In order to have a client base you have to sell the customer on the product and no matter how much time and money you put into getting your product out there, it all comes back to the story. Educating your customer is what compels them to make the purchase. So, how do we do that?
We create a Marketing Kit, a collection of information that allows you to tell your story to the customer. A marketing kit contains inserts that can be personalized and changed when needed to reach many different customers.
The marketing kit needs to include a case statement page or the reason why the customer would want to give you money for your product, hence the story. A case statement will need to include answers to frustrations that your target market has experienced a vivid image of what life will be like for them when the problem is solved, and a directed call to action.
Your kit needs to also include your ideal customer because customers deal more effectively with companies that portray a unique concern for their well being and understanding of why the customer has chosen your company. Your "story" needs to be as open and honest as possible and note that customers love to feel connected to you not just your product, so give them something that will not just touch their hearts but make then think and ask questions. Because once you have them asking questions, you have already sold them on the product and they just do not know it yet.
The marketing kit needs to include a case statement page or the reason why the customer would want to give you money for your product, hence the story. A case statement will need to include answers to frustrations that your target market has experienced a vivid image of what life will be like for them when the problem is solved, and a directed call to action.
Your kit needs to also include your ideal customer because customers deal more effectively with companies that portray a unique concern for their well being and understanding of why the customer has chosen your company. Your "story" needs to be as open and honest as possible and note that customers love to feel connected to you not just your product, so give them something that will not just touch their hearts but make then think and ask questions. Because once you have them asking questions, you have already sold them on the product and they just do not know it yet.
Stories can take the complicated issues and turn them into a more simple understanding and customers do not like feeling dumb about an issue or product. Stories also can create emotion and customers will impulse buy solely on their emotions but stories also build trust and stories can be based on the customer by demonstrating to the reader how a past customer perceives and uses your product.
You can simply give the story of Who, What, and Where by allowing the reader (future customer) to connect with the company in who the company is, what the company does and where the company is headed. These can be essential in selling a customer by again simply making them feel connected to the company and the product.
You can simply give the story of Who, What, and Where by allowing the reader (future customer) to connect with the company in who the company is, what the company does and where the company is headed. These can be essential in selling a customer by again simply making them feel connected to the company and the product.
There should also be included, a product page in the media kit that outlines all the products you have available and the benefits of using the product which can then lead into the case studies page allowing the customer a glimpse into a problem, a solution and a result that the product has addressed. This can be and usually is a past customer.
You should always include in the media kit a FAQ page or frequently asked questions using some of the basic questions that are asked about the product and then try to include questions that you would want the client to ask and go ahead and answer them, this covering all basis. Don't forget a client list page as it is essential to your media kit, you always want to show and be very proud of your client base as some names may be influential to the reader and can sway purchases by name alone.
You should always include in the media kit a FAQ page or frequently asked questions using some of the basic questions that are asked about the product and then try to include questions that you would want the client to ask and go ahead and answer them, this covering all basis. Don't forget a client list page as it is essential to your media kit, you always want to show and be very proud of your client base as some names may be influential to the reader and can sway purchases by name alone.
You can include an article page but I am not a great fan of this concept as it almost feels like, "here look at me and look at what I can write about" as opposed to maybe having a links page or page site referral. Now everyone will not always read the media kit through and through but that one customer or potential customer that does is going to walk away with a vast knowledge of your product and a story they will not soon forget.
By: Rena Harp
Article Source: http://EzineArticles.com/4480022
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