When
it comes to business, consistency is absolutely a key to success. Becoming and
staying as consistent as you need to be to achieve your goals is not always
easy, but it is a behavior that anyone involved in business would do well to
learn and apply.
The
truth is that more businesses fail than succeed.
Statistically, the odds of any
new business actually 'making it' and becoming profitable enough to sustain
itself are slim. But how can you overcome the odds? What can you do to propel
your business to a place where it can not only be successful, but also grow and
prosper? To accomplish success on this level, you need to embody several
behaviors and habits, but one of the most crucial of these is consistency.
If you
can learn to be consistent, then your talent can be fully realized and your
ideas can be given a fair chance of working. You would be amazed at how many
businesses, started by talented and intelligent people, fail because they
neglect to continue in their good habits, day in and day out. A lot of factors
come into play, but there is no substitute for being determined, reliable, and
consistent.
Becoming
the 'Model Of Success'
One of
the key concepts to understand, as it relates to consistency, lies in the idea
that you need to 'become what you desire to become'. In other words, don't just
hope that your business will succeed. Instead, start living it on a day to day
basis.
Embody your ideas to the point where you make them
real. When you believe in you and in your business enough, you can only
succeed!
If
your company was really busy and successful, then you would most likely need to
do things a certain way to generate that result and outcome.
But for a new
start up, for a business that has not grown to that point yet, or even for a
business that is older but hasn't grown a whole lot in past years... a lot can
be accomplished by, for example, showing up to work and putting in the hours
that you would be required to put in if your business were incredibly busy and
successful.
Being
consistent in a way as simple as showing up to work, day in and day out, is
often overlooked. Many people do not realize how much good a consistent
presence on their part can do for their business, even if they have employees
who can manage things while they are not there.
For example, showing up to work
and having little in the way of business actually going on might seem like a
waste of time, but you can utilize down time to further your ideas in other
ways, which in turn can help to expand and increase your success to the next
level - and we all have a next level.
For example, you could work on networking
or marketing to grow your client base. You could also get into social media
marketing or do more in this area, and utilize that to reach out to possible
new clients who can use your products or services.
There
is also a need to be consistent in the areas of marketing and advertising,
especially as they relate to any online ventures.
Consistency in these areas
has, time and time again, tied itself to successful businesses. In fact, a lot
of successful people have said that it is not actually talent or a natural
affinity for leadership that sets a profitable businessman apart from one that
is not. The only real common denominator among those on incredibly successful
levels is the fact that those who remained consistent in their endeavors, and
stuck it out when things got tough, often ended up creating a more profitable
business. Overnight success stories might sound fun, but you would be AMAZED at
how much went on behind the scenes that the public will never know about. A lot
of 'overnight success stories' were only made possible because the businesses
involved remained consistent in their day to day activities, even when things
were not going so well.
The
Benefits of Consistency
By
remaining consistent, you will be ready to jump at any opportunity that might
come along. The restaurant owner, for example, who consistently stays open on
Mondays when he is never very busy, could very well find his restaurant the
most popular place to eat on Mondays if he is the only one who will commit to
staying consistent by staying open on such a slow day. The entrepreneur, who is
attempting to market his business online, might be tempted to miss a few blog
posts here and there... but if he does, he will cause readers to notice that
content is not as 'regular' as it used to be, and this will result in a loss of
interest on their part.
Think
about the types of businesses that you utilize every day. Where do you buy your
groceries? Where do you go out to eat? Where do you buy clothes? Who is your
dry cleaner? Have you ever tried to do business with a company that never
managed to be reliable? There is nothing more frustrating than needing
something, only to realized that the business you planned on using is 'closed'
for the day due to 'personal reasons'. This is the kind of inconsistency that
will really drag a business down.
In the
end, consistency is all about keeping things steady, regular, and reliable.
Consistency is going to be one of the most important assets that your business
will ever build for itself, and building it will result in increased sales,
clients, and success!
If you
have been struggling a little bit in the consistency department (as most people
do), then I challenge you to put new energy into making your part in your
business as reliable and as consistent as you can.
Don't misunderstand that
consistency means that you are set in your ways and that you never look outside
the box to try new things that can help your business grow even more.
You will
no doubt soon realize how many opportunities such an attitude will open up for
you!
Starting
today, commit to being consistent in at least one area that you have struggled
with lately. Try to isolate the most inconsistent parts of your business, and
concentrate on making that the most reliable part of your operation. You would
be amazed at how much of a difference this will make for your company!
by: Anne Bachrach
Source: http://EzineArticles.com/9742380
No comments:
Post a Comment