so your followers and fans see your updates more often. It's a smarter and more efficient way to schedule and share your Social Media posts.
    The best part about these tools is the built-in analytics system. For successful social media marketing, you need to know what works and what doesn't work. The analytics will help you find when your social media posts make the most impact.
    Using tools like these in your business helps greatly with your ultimate goal of generating more sales.
    Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
    If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

    by: Susan Friesen
    Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293
    By at No comments:
    Labels: , , , , , , , , ,

    Friday, 22 December 2017

    The Step By Step Guide For Creating a Facebook Sales Funnel

    December 22, 2017 0
    The Step By Step Guide For Creating a Facebook Sales Funnel

    We all keep hoping on a platform popularly called as 'Facebook' be a tiny tot or your old grandpa. But don't you think turning it into a money spinner and a customer converter base will make you super happy.

    Alright! That sounds cool but the point is what actually is a sale funnel or digital marketing funnel?
    A basic pathway which would give you a profitable business if tracked by the customers; starting from a prospect to lead to the customer to repeat buyers. Every sales model tends to break down the marketing funnel into various steps depending on its requirement.
    When you have a specific platform intended for this purpose like Facebook, what matters is how do you use it for remarketing? Instead of feeling frustrated on not getting instant results one should focus on the process step by step.

    For the simplest explanation of a Facebook sales funnel, we can think of funnel churning out dollars and dollars, of course by adding the fuel into it. The fuel in this context refers to quality content which can be really good blogs and articles, attractive advertisements, social media which is Facebook itself and the funnel will be all set to promote your business.
    Let's go step by step
    Content building is the basic and the building block when it comes to opportunity funnel. So focus on videos, blogs, e-books, which are very engaging and are good enough to bind the audience.
    Thumbs up to your effective content as that will take you to this point. "Understand your audience." It might sound too easy but it's a process requiring lots of hard work and planning. Chalk down and segregate people on various basis, so that you are aware- on whom to focus. Jump on and find some stuff which people will find cheesy to read, post them on targeted Facebook pages and groups. Is your content able to bring the traffic? Don't stop till you firmly say a big YES.
    Now, turn your audience. Oh! How to do that is something tricky, what you can do is -don't end give a closer zip lock to your blogs. Let your videos do that. Let it convey the remaining in an interesting way. In this way, you will bring audience directly to the 'offer' which is included in a nutshell in the video. And now the snake's tail tappers as we move down, you are pushing the audience on to your landing page and then to the product page.
    Ahah! Stop not, the goal is yet to be achieved. After doing so much we brought them till this stage, but every one of them will not get converted. So, now lure them simply with discounted offers, free trials, free e-books and many more innovative ideas.
    Customers' trust is to be built now from mouth to mouth process, so try to add testimonials. You just need to develop that trust factor.
    Finally, that sugar coated remarketing strategy will do the job. But, that is where you need to work according to your specific business in order to drive people to purchase the product at the price decided by you.
    Things to remember
    While dealing with this, there are few essential things to be kept in mind.
    • Firstly, don't play with the Facebook technologies. If you are not having pixel installation, custom conversion or a tag management, then you are probably inviting trouble for yourself.
    • Try to understand the intention of the audience, somebody is searching for the product that doesn't mean he will buy it as well. So we need to do a research on the mind-set of the customers of the niche.
    • Your content is the tool, use your weapon and develop that desire inside the customer and turn them into a customer. The content, of course, needs to be explanatory and logical one, else you are writing to feed no one's head.
    • Don't lack the trust in Facebook, the platform is going to prove a lead convertor or a lead funnel.
    Okay! Now you are good to go.

    Give a boost to your business today
    Shape your latest and most efficient digital marketing sales funnel today and give a new base to your business, making it more result-oriented.
    If you are running a Facebook page for your business, you must be looking for a smart way to use the channel for lead conversion.
    Having millions and billions of fans and followers is one thing, but converting them to paying customers is altogether a different ball game. Unless you have a customized sales funnel in place. Do these all effectively and the sales funnel will be all set to promote your business! http://crazydigitalmarketer.com/blog/create-facebook-sales-funnel-step-by-step-guide/



    by:     Aparajita Singh 
    Article Source: http://EzineArticles.com/9727221
    By at No comments:
    Labels: , , , , , , ,

    Friday, 8 December 2017

    How To Create A Squeeze Page That Converts Like Crazy

    December 08, 2017 0
    How To Create A Squeeze Page That Converts Like Crazy

    Last month we covered how to create the perfect lead magnet that expertly targets your ideal audience and makes them want to join your list.
    This month we're going to cover how to create the landing page or squeeze page where you send your visitors, so they can sign up and get the lead magnet.
    After all, even if you create the hottest, greatest, most magnificent lead magnet ever, it won't mean a thing if your squeeze page scares people away.
    Next month we'll cover how to get as much traffic as you want from Facebook.
    Because once you have learned all three of these skills, you can literally go into any market and create a list building machine in just days.

    Better still, you can take it one step further and build a complete product funnel behind your lead magnet, offering a tripwire (low ticket) offer, followed by your main offer, followed by a big ticket item.
    In fact we are going to cover all of that in month 4 of this series.
    So let's start at the beginning...
    What is a Landing or Squeeze Page?
    You know how when you click on a link to get a free book, and you end up on a page that tells you how great the book is, and it gives you a form to enter your email address to get the book?
    That's an example of a landing page, and more specifically, a squeeze page. The reason it's called a "squeeze" page is because it "squeezes" the visitor into opting in to your list, since there is no other option on the page.
    Sales letters and video sales letters can also be used as landing pages. The visitor clicks a link to check out the product and lands on a sales page.
    Today for the purpose of creating a list building machine, we're going to spend our time on making a squeeze page.
    And not just any old squeeze page, either, but one that converts like crazy.

    Think about this: You build a squeeze page and send 200 visitors to it per day, every day, like clockwork.
    Now, you were in a hurry when you built the squeeze page. You cut a couple of corners, didn't spend much time on your copy and basically just threw the thing together.
    And it's converting at a respectable 30%. So in the course of 30 days, you get 1800 new subscribers. Not bad!
    But what if you'd invested a little more time and effort, and got that conversion rate up to 40%? Now you're getting 2400 new subscribers a month for the exact same effort.
    And if you get that page converting at 50%? Now we're talking 3,000 new subscribers per month.
    Do you see why it's important to get your squeeze page just right? The more subscribers you get, the more money you can make.
    Plus, once you get an offer in place to monetize your list building efforts, you'll be able to make more sales on a squeeze page that converts higher.
    This means you can spend more money to get new subscribers, which means you can build your list even FASTER.
    I see marketers throw up squeeze pages like there's nothing to it. And they're right, it's easy to put a squeeze page up. But it takes talent, skill and testing to create a squeeze page that converts really well.
    One thing - don't get hung up on how well your page 'should' convert. Every niche is different. Every offer is different. There are many variables that affect how well your page converts, not the least of which is quality.
    For example, what would you rather have - 10,000 random people on your list? Or 1,000 highly targeted people who want exactly what you offer? You get the idea.
    Let's get started on building that squeeze page:
    Golden Rule of Squeeze Pages - Don't distract your visitor. Ever. For any reason. If your squeeze page is going to convert, then you've got to make it laser focused on that one single conversion behavior.
    One page. One offer. No distractions. No exit links, no sidebars, no headers, no footers...
    Your goal is to create a compelling landing page with great copy and an irresistible offer. Appearance is important, but your offer is crucial. It's better to have an ugly page with great copy and a great offer, than a super slick page with lousy copy and a boring offer.


    You'll need...
    · A Headline - what is it that you're giving away?
    · A Sub-headline - what does your lead magnet DO?
    · 3-4 bullets - build curiosity
    · An Image of the Lead Magnet - make it GOOD
    · The "Download Now" button
    Want a super-fast shortcut? Use a template in Lead Pages or Optimize Press.
    We're not going to get into the mechanics of building the page itself, but rather, we're going to focus on your copy.
    If you feel completely overwhelmed by the mechanics of page building, then don't do it. Seriously. Hire someone to put up your page for you. It won't cost much, and you won't have to worry about learning how to do it.
    Or if you want to learn, then go to YouTube and search for videos that tell you step by step how to build your squeeze page.
    The important things is DO NOT GET HUNG UP ON TECHNICAL STUFF.
    Ever. Either learn it or outsource it, but don't let the technical details slow you down or deter you for a second.
    Example Squeeze Page Copy
    Let's look at example copy from a Digital Marketer Lab squeeze page:
    ULTIMATE FACEBOOK AD TEMPLATE LIBRARY

    COPY & PASTE THESE 7 PROVEN FACEBOOK AD CAMPAIGNS TO CREATE LOW-COST, HIGH-CONVERTING ADS ON-DEMAND...
    The 11 Word Ad That Netted $208,485 in Sales Using One Simple Principle of Buyer Persuasion (This Formula Works In Any Market)
    The "You Forgot" Reminder Trick That Brings In Tons Of New Customers and Leads, Even After They've Already Said No to Your Offer (We Use This One Over And Over, and You Should, Too)
    The "Use ___?" Question Formula That Drive Down Click Costs and Sharply Increases Conversions. (Just Fill In The Blank And Watch Your Clicks Soar And Costs Plummet)
    Plus... We'll Reveal Out Top 3 Facebook Ads That Generated a Combined 110,422 Leads For Just $1.76 A Piece (And How We Made Our Money Back Quickly)
    Notice the headline tells you what it is. The sub-headline lets you know what you can do with it. And the bullets add fuel to the fire, building curiosity and desire in the reader.
    Squeeze Page Tips and Secrets
    Let's cover some techniques that can move your own squeeze page from mediocrity to email lead gathering MACHINE:
    Social Proof:For those who need a slightly bigger push to grab your lead magnet, consider adding social proof below the fold. This could be testimonials from readers or customers, or even a quote from a well-known person in your niche that praises your lead magnet.
    Frankly, most people will never see the social proof because the headline, sub-headline and bullets will be enough. But for those who need a little added incentive, nothing beats social proof for getting them off the fence and joining your list.
    Two Step Opt-in versus One Step: Most squeeze pages use a one-step opt-in, where you see the form right there on the squeeze page.
    But testing shows that two-step usually out-performs one-step. A two-step has a button on the squeeze page that says something like, "I want it!" or "Send me the report!" or "Download Now!"
    Once the visitor clicks the button, the form appears for them to fill out.Hence the name"two step," since it takes two steps to complete.
    In a two-step, at the top of the form you can place a progress bar - one of those half-filled in bars that says you're 50% done. The wording is usually something like, "Yes, I want the [fill in name of lead magnet!]. There is a space for their email address, and a button that says something like, "Get Instant Access."
    All of this is remarkably easy to do if you use a system such as Lead Pages or Optimize Press.
    So why does a two-step convert better than a one-step?
    Because you are initially asking for a smaller commitment, in that you're only asking that they click a button.
    But once they click the button, they have made a commitment to get the report, and thus they follow through.
    It's weird, I know, but human psychology is often strange and bizarre - hence the need to test things to see what works better.
    Cover Images for cheap:If you want to save money when creating the image for your lead magnet, you can either use a program such as Canva, or you can head over to Fiverr and hire someone.

    Cover Image just the way you want it: Go to Amazon and peruse the books. These could be books in your niche or any niche, for that matter. You're looking for overall style and concept. When you find 2 or 3 that you like, show them to your graphic artist and explain what you like about them.
    On Bullets: Spend time on these because one well-crafted bullet can make the difference between a person joining or not joining your list.
    To make great bullets:
    Be specific. Don't tell them your lead magnet will make them money. Instead, tell then you're going to show them the exact 12 word ad that netted you $$23,965.
    Spark curiosity. You're walking a fine line between being specific and making them curious. For example, The "You forgot" reminder trick that brings in an extra 344 subscribers to my list each week.People want to know what the 'you forgot' trick is.
    Convey ease of use, or speed to results. Use your bullets to communicate how easy it will be to do [fill in blank] or how fast it's going to happen once they know how.
    Tell Them Why:Have a good reason why you need their email address to send them a report they could easily download without subscribing.
    This one is controversial among online marketers. Many will tell you that your lead magnet must be something that can be immediately consumed, and I agree this is a good thing. If your new subscriber does watch your video or read your pdf, they now have a better sense of who you are and why they should continue to read your emails in the future.
    However, when you ask for an email address in order to send them a pdf or video link, it becomes quite clear that you are harvesting their email address. After all, you could just as easily provide the download link without asking for their email.
    This raises a red flag to many people, and actually makes it harder to convince them to give you their email.
    But... if you offer an email course, then of course (no pun intended) you need their email address.
    Personally, I like to do both. I like to give them an immediate gift - perhaps telling them my favorite method of getting traffic - while also giving them an email course that they receive once per day for the next week or two.
    This way they get an immediate benefit AND you have a very good reason for harvesting their email address.
    Plus, people consume information best in small chunks. An email course gives you the perfect reason to appear in their email account each day, and it gets the reader used to opening and reading your emails as well.
    In the example above where the immediate benefit was finding out my favorite method of driving traffic, the email course would be step-by-step HOW to implement that method.
    See how they naturally tie together? It's the best of both worlds.
    Emphasize small investment of time, huge payoff:Your prospect is crazy BUSY. S/he isn't looking for a 200 page pdf or a series of 12 videos. What they would love to have is a 2 page cheat sheet that tells them exactly how to fix the problem that is currently driving them crazy.
    Less is more when it comes to lead magnets, and you need to emphasize on your squeeze page just how fast they can consume the info to get the payoff they seek.
    Think of it this way - you want to let your prospect know they are getting something they will use, and not something they should use.
    Fewer Fields = More Subscribers:Whenever possible, reduce form fields. The fewer fields there are on your form, the more likely people will fill it out.
    Don't believe me? Imagine a form that asks you for your first name, last name, phone number, email address and mailing address.
    Now imagine a form that asks just for your email address.
    Which one are you more likely to fill out?
    Use Payoff Button Copy: Have you seen those buttons that say things like, "Sign up," "Subscribe" and "Submit?" Ouch. Who wants to submit? No me and not your prospects, either.
    Use your button copy to remind them of what they are getting and not that they have to do something.
    Good examples are:
    · Send me my course now!
    · Send my free tips!
    · Get instant access!
    · Give me access now!
    Test: Don't take my word for anything above. While these are all proven, effective techniques, the fact is that different things can work in different niches. Once you've built your squeeze page, make it your control and test it against other pages.
    Try changing the headline - even a small headline tweak can sometimes result in a significant change in conversions.
    Test your sub-headlines and bullets.
    Test your button copy.
    Test two-step versus one-step.
    And even test the lead magnet image, too.
    One last thing, and I know I've said this before but it bears repeating - do not let the mechanics and technical aspect of setting up a squeeze page deter you for even a second.
    You can either learn it, use a program such as Lead Pages, or simply hire someone to handle it for you.
    There are multi-million dollar earners in the "how to market online" field who literally couldn't build a squeeze page if they had to.

    But that's just it - they don't have to. They hire someone to do it for them, so they can focus on the important aspects of running their business.
    Outsourcing and delegating anything that's not in your realm of expertise will do more to accelerate your business growth than almost anything else.
    Set a deadline to have your squeeze page in place that's no more than 7 days out. And then just get it done.
    Next month we'll cover how to get traffic on demand from Facebook, at which point you'll be able to use the skills you're learning to go into any market and create a list building machine in just days.
    Stay tuned!
    Discover how to engage and excite new customers into taking action and spending money with you by using these simple free marketing tips from Nick James, The Internet Business Coach http://www.Nick-James.com




    by:    Nick James 
    Article Source: http://EzineArticles.com/9748611
    By at No comments:
    Labels: , , , , , , , , , , , ,

    Saturday, 30 September 2017

    Is Your Funnel Earning Automatically?

    September 30, 2017 0
    Is Your Funnel Earning Automatically?

    If not, then read on...
    And by the way, this is an advanced variation of the Skype slots technique taught in this month's newsletter. You might start with that one, and then graduate to this one when you're ready 
    If you think about what's living in the ocean, you'll realize there's everything from so-small-you-can't-see-it plankton, to whales the size of apartment buildings.


    The same holds true for people on your lists and in your funnels.
    There's the freebie seekers and tire kickers who will never become customers. Yes, I suppose you could say they're the plankton. And they get directly or indirectly eaten by most everything else in the sea.
    Working your way up, you've got tiny fish, bigger fish, crazy big fish, dolphins, small whales and HUGE whales.
    Which is to say, you've got buyers who will buy the $7 eBook, ones who purchase the $47 product, some who buy the $297 course, and even a few who will spend thousands of dollars if you let them.


    But if you're not providing these big spenders with the opportunity to spend big money, then YOU are missing out. Big time.
    So let's talk about trust. Someone joins your list and doesn't know you from the hairball your cat threw up last week.
    But they read your stuff, like it, and buy that $7 eBook.
    Wow, they're impressed and they want more. They purchase that $47 product of yours, devour it, and want more.
    So they buy the $297 product and they're still happy. In their minds and hearts, you have progressed all the way from stranger-danger to THE ALL-KNOWING EXPERT, and they are looking to you for the answers.
    So what do they want? Depends on your niche, of course, but let's say it's online marketing and they want to build a five figure a month funnel.
    Think about that - five figures a MONTH. Very doable, but they need help.
    They've purchased your comprehensive, A-Z course that tells them exactly what to do every step of the way. For this privilege, they've paid $297, or $497, or whatever you charge for your very best course - the one that is worth FAR MORE than what you charge.
    Now then, you have identified them as being either a very big fish, or perhaps a whale. So what do you do?
    99 out of 100 marketers at this point will try to sell them an affiliate product. Bad mistake.
    Remember, in their eyes YOU are the expert. So why are you trying to sell them somebody else's course? It doesn't make a whole lot of sense to them at this point. Maybe in a couple of months if they haven't purchased anything else, THEN you sell them on someone else's product. But right now YOU are what they want.


    So here's what you do - immediately after the sale of your big course, you offer them your personal one-on-one help in building their 5 figure a month sales funnel.
    Once a week they can jump on Skype with you for an hour and ask you ANYTHING. You will hold their hand, keep them accountable and help them to build that funnel FAST.
    And for this one-on-one help, you will charge $2,000 a month. Or more or less, depending on how comfortable you are. I know major marketers who charge $3,000 to $5,000 for this exact type of coaching.
    Of course, this is only going to appeal to people who are truly serious and also have the money to invest in their future. These are the same folks who can afford to outsource most everything on their funnel, as well as pay for advertising to immediately begin making real money.
    If they don't take your offer right away, you make the offer again in a day, and again and again over the next couple of weeks.
    But you only take 10 or so clients at one time, because hey, you are investing your time into this and you only have so much time in your day.
    Things to know:
    This is an offer you make in-house only. No big launches, no affiliates. It's only for the big whales on your list who know you, trust you, and are serious about getting real results fast.
    Yes, $2,000 or more sounds like a lot. But for the right kind of client, it's an outstanding investment. For example, $2,000 a month to build a five figure a month income? It's a no-brainer if they have the money.
    Clients who take your offer will naturally get better results and FASTER results because of your coaching, compared with those who go at their own pace with your course.
    You are keeping them on track, keeping them accountable, and helping them overcome any obstacles they might face. Plus when people invest that kind of money, they get serious about what they're doing.
    Because you already have a step-by-step course, everything is already laid out for them. Thus you won't have to worry about teaching a lot of detail on the calls. Instead, you're focused on helping them make serious progress fast.
    If you're not comfortable starting at $2,000, then pick your own number. Get testimonials from your clients, and increase your fees accordingly.
    If you took a poll of online marketers who make more than $100,000 per year, I bet you'd find that at least 4 out of 5 paid for 4-figure a month coaching when they were learning. That's why they make six figures now.
    One last thing: If you have 10 clients each month paying you $2,000 a month, that means you are starting each month with $24,000 of income. And that's in addition to the rest of your marketing efforts.
    Nice!
    Discover how to engage and excite new customers into taking action and spending money with you by using these simple free marketing tips from Nick James, The Internet Business Coach http://www.Nick-James.co



    by: Nick James

    Article Source: http://EzineArticles.com/9791577
    By at No comments:
    Labels: , , , , , , ,