The Digital Practitioner: digital products
    • Showing posts with label digital products. Show all posts
    Showing posts with label digital products. Show all posts

    Friday, 20 April 2018

    5 Tools to Help Boost Your Small Business Sales

    April 20, 2018 0
    5 Tools to Help Boost Your Small Business Sales

    In order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available.

    One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging your small business, so you can make more sales.
    The best tools are designed to bring in more customers and assist in boosting your profits.
    Here are five must-have tools that all small business owners should use.
    1. SumoMe
    SumoMe is a suite of free tools that can be used to grow your website's conversion rates. This tool will help you with optimizing your content sharing and email subscribing.
    Start optimizing your email list building with Welcome Mat, Scroll Box and Smart Bar. Boost your share volume with Image Sharer, Highlighter and other awesome sharing buttons.
    SumoMe has 12+ free tools to improve your website's conversion rate.
    2. CrazyEgg
    It's nice to see what your customers are doing on your website, but what is making them leave?
    CrazyEgg is an inexpensive, easy-to-install tool that shows you where visitors click, how far down the page they scroll, and much more. It also shows you a heatmap for each page you want to track.
    You study those heatmaps to make decisions as to how to improve your site - how to make it better at giving visitors what they're looking for. It is an essential tool for understanding the behavior of all your potential customers.
    3. Canva
    If graphic design is not your expertise, this photo-editing site is a great go-to resource for basic design needs. Creating digital assets like social media graphics and more is easy to do with this tool.
    Canva's user-friendly interface allows small business owners to choose from a myriad of ready-to-use templates. The best part is that you can create it all for free in Canva!
    4. Mailchimp, Constant Contact or aWeber
    Having a web-based email marketing service provider helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results.
    This kind of service is used for creating and sending professional email newsletters or advertisements to your list of subscribers. Opt in forms on your website will feed into these lists so you can continue to build the know, like and trust factor with them.
    Email marketing is one of the best ways to boost your user engagement and profits. Mailchimp, Constant Contact and aWeber are just a few options to consider when signing up for this service.
    5. Buffer or Hootsuite
    With so many tools and platforms to utilize for your social media marketing, it can become overwhelming when trying to decide which one is best for your small business.
    Buffer, Hootsuite and other similar online social media management tools allow you to manage all of your accounts from one dashboard, which saves you both time and frustration.

    These tools share your content at the best possible times throughout the day, so your followers and fans see your updates more often. It's a smarter and more efficient way to schedule and share your Social Media posts.
    The best part about these tools is the built-in analytics system. For successful social media marketing, you need to know what works and what doesn't work. The analytics will help you find when your social media posts make the most impact.
    Using tools like these in your business helps greatly with your ultimate goal of generating more sales.
    Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
    If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

    by: Susan Friesen
    Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293
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    Tuesday, 20 March 2018

    Social Media Effects

    March 20, 2018 0
    Social Media Effects

    Social media
    Social media is the combination of online communications channels committed to group-oriented input, communication, information sharing, and relationship. Various types of applications and websites which are devoted to social networks, blogging, forums, wikis and social bookmarking form the different types of social media. 

    The most common types are Facebook, YouTube, Google+, WhatsApp, Twitter, QQ, WeChat, Qzone, OLX, Instagram, LinkedIn, Tumblr, Skype, Viber, Snapchat, Pinterest, MySpace, Meetme, Meetup, Mixi, Tout, Douban, Flickr, Buzznet, Wehearit, and Friendster These social websites have approximately 100,000,000 registered users. Although there are different types of social media they use many common features such as Consumers create service-oriented profiles for the website and applications that are planned, and upheld by the association. The user-created material, such as digital images, posts, videos, comments and data shared through online interfaces. All type of Social media is interactive internet applications which enable the growth of online social networks by linking a user's profile with those of other persons or groups.
    Users usually contact social media facilities via web-based tools on computers, or download services from internet applications to their cell phones, through these services, users can generate highly collaborating platforms through which persons, groups, and establishments can segment, co-create, debate, and revise user-created data or pre-built content displayed online. They present considerable and prevalent changes to communiqué between trades, establishments, societies, and personalities.It has modified the communication between the persons and large establishments. Researchers study these changes and new Technologies are being introduced as a result of these changes. It is different from the traditional print and electronic media in various aspects, such as grasp, customer, value, reach, occurrence, interaction, usage, nearness, and durability. Its channels operate in a dialogic mode of transmission whereas old-style media used monologic transmission mode.

    Facebook is widely used in all the countries, 84 percent of young Americans are its user. Almost 60 percent teenagers have social media profiles, a majority of people spend a minimum of two hours daily on social networking sites and the time spend on these sites is greater than the time spent on another type of sites. The total time spent on social sites in the USA was 66 billion minutes in 2012 now it reached to 121 billion minutes. It has become a source of professional prospects and financial profits.
    Social media has a lot of good and bad effects. It gives a chance of linkage with actual or virtual groups, and it is a real publicizing instrument for businesses, financiers, charitable establishments, as well as support groups, politicians, and administrations. Its substantial use is also proved as a cause of sadness, cyberbullying online persecution and wandering.
    We cannot define social media by its aptitude to fetch people together, according to this description telegraph and telephone can be its types, Actually social media is typically used to pronounce social networking sites such as: Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram and Wechat permits their use to make their private Profiles to share ideas, images, videos, to talk with each other and update each other with the new things, events and happenings while doing their daily deeds and routine jobs.
    Peculiarity of Social media-The Content Spread like Virus
    Sometimes contents that are posted on social sites have likely to spread like a virus on social networks. The users will reshare the content posted by some other user to their social network, resulting in further sharing. Posts like North Korea Atomic Bomb Explosion, fast-breaking news like the news of Michel Jackson death have crashed down the internet servers as this news was rapidly shared and re-shared by the people who use social networking sites. This is the concept of spreading of a viral disease from one infected person to other persons. Some individuals, Groups, and Organizations use this Viral Spreading of a news as an effective way of Publicity.
    Use of Cellular Applications
    The usage of Mobile phone to access sites is a great factor in the popularity of these sites, Now it is more easy, private and cheap to use the social media than before, the Smartphone has made the internet a very "Handy" thing to use by the young generation. Now youngsters pass more time doing interactions on social media sites than to pass time on watching TV. Every type of sites can be reached easily with the help of the smartphone, contents can be added, shared, send, received, status updated voice and video calls can be made more easily without the use of desktop computers or laptops. Use of Wi-Fi technology has enabled to use an internet connection by the whole members of a family. All the family members can use the internet sites according to their own likes and dislikes, a flexibility of time and Privacy. The mobile applications like WhatsApp, Skype, are used widely to make video calls, YouTube is used to see videos, Facebook is used to share videos, images, texts and status updating by the mobile users. Mobile social media mentions the use of media on mobile phone sets such as smartphones. Mobile applications let the formation, interchange and spread of user-created content. Location and time sensitivity are the important factors to access the social media by mobile devices.

    Business perspective
    Location and Time sensitiveness gave mobile devices an edge on desktop computers in offering companies to expand their businesses by marketing and advertising by it. Mobile utensils can be used for investigation, communiqué, sales advancements or concessions, and affiliation growth programs.
    E-Commerce
    Social sites use sociable plans, creating stages that are equally helpful for users, industries, and the nets with the help of e-commerce, or online consumptions. The users post the remarks about a company's product or service with their online friends and associates. The company profits because it gains awareness about how their product or service is regarded by customers. Applications such as Amazon.com and Pinterest influence a mounting tendency in the acceptance and approachability of e-commerce, or online consumptions.
    Ijaz Ahmad a Creative writer, wishes you health, wealth, beauty and wellness. To read articles about Mental Health, Cryptocurrency please visit URL:
    https://ijazwriter.blogspot.com/



    by: Ijaz Ahmad  
    Article Source: https://EzineArticles.com/expert/Ijaz_Ahmad/2504365
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    Monday, 12 March 2018

    How to Have a Great Amount of Assets on the Search Engines

    March 12, 2018 0
    How to Have a Great Amount of Assets on the Search Engines

    One of the main focuses of a website should be on getting a lot of assets on the first page of the search engines. This effectively knocks other competitors off the same page. This means that the company has more assets to get more clicks and traffic than the competitors. This all translates into more sales for the company.

    Many people say that micro sites are the best way to do this action. A micro site is a site that is a small version of any other site. They are usually one to three pages big and they do not have much content. These are very popular for smaller internet marketers to use because they can get a lot of these assets up in a short amount of time.
    However, this is not a good thing to do. The recent update to a major search engine has basically crushed this model as an SEO tactic. Many people used to get different domain hosts and use these small micro sites to point to their main website. However, the big search engine figured out this tactic and now penalizes a person for using this tactic.
    It is also very difficult to get a micro site to rank on a search engine because of the lack of content. The new model of the internet is built around content. This means that a site with very little content is already behind the 8 ball when comes to getting ranked on the search engines. The search engines want to see a lot of content before they begin ranking a site. Therefore, a site with one to three pages will usually be nothing but a complete waste of SEO time and money.
    The best thing to do is to develop a multitude of media assets. This includes videos, PDFs, and possibly audios (that can be pushed through pod cast networks). Not only does this increase the amount of engagement that a person can have with a company, it also helps the business compete for SEO slots developed for those media types (which also take up room on the first page when available).

    Different media types give a user a lot of leeway in the way they like to be communicated to on the internet. Even though the internet is very much a text based medium, there are still people who like to watch videos on the internet. There are people who also like audio on the internet (mostly because they like to listen to the internet while they work or do something else).
    In conclusion, a business is better off when they have a lot of assets to take up room on the search engines. These assets should be diversified and not micro sites as micro sites tend to no longer work on the search engines. Therefore, a business that spends their time generating different types of assets are businesses that are able to grab more spots on the search engines than their competitors. This leads to greater sales and more success.
    Scott Buendia is an internet marketing expert who is well known for his SEO, social media, and marketing prowess. Check out his companies website at [http://www.oncomingstormmarketing.com]. You can connect with Oncomingstormmarketing.com here as well, http://www.bizbuilt.com/cards/portlandseo.



    by: S. Buendia  
    Article Source: https://EzineArticles.com/expert/S._Buendia/1373894
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    Tuesday, 6 March 2018

    How To Find and Leverage Influencers on Social Media | Digital Marketing...

    March 06, 2018 0
    How To Find and Leverage Influencers on Social Media | Digital Marketing...


    Gaining influence can be a game changer for any business.


     It's good to know your options and how to go about finding Influencers...or become one yourself!







    Has your brand / business gained influence with your followers?
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    Friday, 19 January 2018

    The Future of Digital Marketing: Five Trends to Leverage a Small Business Opportunity

    January 19, 2018 0
    The Future of Digital Marketing: Five Trends to Leverage a Small Business Opportunity

    Jameson General Store was a historical treasure in the small North Carolina Community. Jim Jameson, the owner, had been part of the family legacy over 100 years old. The company had seen bad times, including The Great Depression. However, their hard work and customer loyalty had sustained the company's success. 

    Even when a neighboring community got its Walmart's Marketplace Store, their customers remained loyal. Jim did not believe in utilizing online advertising and social media platforms. He believed that these activities were only a fad. Yet, their customers gradually started shopping online because Jameson General Store was limited in its product offerings. 
    In fact, most of the business that Jameson Store lost was not to local competitors, but online sellers. Jim was adamant about resisting the temptation about shopping online. Yet, when he saw his own 10-year-old grandson purchase a difficult item to locate in the area online at significant costs, Jim had to ponder his current marketing strategy with the changing landscape in the nation.
    Today's customers can purchase a variety of items online with minimum effort. Given this scenario, brick and mortar companies are fighting to stay alive with the fierce internet competition. According to a 2017 survey conducted by Square and Mercury Analytics looking at 1,164 U.S. business owners, the following observations were made:
    • 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
    • 51% of Americans prefer to shop online.
    • 67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store.
    • Millennials and Gen Xers spend nearly 50% as much time shopping online each week (six hours) than their older counterparts (four hours).
    • 51% of seniors have shopped on marketplaces, 66% at large retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific online stores.
    Marketing professionals understand the importance of the internet and how to effectively leverage this power. According to Socialmedia.com, 90% of marketers use social media for their businesses. Sadly, many small businesses do not recognize this fact. Many businesses had opted to bury their heads in the sand in hopes that this 'internet thing' will go away. It hadn't!


    In fact, e-Commerce is growing more than 23% annually; however, 46% of American small businesses do not have a website according to Square and Mercury Analytics research. This article focuses on how small businesses can leverage digital marketing to achieve greater success and enhance their market opportunities.
    Digital marketing should be a tool that every serious small business should utilize. Digital marketing goes by many names such as e-commerce marketing, online marketing, and internet marketing. Digital marketing can be defined as "the marketing of products or services using digital channels to reach consumers." The key objective is to promote brands the usage of the internet.
    Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. Some digital marketing channels include websites, social media platforms, email marketing, search engine optimization (SEO), blogging, podcasts, and online advertising to name a few. Beyond technology gimmicks, businesses should know their customers and their core competencies. Digital marketing is not a silver bullet. Digital marketing is a tool for the savvy business professional.
    Catherine Juan, Donnie Greiling, and Catherine Buerkle, authors of Internet Marketing: Start to Finish, suggest that effective digital marketing requires plenty of careful planning. They add, "The heart of getting real traction out of your internet marketing program is to tie marketing and sales data together, with metrics. Track what you're doing, track the impact, and track the resulting sales." Looking at the landscape of technology and internet innovation, small businesses should think strategically about the following five digital marketing trends:
    • Artificial Intelligence - Some people develop elaborate doom-day scenarios of machines to control the world. However, artificial intelligence (AI) is becoming a way of life in marketing. AI can be defined as 'the theory and development of computer systems able to perform tasks that normally require human intelligence.' Voice Activation technology like Amazon's Echo is bringing AI into public attention. By 2020, customers will manage 85% of their purchases without interacting with a person.
    • Internet Searching - Buyers are more knowledgeable than ever with access to the internet. In fact, 81% of shoppers conduct online research before making big purchases. Thus, exploring how to utilize search engine optimization and getting your business at the top of searches is an invaluable step.
    • Mobile Communications - Most Americans have grown accustomed to instant gratification and easy access to technology. Mobile and tablet e-commerce will reach $293B by 2018. Smartphone and tablets are part of this wave of innovation. Mobile will account for 72% of the U.S. digital ad spend by 2019. Marketers recognize that mobile marketing is an untapped business tool.
    • Social Media - Social media platforms, like Facebook, allows buyers to connect with each other virtually. 65% of business-to-business companies have acquired customers through LinkedIn ads. Marketers realize this value.
    • Web Content - Good content will attract customers. In fact, customers are more likely to purchase from sellers with good, relevant videos/photos on their website. 52% of marketing professionals globally name the video as the type of content with the best ROI.

    Faced with the tenants of competition, small businesses need to utilize digital marketing. Some small businesses may be hesitant to explore digital marketing due to their lack of trust and understanding of the internet. Philip Kotler and Kevin Keller, authors of Marketing Management, note "Top firms are comfortable using technology to improve the way they do business with their business-to-business customers."
    This article demonstrated that today's small businesses can utilize digital marketing to enhance their market opportunities. Hopefully, gaining this knowledge will help business owners so that they will not continue to bury their heads in the sand. The internet is here to stay. Pray that you are listening to this message.
    © 2017 by DD Green
    Dr. Daryl Green provides consulting, guidance, and management training for today's business leaders. He is the Dickinson Chair at Oklahoma Baptist University. Dr. Green has over 25 years of management experience and has been noted and quoted by USA Today, Ebony Magazine, and Associated Press. For more information, please visit http://www.drdarylgreen.com.



    by:     Dr. Daryl D. Green
    Article Source: http://EzineArticles.com/9833422
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    Sunday, 3 December 2017

    Holiday Season Tips For Ecommerce Websites

    December 03, 2017 0
    Holiday Season Tips For Ecommerce Websites

    It is that time of the year when shopping is the thing which is on everyone's mind. People are queuing up at the stores to find the best deals on the latest designer dress and home accessories. Shoppers are have started pre-ordering gifts for Thanksgiving, Black Friday and Cyber Monday.
    It's that time of the year when the ecommerce web development in USA market is meeting the demands of all those online retailers who really want to make it big in terms of business revenue during the two days - Black Friday and Cyber Monday.

    The total estimated sales of Thanksgiving is predicted to cross record-breaking $2.05 Billion this year. Hence, no e-commerce store wants to miss an opportunity to get more customers during the holiday season.
    So, without wasting any time further, we just want to have you a last minute look on the few tips which will help you to raise the sales revenue graph.
    Update Your Store 

    This is the key point to focus on. If your ecommerce website is not technologically upgraded then you must do it immediately. The reason for doing it is to offer good user experience of your e-store. For example, you have e-commerce solution with old Magento version, then you should upgrade it to Magento 2. It will have enhanced plugins to optimize your website. Hurry, opt for ecommerce development today.

    Have Enough Inventory 

    As an online retailer, you certainly don't want to embarrass yourself and your customers with the "Out of Stock" message. It is the best opportunity to earn maximum sales and satisfaction of the customers. Maintain a well-stocked inventory to assure that your shoppers have a wide range of choices to select from your e-store. In case, store is out of stock, at least mail it to all the customers.

    Share Your Offers on Social Media 



    This is the most basic thing you can do. From Facebook to Twitter and Instagram do not forget any social media platforms to spread the word about your latest discounts and offers. Publish quality blogs about the trend and products which are to be offered this Thanksgiving. Once, they are sure about the deal, they will certainly come to your website and visit the store.

    Maintain Keywords 

    To get attention of consumers it is essential to define and manage your keywords in an efficient way. In other words, running a good SEO campaign will fetch good results. Take help of the Google keyword planner in order to understand which keywords does your customer use to search products. Now include those key phrases in all your product category. Words like 'Cyber Monday, Gifts and Black Friday' are the most frequently searched keywords. Moreover, search ecommerce web development service provider to focus more on implementing digital marketing strategies on your web store.



    Quality Assurance Check 

    Before two weeks of sale season, it is essential to make sure that everything on the website is running properly before making it live. Another thing to keep in mind is that during the holiday season your website might be overloaded with traffic, hence it is important to make sure that quality assurance check and load balancing is looked after. Additionally, check whether your billing, order tracking and payment processes are on track for providing best user experience. Early preparation is the key to bag the best deals of the day.

    Optimise for Mobile 

    According to a survey, this year's Cyber Monday mobile sales accounting will jump to $1.24 billion in U.S.A. Now, you might have realized the importance of having mobile application or e-commerce website with responsive design. With competition at its peak, consumers will look for any reason to exit your ecommerce store. In such scenarios, not providing good UI through mobile can make customer unhappy.



    Therefore, optimising your site for mobile is profitable deal for getting maximum sales order on Thanksgiving, Black Friday and Cyber Monday.
    We hope that your ecommerce store ready with all the above mentioned basic pre-requirement in order to boost frequency of orders on this festive season. If not, then contact ecommerce web development firm to set it up on time.
    Maulik Shah is the Founder and CEO of Biztech Consulting and Solutions, a fast growing IT solutions provider specializing in Mobile App Development and Ecommerce Web Development Services. Maulik is a tech enthusiast and writes about the various Aspects of ecommerce technology.


    by:     Maulik D Shah 
    Article Source: http://EzineArticles.com/9834433
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    Tuesday, 28 November 2017

    You Need Your Own Digital Product

    November 28, 2017 0
    You Need Your Own Digital Product

    Having your own information product is one of the easiest ways to make money online. Your own digital product can help you to build and establish your brand. You can recruit affiliate marketers to promote your products for you. Best of all information products are easy to create.
    Information products are a billion-dollar business. They range from eBooks to audio recordings to video courses. Once created, they can be digitally downloaded while you sleep. The money is automatically put into your PayPal account. It is all automatic and you don't have to do any more work.

    Udemy is just one provider of online courses. They have 4 million students and 20,000 courses and over $93 million in annual revenue. Lynda is another big name online course provider doing $100 million in annual revenue. And there are many more online course providers.
    But how much can you make with your own online course? Udemy claims to have 10 instructors who made $1.6 million in one year. The average instructor does not make that much money on Udemy. But the only way for you to find out how much money you can make is to create your own information product and sell it.
    Some of the big name infopreneurs are making millions selling their own digital products. Check out Warrior Forum, Warrior Plus and ClickBank to see what these big-name marketers are selling.
    This make money while you sleep is the big draw of becoming an infopreneur.


    When you own the product, you control what happens to your business.
    If you don't own your product you don't have a sustainable business. Having your own information product allows you to build a list of buyers. The list is yours. It can't be taken from you. The list is your business asset. You can now market to your list.
    Here are some of the benefits you get from producing information products:
    You get to keep 100% of the profits.
    You get to set your own prices.
    You get to hire affiliates and control how much commission you pay them.
    You have complete control over the content.
    By having your own products, you become an authority in your niche.
    Product creation is the fastest ways to break into a niche and profit. You build an email list of buyers that you can promote to over and over again.
    Information products are cheap and easy to make. Once you get good at creating them you can do it in a day or two. You can create a sales funnel of your own digital products. You can create higher price products. The higher priced digital products are the key to a sustainable online business. And you will get to keep the profits.


    You can diversify into other niches and create multiple streams of passive income. You can sell your products on multiple platforms. Some of these platforms do all the marketing for you. Now they will take a bigger commission for doing the marketing but you can truly make money while you sleep.
    Once your product is created in one form like an eBook it's easy to convert it into another form such as a video course or even an audio course. It's easy to make templates and quick start guides as bonuses for your product.
    Once your product is created it can produce income months and years later without any more effort on your part.
    So, if you really want control over your own destiny you can get started by learning how to create and produce your own information product.
    Product creation is the fastest ways to break into a niche and profit.
    Your own information product will establish you as the "go to" expert in your market.
    Find out what steps are needed to create your digital product.
    FREE Product Creation Checklist

    by:     Linda Tremer 
    Article Source: http://EzineArticles.com/9598431
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