The Digital Practitioner: digital transformation
    • Showing posts with label digital transformation. Show all posts
    Showing posts with label digital transformation. Show all posts

    Friday, 25 May 2018

    Attract More Patients With Social Media

    May 25, 2018 0
    Attract More Patients With Social Media

    When it comes to connecting with patients, internet plays a significant role. Many people commence their search for a new product or service online. You may be under the impression that word of mouth is the best way to promote your practice. That may be true to some extent, but nowadays, doctor-patient interactions are happening over the internet.

    It is important for doctors to realize the importance of using social media platforms. Social networking sites like Facebook, Twitter, LinkedIn, MySpace, etc are goldmine for physicians and lot better than word of mouth referrals. In fact, many patients are already using these mediums to discover healthcare information, including referrals, references and local providers that fulfill their visit's purpose to your practice.
    If you want to be counted as one of the successful medical practices, you need to be available online at all times. Follow these tips to cement a place in the healthcare industry and amplify your exposure on the web:
    1. Plan Well 

    Expanding potential patient base on social media platforms requires sophisticated planning. Creating a strategy enables you to reach patients more successfully. Facebook, the most happening social networking avenues of all, allows you to create professional profiles with an option for patients to "Like" and recommend your practice.

    2. Build Relationships 

    Social media can help you develop trustworthiness and loyalty with your current and prospective patients. Colonize YouTube with videos pertaining to patient testimonials and interviews with practice staff. For betterment of your practice, create a professional network on LinkedIn.


    3. Deliver Exceptional Content 

    A lot depends on how you present your social networking profile. In terms of content, out of the blue thinking is what propels a good presentation. While surfing the internet, you might have noticed that content rules when it comes to social media. Convey medical educational tips and information about your practice to your followers via multiple social media platforms.

    4. Consistency Is The Key 

    Arguably, the most important attribute of social media is investment of time. You have to think about what you want to include and be consistent with that like posting images, informative tips, critical facts, etc. Your social media efforts will show positive results only when professional profiles are well-maintained. Fortify your credibility by asking for feedback from satisfied patients.

    5. Pay Heed To What's Happening Behind The Scenes 

    Monitoring your social media efforts is equally important as tips mentioned above. By digging deep into the metrics, you will get an insight on what type of posts, tweets or videos are generating the most interest for your practice.
    Using social media can help you a great deal in obtaining new patients. Practice Builders, a leading medical marketing agency in U.S. provides online medical marketing solutions to doctors and physicians. For more information, visit http://www.practicebuilders.com/.

    by: Larry Holman 
    Article Source: https://EzineArticles.com/expert/Larry_Holman/1405450
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    Tuesday, 20 March 2018

    Social Media Effects

    March 20, 2018 0
    Social Media Effects

    Social media
    Social media is the combination of online communications channels committed to group-oriented input, communication, information sharing, and relationship. Various types of applications and websites which are devoted to social networks, blogging, forums, wikis and social bookmarking form the different types of social media. 

    The most common types are Facebook, YouTube, Google+, WhatsApp, Twitter, QQ, WeChat, Qzone, OLX, Instagram, LinkedIn, Tumblr, Skype, Viber, Snapchat, Pinterest, MySpace, Meetme, Meetup, Mixi, Tout, Douban, Flickr, Buzznet, Wehearit, and Friendster These social websites have approximately 100,000,000 registered users. Although there are different types of social media they use many common features such as Consumers create service-oriented profiles for the website and applications that are planned, and upheld by the association. The user-created material, such as digital images, posts, videos, comments and data shared through online interfaces. All type of Social media is interactive internet applications which enable the growth of online social networks by linking a user's profile with those of other persons or groups.
    Users usually contact social media facilities via web-based tools on computers, or download services from internet applications to their cell phones, through these services, users can generate highly collaborating platforms through which persons, groups, and establishments can segment, co-create, debate, and revise user-created data or pre-built content displayed online. They present considerable and prevalent changes to communiqué between trades, establishments, societies, and personalities.It has modified the communication between the persons and large establishments. Researchers study these changes and new Technologies are being introduced as a result of these changes. It is different from the traditional print and electronic media in various aspects, such as grasp, customer, value, reach, occurrence, interaction, usage, nearness, and durability. Its channels operate in a dialogic mode of transmission whereas old-style media used monologic transmission mode.

    Facebook is widely used in all the countries, 84 percent of young Americans are its user. Almost 60 percent teenagers have social media profiles, a majority of people spend a minimum of two hours daily on social networking sites and the time spend on these sites is greater than the time spent on another type of sites. The total time spent on social sites in the USA was 66 billion minutes in 2012 now it reached to 121 billion minutes. It has become a source of professional prospects and financial profits.
    Social media has a lot of good and bad effects. It gives a chance of linkage with actual or virtual groups, and it is a real publicizing instrument for businesses, financiers, charitable establishments, as well as support groups, politicians, and administrations. Its substantial use is also proved as a cause of sadness, cyberbullying online persecution and wandering.
    We cannot define social media by its aptitude to fetch people together, according to this description telegraph and telephone can be its types, Actually social media is typically used to pronounce social networking sites such as: Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram and Wechat permits their use to make their private Profiles to share ideas, images, videos, to talk with each other and update each other with the new things, events and happenings while doing their daily deeds and routine jobs.
    Peculiarity of Social media-The Content Spread like Virus
    Sometimes contents that are posted on social sites have likely to spread like a virus on social networks. The users will reshare the content posted by some other user to their social network, resulting in further sharing. Posts like North Korea Atomic Bomb Explosion, fast-breaking news like the news of Michel Jackson death have crashed down the internet servers as this news was rapidly shared and re-shared by the people who use social networking sites. This is the concept of spreading of a viral disease from one infected person to other persons. Some individuals, Groups, and Organizations use this Viral Spreading of a news as an effective way of Publicity.
    Use of Cellular Applications
    The usage of Mobile phone to access sites is a great factor in the popularity of these sites, Now it is more easy, private and cheap to use the social media than before, the Smartphone has made the internet a very "Handy" thing to use by the young generation. Now youngsters pass more time doing interactions on social media sites than to pass time on watching TV. Every type of sites can be reached easily with the help of the smartphone, contents can be added, shared, send, received, status updated voice and video calls can be made more easily without the use of desktop computers or laptops. Use of Wi-Fi technology has enabled to use an internet connection by the whole members of a family. All the family members can use the internet sites according to their own likes and dislikes, a flexibility of time and Privacy. The mobile applications like WhatsApp, Skype, are used widely to make video calls, YouTube is used to see videos, Facebook is used to share videos, images, texts and status updating by the mobile users. Mobile social media mentions the use of media on mobile phone sets such as smartphones. Mobile applications let the formation, interchange and spread of user-created content. Location and time sensitivity are the important factors to access the social media by mobile devices.

    Business perspective
    Location and Time sensitiveness gave mobile devices an edge on desktop computers in offering companies to expand their businesses by marketing and advertising by it. Mobile utensils can be used for investigation, communiqué, sales advancements or concessions, and affiliation growth programs.
    E-Commerce
    Social sites use sociable plans, creating stages that are equally helpful for users, industries, and the nets with the help of e-commerce, or online consumptions. The users post the remarks about a company's product or service with their online friends and associates. The company profits because it gains awareness about how their product or service is regarded by customers. Applications such as Amazon.com and Pinterest influence a mounting tendency in the acceptance and approachability of e-commerce, or online consumptions.
    Ijaz Ahmad a Creative writer, wishes you health, wealth, beauty and wellness. To read articles about Mental Health, Cryptocurrency please visit URL:
    https://ijazwriter.blogspot.com/



    by: Ijaz Ahmad  
    Article Source: https://EzineArticles.com/expert/Ijaz_Ahmad/2504365
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    Friday, 19 January 2018

    The Future of Digital Marketing: Five Trends to Leverage a Small Business Opportunity

    January 19, 2018 0
    The Future of Digital Marketing: Five Trends to Leverage a Small Business Opportunity

    Jameson General Store was a historical treasure in the small North Carolina Community. Jim Jameson, the owner, had been part of the family legacy over 100 years old. The company had seen bad times, including The Great Depression. However, their hard work and customer loyalty had sustained the company's success. 

    Even when a neighboring community got its Walmart's Marketplace Store, their customers remained loyal. Jim did not believe in utilizing online advertising and social media platforms. He believed that these activities were only a fad. Yet, their customers gradually started shopping online because Jameson General Store was limited in its product offerings. 
    In fact, most of the business that Jameson Store lost was not to local competitors, but online sellers. Jim was adamant about resisting the temptation about shopping online. Yet, when he saw his own 10-year-old grandson purchase a difficult item to locate in the area online at significant costs, Jim had to ponder his current marketing strategy with the changing landscape in the nation.
    Today's customers can purchase a variety of items online with minimum effort. Given this scenario, brick and mortar companies are fighting to stay alive with the fierce internet competition. According to a 2017 survey conducted by Square and Mercury Analytics looking at 1,164 U.S. business owners, the following observations were made:
    • 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
    • 51% of Americans prefer to shop online.
    • 67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store.
    • Millennials and Gen Xers spend nearly 50% as much time shopping online each week (six hours) than their older counterparts (four hours).
    • 51% of seniors have shopped on marketplaces, 66% at large retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific online stores.
    Marketing professionals understand the importance of the internet and how to effectively leverage this power. According to Socialmedia.com, 90% of marketers use social media for their businesses. Sadly, many small businesses do not recognize this fact. Many businesses had opted to bury their heads in the sand in hopes that this 'internet thing' will go away. It hadn't!


    In fact, e-Commerce is growing more than 23% annually; however, 46% of American small businesses do not have a website according to Square and Mercury Analytics research. This article focuses on how small businesses can leverage digital marketing to achieve greater success and enhance their market opportunities.
    Digital marketing should be a tool that every serious small business should utilize. Digital marketing goes by many names such as e-commerce marketing, online marketing, and internet marketing. Digital marketing can be defined as "the marketing of products or services using digital channels to reach consumers." The key objective is to promote brands the usage of the internet.
    Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. Some digital marketing channels include websites, social media platforms, email marketing, search engine optimization (SEO), blogging, podcasts, and online advertising to name a few. Beyond technology gimmicks, businesses should know their customers and their core competencies. Digital marketing is not a silver bullet. Digital marketing is a tool for the savvy business professional.
    Catherine Juan, Donnie Greiling, and Catherine Buerkle, authors of Internet Marketing: Start to Finish, suggest that effective digital marketing requires plenty of careful planning. They add, "The heart of getting real traction out of your internet marketing program is to tie marketing and sales data together, with metrics. Track what you're doing, track the impact, and track the resulting sales." Looking at the landscape of technology and internet innovation, small businesses should think strategically about the following five digital marketing trends:
    • Artificial Intelligence - Some people develop elaborate doom-day scenarios of machines to control the world. However, artificial intelligence (AI) is becoming a way of life in marketing. AI can be defined as 'the theory and development of computer systems able to perform tasks that normally require human intelligence.' Voice Activation technology like Amazon's Echo is bringing AI into public attention. By 2020, customers will manage 85% of their purchases without interacting with a person.
    • Internet Searching - Buyers are more knowledgeable than ever with access to the internet. In fact, 81% of shoppers conduct online research before making big purchases. Thus, exploring how to utilize search engine optimization and getting your business at the top of searches is an invaluable step.
    • Mobile Communications - Most Americans have grown accustomed to instant gratification and easy access to technology. Mobile and tablet e-commerce will reach $293B by 2018. Smartphone and tablets are part of this wave of innovation. Mobile will account for 72% of the U.S. digital ad spend by 2019. Marketers recognize that mobile marketing is an untapped business tool.
    • Social Media - Social media platforms, like Facebook, allows buyers to connect with each other virtually. 65% of business-to-business companies have acquired customers through LinkedIn ads. Marketers realize this value.
    • Web Content - Good content will attract customers. In fact, customers are more likely to purchase from sellers with good, relevant videos/photos on their website. 52% of marketing professionals globally name the video as the type of content with the best ROI.

    Faced with the tenants of competition, small businesses need to utilize digital marketing. Some small businesses may be hesitant to explore digital marketing due to their lack of trust and understanding of the internet. Philip Kotler and Kevin Keller, authors of Marketing Management, note "Top firms are comfortable using technology to improve the way they do business with their business-to-business customers."
    This article demonstrated that today's small businesses can utilize digital marketing to enhance their market opportunities. Hopefully, gaining this knowledge will help business owners so that they will not continue to bury their heads in the sand. The internet is here to stay. Pray that you are listening to this message.
    © 2017 by DD Green
    Dr. Daryl Green provides consulting, guidance, and management training for today's business leaders. He is the Dickinson Chair at Oklahoma Baptist University. Dr. Green has over 25 years of management experience and has been noted and quoted by USA Today, Ebony Magazine, and Associated Press. For more information, please visit http://www.drdarylgreen.com.



    by:     Dr. Daryl D. Green
    Article Source: http://EzineArticles.com/9833422
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