The Digital Practitioner: Twitter Marketing
    • Showing posts with label Twitter Marketing. Show all posts
    Showing posts with label Twitter Marketing. Show all posts

    Friday, 15 December 2017

    How to Use Social Media to Promote Your Business and Drive Traffic to Yo...

    December 15, 2017 0
    How to Use Social Media to Promote Your Business and Drive Traffic to Yo...
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    Tuesday, 12 December 2017

    A Beginners Guide To Twitter Ads

    December 12, 2017 0
    A Beginners Guide To Twitter Ads
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    Developing New Leads and Prospects With Twitter Ads

    December 12, 2017 0
    Developing New Leads and Prospects With Twitter Ads

    Twitter rolled out a lead-generation advertising service in 2013. When they did, Internet marketers and brick-and-mortar businesses with a social media presence were ecstatic. They finally had a vehicle on the second-largest social network that gave them a wealth of information about Twitter users who responded to these lead-gen ads.

    Then, in December of 2016, Twitter began phasing out the lead-generation ad format. The previous system allowed you to request people's names, email addresses and Twitter handles if your advertisement showed up in their news feeds. Twitter launched this type of transparent demographic advertising system as a way to compete with Facebook ads.
    However, due to pressure from users about privacy concerns, Twitter did the right thing. They gave their constituents what they wanted, less access to sensitive information such as ZIP codes, country of residence, job title and phone numbers. Does this mean that using the current Twitter ad platform to generate leads is now a waste of time? Nothing could be further from the truth.
    How to Use the New Twitter Ads to Generate Leads
    With the new ad platform, you have 3 different types of ads you can use in one way or another to find new prospects.
    1. Promoted tweets - You pay for your tweets to be displayed to people that are not already following you.
    2. Promoted accounts - Your account is promoted to targeted Twitter users.
    3. Promoted trends - You pay to promote a hashtag.
    You can form a Twitter ad campaign that uses any, some, or all of the 3 ad types. The different types of campaigns are as follows.
    1. Tweet engagements - your campaign focuses on building conversations and engagement about your business.
    2. Followers - If you want to build your list of followers, this is the campaign to use.
    3. Awareness - You pay for impressions here, rather than actions.
    4. Video views - This campaign is pretty self-explanatory. It works to improve the number of views your videos get.
    5. Website clicks or conversions - If you have a great landing page to build your email list or prospect pool, this is the campaign you want to focus on. This campaign type includes a Website Card, which lets viewers see a preview of your site inside your tweet, without having to leave Twitter.
    6. App installs or re-engagements - This gets people to download your application, and also reaches out to those who have already downloaded your app, but haven't used it in a while.
    As you can see, the many aspects of the new Twitter ad system can be used a number of ways to generate leads. While the lead-generation ad campaign has been removed from Twitter, constructing a campaign focusing on website clicks or conversions can be used instead, to generate leads by sending Twitter users to your opt-in page.

    If you focus on increasing the number of views a video gets, use that video to offer a free opt-in bribe or gift in exchange for joining your newsletter. An app install campaign can likewise build your prospect pool, as long as your app provides some value for the end user. Likewise, using a Twitter ad campaign to boost the number of followers you have expands your reach, and the more people you interact with, the more leads you can generate.
    Author: Syed Mubashir
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    by:     Syed Mubashir 
    Article Source: http://EzineArticles.com/9811623
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    Wednesday, 22 November 2017

    Simple Ideas On How to Use Social Media for Small Business

    November 22, 2017 0
    Simple Ideas On How to Use Social Media for Small Business

    Starting up a small businesses can be difficult due to the size of the company. Irrespective of the selling power of the product you have, it's still difficult as no one knows you are there. However, there is a large world out there called the "online social media" and there are many ways to promote your business using this tool - and it's free!


    You will need to be able to demonstrate why you are a unique company and why the customer/client should choose YOU over the competition. Irrespective of competition or not, it's important to continue to make your company aware, as customers won't just come to you, you will have to get to them.
    Using Facebook is a good starting point - you can create a page for your business. Ensure you have your own personal profile separately then link in with your business page. You can then network through each. Facebook also allows you to comment and post to friends and get your business name out in the public arena. With local businesses you could ask members of the community who know you online to pass "like" and other such favourable comments on your business page. It won't take long and more people from your area will be visiting your page and adding their comments, thus you are able to reach a good-sized audience, conveniently from your own home.
    In addition to Facebook, you could have your own website or 'blog' which enhances your business - remember it needs to be search engine friendly - and you can use it to provide much more informative details about your business and it's services, in addition to using it as a way of communicating with potential customers. You are also able to offer them discounts or post advertisements at no extra cost!


    Twitter is also another way of freely putting yourself into the public arena and obtain other people from there who may not be on Facebook. It's a good place to market yourself and possibly give discount vouchers to offer interest in your company.
    You can also make videos of your business, from your grand opening to demonstrating a certain product - these would then be put onto YouTube - again, a free way of advertising.
    Another social media outlet is "LinkedIn" which is known as the 'professional Facebook' and can be advantageous to your business. Here you can find other local business and make acquaintances that in the future may become very useful.
    Indeed, social media for small business isn't a bonus, it's vital to help your business by offering free advertising, plus it's sociable and fun at the same time. You need business so it's vital you get your name out there by social media marketing!
    I invite you to take advantage of these tips on how to use social media for small business [http://www.socialmediasorcerer.com] and to find out more about how social media can help you get your voice heard, please visit [http://www.socialmediasorcerer.com] for more ideas.


    by:     Helen Palmer 
    Article Source: http://EzineArticles.com/6613362
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    Monday, 13 November 2017

    12 Ways To Make Money On Twitter Without Investment

    November 13, 2017 0
    12 Ways To Make Money On Twitter Without Investment
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    Wednesday, 27 September 2017

    Getting Started with Twitter Marketing

    September 27, 2017 0
    Getting Started with Twitter Marketing



    Smart, Simple and To The Point (always the best way!). 



    There Really Is No Excuse Not To Get 


     You, 


     Your Brand 


     and/or Your Business 


     Going On Twitter!













    For Me Planning and Scheduling is the Most Important Starting Point - Focus Your Goals and Let Your Content Flow.


     Create, Tweet and Engage!
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    Rocking Twitter for Your Business

    September 27, 2017 0
    Rocking Twitter for Your Business

    Twitter may seem like an enigma to you but if that is true, it is time for you to get to know how to use it and to embrace all that it has to offer because its potential is vast.


    There are the basics and then there are the advanced features 


    If you run a business, you probably have some sense that Twitter is a great, effective way to communicate although it limits those communications to 140 characters (with spaces) per tweet. You may be surprised at how effectively you can communicate with such a limit.

    You may have a good understanding of the way Twitter basically works. However, at the same time, you may not be aware of all of its capabilities. Once you learn about them, you may be able to take advantage of those advanced features for great benefit to your business.

    Build Twitter lists: 

    When it comes to business, lists are a critical organizational tool that no business person can do without. 

    One important, advantageous list that you will want to build through Twitter is your influencer list. Not only should you list the influencers on your list but you should also add a place where you can make notes about what the influencers want to know. 




    If you have a capability of answering his or her questions, you will be able to build a relationship that will be solid and enduring. 

    The truth is that communications via Twitter seem to move very quickly. That means that there is a danger of your losing some of the information (or some of the information falling through the cracks). 

    However, if you have captured important information in your list, it will be exactly where you want it and where you can access it at any time. Twitter lists are an extremely powerful tool and, surprisingly, fewer people take advantage of that feature than you might expect.

    Get involved in Twitter discussions: 

    In addition to simply interacting with other people through Twitter, another way that you can communicate with other people is by setting up discussions that are predetermined.

    That is a really useful feature because it gives you the opportunity to prepare for the discussion, which inevitably means that it will be more productive and more useful. Very often, those Twitter discussions yield valuable feedback (and other ideas) that you can use to improve your brand in some way. 

    Another very valuable result that can come as a result of those discussions is that those interactions can enable you to connect with other people on an emotional/human level, which is the only way that your relationships can exist.

    Create a Twitter video: 

    Posting a video is a wonderful way to draw the right sort of attention from other people. Posting a video to Twitter is very easy and it can be extremely effective. 



    You may be surprised to see how much additional traffic you get as a result. 

    Depending on your particular business, you probably have a great deal of potential content that you would like to share with other people on Twitter. 

    As the video is running, the text will appear so the audio part of your video is not as important as the visual part. Of course, it is critical in that case to ensure that everything is clear (not blurry or distorted in any way). If you aren't sure about the content of your videos, give it some thought and use the feedback from your Twitter discussions to get ideas and to get inspiration. 

    Remember, that you don't want to make videos that are long. Thirty seconds of video (after editing) is a perfect length for you and for your viewers. 

    Everyone is busy and nobody has the time or the patience to watch a video that is much longer than that anyway.

    Twitter allows you to tag other people: 



    Tagging other people in photos is not just on Facebook and Instagram. Twitter also allows you to tag people. 

    In fact, it allows you to tag a maximum of 10 people, which is a really good number. 

    With that in mind, however, remember to use that feature sensibly and respectfully. If used appropriately, tagging people in photos will result in your relationships with those people becoming stronger and stronger. 



    While we are on the subject, it is important to keep in mind that you should always give credit to people when they deserve credit. That can mean a variety of different things but whatever that means, it is always going to be the right thing to do.

    Take a Twitter survey: 

    One of Twitter's features is a Twitter poll. People love to offer their opinions and they like to feel that what they think is important to other people. 

    The fact is that you will not only have a responsibility to keeping your finger on the pulse of what other people are doing and saying but also on what they are doing and saying about your brand as well. 

    Feedback from your target audience is absolutely essential to your success. 

    It must always be on the forefront of your mind. You can run regular Twitter polls or just introduce them on a more random basis. 

    It is up to you to determine what works more effectively for your particular business.
    Conclusion 


    The fact is that Twitter is a social media channel that is here to stay. 

    Earlier on, it may not have been so clear that it was effective for business but that certainly is not the case anymore. 

    Numerous people recognize its value for business and they are taking full advantage of all that Twitter has to offer.

    Embracing all that Twitter has to offer can only improve upon what you are already doing.

    Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. 
    Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
    His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
    Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
    Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).



    by: Michael Cohn
    Article Source: http://EzineArticles.com/9761016
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