The Digital Practitioner: your audience
    • Showing posts with label your audience. Show all posts
    Showing posts with label your audience. Show all posts

    Thursday, 24 May 2018

    Social Media for Doctors

    May 24, 2018 0
    Social Media for Doctors

    Becoming a doctor is a great thing when your passion is to help people by saving their lives. It is evident from the fact that doctors today, using the most advanced and cutting edge technology are able to save many more lives. 

    There are numerous doctors who do not fully understand the concept of social media which can improve the count of patients at their respective clinics. Social media plays a vital role when it comes to marketing your practice and fetching more patients.
    Connecting with your patients outside the hospital or clinic can be an uphill task. A lot more doctors use Facebook, Medical Blogs and even Twitter accounts to contact their patients. This is proving to be beneficial as the doctors are pretty well marketed and they can provide in-depth knowledge of their practice area via these social networking sites. Apart from this, doctors can use various cost-effective methods to stay connected with their current patients.

    Many patients today are social media friendly. They make good use of the internet to find correct information regarding their disease, symptoms, treatment procedure and a relevant doctor. Making full use of the opportunities presented by these social networking sites, doctors should follow their passion of saving people's lives.
    Doctors can succeed in attracting more patients by constantly providing significant information about their practice and regularly updating it. Now the question arises how to update one's data which is already on the website? The answer lies in Search Engine Optimization. Get an SEO done for your website by a reputed company. They will use numerous techniques including exclusive content writing to rate your website sufficiently higher than the others on Google's front page. In layman's language, you'll get a higher PR. Patients searching for your practice area will then contact you and eventually your patient count will rise.
    Online marketing and social media together have made the lives of doctors worldwide a lot more flexible. The operating cost of setting up a hospital, multiple offices, teaching and conferences have drastically come down. All the information a patient seeks is now just a few clicks away. Social media has built such a reputation that it connects patients with relevant doctors after the office hours and on weekends.

    But that's only one side of the coin. There's a flip side to marketing your medical profession using social media. Doctors all over the world must take care of the fact what to be posted on social network and what not to be. Any misleading information can put someone's life in danger. Though, doctors should emphasize on providing top-notch health services and treatment to their patients.
    Want to know how social media can help your practice achieve greater heights. Visit Practice Builders. We have been providing top-notch medical marketing services to physicians across the United States for the past 30 years.

    by: Larry Holman 
    Article Source: https://EzineArticles.com/expert/Larry_Holman/1405450
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    Saturday, 24 March 2018

    Why Be Your Industry Influencer? Business Growth Leveraging Your Personal Brand

    March 24, 2018 0
    Why Be Your Industry Influencer? Business Growth Leveraging Your Personal Brand
    Marketing is like sex. Everyone thinks they're good at it.
    - Steve Tobak

    We are in a golden age of solopreneurs: independent, innovative experts who are turning the traditional working model on its head. 

    No longer content with working under layers of organisational management, workers around the globe are increasingly making the decision to take full control of their careers. To carve their own niche and capitalise on their skills. To join the solo revolution.
    And you are one of them. A revolutionary!
    Creating your own brand has never been easier. With the explosion of social media, solopreneurs have immediate access to billions of people around the world. You can speak directly to anyone, anywhere, at any time. Likewise, the number of services and products consumers have instant access to is infinite. Neither business nor buyer is bound by location anymore.
    It is an incredibly liberating age. But it's also one that some entrepreneurs and businesses find overwhelming.
    We're Living in a Digital-First World
    In his book Ctrl Alt Delete, Mitch Joel discusses the term "digital first". He reveals the five key movements that organisations must embrace to future-proof themselves - or go out of business. One of these shifts is the fact that now, the first place your brand and business are validated is online. Essentially, the internet and social media have the power to make or break your chances of success.
    Serial entrepreneur Gary Vaynerchuk is a great example of how to cultivate a successful business by leveraging digital media. Born in the Soviet Union in 1975, Vaynerchuk immigrated to the United States in 1978. From humble beginnings, his father went on to own a liquor store in New Jersey. In the early days of the digital-first world, Vaynerchuk could see the burning potential of his father's business. After graduating from college, Vaynerchuk transformed the liquor shop into a retail wine store, which he named the Wine Library. In 2006, he started a daily video blog, Wine Library TV. This hugely popular webcast turned him into an internet celebrity. It attracted 90,000 viewers a day and led to a flurry of TV and speaking engagements. In just six years, Vaynerchuk grew the family business from $1 million a year to a whopping $50 million a year.
    Not too bad for a small family business, right?
    So, as you can see, traditional marketing has been blown out of the water. 

    We're no longer restricted to cold calling and setting up meeting after meeting to generate leads and sales. Digital marketing has opened an array of cost-effective avenues for self-promotion and lead generation. Sales are now about leveraging your social networks, engaging with people online and educating.
    This is, essentially, the social sales model: (see link below)
    Today, the businesses and entrepreneurs that make the most impact on their audiences are role models. They're trusted advisers who create tribes - powerful online communities that help their brands grow. They educate and provide solutions. They've jumped on board the social sales train and embrace the connection economy whole-heartedly. Because if you don't, you get left behind.
    But we can't rest on our laurels. We must build on this massive sales reform and look to the future. We must become industry ambassadors. We must become thought leaders who engage meaningfully with our followers, share generously of our expertise and regard our audiences not just as leads or dollar signs, but as lifetime partnerships.
    Why Stand Out from the Crowd
    Solopreneurs are the way of the future. They account for 61% of Australian businesses[1]. And with the advent of freelance sites such as Upwork, 99designs, Freelancer and Airtasker, an increasing number of Australians are freelancing. According to freelance marketplace Elance-oDesk, 30% of the Australian workforce - or 3.7 million people - undertake some sort of freelance work[2].

    Digital marketing presents an enormous opportunity for solopreneurs. According to Ipsos Open Thinking Exchange, the average person spends two hours a day on the internet. Furthermore, IBM's Global CEO Study found that CEOs believe social media utilisation for customer engagement will increase by 256% over five years. This means social media will become the second-most popular way to engage customers after face-to-face communication.
    Social media has created a level playing field. It's cheap and readily available. You don't need large amounts of money to build a business. You don't even need an existing client base - you can start one from scratch online. The internet has given everyone the potential to create a successful solo business.
    But there's a downside to this equal opportunity. Despite the accessibility of social media, one of the biggest challenges entrepreneurs continue to face is finding leads and retaining clients.
    The digital marketplace means you're competing against everyone else with a business like yours. You can't simply create a LinkedIn or Facebook account and expect clients to come to you. How will they know you're there? What makes you stand out? When everyone else is pushing their own unique selling point, what will make people choose you?
    In a world where customers have immediate access to information on every kind of business around the world, it's hard to cut through the noise. To gain that competitive edge, you must create a connection.
    Being a solopreneur is not enough. You must bond with your audience by offering more than your products and services alone. You need to educate, lead and gain trust. You need to make a real difference to the lives of your clients.

    Position, Position, Position
    Positioning is fundamental to creating trust and having influence. It's more than just creating an image. It's about owning your space in your industry. It's about flexing your expertise, starting conversations, changing the game, creating engaging content and enlightening others. It's about being the go-to expert for peers and clients needing guidance.
    And it's what leads to sales.
    When you have a rock-solid positioning, your return on investment is second to none. Digital media and technology company Burst Media's 2014 Influencer Marketing Benchmarks Report found that on average, marketers who implemented an Influencer marketing program in 2014 received $6.85 in earned media value for every $1 of paid media.[3] The primary tools used in Influencer marketing were:
    • Blog posts
    • Social syndication and branded content distribution
    • Influencers and influential content
    Blogs. Content. Social media. These are indispensable, cost-effective tools if you want to elevate your positioning from business owner to leading industry expert. And they are what will build your audience's trust in you.
    If people like you, they'll listen to you, but if they trust you, they'll do business with you.
    - Zig Ziglar
    Social Sales model
    [1] Australian Bureau of Statistics, June 2014
    [2] Elance-oDesk survey, 2015
    [3] "Report: Influencer Marketing Can Yield Big Returns", Social Times, March 6, 2015. http://www.adweek.com/socialtimes/report-influencer-marketing-can-yield-big-returns/616512
    Jane Anderson works with Thought Leaders, Trusted Advisors, Experts and CEO's to increase their lead generation and grow their businesses.
    Her blog has been awarded in the top 25 branding blogs globally. She is one of 12 LinkedIn Influencer Small Business Advocates in Australia, is the host of the Jane Anderson Brand You Show.
    To inquire about Jane's Women with Influence Mentoring Program please email support@jane-anderson.com.au



    by: Jane Anderson  
    Article Source: https://EzineArticles.com/expert/Jane_Anderson/2366235
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    Tuesday, 5 December 2017

    Effective SEO Trends That Will Double Your Traffic

    December 05, 2017 0
    Effective SEO Trends That Will Double Your Traffic

    High rankings on SERP, search engine results pages, is what every business with an online presence hopes for. The higher you are ranked the more visible your brand will be relating into high traffic and increased conversions. SEO fortunately helps businesses achieve that and when you pay attention to your strategy; you will definitely pride yourself in the good positive results you get with search engine results.


    Getting an SEO expert to help you out with your strategy could be the best starting point as the experts are equipped with the latest trends and tricks to help you get there. But even as you search for an expert in the optimization, it is also helpful to be aware of what trends are working currently and which ones are not. Below are a few of the most effective SEO trends you should embrace to double your traffic and enjoy great returns.
    Videos for SEO 
    The videos are very entertaining and you therefore cannot go wrong with a high quality, informative video in your SEO strategy. Videos have a way of grabbing attention and when they are engaging enough, they will earn you very valuable traffic besides doubling it. All you have to do is ensure that it is easy for search engines to find the content and index it successfully so it is displayed when specific keywords are entered.
    Mobile optimization 
    Audiences are no longer limited to one place and this cannot be ignored. If your website is not mobile friendly then you are losing out on lots of potential. A huge number of searches are done from mobile devices today. With a mobile friendly website, you can be sure to enjoy a huge boost on searches from the mobile devices. For this to work, you need to ensure that everything on your website including the colors and the fonts, graphics and the videos are mobile optimized. You will be surprised at just how rewarding this approach can be in doubling your traffic and increasing your ranks.

    Mobile Apps 
    Mobile apps have taken over online digital media by a huge percent. A huge percent of internet users are actually spending more time using these apps and by exploring their advantages, you will be able to make SEO improvements. The apps make searches easier and hence more and more people prefer the native mobile apps over websites. In a mobile app, you can prominently feature your brand and include all proper links to enjoy better rankings. Mobile app optimization should also be given priority in SEO optimization for the trend to work successfully.
    Voice search function

    Voice searches are more convenient and many people today have embraced them, especially when trying to multitask. It is much easier to voice search than type in keywords making the searches very popular. You can use this to improve your traffic, but you need to be very careful in ensuring the content you have is searchable. Long-tail keywords are a much better choice for this trend over conventional ones.
    Businesses looking to be successful cannot ignore the importance of SEO. Ege Marketing has everything it takes to take your business to the next level by improving traffic and rankings using the best SEO trends and strategies.

    by:     Shalini Madhav 
    Article Source: http://EzineArticles.com/9821973
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    Friday, 17 November 2017

    Audience Definition - What Your Marketing Agency Needs To Know

    November 17, 2017 0
    Audience Definition - What Your Marketing Agency Needs To Know

    Every business goes through the process of trying to understand the best way to reach the public because by understanding how best to reach them, a business can best put together a plan to target the public a bit more specifically. Therein lies the significance of audience definition, sometimes known as customer segmentation.



    All business, big or small, strives to know its audience. They figure that if they can can see the basic make-up of their prospective consumer, they can best tailor a product or service that the consumer will want. In basic terms, think of it like a boyfriend trying really hard to buy a present for his long-time girlfriend. In order to find just the right gift, he has to rely on everything he knows about his girlfriend to find something that will make her smile.
    This is where a marketing agency becomes an integral piece of the successful business puzzle. A business chooses to work with a separate agency because the agency has resources, time, and experience in putting together a strategy that will take your business to the next level. Still, a business must be an active participant in the process, and for this marketing agency to best define your prospective audience, they will need some important information:
    1. Purpose of Your Business/Business Plan - In order for your business to have a chance, it first needs direction, and this is where the business plan comes into play. Moreover, in order for a marketing agency to have a chance in clearly defining your audience, they need to know what your business plan is from the beginning. This will set the stage as to how a marketing strategy will be implemented.

    2. Demographics - Your business has no doubt done its homework when it comes to defining the general demographics of your prospective customers. These are the little details that some companies may skimp on a bit, but it is to their detriment. The marketing agency you have hired will need this information from the very beginning. Whether your prospective client-base is made up of a majority one gender over another or if the same base skews towards one age group over another, the marketing agency will narrow the focus of their strategy with expert precision.


    3. Online & Social Media Presence - This is perhaps the one manner of reaching customers that many businesses have employed with little success. The reason - they aren't sure how best to use these outlets. If your company is using Facebook, Twitter, Instagram, or another other platform, it may be just taking a 'shot-gun approach' to finding a connection with the public. However, in the hands of an intuitive marketing agency, they can use the tools attached to these platforms to really find out where customers may be so that time, money, and other resources are not wasted. That does no one any good.
    Audience definition, in the right hands & with the right information, can be powerful tools in the successful marketing of any business.
    Click here for an Austin advertising agency specializing in audience definition in the Austin or Dallas, TX & Denver, CO area and beyond.
    by: Morris Raymond 
    Article Source: http://EzineArticles.com/9795762
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    Thursday, 16 November 2017

    Tips On Branding Your YouTube Channel

    November 16, 2017 0
    Tips On Branding Your YouTube Channel

    YouTube is the best option if you are thinking about leveraging social media marketing in order to grow your business. With its 1.3 billion users, YouTube is hailed as the second most searching website on the internet. Offering you the opportunity to expand your audience significantly and drive organic traffic to your website.

    YouTube was considered a wild west of content, it is a place where marketers fight shy of uploading their promotions and commercials, let alone building a branded channel.
    There are a lot of brands and companies now that are jumping on the bandwagon. It seems like every corporation and small businesses are already creating a branded channel on YouTube, but there are still few marketers who stuck to what strategies they have been practicing with and managed to harvest the full potential of the platform.
    If your brand already has a YouTube channel but in need of a little bit of a surgery, or if you are planning to develop one from scratch, then continue reading this article as this one will provide some essential tips and valuable techniques to help you get started.
    The Laser Focus
    It should be noted that everything on your channel center around one theme if you are going to run a health and fitness channel, your channels and videos should focus on health and fitness, not some beauty tutorials and gadget reviews or travel videos. By focusing on one topic, you brand yourself as an expert in that field.


    The Science on YouTube
    Take a look at your channel, consider it as a new and exciting laboratory and learning lab. It is important to be workable in your approach to the content and design of the channel. Your first step is to beautify your channel and reserve the idea of acquiring thousands of friends and subscribers right away. Just like a science research, you have to gather insights and see which idea works for your brand, the look and the feel of the channel can be changed, improvised and optimized without an extent investment of time and money.
    Using Your Company Logo. 
    Keeping it consistent with your other branding online is part of branding your YouTube channel and using your company logo for your channel is one way to do the consistency. But if you are branding yourself as an individual rather than a brand, better use your headshot photo than a logo.
    Global Domination?
    Obviously, you wanted to be goal-oriented during the process and the launch of your channel, but before your finger goes to hit the "upload" button, you must consider the needs and goals of your target audience and keep yourself reminded that web video is distinct medium. Let your goals and objectives drive the techniques you use to create and promote videos. Check out YouTube's advertising channel so you could get a basic overview of what brands can do with the platform.



    Description is a must
    It is essential to put a description in your videos in order to help people find your videos. But, just make it sure that you leverage keywords and hashtags. Your video's title and description should have the content that tells people what will they expect to find if they are going to watch your video. Including a backlink to your website in the description is also a smart idea to get people off to YouTube and onto your website.
    Over-Commitment Issues.
    It is strongly advised to consider outsourcing, you probably do not have time to upload contents. You should allow yourself the flexibility to experiment, if you are going to outsource, you might want to consider a specialist who is already set up and could help you implement your strategy. It requires a whole different skill set than web development if you are going to create web videos and knowing how to market those on YouTube.
    Your Sites and Social Media.
    You can see at the top of your YouTube channel these icons for links. In this case, you can actually include links to your website and social media, it is quite essential to use every opportunity you have to grab people away from YouTube to another one of your branded pages or web pages.
    Aside from that, think of your YouTube channel as an extension of your brand as a living thing. You might need someone who is dedicated to tending to that page, build your audience by reaching out to them and by managing your profile.
    Broadcast Your Self.
    If a viewer visits your channel, you only have one chance to impress them with your content, do not entertain them with some offer or some overwhelming information, you will lose an opportunity because of that. Instead, you should be reel in displaying features, try to broadcast your ideas, show them the most entertaining and best piece of content that you have. Cleverly written and funny commercials? If that's what is needed, so be it.



    Menu of Content
    YouTube is a search engine for videos. You might want to create some customized content that considers what consumers are searching for or what they need to know about your products or services. Instructional or how-to videos which will show consumers how to use your product are always a good idea to start, but it is also important to consider the value of integrating your product into existing YouTube shows and favorite those videos on your channel.
    Make Effective Tweaks.
    There's a lot of other actions to do while setting up your YouTube channel or even uploading videos which could maximize the time people spend watching your content. You could remove other ads from appearing on your videos so people won't get annoyed watching your video because of those ads or if you are planning on using overlays, you might want to put your own content and not someone else's.
    Enabling auto-play is also another way to hook people into watching more of your videos, it could play your featured video on your channel as soon as someone visits your channel. Subscribers are also interested in what you are doing recently than what they have already seen on your main page, you have the option to make your Feed tab the default page instead of your main channel page so subscribers would get redirected to your main channel page which shows your recent activities
    Building a brand online? A branded YouTube channel is always one of the best ways to build one online. Once you have created your social profile on YouTube, you can always upload more videos, as well as the channels you like, are displayed. Creating your channel is an opportunity to magnet people on YouTube to get them to spend more time with you.



     by: Chen Wang 
    Article Source: http://EzineArticles.com/9801162
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