The Digital Practitioner: practice growth
Showing posts with label practice growth. Show all posts
Showing posts with label practice growth. Show all posts

Saturday, 3 November 2018

Drive Clients Into Your Optical Practice With An Effective Online Market...

November 03, 2018 0
Drive Clients Into Your Optical Practice With An Effective Online Market...

Crafting an offer that brings the potential customer on a journey from an appealing ad to their want or desire is key. 

Having an ad that ‘Hooks’ that person as they frantically scroll through their news feed starts the journey.

Introducing a story around the offer bringing the reasons that this is the ideal solution for them and relating their desire and wants to the product or service is the next phase.

Leading them along a frictionless path to the offer / the solution to their problem or pain points, the offer that meets their wants, desire and needs is the end goal.


The process of attracting new clients to your practice should ultimately be a win - win for both the new client and your practice.








Create and spread a little marketing joy! :)

by: Alan Bryden

Thursday, 25 October 2018

The New Online Concept That Makes Your Practice Website Redundant!

October 25, 2018 0
The New Online Concept That Makes Your Practice Website Redundant!


Having spent quite a bit of money a few years back on an all singing and dancing brand new website I was expecting a lot!...

A lot more patients coming through my doors and a lot more income for my 'investment'...

But what actually happened was, ermm...well....nothing.

The 'Expert Marketing and Web Design Agency' had set everything up to optomize new customers to come to my site in the hope of them coming to my practice and becoming a life long patient / client / customer.

Fast forward 2 years and knowing what I know now, as The Digital Practitioner, I really what to give myself a slap across the face and a good hard shake every time I recall this situation.




There's one word that I used above and that word is exactly what we as practice owners are paying out silly amounts of money to web design and marketing agencies for...

That word is 'hope'!

Hope that potential patients will actually find our site...

Hope that when they land on our site that the amount of links, pictures, and other distractions won't stop them from getting to the actual part of the page where they will take some form of action step (if there is one) closer to booking an appointment in your practice...

Hope that the 7 second attention span (attention span of the average website viewer) won't have them click away before they can discover your contact details...

I could go on...

We are forking out a lot of money for a service and product that relies on hope...

Thankfully I have found a way to take 'hope' out of the equation when attracting new clients...

A specific type of web site that works for you, over and over again, on auto-pilot...

Bringing actual paying clients through your doors!

I am going to introduce you to the most important online strategy that you an easily implement and use for a fraction of the cost that will actually grow your practice and income...

Yes, actual results!

Stay Posted on the Facebook page https://www.facebook.com/thedigitalpractitioner/ in the coming week for an exciting opportunity to get insider knowledge on this secret weapon for your practice absolutely FREE.


by: Alan Bryden

Friday, 21 September 2018

REFOCUS - Identify Your Ideal Customer - Optician & Healthcare Practice Growth Av...

September 21, 2018 0
REFOCUS - Identify Your Ideal Customer - Optician & Healthcare Practice Growth Av...


The foundation to running any marketing campaign for your practice is to get specific and identify the clients or customers you want to serve - your ‘Ideal or Dream Clients’. Your Avatar!








This is often the most difficult concept to grasp and focus on.


It is often brushed over by many businesses, but it really is the key to the whole process and especially in order to ensure success with my system.


Have you identified your Ideal Client?

Thursday, 24 May 2018

Social Media for Doctors

May 24, 2018 0
Social Media for Doctors

Becoming a doctor is a great thing when your passion is to help people by saving their lives. It is evident from the fact that doctors today, using the most advanced and cutting edge technology are able to save many more lives. 

There are numerous doctors who do not fully understand the concept of social media which can improve the count of patients at their respective clinics. Social media plays a vital role when it comes to marketing your practice and fetching more patients.
Connecting with your patients outside the hospital or clinic can be an uphill task. A lot more doctors use Facebook, Medical Blogs and even Twitter accounts to contact their patients. This is proving to be beneficial as the doctors are pretty well marketed and they can provide in-depth knowledge of their practice area via these social networking sites. Apart from this, doctors can use various cost-effective methods to stay connected with their current patients.

Many patients today are social media friendly. They make good use of the internet to find correct information regarding their disease, symptoms, treatment procedure and a relevant doctor. Making full use of the opportunities presented by these social networking sites, doctors should follow their passion of saving people's lives.
Doctors can succeed in attracting more patients by constantly providing significant information about their practice and regularly updating it. Now the question arises how to update one's data which is already on the website? The answer lies in Search Engine Optimization. Get an SEO done for your website by a reputed company. They will use numerous techniques including exclusive content writing to rate your website sufficiently higher than the others on Google's front page. In layman's language, you'll get a higher PR. Patients searching for your practice area will then contact you and eventually your patient count will rise.
Online marketing and social media together have made the lives of doctors worldwide a lot more flexible. The operating cost of setting up a hospital, multiple offices, teaching and conferences have drastically come down. All the information a patient seeks is now just a few clicks away. Social media has built such a reputation that it connects patients with relevant doctors after the office hours and on weekends.

But that's only one side of the coin. There's a flip side to marketing your medical profession using social media. Doctors all over the world must take care of the fact what to be posted on social network and what not to be. Any misleading information can put someone's life in danger. Though, doctors should emphasize on providing top-notch health services and treatment to their patients.
Want to know how social media can help your practice achieve greater heights. Visit Practice Builders. We have been providing top-notch medical marketing services to physicians across the United States for the past 30 years.

by: Larry Holman 
Article Source: https://EzineArticles.com/expert/Larry_Holman/1405450


Wednesday, 2 May 2018

Optometry Websites - Your Patients Are Looking For You - Are You There Yet?

May 02, 2018 0
Optometry Websites - Your Patients Are Looking For You - Are You There Yet?

Here's a test scenario: Let's say your practice is named "Paradise Island Optometry" and you live in the Bahamas. (You wish, right?) You look for yourself online, and you type "Paradise Island Optometry" into Google or Yahoo. 

Your website is the first result. Fabulous, right? Especially since your domain name is "paradiseislandoptometry.com." Your potential patients should have no problem finding you, right? Well, not if they already know about you, at least. And that's the potential problem for many optometry websites.
No matter how wonderful your website is, you'll find that you get much more traffic if you appear in the search engine results for more general terms, besides just your practice name. (And if you don't even appear for your practice name-which is a particular challenge for those with very generic names-it's even more problematic.) Ideally, you should appear not just for "Paradise Island Optometry" but also "Bahamas optometrist" "Nassau optometry" and "glasses Bahamas."
How can you ensure that patients can find you if they don't already know your name? It helps to know exactly what they're looking for. They may use terms similar to the examples above, as well as other terms. Start with conducting keyword research related to your practice via one of the many online keyword tools that are available. For instance, you may have an opportunity to have a potential patient find you by incorporating information on various eye conditions into your website. Someone who is experiencing spotty vision or another problem may find your site by seeking information on this symptom.

These are the types of terms people use when they are looking for optometry websites
This brings us to the next key point: be sure to include a strong local element in your site. Make sure your street address is prominently displayed on your site and visible to the search engines. Include a map, and include your town or region in your page titles. While a person who is doing Internet research on their spotty vision symptom in Nebraska may find your site useful, you're really looking for patients who are in the Bahamas (or wherever you are.) Notify Google Maps and Yahoo Local, as well as area review sites, about your practice, and you're more likely to appear for searches in your area.
Once your potential patients find your site, make they have a reason to stay on your site and eventually schedule an appointment with you. Obviously, your site should look clean and professional-but it should also be easy to navigate and easy to contact you and book appointments. The best optometry websites excel at inspiring a sense of trust and well-being amongst potential patients, while offering in-demand information and convenient scheduling.
Most doctors use less than 20% of the potential of their website for gaining new patients. A great looking website is only one part of getting patients from the internet. Are you getting as many patients as you can from yours? You may find the free expert guide [http://www.besteyecaremarketing.com], '7 Mistakes Doctors Make When Getting Their Website Done'. a valuable resource.



by: Jeffrey Lewis, O.D.
Article Source: http://EzineArticles.com/1920592

Monday, 19 March 2018

INFLUENCER MARKETING BLUEPRINT: HOW TO USE INSTAGRAM INFLUENCER MARKETING

March 19, 2018 0
INFLUENCER MARKETING BLUEPRINT: HOW TO USE INSTAGRAM INFLUENCER MARKETING

Influencer Marketing is still an untaped resource the is underused and often little understood by many small businesses'. This is especially apparent when consider the healthcare sector where services are often the main source of income. 

A little thinking outside the box is required. 

It can have a massive impact on creating brand awareness for your specific business and cause your ideal target clients to come flocking to your storer practice.



Have you thought about testing Influencer Marketing in your business?