The Digital Practitioner: optical practice
Showing posts with label optical practice. Show all posts
Showing posts with label optical practice. Show all posts

Wednesday, 5 December 2018

Social Media And Online Business Changed How I Run My Physical Optical P...

December 05, 2018 0
Social Media And Online Business Changed How I Run My Physical Optical P...


The process of learning about online business and social media marketing opened my eyes to the world of possibility that currently exists for all small business owners.








Taking the tools, strategies and systems and repurposing them for my own business has enabled me to go from working 5-6 days per week to only two days. In doing so I am now generating more income and have more free time to spend with my family and to develop and explore other income generating options outside my own small business.


Getting informed about the online business world is a form of up-skilling.
Technology has changed so rapidly in recent years, small business and established professional practices have found it difficult to adapt to the change.
Adapt you must, in order to grow and thrive.

Follow and subscribe to my journey and I hope I can provide you and your business with some value along the way :).



Saturday, 3 November 2018

Drive Clients Into Your Optical Practice With An Effective Online Market...

November 03, 2018 0
Drive Clients Into Your Optical Practice With An Effective Online Market...

Crafting an offer that brings the potential customer on a journey from an appealing ad to their want or desire is key. 

Having an ad that ‘Hooks’ that person as they frantically scroll through their news feed starts the journey.

Introducing a story around the offer bringing the reasons that this is the ideal solution for them and relating their desire and wants to the product or service is the next phase.

Leading them along a frictionless path to the offer / the solution to their problem or pain points, the offer that meets their wants, desire and needs is the end goal.


The process of attracting new clients to your practice should ultimately be a win - win for both the new client and your practice.








Create and spread a little marketing joy! :)

by: Alan Bryden

Thursday, 25 October 2018

The New Online Concept That Makes Your Practice Website Redundant!

October 25, 2018 0
The New Online Concept That Makes Your Practice Website Redundant!


Having spent quite a bit of money a few years back on an all singing and dancing brand new website I was expecting a lot!...

A lot more patients coming through my doors and a lot more income for my 'investment'...

But what actually happened was, ermm...well....nothing.

The 'Expert Marketing and Web Design Agency' had set everything up to optomize new customers to come to my site in the hope of them coming to my practice and becoming a life long patient / client / customer.

Fast forward 2 years and knowing what I know now, as The Digital Practitioner, I really what to give myself a slap across the face and a good hard shake every time I recall this situation.




There's one word that I used above and that word is exactly what we as practice owners are paying out silly amounts of money to web design and marketing agencies for...

That word is 'hope'!

Hope that potential patients will actually find our site...

Hope that when they land on our site that the amount of links, pictures, and other distractions won't stop them from getting to the actual part of the page where they will take some form of action step (if there is one) closer to booking an appointment in your practice...

Hope that the 7 second attention span (attention span of the average website viewer) won't have them click away before they can discover your contact details...

I could go on...

We are forking out a lot of money for a service and product that relies on hope...

Thankfully I have found a way to take 'hope' out of the equation when attracting new clients...

A specific type of web site that works for you, over and over again, on auto-pilot...

Bringing actual paying clients through your doors!

I am going to introduce you to the most important online strategy that you an easily implement and use for a fraction of the cost that will actually grow your practice and income...

Yes, actual results!

Stay Posted on the Facebook page https://www.facebook.com/thedigitalpractitioner/ in the coming week for an exciting opportunity to get insider knowledge on this secret weapon for your practice absolutely FREE.


by: Alan Bryden