The process of learning about online business and social media marketing opened my eyes to the world of possibility that currently exists for all small business owners.
Taking the tools, strategies and systems and repurposing them for my own business has enabled me to go from working 5-6 days per week to only two days. In doing so I am now generating...
Wednesday, 5 December 2018
Monday, 26 November 2018
Is Your Business Controlling You?
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Being a parent and husband / wife are two of the most important roles we have in life.
Like it or not, our environment, work life, health and financial situation will all influence how we behave and interact with our nearest and dearest.
It’s unfortunate...
Saturday, 3 November 2018
Drive Clients Into Your Optical Practice With An Effective Online Market...
Crafting an offer that brings the potential customer on a journey from an appealing ad to their want or desire is key.
Having an ad that ‘Hooks’ that person as they frantically scroll through their news feed starts the journey.
Introducing a story around the offer bringing the reasons that this is the ideal solution for them and relating their...
Thursday, 25 October 2018
The New Online Concept That Makes Your Practice Website Redundant!
Having spent quite a bit of money a few years back on an all singing and dancing brand new website I was expecting a lot!...
A lot more patients coming through my doors and a lot more income for my 'investment'...
But what actually happened was, ermm...well....nothing.
The 'Expert Marketing and Web Design Agency' had set everything up...
Friday, 21 September 2018
REFOCUS - Identify Your Ideal Customer - Optician & Healthcare Practice Growth Av...
The foundation to running any marketing campaign for your practice is to get specific and identify the clients or customers you want to serve - your ‘Ideal or Dream Clients’. Your Avatar!
This is often the most difficult concept to grasp and focus on.
It is often brushed over by many businesses, but it really is the key to the whole process and...
Thursday, 13 September 2018
How to Get Found Online and Attract New Customers - A Step by Step Process
Getting found online and attracting new customers in our world today can't be just a wishful thought, if you really want to grow your business and make more money, it needs to be a priority.
Fortunately there is a relatively simple solution; it's a step-by-step process outlined below.
If you follow the steps in this process you are going to discover...
Monday, 10 September 2018
Why You Need A Sales Funnel In Your Life
If you're interested in growing your business and have been looking for a solution for any amount of time, you've most likely heard somebody mention funnels.
If you aren't using lead generation and sales funnels in your marketing - you're throwing out a lot of time, energy and resources in your marketing efforts that most likely isn't giving your much...