The Digital Practitioner: paid traffic
    • Showing posts with label paid traffic. Show all posts
    Showing posts with label paid traffic. Show all posts

    Tuesday, 1 May 2018

    3 Misconceptions About Using Chiropractic Videos on YouTube

    May 01, 2018 0
    3 Misconceptions About Using Chiropractic Videos on YouTube

    There are plenty of chiropractors who have been told that you can build a practice by marketing online. We've even mentioned many times how beneficial marketing online using a chiropractic marketing videos can be. 

    But, you have to remember that posting the video on YouTube is not the end it is actually the beginning. The following are the 3 most common mistakes that chiropractors make after making a video and posting it onto their YouTube channel in the hopes of getting new patients.
    1) Only using YouTube - There are at least 50 other websites that are similar to YouTube. Posting your video on other sites will also help you build "backlinks" to your website, increase the viewer reach and then of course you get more traffic to your website. Using only one video social network is like eating at the same diner every time you go out to lunch. There are so many other options that will benefit your marketing efforts that you should spread the information around.

    The video should also be put on your website directly. Websites with videos are 53% more likely to be on the first page of Google. That alone should be enough motivation.
    2) The video must be viral to be effective - This is not a great strategy because at the end of the day, you will not decide if the video goes viral. Unless you really go out of your way to make the video totally creative and/or extremely funny it will get normal traffic. A completely standard, informational and eye catching video with animation is a sure fire way to get the amount of traffic you need.
    3) Spending tons of money - A video does not have to be a high production situation with expensive equipment and boom microphones in order to be effective. As a matter of fact a video made with a nice quality camera and sufficient lighting is enough to get your point across and keep everything professional. Also make sure that you can be heard clearly when speaking and you will be fine. Have you ever tried to watch a movie where the audio and visual aspects were not in sync. Unless it's kung-fu, this should not be the case. Be mindful of your budget and don't go all out to spend tons of money on your video. It's simply not needed.

    Do you need expert assistance in producing and promoting your animated chiropractic video campaign? Your opportunity is now and handed to you on a silver platter that will get you new patients, make you money and set you apart from the other chiropractors who make videos.
    Dr. Branden Evans is a Marietta chiropractor near Atlanta, GA. He enjoys writing about natural ways to support the body with its effort to manage pain, balance hormones and resolve many other common health complaints. He also encourages other chiropractors to use animated chiropractic video [http://www.chirovid.com] promote their practice.


    by: Dr. Branden Evans 
    Article Source: https://EzineArticles.com/expert/Dr._Branden_Evans/505825
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    Thursday, 1 February 2018

    Own Your Own Online Affiliate Marketing Business

    February 01, 2018 0
    Own Your Own Online Affiliate Marketing Business

    To own their own affiliate marketing business is the dream of many people, from all walks of life, both young and old. People who dream about owning their own business, often dream that seductive, wonderful and tantalising dream, the dream of being their own boss: the dream of becoming financially independent is so very real to them. The luxurious dream of not having to live from pay check to pay check, any longer. 


    The, almost real, dream of not having to get up each morning, at some unearthly hour: for five or six days every week. Unfortunately, in reality, it will always remain a dream unless people take action.
    Many people just dream about not having to go into work and face their boss, whom they just plain don't like: and, their normal routine. Their routine is usually that same old familiar, soul destroying, spirit crushing, routine; which, depending on where in the world you live, is at its worst during the winter months. It's the dreaded routine of having to get up in the morning, while it's still dark: then, when you get home at night again, finding it's still dark again. That's the routine that steadily wears you down; and, slowly but surely, kills people over the years.
    Unfortunately for lots of people, who don't have any other options, this is the reality of their everyday working life, and it always will be unless they take action, and change that routine. That spirit draining, life sucking, mind numbing, everyday routine that destroys their happiness; and, sometimes, their very soul. Their routine of waking up, getting out of bed and taking a shower, of eating a hurried breakfast, gulping down a quick cup of coffee; then dashing out, maybe, in the rain or snow, to the dreaded daily commute, of maybe an hour or more in heavy traffic.
    Ask yourself if your own routine of arriving at your 'j.o.b'; and, for the next eight hours, being at the beck and call of your boss, is really what you want to settle for? This, for five or six days, each and every week; and for, maybe, the next forty or fifty years: for the rest of your life, until you die? I ask this because there is a much more attractive, and much, much, more lucrative alternative: but, unless you do something about it, and take action, nothing will change!


    Given the above harsh truths, it's no wonder that so many peoples' minds yearn for the freedom that owning their own online business can give them. Well, guess what, for those people who don't have a 'slave mentality'; for those who dream of living life on their own terms, and not having to answer to their boss, you can do just that. Because, with the advent of the new online digital economy, freedom is yours for the taking. Freedom now awaits people just like you.
    For those who are possessed of an entrepreneurial spirit, and are willing to invest in themselves, and learn, there are now online business opportunities, such as buying and selling: or affiliate marketing, which allows people who fit the above description, to work from the comfort of their own homes. Affiliate marketing can enable you to travel; and, to be able to work from your own kitchen table, or anywhere else in the world. You can even work from the beach if you wish, (and if the weather permits.J)
    Yes, there are some people who will hesitate, and start thinking about the responsibilities of owning their own business. About how they would be able to manage to do all of the different jobs that owning their own business will bring with it? I know that scares the living daylights out of a lot of timid people! There are some people who lack the courage, and tend to shy away from, even the very thought of, owning their own businesses: mostly because of all the different skills that are needed!
    Those fears are ungrounded, kick them out, they should not be allowed to stop you owning your own business. The chief culprit responsible for those fears is the past mind conditioning that all of us have experienced, for most of our past lives. To give you an example of this, let's say that, if I asked you this question, 'Can you could finish this well known old saying?', "If you want something doing right, 'di dah de dah di dah'." I'll bet that you would very likely be able to give me the correct answer; because, as most of us know, we've been taught that the final words of this sentence are "do it yourself".
    This saying was credited to one Charles-Guillaume Etienne, who was a 19th Century French writer. Since then, it's been passed on, over and over again; ad nauseum, by well-meaning parents, coaches, gurus and anyone else in the world who teaches self-reliance. For over two hundred years it has been gobbled up, without a second thought, and passed on by their disciples: also by their children, their followers and their minions. We've all been mind-conditioned into accepting as being the truth, the old saying that, "If you want something doing right you must do it yourself."
    At best, this is suspect advice because, when you think about that saying, it's probably one of the worst pieces of advice to ever have become a universal cliché. Not least because, unless you're an absolutely superb expert at that particular, "something", that you need doing, how can you be sure that you are going to have the necessary skills that will enable you to "do it right", when you try to do it yourself?
    Most human beings are highly proficient at only a handful of skills. So, for 99.999% of those "somethings", that you want doing right, isn't it better to find someone else to do it for you? Someone who really is highly qualified, and very talented, at whatever it is that you want doing: and, definitely, not to keep on slaving away, trying to doing it yourself.


    In the new global digital economy there are people who earn their full time living working online, people whom you can hire to do anything you need doing. For example, let's say that you need someone to write great copy for you; or, to design and build you a highly converting web site and make sure that your site is optimized, so it will rank highly on the search engine results.
    There are many hundreds of other 'somethings' that you might need doing; but, on the plus side, there are literally thousands of highly qualified experts online who are competing for our business, and who will do those 'somethings' for us: starting from as little as $5.00. So, when 'hired help' is available very cheaply, it's not very smart to try and do these things yourself. You should stick to doing the things that you really are good at.
    There are some really great online, work from home businesses; which, if you are willing to work at, will enable you to make you a very good income and will give you the freedom to live life on your own terms. A life that can bring you very rich financial rewards, and will enable you to have the time to travel the world and meet new people. People who are of the same, entrepreneurial, go-ahead, mind set as you are. You don't have to do everything yourself, in fact it's not very smart to even try.
    One of the misconceptions that people have about owning their own business, is that you need to have a huge amount of start-up capital in order to do it: well, a a misconception is exactly what that is, a wrong idea, a misunderstanding. Because you definitely do NOT need a huge pile of cash to get started on the pathway to owning your own business, your freedom giving, liberating and very profitable, own business: in fact, you can get started for less than $50. Nor, do you have to try doing everything yourself; there are very successful people who are willing to mentor you, to train you and, virtually, 'hold your hand, along the road to financial freedom.
    It will pay handsome dividends for you to think about all the "somethings", that you may be currently struggling to do by yourself, which you should really be delegating to someone else. Just imagine, if you owned your own online business today, ask yourself, would you follow that dodgy piece of 19th century advice, "If you want something done right, do it yourself?" Just take a look at the list below.
    • Creating products to sell
    • Sourcing products to sell
    • Generating traffic 
    • Converting traffic 
    • Phone sales
    • Customer service
    • Website design
    • Business accounting
    • Tax returns
    • Staff payroll
    WOW! I don't know about you, but I get the mental picture of somebody in a circus, rushing to and fro, desperately trying to keep those plates spinning around, on the tops of bamboo canes? How many people would even have the necessary skills, or the time, to efficiently handle all of the ten tasks above: very few I would imagine.
    However, you can have someone do all of those things for you; and, that's what you should look for, when you think about owning your online business. That, and for the smallest possible start-up cash outlay and the ability to automate your own business, in order to free up your time, so that you can enjoy the money you're making. That's what you should be looking for, when you begin to think about owning your own online business. You should only try to learn from people who are more successful than you are; and, then you really can actually start living your dream.
    Would you like, a 'Done-For-You' sales system WITHOUT ever having to pick up the phone to talk to anyone. Would you like to have personal 1-on-1 coaching with a Top Tier, very experienced, coach; (you'll have the phone number and email address of your coach.) Would you like to have access to the most effective sales funnels and best-selling products in the industry; and, a 'Done For You' fulfilment, payment processing and customer service for all of our products, You will have 'Done For You' phone sales, by a team of expert phone sales rock stars, who'll make and close all sales for you.
    Would you like a 'Done For You' marketing system: so that all you have to do is place ads (which we'll give you); and, when this marketing system automatically turns them into buyers, you get paid BIG commissions. It really is that simple, all you have to do is advertise and send us leads; then, when we convert those leads into sales, you get paid!
    You're at a fork in the road now; and, if you take the wrong path, on the left, and do nothing; then, tomorrow, you'll be stuck in just the same place where you're now at. You'll be living life by someone else's rules, and making money for someone else, with no hope of ever enjoying financial freedom. Here's the honest truth; you can resent the wealthy or you can join them, but only if you take the right path.
    If you have the courage, you CAN take that path on the right. Here it is, below:
    • The path to change...
    • To a better life...
    • A life full of Big Paydays...
    • A life with no "money worries."
    To Make the right choice. Click here => http://www.OwningYourOnlineBusiness.com




    by:     Ian McKay 
    Article Source: http://EzineArticles.com/9842041
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    Thursday, 25 January 2018

    Affiliate Marketing Traffic Generation Strategies

    January 25, 2018 0
    Affiliate Marketing Traffic Generation Strategies

    Most of the times, Internet marketing beginners underestimate the real importance of sending direct and targeted site traffic to their merchant sites. This occurs because all the excitement of beginning a new affiliate marketing business.


    Generating targeted traffic is the main job as an affiliate marketer, thus the only way of generating money by that scheme is by doing it on a consistent basis. If you analyze it, the merchant already did what is known as "heavy lifting": create the products, provide marketing support tools and offer attractive commissions. Everything is ready for you, so you're the main start of the movie now, you need to find the audience and convert them into customers.
    So, now you are thinking about the steps are for getting that people, necessary to click your own affiliate links. Moreover, you don't know if you're capable of doing it. The good news is that, regardless of the background you have, I'll provide you the successful formula for traffic generation. Here are the steps you need to take:
    1) Defining and Researching Your Audience.
    Identifying your target audience is crucial, if you don't do this at the beginning, you'll lose time and energy driving the wrong people to the wrong products, thus your affiliate sales numbers will suffer the same way. 


    All you need to do is figure out what kind of products will give your audience the best value. This can be achieved by asking yourself the following questions:
    a) Who are the best clients?
    b) What are their emotional and physical details?
    c) What is the "language" they use? Intellectual or casual?
    d) What's the topic they enjoy talking about?
    e) Who do they admire?
    f) Have the brands and personalities a relationship?
    By having the best answers of these questions and also knowing who you market is and what they want, you'll have a better chance of matching these people to the products and services you are selling. Most likely, they'll be interested in purchasing them.
    2) Giving a main reason to people to visit your sites and pay attention to you.
    All niches, even the small ones have competition, thus you need to offer people good reasons to devote some time to what you're offering. Notice that it has to be something that differentiate you from other thousand of affiliates selling the same product. Maybe the style you use may appeal to others. There are affiliates, for example, that build a strong reputation by being empathetic and/or conversational to their audience, in a way it generates trust.
    There are other, for example, that show deep knowledge of the niche they are promoting. One excellent way to work this way is by start a blog and provide valuable free content to your listeners.
    Another very good strategy is by building your email list. This allows you to follow up with the people who visit your site. You establish a relationship with them. They will know, like, and trust you. Once you have a very good mailing list of interested subscribers, you can promote multiple relevant products, thus increasing your profits per visitor.
    3) Delivering excellent content that generates results for your Audience.
    It's known that very good content is the foundation of a very successful affiliate marketing businesses, the reason of this is that it really highlights your very own personality and also knowledge of a niche. 


    Anyway, in order to have it working, avoid repeating the same things other internet marketers do. The Internet is flooded with this information, thus it's worthless if you repeat it again. Here are some tips that will help you:
    a) Be Always honest: having a good reputation is definitely crucial, so that have long termed affiliate success. Make sure you avoid exaggeration. Promote the products that will really help your target audience.
    b) Your content needs to add value to your audience, so don't waste their time.
    c) Good copy writing is very important, so don't hesitate to explain in detail the features of the products you are promoting.
    Affiliate marketing is for sure an excellent way to make money online, but it's not the only way, make sure to research all the range of possibilities, in order to increase your income as a marketer.
    Learn Internet Marketing and start making money right now! Take my Free Internet Marketing Email Mini Course. Also make sure you visit my Internet Marketing Blog to read more similar articles of this topic.

    by:     Ramon Tarruella 
    Article Source: http://EzineArticles.com/9863944
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    Thursday, 30 November 2017

    How To Get Traffic To Your Websites

    November 30, 2017 0
    How To Get Traffic To Your Websites

    It's probably the most sought-after topic in Internet marketing - how to get more traffic to your websites.

    It doesn't matter whether you're selling your own products, promoting affiliate offers or looking for AdSense clicks, you're not going to earn a single cent if there's no traffic coming to your site.
    There's more to the process than just getting more traffic, however. You not only want traffic, you want targeted traffic - people who are going to be interested in what you have to offer.
    In this article we're going to look at a number of ways - both paid and free - to get more visitors to your website. Some of these methods can generate almost instant traffic while others will take longer to gain momentum.
    By diversifying your traffic generation over several methods, you can get fast traffic while gradually ramping it up over a longer period of time.
    Let's jump right in...
    Getting The Right Kind Of Traffic
    Before we look at any specific methods for generating traffic to your website, we should really discuss what kind of traffic you should be targeting.
    Because there is a right and a wrong kind of traffic.
    The right kind of traffic is visitors who are not only interested in what you have to offer them, they're willing and able to take the action that you want them to take. The wrong kind is simply the opposite - visitors who aren't likely to take your "most wanted action."

    Let's look at a couple of examples...
    First, let's say you have an affiliate review website. You post reviews and other content on your site, with affiliate links for those products. Whenever someone buys one of the offers, you get paid a commission.
    If you generate a ton of traffic, but not very many of those people are either willing or able to spend money, you're not going to generate much profit from them. A good example would be a market where your visitors are mostly teenagers. While they might be very interested in the subject, and willing to buy what you're promoting, a large percentage of them won't be able to buy because they don't have credit cards and their parents may not let them use theirs.
    A market like that might be better suited for a site that displays AdSense ads, which brings us to our second example. Let's say you have a site that is monetized purely with AdSense. In this case, it doesn't matter so much if your visitors are able to buy, since you get paid when they click an ad, regardless of what they do once they leave your site.
    If the market has a lot of "clickers" who don't turn into buyers, the ads aren't going to pay very well, but we'll set that aside for the moment.
    From a pure conversion point of view, you're going to want visitors who are looking for a solution to their problem - and hopefully the ads displayed on your site offer that solution. Again, you want to target the right people to get the maximum number of clicks on those ads.
    If you're generating a lot of traffic looking for free solutions, or just looking for information, you may not get many clicks. So more traffic isn't necessarily going to be more profitable.
    Before you start doing any kind of traffic generation, make sure you're targeting the right people for your offer. Otherwise you're going to be spending a lot of time, money or both with little or no return for the efforts.
    Free Traffic Methods
    Free traffic is certainly the more popular of the two choices (the other being paid traffic). Many Internet marketers just don't have the capital to start paying for traffic, so free traffic is a better way to go.
    Some marketers don't really understand the economics of paying for traffic either, which is an entirely different problem. If you can make a profit, or just break even on what you pay to get traffic to your website, it's really not costing you anything. It's common for marketers to see the cost side of the equation without considering the profit side, but we'll get into this in a little more detail when we discuss paid traffic sources shortly.
    When it comes to getting free traffic, there are two types - short-term and long-term traffic. Some methods can generate visitors to your site in a very short time, almost instantly in some cases. Other methods will take longer to gain momentum, but these tend to keep driving traffic to your site for a longer period of time once they get going.
    Short-Term Traffic Generation
    We're going to look at three sources of short-term traffic that can work very well if you implement them properly:
    1. Forum marketing 

    2. Guest blogging 
    3. Article submissions

    Forum Marketing
    Forum marketing is one of the easiest ways to get short-term traffic, particularly if you're already active in any popular forums in your market.

    Note: In this report, many of the examples will relate to the Internet marketing niche, since most people reading it will be somewhat familiar with it. All the strategies work equally well in other markets, so don't let yourself get caught thinking "this only works for Internet marketing websites" - that's just not true.
    Most forums will let you add a "signature" to your profile, which gets added to the end of every post you make. You can include a link to your website in your signature, along with a short call to action to get people to click through to it.
    If you're active on the forum, and provide good value in your posts, people will click on your signature link. Particularly if you offer them something of value that's related to the market, like a free report, webinar recording or some other type of incentive.
    The key here is to be an active part of the community and provide value first. If you just sign up for a forum, add your signature link and starting posting randomly with stuff like "Hey, great post!" then don't expect much in the way of traffic.
    Give value first, and people will respond by checking 

    out what else you have to offer them.

    Guest Blogging
    Guest blogging is another great way to "siphon" traffic from a community of people interested in your market. A blog is a little less interactive than a forum, but it has many similarities.


    Find some of the most popular blogs in your market and see if they accept guest bloggers. Some sites are up-front about this, with a page that explains exactly how to become a guest blogger for them. Other sites don't advertise it, but if you spend a bit of time reading through existing posts, you'll be able to see if the same person writes them all or if the site has used guest posts in the past.
    Generally guest posts will have a resource box or author byline that gives more information about the author, as well as a link back to their website. If you see any of these, it's a good indication that the site accepts guest posts.
    The key to getting your post accepted is to offer a high-quality article that the blog owner would be crazy not to accept. Spend even longer than you usually would researching, outlining and writing these posts. While it means an extra investment in time, you can get a lot of traffic clicking through to your site if your guest post goes live on a high-traffic blog.
    And while this click through traffic will slow down once the post has been live for a while, it can continue indefinitely as that post gains traction in the search engines. Plus that resource link pointing back to your site will also help you with SEO in the long term, so this is a powerful strategy.
    Article Submissions
    Article submissions, or article marketing, can be another powerful traffic strategy that will provide you will both short-term and long-term benefits. Much like guest blogging, the short-term traffic will come from people clicking through on your resource box links to visit your website.
    By submitting your articles to high-authority websites, you can leverage their power with the search engines to get your articles ranked quickly and generating traffic. This direct traffic can actually continue for the long term if your article gets some traction with Google and the other search engines, but it also helps your own site rank better so it starts generating search engine traffic of its own.
    Which brings us to longer-term traffic strategies...
    Long-Term Traffic Generation
    We're going to look at three longer-term strategies for getting traffic to your websites:
    1. SEO, or Search Engine Optimization 

    2. Social Media 
    3. Relationship Building

    Search Engine Optimization
    SEO is probably the most common free traffic strategy. There are dozens of techniques for improving your rankings in the search engines, and just as many products that teach you how to implement them. Some of these methods work year after year while others are more short-lived.


    You'll also see a lot of methods that would be considered gray hat or ***** hat meaning they might go against the terms of service of one or more search engines, or even cross legal lines.
    You'll need to decide for yourself exactly what lines you're willing to cross in the interest of getting traffic to your website, but keep in mind that the stuff that crosses those lines tends to be the techniques that are more short-lived. They may require less work up-front, but in the long run you can wind up spending more time or money to maintain your traffic because things keep changing.
    SEO is a huge topic that goes way beyond the scope of this report, but let's just look at a few of the most important principles.
    There are two main factors to SEO - on site and off site optimization. On site optimization is things like using your keywords in strategic places on your pages:
    -The TITLE tag 

    -In the page content itself 
    -Image ALT tags 
    -etc.

    At one time, repeating your keywords over and over throughout the page (known as keyword stuffing) would improve your results but the search engines have evolved well beyond that. Don't do this, just use your keywords and other related terms naturally in the content.
    Off site optimization really comes down to links pointing to your website. The more links you get, from related sites that also have some power of their own with the search engines, the better your site is going to rank (and the more traffic you'll get as a result).
    This is where the short- and long-term strategies start to overlap a bit. If you're using any of the short-term traffic strategies we just discussed to get quick traffic to your sites, they will also help you with SEO in the long term.
    The links in your forum signatures, guest blog posts and submitted articles will all help push your site up the search engine rankings so while you might get a short-term jump in traffic when they first go live, they will keep working for you for a long time.
    This is why it's a good idea to keep doing those things, even when your site starts to get traction in the search engines. It will continue to drive both instant and longer-term traffic.
    Social Media
    Social media sites like Facebook and Twitter are a relatively new way to get traffic, and as a result they tend to be misunderstood. A lot of marketers use them as a kind of "announcement" service, posting links to new offers, affiliate promotions, new blog posts and anything else they want people to visit.


    But that's all they ever post, and then they think social media doesn't work because nobody ever clicks through on their links.
    The fact is, social media is a longer-term traffic strategy. You need to build relationships with the people you follow before you can expect them to click on any of the links you post.
    Example: Think of it in "real world" terms. If you went to a party or some kind of meeting, would you just make a sales pitch to everyone you talk to? Or would you have a conversation first, so you could get to know one another and what you could offer?
    Treat social media like you would a "real life" meeting - offer value first and build up some trust with your followers before you start hitting them with a bunch of offers.
    Relationship Building
    Building relationships isn't really a traffic generation method in and of itself, but it applies to virtually every other strategy to some degree. If you build relationships with the visitors to your website, or to the other places you post your content, you're going to be a lot more successful in the long run. 

    When you have strong relationships with your visitors, they're a lot more likely to return. And return traffic is one of the keys to a really successful website.

    Look at it this way. If you get 100 visitors per day and you have no way of getting them to come back to your site after they click an ad or an affiliate link, you have to find 100 new visitors every day to maintain your results.
    But if you get 100 visitors every day and get 10 of them into your "relationship funnel" so they return to the site, you've increased your future traffic without having to find "new" visitors. It's over-simplified, but let's assume that they come back the next day. Now you've got 110 visitors, of which 10 will again become return traffic.
    Every day that goes by, you're getting more traffic while you're still only having to generate 100 new visitors. Over time, your traffic will continue to grow even if you don't do any more work to find new people than you already are.
    One of the best ways to build these relationships and generate return visitors is with our next traffic strategy - list building.
    Generating Traffic Through An Email List
    One of the biggest advantages of building an email list is that it lets you control your own traffic. If you have a list of people interested in your market, it doesn't matter if Google, Facebook and every other traffic source shuts off tomorrow - you can still generate traffic just by sending out an email to your list.

    And if you have a brand new page or website that you want to direct traffic to, you can do that as well.
    You could set up a website in the next half hour, send an email 

    to your list and see traffic to your site within a few minutes.

    Even when you're paying for traffic, it's pretty tough to get visitors within minutes of finishing a new site.
    List building as a traffic strategy is a bit of a Catch-22, however. You won't be able to generate that "on demand" traffic until you've built a list, and to build a list you need to get some traffic from other sources first.
    That's why it's important to use all the strategies we're discussing, but get those visitors to subscribe to your email list so you can contact them over and over again in the future.
    Paid Traffic Methods
    A lot of Internet marketers are intimidated by paid traffic. They might have been burned in the past, or they might be afraid of losing a lot of money. This is definitely a concern, so you need to approach paid traffic with a certain amount of caution.
    But the fact is, if you do it right, paid traffic doesn't have to cost you a lot of money to test, and once you figure out how to make it profitable (or just breaking even) it isn't actually costing you anything- you put X dollars in and get Y dollars in return.
    There are lots of different paid traffic sources so we can't discuss them all in this report, but let's look at a few of the most popular (and effective).
    Pay Per Click
    Pay per click, or PPC, advertising includes sources like Google AdWords and Microsoft adCenter. You pay a certain amount for every person who clicks on your ad and visits your website. That amount can range from a few cents to several dollars, depending on the market and the keywords that you're targeting.
    If you're not careful, PPC advertising can chew through a lot of money in a pretty short time so it's important that you approach it correctly.
    Make sure you're not targeting really broad keywords that are going to get a ton of clicks but poorly targeted visitors.
    Example: You probably wouldn't want to target the keyword "lose weight" because it would cost you a fortune and those visitors could be looking for any number of things when they arrive at your site. 

    You would be better off targeting the keyword phrase "how to lose 10 pounds in a month" (assuming your website can help solve that problem) because while the amount of traffic wouldn't be nearly as high, those people are looking for a very specific thing.

    You should also set your daily budget to something you're comfortable with. That way, if your ads just don't convert for some reason, there's a limit to how much you can lose.
    Once you find a keyword/ad combination that is profitable, you can start to expand on it. Being successful with PPC advertising requires a lot of testing and tracking.
    Banner Ads
    People have been saying banner ads are dead for over 10 years, but the fact is they still work if you use them properly. If you just blast a bunch of banners with "punch the monkey" kind of stuff to as many websites as possible, chances are it's not going to be very profitable.
    But if you pick the sites where you want to advertise based on how relevant they are to your target market and design your banners effectively, they can still product a lot of traffic for relatively little cost.
    Like PPC advertising, start small and track your results. Once you find a banner and/or website that's working for you, start to expand those successful campaigns to other places.
    Paid Ezine Ads
    Paid ezine ads are another "old school" traffic generation strategy that can still work very well. Basically, you're paying for an ad to another marketer's email list. This could be a small ad placed in a longer newsletter or it could be a "solo" ad that is nothing but your offer.
    This is a great way to leverage someone else's list to get traffic to your own site (and hopefully onto your email list in the process).
    The key here is to target your offer to the audience. Make sure you subscribe to that marketer's list yourself and read several of their emails to see what kind of tone they use, and what sort of offers they promote.
    You want to tailor your ad to appeal to the people who receive that person's emails, so make sure you offer something of value and that what you're offering is going to be appealing to the people who get the email.
    Facebook

    Facebook is a fairly new source of paid traffic, and is constantly changing as more and more people start to use it. But with hundreds of millions of users, and the ability to target very specific interests and demographics, you should definitely include it in your paid traffic strategy.
    The key to using Facebook effectively is to remember that most people aren't there to be sold to - they're there to be social. Most Facebook users aren't doing business there, even though it might seem that way to us internet marketers, so if you hit them with a high-pressure pitch (paid or not) it's probably not going to go over so well.
    Once again, it comes down to building relationships with people first so they know and trust you. Once you establish that trust, you can start to ease them over to your websites and other offers.
    Conclusion
    Hopefully this article has given you a bit better idea of some of the ways that you can generate traffic to your website, but also what you should be doing with that traffic once it gets there.
    New traffic sources constantly come and go, but most of the strategies we've discussed here have stood the test of time. While it never hurts to test new strategies and add them to the mix of what you're doing, don't let yourself get caught up in the latest "shiny object" that promises unlimited traffic with little or no work.
    Those kinds of promises are generally too good to be true, and even if they do work as advertised it's usually going to be short lived. Once all the people looking for a magic button start abusing the technique, it won't take long for it to stop working.
    If you build your traffic generation strategy on a solid foundation, you'll be seeing more and more visitors coming to your website for years to come.
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    by:     Dan Martin Noble
    Article Source: http://EzineArticles.com/9778128
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