The Digital Practitioner: youtube marketing
    • Showing posts with label youtube marketing. Show all posts
    Showing posts with label youtube marketing. Show all posts

    Tuesday, 13 February 2018

    Is it Too Late to Start YouTube in 2018?

    February 13, 2018 0
    Is it Too Late to Start YouTube in 2018?
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    Tuesday, 9 January 2018

    How to Get More VIEWS on YouTube 2018 — 3 YouTube Hacks

    January 09, 2018 0
    How to Get More VIEWS on YouTube 2018 — 3 YouTube Hacks
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    Monday, 11 December 2017

    8 Creative Tips for Clickable Video Ads

    December 11, 2017 0
    8 Creative Tips for Clickable Video Ads

    Video advertising is one of the most effective ways to reach and engage your target audience.
    Video Production For Mobile
    As predicted by digital marketing experts, mobile usage surpassed desktop usage to access the internet in 2016 and businesses are taking notice. The shift indicates that more consumers are using their mobile devices to do their research about products and services. Therefore, it makes sense for businesses to want to engage their customers on mobile devices and a powerful way to do this is with engaging and effective video content.

    The shift to mobile has come with a shift to video content. Mobile users have been shown to prefer digital video over all other types of content. Thus, it's reasonable to invest in video ads for increased engagement with your customers.
    Video Production Tips For Clickable Ads
    Many businesses that attempt to produce their own video ads before approaching a professional corporate video production company find out the hard way that there is more to video marketing than meets the eye. They find that they are not getting the return on their investment as expected. Many end up making losses because their videos lack strategy, clear messaging and good production quality.

    The following are some video production tips for effective video marketing for mobile:
    1. Ensure your logos are large and clear
    Everything designed to be viewed on mobile should be large and clear. This is because mobile devices have smaller screens than desktops and laptops. Large and clear logos will increase viewer familiarity with your brand and improve the chances of people recommending your brand to their networks. Small logos are likely to be lost on the smaller screens. Packaging and branding your videos is key.
    2. A Call to Action is a must

    A call to action (CTA) gives the viewer a clear path to take if they buy your sales pitch. This can be a simple statement, such as 'click now to buy your goods' or "for more information - website address". Not including a call to action is likely to result in dead end users who don't take any action even if they are interested.
    3. Mention the brand
    It's important to mention the brand in the ad in order to build brand familiarity. This mention may be verbal or visual. It also doesn't matter when in the ad you mention the brand.
    4. Use different ad tones
    There are different tones you can use in a video marketing. These include funny, dramatic and informational tones. These can be adjusted and interchanged to suit the situation and the audience. It is important to be aware of your customers' expectations and preferences in order to use the most appropriate tone.
    5. Align your ads for different screen sizes
    Ads will not appear the same on different screen sizes. It is therefore important to align the ads to suit the screen size. Test the ads on different screen sizes in order to align for the greatest efficiency.
    6. Don't make a long video
    The traditional length for an ad is 15 to 30 seconds. This is the ideal length to pass information to your audience. Your audience is likely to lose concentration with a video that is too long.
    7. Limit your ads to 15 seconds
    15 seconds appears to be the optimal length for video ads. This is adequate for passing information. Ensure your ads are engaging, interesting and concise. A 15-second ad can lead to a longer version when using social media platforms like Facebook and Instagram.
    8. Use auto-start
    Not everyone likes ads that auto play. However, they are an effective way of getting through to your target audience. You are likely to get through to your audience with a relevant interactive and visual ad if you make it engaging and concise.
    A professional production company in Toronto will help you achieve greater success with engaging videos. Get in touch with VCM Interactive today to get started.




    by:     Paul Nandrajog
    Article Source: http://EzineArticles.com/9834022
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    Thursday, 16 November 2017

    Tips On Branding Your YouTube Channel

    November 16, 2017 0
    Tips On Branding Your YouTube Channel

    YouTube is the best option if you are thinking about leveraging social media marketing in order to grow your business. With its 1.3 billion users, YouTube is hailed as the second most searching website on the internet. Offering you the opportunity to expand your audience significantly and drive organic traffic to your website.

    YouTube was considered a wild west of content, it is a place where marketers fight shy of uploading their promotions and commercials, let alone building a branded channel.
    There are a lot of brands and companies now that are jumping on the bandwagon. It seems like every corporation and small businesses are already creating a branded channel on YouTube, but there are still few marketers who stuck to what strategies they have been practicing with and managed to harvest the full potential of the platform.
    If your brand already has a YouTube channel but in need of a little bit of a surgery, or if you are planning to develop one from scratch, then continue reading this article as this one will provide some essential tips and valuable techniques to help you get started.
    The Laser Focus
    It should be noted that everything on your channel center around one theme if you are going to run a health and fitness channel, your channels and videos should focus on health and fitness, not some beauty tutorials and gadget reviews or travel videos. By focusing on one topic, you brand yourself as an expert in that field.


    The Science on YouTube
    Take a look at your channel, consider it as a new and exciting laboratory and learning lab. It is important to be workable in your approach to the content and design of the channel. Your first step is to beautify your channel and reserve the idea of acquiring thousands of friends and subscribers right away. Just like a science research, you have to gather insights and see which idea works for your brand, the look and the feel of the channel can be changed, improvised and optimized without an extent investment of time and money.
    Using Your Company Logo. 
    Keeping it consistent with your other branding online is part of branding your YouTube channel and using your company logo for your channel is one way to do the consistency. But if you are branding yourself as an individual rather than a brand, better use your headshot photo than a logo.
    Global Domination?
    Obviously, you wanted to be goal-oriented during the process and the launch of your channel, but before your finger goes to hit the "upload" button, you must consider the needs and goals of your target audience and keep yourself reminded that web video is distinct medium. Let your goals and objectives drive the techniques you use to create and promote videos. Check out YouTube's advertising channel so you could get a basic overview of what brands can do with the platform.



    Description is a must
    It is essential to put a description in your videos in order to help people find your videos. But, just make it sure that you leverage keywords and hashtags. Your video's title and description should have the content that tells people what will they expect to find if they are going to watch your video. Including a backlink to your website in the description is also a smart idea to get people off to YouTube and onto your website.
    Over-Commitment Issues.
    It is strongly advised to consider outsourcing, you probably do not have time to upload contents. You should allow yourself the flexibility to experiment, if you are going to outsource, you might want to consider a specialist who is already set up and could help you implement your strategy. It requires a whole different skill set than web development if you are going to create web videos and knowing how to market those on YouTube.
    Your Sites and Social Media.
    You can see at the top of your YouTube channel these icons for links. In this case, you can actually include links to your website and social media, it is quite essential to use every opportunity you have to grab people away from YouTube to another one of your branded pages or web pages.
    Aside from that, think of your YouTube channel as an extension of your brand as a living thing. You might need someone who is dedicated to tending to that page, build your audience by reaching out to them and by managing your profile.
    Broadcast Your Self.
    If a viewer visits your channel, you only have one chance to impress them with your content, do not entertain them with some offer or some overwhelming information, you will lose an opportunity because of that. Instead, you should be reel in displaying features, try to broadcast your ideas, show them the most entertaining and best piece of content that you have. Cleverly written and funny commercials? If that's what is needed, so be it.



    Menu of Content
    YouTube is a search engine for videos. You might want to create some customized content that considers what consumers are searching for or what they need to know about your products or services. Instructional or how-to videos which will show consumers how to use your product are always a good idea to start, but it is also important to consider the value of integrating your product into existing YouTube shows and favorite those videos on your channel.
    Make Effective Tweaks.
    There's a lot of other actions to do while setting up your YouTube channel or even uploading videos which could maximize the time people spend watching your content. You could remove other ads from appearing on your videos so people won't get annoyed watching your video because of those ads or if you are planning on using overlays, you might want to put your own content and not someone else's.
    Enabling auto-play is also another way to hook people into watching more of your videos, it could play your featured video on your channel as soon as someone visits your channel. Subscribers are also interested in what you are doing recently than what they have already seen on your main page, you have the option to make your Feed tab the default page instead of your main channel page so subscribers would get redirected to your main channel page which shows your recent activities
    Building a brand online? A branded YouTube channel is always one of the best ways to build one online. Once you have created your social profile on YouTube, you can always upload more videos, as well as the channels you like, are displayed. Creating your channel is an opportunity to magnet people on YouTube to get them to spend more time with you.



     by: Chen Wang 
    Article Source: http://EzineArticles.com/9801162
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    Monday, 16 October 2017

    Stuck In A Video Marketing Void?

    October 16, 2017 0
    Stuck In A Video Marketing Void?

    Video marketing helps to boost your online presence, improve your search engine rankings and will drive customer traffic to your website. 
    Modern technology has made it easy to incorporate videos into your marketing efforts. To get started all you need is a computer and a YouTube account.


    It's important to use many different types of videos in your video marketing mix. You want your audience to get enthusiastic about watching your videos because they know they will deliver value and not always exactly the same.
    But are you stuck in a video marketing void? You know that you need to use video, but you're not sure what to say or do in your videos. 
    Here are 5 video marketing ideas that are quick and easy to get online and don't involve huge amounts of production.

    1. Talking Head Videos
    Video doesn't have to be fancy to get views and convert. Just you talking to camera is actually the most common form of video. It's a great way to connect with your audience because people can see your face, hear your voice and get to know you. You can use video much like you do a blog. In fact a 'vlog' is an online video blog. Remember that you need to give a professional view of yourself and your business based on who your audience is and what they expect.

    2. Interview Experts
    You can use video to record interviews you conduct with experts in your industry. People like listening to those that they know to be a recognized authority. 


    Don't be worried about asking people to let you interview them. You'll be surprised at how many people will jump at the chance to be interviewed in front of your audience.

    3. Demonstration Videos
    If you want to show someone how to do something, you can beat video. Demonstration videos are ideal if you have a topic that's hard to understand or explain in words. It doesn't matter if it's a technical issue or how to decorate your house, people love looking up videos to find out how to do something. Make sure that you explain concepts as you move along in your video.

    4. Slide Shows 
    If you don't want to appear on camera, another type of video that works well is to create a slide show of images and text. It's an easy way to break into the world of video content marketing. 


    You can use software like PowerPoint to do this and then upload it to YouTube. As you get more confident, you can also add a voice-over explaining what the viewer is looking at.

    5. Video Tips Series
    Another really cool thing to do with videos is to make a list of, say, 10 tips and go through them quickly. You can then develop a series by making a longer, individual video for each tip.
    Creating videos that generate results is an art form. It's a balancing act between giving too much information and not enough information.To get the best results for your business, check out these 10 video marketing tips for better online marketing results: http://jonallo.com/10-video-marketing-tips/




    by:     Jon Allo 
    Article Source: http://EzineArticles.com/9668502
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