The Digital Practitioner: optometrist
    • Showing posts with label optometrist. Show all posts
    Showing posts with label optometrist. Show all posts

    Saturday, 3 November 2018

    Drive Clients Into Your Optical Practice With An Effective Online Market...

    November 03, 2018 0
    Drive Clients Into Your Optical Practice With An Effective Online Market...

    Crafting an offer that brings the potential customer on a journey from an appealing ad to their want or desire is key. 

    Having an ad that ‘Hooks’ that person as they frantically scroll through their news feed starts the journey.

    Introducing a story around the offer bringing the reasons that this is the ideal solution for them and relating their desire and wants to the product or service is the next phase.

    Leading them along a frictionless path to the offer / the solution to their problem or pain points, the offer that meets their wants, desire and needs is the end goal.


    The process of attracting new clients to your practice should ultimately be a win - win for both the new client and your practice.
    Create and spread a little marketing joy! :)

    by: Alan Bryden
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    Thursday, 25 October 2018

    The New Online Concept That Makes Your Practice Website Redundant!

    October 25, 2018 0
    The New Online Concept That Makes Your Practice Website Redundant!


    Having spent quite a bit of money a few years back on an all singing and dancing brand new website I was expecting a lot!...

    A lot more patients coming through my doors and a lot more income for my 'investment'...

    But what actually happened was, ermm...well....nothing.

    The 'Expert Marketing and Web Design Agency' had set everything up to optomize new customers to come to my site in the hope of them coming to my practice and becoming a life long patient / client / customer.

    Fast forward 2 years and knowing what I know now, as The Digital Practitioner, I really what to give myself a slap across the face and a good hard shake every time I recall this situation.




    There's one word that I used above and that word is exactly what we as practice owners are paying out silly amounts of money to web design and marketing agencies for...

    That word is 'hope'!

    Hope that potential patients will actually find our site...

    Hope that when they land on our site that the amount of links, pictures, and other distractions won't stop them from getting to the actual part of the page where they will take some form of action step (if there is one) closer to booking an appointment in your practice...

    Hope that the 7 second attention span (attention span of the average website viewer) won't have them click away before they can discover your contact details...

    I could go on...

    We are forking out a lot of money for a service and product that relies on hope...

    Thankfully I have found a way to take 'hope' out of the equation when attracting new clients...

    A specific type of web site that works for you, over and over again, on auto-pilot...

    Bringing actual paying clients through your doors!

    I am going to introduce you to the most important online strategy that you an easily implement and use for a fraction of the cost that will actually grow your practice and income...

    Yes, actual results!

    Stay Posted on the Facebook page https://www.facebook.com/thedigitalpractitioner/ in the coming week for an exciting opportunity to get insider knowledge on this secret weapon for your practice absolutely FREE.


    by: Alan Bryden
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    Wednesday, 8 August 2018

    The Two Key Elements To Practice Growth And Business Success

    August 08, 2018 0
    The Two Key Elements To Practice Growth And Business Success

    You often hear people saying, ‘keep it simple’. It’s a phrase that I have heard on numerous occasions throughout my business life. 



    It is a concept that I can fully appreciate, however if I’m being honest, is something that I used to have difficulty with. 

    My busy mind and imagination always tended to overcomplicate the simple, mainly based on the fact that if it appeared to be so simple I automatically believe there needed to be more to it. 

    The same applied when considering the growth of my practice in that I needed to be doing all things and covering all angles in order to achieve success and growth. It turns out that in fact, in order for my practice to grow, I actually needed to step back and do less. 

    To simply focus on the essential.

    The need for overcomplication and busyness is quite possibly a growing pandemic that is fuelled by our fast-paced lives, connectivity and expectations of things being done instantaneously. 



    I feel; however, that this can blindside us into not focusing on the essential aspects that will really influence growth.  

    I have discovered two key factors of influence when wanting to specifically grow your optical practice. Indeed, the same principal can apply to any healthcare business. 

    Identifying these two key influencing factors has come from 11 years in practice and from my recent training with one of the leading digital and social media marketing experts.

    So here it is…in order to grow a successful optical practice or any business for that matter you need:

    1.    To differentiate.
    2.    An effective social media strategy.

    Simple, yes?

    It is simple. But the simple fact is that the vast majority of practices are focusing so much on their clinical work and offering that they are blindsided to these two factors. 

    And the practice owners that are aware of this need are either too busy to focus time and attention to these areas or are paying an external marketing agency with no actual in practice experience and are frustrated by the results, or lack of!  

    Differentiate

    You must know what you stand for and you must be in a position to differentiate yourself in a saturated marketplace. 



    This applies across all industries but is particularly apt within the optical industry and especially so if you are an independent practice. 

    The vast majority of opticians appear to be trapped in a price and brand war with each other that has been caused by a shift in the market, influenced mainly, by the gradual takeover by the larger multiple companies.

    In my opinion, us opticians are a confused lot. We are toiling with mixing our clinical service with the retail sale of eyewear along with trying to please anyone and everyone who attends our practice. 

    There is no key differentiating factor and we have no clear identity in what we stand for. 

    This has to change if you want to grow and thrive. The most effective way to differentiate your practice is through your product offering. This is the one thing that has the biggest influence on your bottom line and one of the easiest things to change. 

    Social Media Strategy

    In the age of social media driven culture and society the business world has a lot of catching up and re-learning to do when it comes to marketing their businesses. 



    There are a few key components that should be adhered to in order to get it right with social. And when I say get it right I’m not meaning the perfect set up or best lighting for your latest Instagram post.

    I’m talking social media driven, growing your business, that relates directly to bottom line, results.

    The power of an effective social media strategy is still to this day overlooked by the majority of healthcare practices. 

    This is crazy when you consider between 65% – 80%+ of your current and potential clients will be present and active on social.

    I will go into more depth on each of these aspects in the coming weeks and have an exciting 7-part video series focusing specifically on effectively setting up and optimizing your social media accounts for Healthcare Practice. 



    In summary: 

    I would advise any Optical or Healthcare Practice owner to take a step back from their current practice and take a long hard look at what exactly it is they are traying to achieve from their business. 

    Is it just a job that puts money in your pocket or is it an investment to grow and potentially sell as part of future wealth creation. 

    If it’s the former and you are happy with your situation, then keep on going. 


    If it’s the latter, then you really need to reassess your market position and your strategy for growth. 

    As always, I would love to hear your thoughts and comments. 

    Let me know if there is any aspect of your business growth or marketing that I can help you with. Contact me on Instagram: @thedigitalpractitioner, on Facebook: The Digital Practitioner, or email me on support@thedigitalpractitioner.

    by: Alan Bryden 
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