Crafting an offer that brings the potential customer on a journey from an appealing ad to their want or desire is key.
Having an ad that ‘Hooks’ that person as they frantically scroll through their news feed starts the journey.
Introducing a story around the offer bringing the reasons that this is the ideal solution for them and relating their desire and wants to the product or service is the next phase.
Leading them along a frictionless path to the offer / the solution to their problem or pain points, the offer that meets their wants, desire and needs is the end goal.
The process of attracting new clients to your practice should ultimately be a win - win for both the new client and your practice.
Create and spread a little marketing joy! :)
by: Alan Bryden
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